{"product_id":"nayax-bcg-matrix","title":"Nayax Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNayax’s BCG Matrix preview highlights its mixed portfolio dynamics—high-growth payment solutions that could be Stars, established terminals acting as Cash Cows, and niche offerings that may sit in Question Marks or Dogs depending on market traction. This snapshot teases where resources and strategic focus matter most. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and ready-to-use Word and Excel files that turn insight into action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Charging Payment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNayax sits in the BCG Matrix star quadrant for EV Charging Payment Solutions, having supplied payment terminals to over 50 charger OEMs and signed a 100,000-unit deal with Autel Energy by Nov 2025; revenue from EV solutions grew ~38% YoY in 2025 to an estimated $115M.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaaS Management and Telemetry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe SaaS management and telemetry segment drove Nayax growth, with recurring revenue up 31.4% in 2025 to roughly $78.6M, making it a primary engine in the Stars quadrant.\u003c\/p\u003e\n\u003cp\u003eIt delivers real-time telemetry, inventory control, and remote monitoring for unattended machines, producing strong stickiness and an annual churn below 6%.\u003c\/p\u003e\n\u003cp\u003eWith the global connected vending market forecast to reach $14.3B by 2028, this high-margin unit remains a top-tier leader for Nayax.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise POS Hardware Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDemand for advanced POS hardware like VPOS Touch and Onyx stays strong as Nayax chases large enterprise accounts across new regions; enterprise pipeline grew 28% YoY in H2 2025, driven by deployments in Europe and LATAM.\u003c\/p\u003e\n\u003cp\u003eIn late 2025 Nayax forecasted enterprise hardware sales to accelerate, estimating 35% growth in 2026 to support smart cooler and family entertainment center rollouts—segments already responsible for 22% of new device orders.\u003c\/p\u003e\n\u003cp\u003eThese devices serve as gateways to recurring revenue: in FY2025 hardware sales were 18% of revenue while payment processing and software fees generated 62% of gross margin, highlighting higher lifetime value per enterprise installation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNayax has pushed into 100+ countries and topped 100,000 customers in early 2025, moving this business unit into the BCG Stars quadrant thanks to rapid market share gains and high revenue growth.\u003c\/p\u003e\n\u003cp\u003eThe firm is winning in the UK, Europe and Australia by adding local payment rails and meeting regional regs; these moves lifted transaction volume 38% YoY in 2024 and widened ARR toward the company target of $250M+ by 2026.\u003c\/p\u003e\n\u003cp\u003eExpansion demands heavy capex for local infrastructure and compliance, but current growth rates and customer expansion indicate strong potential to sustain high market share and future profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ countries served\u003c\/li\u003e\n\u003cli\u003e100,000+ customers (early 2025)\u003c\/li\u003e\n\u003cli\u003e38% transaction volume growth in 2024\u003c\/li\u003e\n\u003cli\u003eTarget ARR $250M+ by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Retail Management Cloud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Retail Management Cloud is a Stars product: merging Retail Pro’s POS and inventory tools with Onebeat analytics created a high-growth platform for attended and semi-attended retail, targeting mid-market chains where 60% of merchants report stockouts at least monthly (NielsenIQ 2024).\u003c\/p\u003e\n\u003cp\u003eThe platform lets merchants optimize availability and react to behavior in real time, driving average transaction value gains of 8–12% in pilots and reducing shrink by ~4% (Nayax internal pilots, 2025).\u003c\/p\u003e\n\u003cp\u003eSynergy from these acquisitions positions Nayax as a commerce-enablement leader, supporting 45,000 endpoints globally and adding recurring revenue growth of ~22% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60% mid-market stockout rate (NielsenIQ 2024)\u003c\/li\u003e\n\u003cli\u003e8–12% ATV uplift in pilots (Nayax 2025)\u003c\/li\u003e\n\u003cli\u003e~4% shrink reduction (Nayax 2025)\u003c\/li\u003e\n\u003cli\u003e45,000 endpoints globally; 22% recurring revenue growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNayax surges: $115M product rev, $78.6M SaaS ARR, 100k+ customers, $250M ARR target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNayax’s Stars: EV charging payments and SaaS telemetry drove ~38% product revenue growth to $115M in 2025, recurring SaaS $78.6M (31.4% YoY), 100k+ customers across 100+ countries, enterprise pipeline +28% H2 2025, churn \u0026lt;6%, FY2025 hardware 18% revenue vs payments\/software 62% gross margin; target ARR $250M+ by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct rev\u003c\/td\u003e\n\u003ctd\u003e$115M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS ARR\u003c\/td\u003e\n\u003ctd\u003e$78.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e100k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Nayax: quadrant-by-quadrant analysis with strategic recommendations, competitive risks, and trend context for investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Nayax BCG Matrix placing each business unit in a quadrant for fast strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVending Payment Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVending Payment Processing is Nayax’s cash cow: a market leader in the mature unattended retail sector that handled over $6.2 billion in transaction volume in 2025, delivering steady, high-margin payment fees as global card and digital payments rose ~9% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAs a mature product with dominant share, it produced predictable operating cash flow—roughly 42% of Nayax’s 2025 pro-forma revenue—funding R\u0026amp;D into newer verticals like EV charging and software services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore VPOS Touch Terminal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core VPOS Touch terminal remains Nayax’s flagship vending hardware, winning Best Payment System at the 2025 Vendies and accounting for roughly 42% of Nayax’s 2025 terminal revenue (~$56M of $134M hardware sales). With an optimized supply chain and established manufacturing, gross margins hover near 48% (2025), and it needs minimal promo spend versus newer SKUs, serving as a stable, cash-generating backbone for the hardware segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Telemetry Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy Telemetry Services deliver steady, high-margin cash flow for Nayax, serving tens of thousands of long-term vending operators and generating an estimated 12–15% of recurring revenue in 2024; growth is low but churn is minimal because monitoring is mission-critical. \u003c\/p\u003e\n\u003cp\u003eInfrastructure is mature—capital expenditure under 3% of revenue—so Nayax can extract margins with negligible reinvestment, keeping gross margins near 60% on this segment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMonyx Wallet for Closed-Loop\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Monyx Wallet for closed-loop use (corporate campuses, universities) is a Cash Cow: mature product with steady recurring revenue and retention rates above 85% in 2024, handling payments and loyalty for captive users and contributing predictable EBITDA to Nayax.\u003c\/p\u003e\n\u003cp\u003eRefined UX and integrations drove a 2024 ARPU of about $4.50 per active user and 12% YoY revenue growth in closed-loop channels, making it a low-capex, high-margin profit driver.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh retention: \u0026gt;85% (2024)\u003c\/li\u003e\n\u003cli\u003eARPU: ~$4.50 (2024)\u003c\/li\u003e\n\u003cli\u003eYoY revenue growth: ~12% (closed-loop, 2024)\u003c\/li\u003e\n\u003cli\u003eLow churn, predictable EBITDA contribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Acquirer Smart-Routing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNayax's internal smart-routing for payment processing has matured into a margin driver, lifting blended take-rates by ~40–70 basis points in 2024 and adding an estimated $15–25M EBITDA annually without new customers.\u003c\/p\u003e\n\u003cp\u003eBy renegotiating fees and routing through 80+ merchant acquirers, Nayax optimized paths to cut per-transaction costs ~5–12% and capture higher interchange spreads on existing volume.\u003c\/p\u003e\n\u003cp\u003eThis back-end capability acts as a cash cow: it increases recurring revenue per transaction and leverages fixed platform costs so growth in net margin requires no extra sales spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e80+ acquirers optimized\u003c\/li\u003e\n\u003cli\u003e40–70 bps take-rate lift (2024)\u003c\/li\u003e\n\u003cli\u003e$15–25M EBITDA impact estimate\u003c\/li\u003e\n\u003cli\u003e5–12% per-transaction cost cut\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNayax: Vending \u0026amp; telemetry fuel $6.2B TPV, high margins, strong ARPU \u0026amp; retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVending payments and telemetry are Nayax’s cash cows, delivering ~42% of pro-forma 2025 revenue (~$6.2B TPV), ~48% hardware gross margin, and 12–15% recurring revenue from telemetry; smart-routing added 40–70 bps take-rate lift (~$15–25M EBITDA) while Monyx closed-loop drove ARPU ~$4.50 and \u0026gt;85% retention (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 TPV\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro-forma revenue share\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware GM (2025)\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelemetry recurring rev\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-routing impact\u003c\/td\u003e\n\u003ctd\u003e40–70 bps \/ $15–25M EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonyx ARPU (2024)\u003c\/td\u003e\n\u003ctd\u003e$4.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonyx retention (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eNayax BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders—just a fully formatted, ready-to-use strategic analysis designed for clarity and immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747881300345,"sku":"nayax-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nayax-bcg-matrix.png?v=1772202583","url":"https:\/\/growthsharematrix.com\/products\/nayax-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}