{"product_id":"nelnet-bcg-matrix","title":"Nelnet Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNelnet’s BCG Matrix preview highlights how its core education finance products and growth initiatives map across market share and market growth—hinting at which offerings may be Cash Cows versus emerging Stars or Question Marks. This snapshot shows strategic tensions between steady loan-servicing revenue and newer student-success services vying for investment. The full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and editable Word and Excel files to guide capital allocation and product strategy. Purchase now for the complete, ready-to-use report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNelnet has expanded into solar tax equity financing and renewable asset management, growing its renewable segment to roughly $1.2 billion in managed assets by Dec 31, 2025, driven by a 38% CAGR in tax-equity deal volume since 2021.\u003c\/p\u003e\n\u003cp\u003eThe sector benefits from strong demand—US utility-scale solar capacity additions hit 39 GW in 2024—and federal incentives like the Inflation Reduction Act tax credits, which boosted project economics and deal flow for Nelnet.\u003c\/p\u003e\n\u003cp\u003eHigh capital intensity raises capital and execution risk, but Nelnet’s niche leadership in solar structuring and a growing fee base position renewables as a primary growth driver and strategic star in its BCG matrix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eALLO Fiber Communications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eALLO Fiber Communications, Nelnet’s high-speed fiber unit, sits in the Stars quadrant: US fiber market growth ~12% CAGR (2020–2025) and broadband subscriptions rose 6.5% in 2024; ALLO’s expansion into 20+ Midwestern municipalities in 2024 was backed by Nelnet’s multi-year capital injections totaling ~$200M through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNelnet Bank Industrial Charter\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs an industrial bank charter, Nelnet Bank fuels high growth in digital banking and student lending, lowering Nelnet Inc.’s cost of funds—its deposit funding reduced blended funding cost by ~120 bps vs. unsecured markets in 2024—while pushing online deposit share toward 18% of company funding by Q4 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eK-12 Education Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNelnet’s K-12 EdTech stack—school management, integrated payment processing, and lunch\/billing systems—reported over 7,000 district deployments by Dec 31, 2025, driving recurring SaaS revenue and supporting Nelnet’s leading share in a US K-12 admin software market growing ~8% CAGR (2021–25).\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D spend (company-wide capex + product dev ~ $85M in FY2024) must rise to defend versus venture-backed EdTech entrants and cloud-native platforms; retention and upsell will determine margin expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7,000+ district deployments by 2025\u003c\/li\u003e\n\u003cli\u003eUS K-12 admin software ~8% CAGR (2021–25)\u003c\/li\u003e\n\u003cli\u003eFY2024 product dev approx $85M\u003c\/li\u003e\n\u003cli\u003eKey risks: VC rivals, cloud migration pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNelnet Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNelnet Community Engagement targets faith-based and nonprofit giving tools, capturing ~20–25% of US faith-tech digital giving growth; nonprofit digital donations rose 18% in 2024 to $51B, and Nelnet’s segment showed double-digit ARR growth, marking it a star with high market growth and solid share.\u003c\/p\u003e\n\u003cp\u003eIt combines platform stickiness, recurring revenue from nonprofits, and integration with Nelnet’s payments, yielding gross margins ~55% and EBITDA improvement year-over-year—positioning it for continued scale as philanthropy digitizes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: US nonprofit digital giving $51B (2024)\u003c\/li\u003e\n\u003cli\u003eNiche share: 20–25% faith-tech growth segment\u003c\/li\u003e\n\u003cli\u003eFinancials: double-digit ARR growth, ~55% gross margin\u003c\/li\u003e\n\u003cli\u003eThesis: high growth + strong market position = Star\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNelnet’s Power Plays: Renewables, Fiber, K‑12 EdTech \u0026amp; High‑margin Giving\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNelnet’s Stars: renewables ($1.2B AUM, 38% tax-equity CAGR since 2021), ALLO Fiber (12% fiber market CAGR 2020–25, $200M cap injections), K‑12 EdTech (7,000+ districts, ~8% market CAGR), Community Giving (digital donations $51B 2024, 20–25% niche share, ~55% gross margin).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003eAUM \/ CAGR\u003c\/td\u003e\n\u003ctd\u003e$1.2B \/ 38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eALLO Fiber\u003c\/td\u003e\n\u003ctd\u003eMarket CAGR \/ Cap\u003c\/td\u003e\n\u003ctd\u003e12% \/ $200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eK‑12 EdTech\u003c\/td\u003e\n\u003ctd\u003eDistricts \/ CAGR\u003c\/td\u003e\n\u003ctd\u003e7,000+ \/ 8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGiving\u003c\/td\u003e\n\u003ctd\u003eMarket \/ Margin\u003c\/td\u003e\n\u003ctd\u003e$51B \/ 55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Nelnet: quadrant insights, investment\/hold\/divest guidance, competitive risks, and macro\/micro trend impacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Nelnet BCG Matrix placing each business unit in a quadrant for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Loan Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNelnet is one of the largest servicers for the U.S. Department of Education, managing over $400 billion in federal student loan assets as of Q4 2024; this scale yields steady fee income and predictable cash flow. \u003c\/p\u003e\n\u003cp\u003eThe government loan servicing unit is mature, requires low incremental capital, and generated roughly $350–450 million annual operating cash flow in 2023–2024, funding growth initiatives. \u003c\/p\u003e\n\u003cp\u003eThose cash flows finance Nelnet’s move into higher-risk, higher-reward areas like private education tech and payment platforms without stressing the balance sheet. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFFELP Loan Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNelnet’s legacy FFELP (Federal Family Education Loan Program) portfolio remains a steady cash cow, generating roughly $120–160 million in annual net interest income recently as the book amortizes (2024–2025 servicing data).\u003c\/p\u003e\n\u003cp\u003eNo new originations occur, yet operations focus on efficiency—cost-to-collect under 8% and weighted average life ~6–8 years—so returns persist with minimal marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigher Education Payment Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNelnet Business Services manages tuition payment plans and processing for over 1,800 colleges and universities, securing roughly a 30–35% share in campus billing — a mature market with steady enrollment-linked volumes.\u003c\/p\u003e\n\u003cp\u003eThese services generate high operating margins (mid-30s percent in 2024), producing predictable annual cash flows that fund corporate admin costs and supported $0.60 per-share dividends paid in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNelnet’s Asset Management Services earns steady fees managing \u0026gt;$18 billion in third-party assets as of YE 2025, leveraging established custody and reporting systems to deliver high margins and low incremental growth.\u003c\/p\u003e\n\u003cp\u003eDeep industry expertise and scalable infrastructure keep operating margins near 28% and cash conversion strong, making this a low-growth, high-profit cash cow that underpins Nelnet’s balance sheet through 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u0026gt;$18B AUM (2025)\u003c\/li\u003e\n\u003cli\u003e~28% operating margin\u003c\/li\u003e\n\u003cli\u003eStable fee revenue, low CAGR\u003c\/li\u003e\n\u003cli\u003eHigh cash conversion, low capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNelnet Capital Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNelnet Capital Management runs Nelnet’s liquidity and short-duration investment programs, using its loan-servicing market expertise to boost yield on cash; in 2024 it managed roughly $1.2 billion in liquid assets and delivered a 3.1% portfolio return, producing steady fee and interest income without scaling operations aggressively.\u003c\/p\u003e\n\u003cp\u003eThat predictable cash funds growth units: in 2024 Nelnet redirected about $85 million from capital management into renewable energy projects and $60 million into technology initiatives, supporting the company’s stars while limiting expansion risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManages ~$1.2B liquid assets (2024)\u003c\/li\u003e\n\u003cli\u003e2024 portfolio return ~3.1%\u003c\/li\u003e\n\u003cli\u003eStable income, mature-market exposure\u003c\/li\u003e\n\u003cli\u003e$85M to renewables, $60M to tech (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNelnet: $400B loans, $350–450M FCF, $18B AUM—high margins, cash-generating core\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNelnet’s mature loan servicing, campus billing, asset and capital management are cash cows: ~ $400B serviced loans (Q4 2024), $350–450M operating cash flow (2023–24), \u0026gt;$18B AUM (2025), ~$1.2B liquid assets (2024); high margins (mid-30s campus billing, ~28% asset mgmt) and low capex fund growth units.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eServiced loans\u003c\/td\u003e\n\u003ctd\u003e$400B (Q4 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp. cash flow\u003c\/td\u003e\n\u003ctd\u003e$350–450M (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$18B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquid assets\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCampus billing margin\u003c\/td\u003e\n\u003ctd\u003eMid-30s% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset mgmt margin\u003c\/td\u003e\n\u003ctd\u003e~28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eNelnet BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe BCG Matrix preview you see is the exact file you'll receive after purchase—no watermarks, no demo text, just the final, fully formatted strategic report ready for presentation or editing. Carefully prepared by industry analysts, this document mirrors the downloadable version delivered to your inbox immediately upon payment. Use it as-is for portfolio prioritization, stakeholder briefings, or integration into your strategic planning materials with no surprises or additional edits required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748512838009,"sku":"nelnet-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nelnet-bcg-matrix.png?v=1772208998","url":"https:\/\/growthsharematrix.com\/products\/nelnet-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}