{"product_id":"ncm-swot-analysis","title":"National CineMedia SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNational CineMedia’s strategic position blends a nationwide cinema ad network and digital extensions with steady exhibitor relationships, yet faces streaming competition and shifting ad budgets; our full SWOT unpacks these dynamics with financial context and actionable strategy. Purchase the complete SWOT analysis for a professionally formatted Word report and editable Excel tools to plan, pitch, or invest with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Share in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNational CineMedia (NCM) operates the largest U.S. cinema ad network, reaching about 20,000 screens across 2,900+ theaters as of year-end 2025, giving national advertisers a single buy to hit roughly 90 million moviegoers monthly; that scale drives premium CPMs and predictable revenue, with cinema ad spend of ~$1.2B industry-wide in 2024 and NCM capturing a dominant share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Long-Term Affiliate Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCM holds long-term exclusive ad agreements with AMC, Regal and Cinemark, anchoring access to roughly 40,000 U.S. screens and about 80% of national box-office admissions in 2024, which stabilizes network reach and CPM supply. These multi-year contracts block rivals from core inventory and supported NCM’s FY2024 revenue recovery to $324M, ensuring steady ad impressions and predictable sell-through. This creates a high entry barrier for new cinema-ad networks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Engagement from Captive Audiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCinema ads reach a captive, distraction-free audience—moviegoers seated and attentive during pre-show—driving higher recall and retention than skippable digital or TV spots; a 2023 Nielsen study found cinema ads deliver 2.2x brand lift versus online video, and NCM reported 2024 CPMs averaging $30–$45, well above digital display’s ~$6–$12, letting NCM charge premiums for deeper consumer impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Data and Attribution Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough its NCMx data intelligence platform, National CineMedia has modernized targeting and measurement, using first-party data from roughly 100 million annual theater visits (2024) to build audience segments and frequency controls.\u003c\/p\u003e\n\u003cp\u003eNCMx links cinema ad exposure to outcomes, reporting campaign lift metrics—often showing 2x–3x higher brand recall vs. baseline—and provides deterministic attribution to website visits and coupon redemptions.\u003c\/p\u003e\n\u003cp\u003eThis data-driven model closes the gap between traditional out-of-home and digital performance marketing, enabling advertisers to buy on outcomes and measure ROAS more like digital channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~100M annual visits (2024)\u003c\/li\u003e\n\u003cli\u003e2x–3x brand recall lift in NCM studies\u003c\/li\u003e\n\u003cli\u003eDeterministic attribution to conversions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImproved Financial Position Post-Restructuring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfollowing its emergence from chapter in december national cinemedia cut total debt by about lowering net to roughly million q4 and freeing cash flow for reinvestment.\u003e\n\u003cpthe leaner capital structure lets ncm prioritize technology and digital extensions million earmarked for ad tech programmatic upgrades in than heavy debt service.\u003e\n\u003cpthis improved balance sheet reduces solvency risk helps absorb ad-market swings and supports targeted growth initiatives through including expanded digital inventory cross-platform measurement.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% debt reduction since Dec 2023\u003c\/li\u003e\n\u003cli\u003eNet debt ≈ $120M in Q4 2024\u003c\/li\u003e\n\u003cli\u003e$15–20M planned tech reinvestment for 2025\u003c\/li\u003e\n\u003cli\u003eStronger downside protection through 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/pfollowing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNCM: Dominant Cinema Ad Reach (~90M\/mo), Premium CPMs \u0026amp; Leaner $120M Debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNCM runs the largest U.S. cinema ad network (~40,000 screens reach; ~90M monthly moviegoers), command premium CPMs ($30–$45 avg 2024) with exclusive long-term deals (AMC, Regal, Cinemark) and NCMx first-party data (~100M annual visits) delivering 2x–3x brand lift and deterministic attribution; post-Chapter 11 net debt cut ~60% to ~$120M (Q4 2024) funds $15–$20M 2025 tech reinvestment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreens reachable\u003c\/td\u003e\n\u003ctd\u003e~40,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly reach\u003c\/td\u003e\n\u003ctd\u003e~90M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual visits (2024)\u003c\/td\u003e\n\u003ctd\u003e~100M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg CPM (2024)\u003c\/td\u003e\n\u003ctd\u003e$30–$45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand lift\u003c\/td\u003e\n\u003ctd\u003e2x–3x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt (Q4 2024)\u003c\/td\u003e\n\u003ctd\u003e~$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 tech budget\u003c\/td\u003e\n\u003ctd\u003e$15–$20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of National CineMedia, highlighting its core strengths, operational weaknesses, market opportunities, and external threats shaping strategic choices and competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise National CineMedia SWOT matrix for quick alignment on advertising reach and digital transformation risks, ideal for executives needing a snapshot of strategic positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Reliance on Theatrical Release Schedules\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCM’s ad revenue is tightly tied to Hollywood output: U.S. box office fell 4% to $9.9B in 2024 vs 2019 annualized levels, cutting ad impressions when blockbusters lag. A weak slate or fewer tentpoles directly reduces theater attendance and ad buys—NCM reported 2024 cinema ad pricing pressure with spot load factors down ~8% year-over-year. This makes NCM vulnerable to studio delays, distribution shifts to PVOD\/streaming, and timing risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Major Theater Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWhile exclusive agreements boost ad inventory, National CineMedia (NCM) depends heavily on a few theater circuits—AMC, Regal (Cineworld), and Cinemark—together representing roughly 70% of NCM’s screen footprint as of 2025, creating concentration risk.\u003c\/p\u003e\n\u003cp\u003eIf a primary affiliate faces distress or renegotiates terms—Cineworld’s 2022-23 turmoil shows this—NCM’s national reach and ad revenue could drop sharply, impacting FY revenue visibility (NCM reported $312.6m in 2024 revenue).\u003c\/p\u003e\n\u003cp\u003eThis limited diversification across smaller chains leaves NCM exposed to the corporate health and contract leverage of a few large partners, increasing counterparty and renegotiation risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCyclical and Seasonal Revenue Patterns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthe business sees sharp revenue swings tied to the movie calendar with peak ad sales in summer and holidays q4 typically drive of annual box-office weekends june generated more impressions than off-peak months. this seasonality causes uneven cash flow complicates quarter-over-quarter comparisons for investors as can drop between trough. management must cover fixed costs projection staff low-attendance months pressuring margins working capital operating margin fell q1 versus q3 highlighting stress.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Control Over the Pre-Show Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpalthough ncm supplies pre-show content delivery hinges on theater factors like projector quality and audience punctuality polling showed of moviegoers arrive late to skip ads cutting impressions advertiser roi. if theaters shorten pre-shows or arrivals persist cpms revenue reported in face pressure. must keep fresh entertaining retain viewer attention justify ad rates.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of patrons arrive late (2024 poll)\u003c\/li\u003e\n\u003cli\u003e2023 revenue: $727 million\u003c\/li\u003e\n\u003cli\u003eShorter pre-shows reduce ad impressions\u003c\/li\u003e\n\u003cli\u003eNeed ongoing content innovation to maintain CPMs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/palthough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to Macroeconomic Ad Spending Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpas a pure-play advertising network national cinemedia is highly exposed when macroeconomic weakness forces companies to cut marketing: us ad spending fell in vs and forecasts showed only growth hitting cinema-centric channels hard.\u003e\n\u003cpduring high inflation or recession fears discretionary ad budgets are cut first ncm has no diversified media subscription lines to offset national ad-market declines amplifying revenue volatility reported q3 down year-over-year reflecting this sensitivity.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePure-play ad model\u003c\/li\u003e\n\u003cli\u003eUS ad spend contraction: −3.0% in 2023\u003c\/li\u003e\n\u003cli\u003eNo alternate revenue streams\u003c\/li\u003e\n\u003cli\u003e2024 Q3 revenue −6% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pduring\u003e\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNCM at Risk: 70% Screen Concentration, Box‑Office Dependence \u0026amp; Ad Slowdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNCM faces concentrated counterparty risk (AMC, Regal, Cinemark ≈70% screens in 2025), box-office dependence (U.S. 2024 box office $9.9B vs 2019 annualized), sharp seasonality (Q2+Q4 ≈60% revenue; Q1 op margin 6.2% vs Q3 18.7% in 2024), and pure-play ad exposure (2023 US ad spend −3.0%; NCM 2024 revenue $312.6M; Q3 2024 revenue −6% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 US Box Office\u003c\/td\u003e\n\u003ctd\u003e$9.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNCM 2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$312.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Concentration (2025)\u003c\/td\u003e\n\u003ctd\u003e≈70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ1 vs Q3 Op Margin 2024\u003c\/td\u003e\n\u003ctd\u003e6.2% \/ 18.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2023 US Ad Spend\u003c\/td\u003e\n\u003ctd\u003e−3.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eNational CineMedia SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and it reflects the real, structured content included in your download. Once purchased, the complete, editable version becomes available immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752525312377,"sku":"ncm-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ncm-swot-analysis.png?v=1772242001","url":"https:\/\/growthsharematrix.com\/products\/ncm-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}