{"product_id":"ncm-pestle-analysis","title":"National CineMedia PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGain strategic clarity with our PESTLE Analysis of National CineMedia—unpack how political shifts, economic cycles, technological disruption, and regulatory trends shape its cinema-advertising model; purchase the full report to access actionable insights, editable templates, and data-driven recommendations to inform investments, competitive strategy, or boardroom decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Trade Commission Oversight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegulatory scrutiny by the Federal Trade Commission is a material risk for National CineMedia, which held roughly 70% market share of big-screen cinema advertising in North America in 2024; evolving antitrust sentiment could jeopardize long-term exclusive contracts with major circuits like AMC and Cinemark.\u003c\/p\u003e\n\u003cp\u003eMaintaining strict compliance with federal guidelines is essential to preserve NCMs network revenue—reported at $388 million in 2024—and to avoid litigation or forced divestitures that could materially reduce EBITDA and shareholder value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolitical Ad Spend Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2024 election cycle injected roughly $8.5bn into US political advertising, with late-2025 forecasts showing a 15% year-over-year decline but continued elevated spend during off-year races; NCM captures a share as campaigns seek high-impact cinema placements that avoid digital clutter. NCM benefits from periodic surges that can raise CPMs by 20-35% during peak political windows, prompting strategists to adjust pricing models and reserve inventory. Monitoring these cycles lets NCM optimize yield management and convert displaced TV\/digital budgets into premium theatrical campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Trade and Content Flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeopolitical tensions and trade policies shape global distribution of Hollywood films, affecting US box office demand; for example, China accounted for about 16% of global box office in 2023, so market access losses can reduce studio revenues and the pipeline of tentpoles NCM monetizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Incentives for Film Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFederal and state tax credits—totaling over $2.5bn in U.S. film incentives in 2024—drive new content creation and thus theater foot traffic, a core revenue source for National CineMedia.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, shifts in incentive values and eligibility have already correlated with a ±10–15% swing in wide-release counts year-over-year, impacting NCM inventory for ad slots.\u003c\/p\u003e\n\u003cp\u003eNCM depends on a steady, diverse pipeline to hit advertiser demographic targets across age and ethnicity segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 U.S. film incentives ≈ $2.5bn\u003c\/li\u003e\n\u003cli\u003e2025 incentive changes linked to ±10–15% wide-release variance\u003c\/li\u003e\n\u003cli\u003eContent diversity crucial for advertiser targeting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Security and Foreign Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe U.S. has increased scrutiny of foreign investment in media; CFIUS reviews rose 28% in 2024, raising takeover risk for theater owners. National CineMedia’s partnerships with AMC and Regal mean political pressure on their foreign capital — AMC had $2.2bn remaining debt as of 2024 — could disrupt ad placements and revenue sharing. Proactive navigation of national security reviews preserves the integrity of NCM’s 14,000+ cinema screens advertising network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCFIUS cases up 28% in 2024\u003c\/li\u003e\n\u003cli\u003eAMC debt $2.2bn (2024)\u003c\/li\u003e\n\u003cli\u003eNCM reach: 14,000+ screens\u003c\/li\u003e\n\u003cli\u003eOwnership scrutiny can create ad\/revenue uncertainty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory shocks threaten National CineMedia’s ad dominance, CPMs and $388M revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical risks for National CineMedia include heightened FTC antitrust scrutiny over its ~70% big-screen ad share (2024), rising CFIUS reviews (+28% in 2024) affecting theater ownership, and shifting federal\/state film incentives (~$2.5bn in 2024) that drove ±10–15% changes in wide releases (2025), all influencing ad inventory, CPMs, and revenue (~$388M network revenue, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig-screen ad share (2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$388M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS film incentives (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCFIUS reviews change (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWide-release variance (2025)\u003c\/td\u003e\n\u003ctd\u003e±10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how Political, Economic, Social, Technological, Environmental, and Legal forces uniquely impact National CineMedia, combining data-driven trends and region-specific examples to identify risks, opportunities, and forward-looking scenarios for executives, investors, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, PESTLE-segmented summary of National CineMedia’s external factors that can be dropped into presentations or shared across teams for quick alignment during strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscretionary Consumer Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, North American real disposable personal income fell 0.8% year-over-year, constraining discretionary consumer spending and keeping theater attendance sensitive to household budgets.\u003c\/p\u003e\n\u003cp\u003eCinema remains an affordable luxury, but sustained inflation—Core CPI up 3.6% in 2025—has depressed concession and ticket spend per patron by an estimated 4–6% industrywide.\u003c\/p\u003e\n\u003cp\u003eNCM’s advertising and concession-linked revenue is therefore tightly correlated with admissions trends; U.S. box office receipts through 2025 were ~USD 9.4 billion, underscoring macro stability as critical to NCM’s financial performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Budget Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCorporate ad budgets track GDP closely; US ad spend fell 3.0% in 2023 vs 2022 amid slower GDP, and forecasts in 2024–25 expect muted growth, pushing clients toward lower-cost digital channels. In downturns advertisers reallocate from brand-building cinema to digital performance; cinema’s share slipped as streaming\/digital grew 8–10% in 2023. NCM must continually demonstrate superior ROAS—measurable visit lift and dwell-time metrics—to defend national ad share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Environment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing its 2024 restructuring, National CineMedia remains sensitive to interest rates while managing roughly $165 million of net debt and planned 2025 capex near $25–30 million; a 100 bps rise could materially raise annual interest expense on variable-rate tranches, increasing borrowing costs for tech upgrades and expansion. Conversely, the Fed’s 2025 stabilization outlook supports more predictable long-term planning and potential shareholder distributions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTheatrical Window Stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe theatrical window’s economic viability shapes the premium audience NCM delivers; in 2024 US box office recovered to about $9.6B (up ~50% from 2020) reinforcing cinema’s event value versus direct-to-streaming.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the market settled into hybrid release windows—studios averaging ~45–75 days of exclusivity—while further shrinking windows risks eroding cinema’s captive ad inventory and NCM’s ad CPMs.\u003c\/p\u003e\n\u003cp\u003eNCM’s proposition depends on exclusivity: captive audiences, higher viewability and engagement metrics, and advertisers paying premium rates tied to theatrical-only exposure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 US box office ≈ $9.6B; recovery supports theatrical premiums\u003c\/li\u003e\n\u003cli\u003eTypical exclusivity in 2025 ≈ 45–75 days; compression reduces eventness\u003c\/li\u003e\n\u003cli\u003eShorter windows → lower CPMs and diluted captive audiences for NCM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRising labor costs in service and entertainment sectors—wage growth averaging 4.1% year-over-year in 2024 for leisure and hospitality per BLS—compress margins for NCM’s theater partners and raise break-even ticket prices.\u003c\/p\u003e\n\u003cp\u003eIf circuits raise ticket prices, admission risk increases; US box office admissions fell 8% in 2024 vs. 2019 pre-pandemic levels, signaling sensitivity to price hikes.\u003c\/p\u003e\n\u003cp\u003eNCM tracks foot traffic closely because a sustained drop in admissions directly lowers sellable in-theater impressions and advertising revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBLS leisure \u0026amp; hospitality wage growth ~4.1% (2024)\u003c\/li\u003e\n\u003cli\u003eUS admissions -8% vs 2019 (2024)\u003c\/li\u003e\n\u003cli\u003eLower admissions → fewer impressions → reduced ad revenue for NCM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNCM Faces Demand Drag as Income, CPI Pressures and Ad Spend Cap Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacroeconomic headwinds—real disposable income down 0.8% (2025), core CPI +3.6% (2025), and US ad spend contraction—pressure discretionary cinema demand and NCM’s ad revenues; US box office ~$9.4–9.6B (2024–25) anchors but limits upside. NCM carries ~$165M net debt, 2025 capex $25–30M; wage growth ~4.1% (2024) raises partner costs, while 45–75 day windows (2025) sustain premium CPMs but risk compression.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal disposable income (YoY, 2025)\u003c\/td\u003e\n\u003ctd\u003e-0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore CPI (2025)\u003c\/td\u003e\n\u003ctd\u003e+3.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS box office (2024–25)\u003c\/td\u003e\n\u003ctd\u003e$9.4–9.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt (NCM)\u003c\/td\u003e\n\u003ctd\u003e$165M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2025)\u003c\/td\u003e\n\u003ctd\u003e$25–30M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeisure \u0026amp; hospitality wage growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+4.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTypical exclusivity (2025)\u003c\/td\u003e\n\u003ctd\u003e45–75 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNational CineMedia PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact National CineMedia PESTLE Analysis you’ll receive after purchase—fully formatted, professionally structured, and ready to use in presentations or reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751556526457,"sku":"ncm-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ncm-pestle-analysis.png?v=1772232984","url":"https:\/\/growthsharematrix.com\/products\/ncm-pestle-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}