{"product_id":"nec-bcg-matrix","title":"NEC Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe NEC BCG Matrix snapshot shows where key business units may sit across Stars, Cash Cows, Question Marks, and Dogs, highlighting growth potential and cash generation at a glance; this preview teases product-level positioning and competitive dynamics. Purchase the full BCG Matrix to receive a quadrant-by-quadrant breakdown, data-backed recommendations, and ready-to-use Word and Excel files that pinpoint where to invest, divest, or defend—your shortcut to strategic clarity and faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiometric Authentication Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNEC holds a top global share in facial and iris recognition, leading NIST rankings (e.g., best FRVT scores 2023–2025) and supplying ID projects in 50+ countries; biometrics drove ~¥120bn (~$900m) of NEC Biometric Solutions revenue in FY2024. \u003c\/p\u003e\n\u003cp\u003eWith governments and enterprises fast-tracking digital ID and secure travel, the unit targets mid-2020s CAGR \u0026gt;15%, requiring sustained R\u0026amp;D spend (NEC R\u0026amp;D ~¥220bn in FY2024) to keep tech leadership. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOpen RAN (Radio Access Network)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs an Open RAN pioneer, NEC holds a leading share in the global 5G infrastructure market, winning contracts worth over $1.2bn in 2024 and partnering with Rakuten and Vodafone for multi-market deployments.\u003c\/p\u003e\n\u003cp\u003eThe shift to vendor-neutral, software-defined RAN lets NEC displace legacy vendors during the 2023–2026 5G rollout, with Open RAN spending forecasted to grow at ~35% CAGR to $8.5bn by 2026.\u003c\/p\u003e\n\u003cp\u003eScaling Open RAN needs heavy capex—NEC reported ¥120bn (~$800m) cloud\/RAN investments in FY2024—but its high growth makes this a cash-intensive star and an international priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerative AI for Enterprise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNEC’s Generative AI for Enterprise, led by proprietary LLMs for high-security corporate and government use, targets a fast-growing niche—global secure-AI market forecasted at $25B by 2028; NEC reports cotomi deployments grew 180% YoY in 2024 in Japan.\u003c\/p\u003e\n\u003cp\u003eFocusing on cotomi, a Japanese-language, industry-tuned model, NEC claims top domestic share among enterprise AI vendors, driving software revenue—software\/licensing rose 22% in FY2024 to ¥210B.\u003c\/p\u003e\n\u003cp\u003eThe segment is cash-heavy: NEC disclosed cloud\/compute opex up 35% in 2024 to support LLM training, but management views it as core to shifting NEC toward a software-led margin profile by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubmarine Cable Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNEC ranks among the top three global undersea optical cable providers, addressing a market growing ~8–12% CAGR (2021–25) as global IP traffic hit ~240 EB\/month by 2025; this high share gives NEC a strong pipeline of hyperscaler-led contracts with Google, Meta, and Microsoft.\u003c\/p\u003e\n\u003cp\u003eTo keep leadership NEC must keep investing in manufacturing capacity and 2–3 specialized cable-laying vessels; recent contract sizes often exceed $200–400M per system, supporting recurring revenue and margin resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop-3 market position\u003c\/li\u003e\n\u003cli\u003eMarket ~8–12% CAGR (2021–25)\u003c\/li\u003e\n\u003cli\u003eGlobal IP traffic ~240 EB\/month (2025)\u003c\/li\u003e\n\u003cli\u003eHyperscaler contracts $200–400M+\u003c\/li\u003e\n\u003cli\u003eNeed 2–3 vessels + factory expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviation and Airport Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNEC’s One ID biometric and integrated airport management systems are rapid-growth Stars in the BCG Matrix, powering paperless travel and optimized ground ops as global air travel modernizes; NEC held an estimated global airport biometrics market share around 25% in 2024 and reported ¥200+ billion (≈$1.4B) in related systems backlog by Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThis segment rides smart-city and smart-infrastructure growth—global smart city spending hit $158B in 2024—so NEC needs sustained capex and global support teams to secure deployments and recurring services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOne ID drives paperless travel; ~25% market share (2024)\u003c\/li\u003e\n\u003cli\u003e¥200B+ related systems backlog as of Dec 2024\u003c\/li\u003e\n\u003cli\u003eSmart-city spend $158B in 2024 boosts demand\u003c\/li\u003e\n\u003cli\u003eRequires ongoing global placement and service capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNEC powers biometrics, Open RAN, enterprise LLMs \u0026amp; undersea wins—¥200B+ backlog momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNEC’s Stars: biometrics (¥120bn FY2024), Open RAN (\u0026gt;$1.2bn 2024 wins; ¥120bn capex FY2024), enterprise LLMs (cotomi +180% YoY 2024; software ¥210B FY2024), undersea cables (top‑3; $200–400M contracts), One ID (≈25% airport biometrics share; ¥200B backlog Dec 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 figures\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiometrics\u003c\/td\u003e\n\u003ctd\u003e¥120bn revenue FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpen RAN\u003c\/td\u003e\n\u003ctd\u003e$1.2bn wins; ¥120bn capex FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise LLMs\u003c\/td\u003e\n\u003ctd\u003ecotomi +180% YoY; ¥210B software\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUndersea\u003c\/td\u003e\n\u003ctd\u003eTop‑3; $200–400M contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOne ID\u003c\/td\u003e\n\u003ctd\u003e≈25% share; ¥200B backlog\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of NEC’s portfolio with quadrant strategies, investment recommendations, and trend-driven risk\/opportunity notes\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page NEC BCG Matrix placing each business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT Services for Japanese Public Sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNEC holds roughly 30–35% share of Japan’s public-sector IT systems, supplying infrastructure and system integration to central and local governments—a stable, mature market with ~1–2% annual growth and high regulatory barriers to entry. \u003c\/p\u003e\n\u003cp\u003eThese contracts generated about ¥220–250 billion in annual revenue for NEC’s public-sector segment in FY2024, producing predictable cash flows that fund AI R\u0026amp;D and global 5G investments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Networking Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNEC’s enterprise networking hardware—servers, PBX, and LAN switches—sits in a mature Japanese market with ~0–1% annual growth; yet NEC’s large installed base (estimated \u0026gt;1.2 million enterprise endpoints in Japan, 2024) yields high aftermarket margins, with service revenue margins ~30% and hardware replacement cycles every 5–7 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Infrastructure Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNEC’s Social Infrastructure Power Systems is a high-share, low-growth cash cow: the unit reported roughly ¥120 billion in FY2024 revenue for energy\/control solutions, leveraging decades of utility contracts in Japan and APAC to secure recurring service fees and 90%+ system uptime SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaintenance and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNEC’s maintenance and support services, backed by a vast installed base across public sector, telecom, and enterprise, generate high-margin lifecycle revenue—NEC reported ¥210 billion in services revenue in FY2024, with \u0026gt;40% operating margins in support lines.\u003c\/p\u003e\n\u003cp\u003eThese services hold high market share among existing clients in mature, low-volatility segments; recurring contracts produced stable free cash flow, funding R\u0026amp;D and dividends—NEC paid ¥40 per share in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServices revenue ¥210B (FY2024)\u003c\/li\u003e\n\u003cli\u003eSupport operating margin \u0026gt;40%\u003c\/li\u003e\n\u003cli\u003eRecurring, low-volatility cash flows\u003c\/li\u003e\n\u003cli\u003eFunds R\u0026amp;D and ¥40\/share dividend (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Telecommunications Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Telecommunications Equipment: NEC’s maintenance services for 4G and older networks remain a steady cash cow, with Japan domestic market share around 40%–50% among carrier legacy contracts as of 2025 and recurring revenues estimated at ~¥60–80 billion annually (≈$420–560M), requiring minimal new capex.\u003c\/p\u003e\n\u003cp\u003eThese contracts yield high margins and free cash flow while carriers phase in 5G\/Open RAN—NEC reports legacy service gross margins north of 30%, so cash conversion stays strong during transition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh domestic share: ~40%–50% (2025)\u003c\/li\u003e\n\u003cli\u003eRecurring revenue: ~¥60–80B (~$420–560M)\u003c\/li\u003e\n\u003cli\u003eGross margin: \u0026gt;30%\u003c\/li\u003e\n\u003cli\u003eLow capex, strong free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNEC’s recurring cash engines: public IT, networking, power \u0026amp; high‑margin maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNEC’s cash cows: public-sector IT (30–35% share; ¥230B FY2024), enterprise networking installed base (\u0026gt;1.2M endpoints; service margins ~30%), social infrastructure power systems (¥120B FY2024), and maintenance services (services revenue ¥210B FY2024; support margin \u0026gt;40%); combined recurring cash funds R\u0026amp;D and ¥40\/share dividend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic-sector IT\u003c\/td\u003e\n\u003ctd\u003e¥230B\u003c\/td\u003e\n\u003ctd\u003e30–35% market share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetworking services\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1.2M endpoints; ~30% margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower systems\u003c\/td\u003e\n\u003ctd\u003e¥120B\u003c\/td\u003e\n\u003ctd\u003e90%+ uptime SLA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance\u003c\/td\u003e\n\u003ctd\u003e¥210B\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40% support margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eNEC BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe preview you're viewing is the exact NEC BCG Matrix document you'll receive after purchase—no watermarks, no placeholders, just the final, fully formatted strategic analysis ready for presentation or integration into your planning materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747960238457,"sku":"nec-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nec-bcg-matrix.png?v=1772203317","url":"https:\/\/growthsharematrix.com\/products\/nec-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}