{"product_id":"nerdwallet-marketing-mix","title":"NerdWallet Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how NerdWallet’s product offerings, pricing models, distribution channels, and promotion tactics combine to build consumer trust and drive growth—this preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers an editable, data-driven report with examples, strategic recommendations, and presentation-ready slides to save you hours and strengthen client work or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business Loan Comparison Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Small Business Loan Comparison Engine gives entrepreneurs a single interface to compare SBA loans, lines of credit, and equipment financing with 2025 lender data and APR ranges shown transparently.\u003c\/p\u003e\n\u003cp\u003eUsers filter by credit score, years in business, and desired capital; in 2024–25 average approved loan size on NerdWallet tools was about $150,000 and approval rates vary 20–60% by profile.\u003c\/p\u003e\n\u003cp\u003eThe platform details lender requirements, origination fees, and real APRs so founders can pick offers that match cash flow and term preferences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Credit Card Recommendation Tool\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Business Credit Card Recommendation Tool curates 120+ business cards by rewards type, cash-back rates (up to 5%), and travel perks, with experts scoring cards on long-term value, annual fees, and small-business accessibility — NerdWallet’s proprietary ratings cover 0–100 and drove a 22% increase in click-throughs in 2025. The tool flags employee spending controls and integrations with QuickBooks, Xero, and NetSuite to cut reconciliation time by ~30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Banking and Savings Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBusiness Banking and Savings Analysis lets business owners compare checking and savings accounts by growth stage, showing monthly maintenance fees (median $15\/mo for small biz in 2024), transaction limits, and APY (top online business savings ~1.20% in 2025).\u003c\/p\u003e\n\u003cp\u003eThe tool scores digital features—ACH, API access, cash management—so companies reduce overhead; a 2024 SMB survey found 42% switch banks for better online tools.\u003c\/p\u003e\n\u003cp\u003eSide-by-side views show fee break-evens and projected interest: holding $250,000 at 1.20% yields $3,000\/yr, offsetting many monthly fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpert Reviews and Educational Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNerdWallet offers a vast library of educational articles and guides—covering tax prep, payroll, insurance, and scaling—with content aimed at demystifying 2025 financial regs and giving step-by-step actions for small-business leaders.\u003c\/p\u003e\n\u003cp\u003eContent is updated regularly to reflect legislative changes and market shifts; in 2025 NerdWallet cites sources like IRS rule changes and SMB lending trends (small business loan approvals rose ~6% YoY in 2024).\u003c\/p\u003e\n\u003cp\u003eResources target practical outcomes: lower compliance risk, faster payroll setup, and clearer insurance choices, helping firms save time and avoid fines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTopics: tax, payroll, insurance, scaling\u003c\/li\u003e\n\u003cli\u003eFocus: demystify regs, actionable steps\u003c\/li\u003e\n\u003cli\u003eUpdate cadence: regular, post-legislation\u003c\/li\u003e\n\u003cli\u003eImpact: reduce compliance costs, speed decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInteractive Financial Planning Calculators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNerdWallet Business offers interactive calculators for loan payments, break-even analysis, and burn-rate projections that let users generate projections in minutes, not hours.\u003c\/p\u003e\n\u003cp\u003eThe tools deliver instant, data-driven outputs—monthly payment schedules, breakeven units, and runway months—so startups skip costly consultants and messy spreadsheets; 65% of small-business founders say ready templates speed fundraising (2024 SCORE survey).\u003c\/p\u003e\n\u003cp\u003eThese calculators are a go-to for early-stage founders building first financial models or preparing investor decks, supporting quick scenario testing and clear metrics for pitches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLoan calculator: amortization, APR, monthly payments\u003c\/li\u003e\n\u003cli\u003eBreakeven: fixed vs variable cost split, units to cover costs\u003c\/li\u003e\n\u003cli\u003eBurn-rate: runway months from cash balance and net burn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNerdWallet Business: Loan averages $150K, 20–60% approvals, 5% cash-back, +22% CTR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNerdWallet Business bundles comparison engines, card and banking analysis, updated regulatory content, and interactive calculators—2024–25 data: avg approved loan ~$150,000, approval 20–60%, top savings APY ~1.20%, card cash-back up to 5%, ratings drove +22% CTR in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg approved loan\u003c\/td\u003e\n\u003ctd\u003e$150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApproval range\u003c\/td\u003e\n\u003ctd\u003e20–60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop savings APY\u003c\/td\u003e\n\u003ctd\u003e1.20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard cash-back\u003c\/td\u003e\n\u003ctd\u003eUp to 5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRatings impact\u003c\/td\u003e\n\u003ctd\u003e+22% CTR (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into NerdWallet’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights and recommend strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses NerdWallet's 4P analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Digital Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel is the NerdWallet website, serving as a centralized digital hub for business financial services and content, reaching over 150 million annual users across web and mobile in 2025. This digital-first approach gives small business owners 24\/7 access to loan finders, cash-flow tools, and lender reviews from any internet location. The interface is optimized for sub-200 ms median page load times and employs AES-256 encryption and SOC 2 Type II controls to protect sensitive research. These features help sustain conversion rates near 3.2% for small-business product flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe NerdWallet mobile app gives a portable version of its business suite, letting entrepreneurs track financial trends and compare accounts on the go; in 2025 the app averaged 4.2 million monthly active users and 18 minutes\/day per user. Push notifications and personalized alerts deliver real-time updates on new products and rate changes, driving a 22% lift in click-throughs in H1 2025. The channel fits mobile-first owners who run operations via smartphones and tablets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSearch Engine Visibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNerdWallet’s dominant search engine visibility is a primary acquisition channel, ranking top for high-intent queries like credit cards and mortgages and capturing an estimated 45% of organic share in core categories as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy mastering SEO, NerdWallet places its products when consumers show purchase intent, driving about $300 million in affiliate revenue in 2024 through intent-led traffic.\u003c\/p\u003e\n\u003cp\u003eThe strategy uses high-quality, evergreen content and structured data to secure featured snippets and bulk traffic from Google and Bing, reducing paid CAC and increasing lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Content Syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePartnerships with major news outlets and financial blogs syndicate NerdWallet reviews and tools onto sites that drove an estimated 18% of referral traffic in 2024, widening reach beyond nerdwallet.com.\u003c\/p\u003e\n\u003cp\u003eAppearing on high-traffic platforms exposes business owners to content where they read industry news, increasing touchpoints and boosting perceived authority across finance audiences.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel presence helps capture diverse stakeholders—small-business owners, CFOs, and advisors—by meeting them on platforms they already use.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: ~18% referral traffic via syndication\u003c\/li\u003e\n\u003cli\u003eHigher touchpoints = stronger authority\u003c\/li\u003e\n\u003cli\u003eReaches small businesses, CFOs, advisors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Software Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpintegration with third-party business software lets nerdwallet embed its comparison tools into accounting and project-management workflows making the service part of daily operations for firms platforms like quickbooks asana reached combined users by widening distribution. this in-app placement cuts acquisition friction increases conversion when compare loans cards or payroll services at decision time reports partner referral revenue growth in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEmbed in workflows raises visibility at point-of-decision\u003c\/li\u003e\n\u003cli\u003e200M+ combined users on key partner platforms (2024)\u003c\/li\u003e\n\u003cli\u003eReferral revenue up ~18% in 2024 from integrations\u003c\/li\u003e\n\u003cli\u003eReduces funnel drop-off by delivering recommendations in-app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegration\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNerdWallet: 150M Users, $300M SEO Revenue \u0026amp; 200M+ Integrations Driving 3.2% SMB Conversions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNerdWallet distributes via nerdwallet.com (150M annual users in 2025), mobile app (4.2M MAU, 18 min\/day in 2025), SEO (45% organic share, $300M affiliate revenue in 2024) and integrations (200M+ partner users, referral revenue +18% in 2024), reaching small-business owners, CFOs, and advisors and keeping conversions near 3.2% for SMB flows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebsite\u003c\/td\u003e\n\u003ctd\u003e150M users; 3.2% conv\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e4.2M MAU; 18 min\/day\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEO\u003c\/td\u003e\n\u003ctd\u003e45% organic; $300M rev\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrations\u003c\/td\u003e\n\u003ctd\u003e200M+ users; +18% referral rev\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eNerdWallet 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual NerdWallet 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This is the same ready-made, editable document you'll download immediately after checkout, fully complete and ready to use. You’re viewing the exact version of the analysis included in your order, not a sample or demo. Buy with confidence—this is the final document you’ll get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750327529849,"sku":"nerdwallet-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nerdwallet-marketing-mix.png?v=1772224285","url":"https:\/\/growthsharematrix.com\/products\/nerdwallet-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}