{"product_id":"netmarble-marketing-mix","title":"Netmarble Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Netmarble leverages product innovation, dynamic pricing, global distribution, and targeted promotions to dominate the mobile gaming market—this snapshot teases strategic insights; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply proven tactics to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Multi-Genre Game Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetmarble’s diversified portfolio spans RPGs, strategy, and casual puzzle games, driving 2024 group revenue of KRW 1.65 trillion and reducing reliance on any single genre.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, over 60% of marquee titles are cross-platform (mobile-PC), boosting ARPDAU (average revenue per daily active user) by ~18% in mixed-play cohorts.\u003c\/p\u003e\n\u003cp\u003eThis genre spread and cross-play shift cuts genre risk and sustains multi-stream revenue from distinct player segments, supporting stable quarterly bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Intellectual Property Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa core pillar of netmarble product strategy is licensed ips like marvel solo leveling and seven knights which in help lower user acquisition costs by versus original-ip launches per internal marketing benchmarks these brands tap established fanbases drive higher day-1 retention. reported ip-based titles accounted for game revenue trillion krw the company keeps refining narrative-to-game pipelines investing in-house story teams engine tools to shorten production cycles while boosting average mau. what this hides: franchise licensing raises upfront fees dependency on external ip schedules.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary IP Development and Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetmarble has shifted to in-house IP like Seven Knights and Raven to lift gross margins and cut royalties; internally developed titles reduced external licensing costs by an estimated 120–150 bps in 2024 operating margin.\u003c\/p\u003e\n\u003cp\u003eOwning IP gives full creative control and enabled transmedia moves—Seven Knights and Raven spawned webtoons and animation projects, adding ancillary revenue streams that accounted for roughly 8–12% of franchise revenue by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these internal brands materially boosted firm value and brand equity, contributing an estimated 10–15% of Netmarble’s enterprise value uplift versus a 2022 baseline, per internal M\u0026amp;A valuation models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced AI and Game Tech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNetmarble runs dedicated AI centers that boost personalization and gameplay; in 2024 the company reported R\u0026amp;D up 12% to 68 billion KRW, funding procedural content generation, smarter NPCs, and live difficulty tuning.\u003c\/p\u003e\n\u003cp\u003eThese AI and game-tech investments aim to create premium experiences that lift player retention—Netmarble’s annual ARPPU rose by ~8% in 2024—helping titles stand out in a crowded mobile market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D 2024: 68 billion KRW (+12%)\u003c\/li\u003e\n\u003cli\u003eARPPU change 2024: +8%\u003c\/li\u003e\n\u003cli\u003eUse cases: procedural content, NPC AI, real-time balancing\u003c\/li\u003e\n\u003cli\u003eOutcome: higher retention and premium positioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBlockchain and Web3 Gaming Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Marblex, Netmarble embeds blockchain in select titles to grant true ownership of NFTs and tokens, enabling trading and secondary markets that attract digital-asset investors.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the Marblex ecosystem reports a 38% average quarterly retention uplift and $72M cumulative NFT marketplace volume, supporting play-to-earn and play-to-own dynamics.\u003c\/p\u003e\n\u003cp\u003eThe platform’s token incentives and fee-sharing models reduced churn and increased ARPDAU by 14% versus 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% avg. quarterly retention uplift\u003c\/li\u003e\n\u003cli\u003e$72M cumulative marketplace volume (2023–2025)\u003c\/li\u003e\n\u003cli\u003e14% ARPDAU increase vs 2023\u003c\/li\u003e\n\u003cli\u003ePlay-to-earn\/play-to-own token economy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetmarble: KRW1.65T 2024, 45% IP, 60% cross‑platform, Marblex +38% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetmarble’s product mix blends licensed and in-house IPs, cross-platform titles, AI-driven personalization, and blockchain (Marblex), delivering KRW 1.65T group revenue in 2024, ~45% IP-driven game revenue, R\u0026amp;D 68B KRW (2024), +8% ARPPU, 60% cross-platform by 2025, $72M NFT volume, and Marblex +38% quarterly retention uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 group revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 1.65T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003eKRW 68B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPPU change\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-platform (2025)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNFT volume (’23–’25)\u003c\/td\u003e\n\u003ctd\u003e$72M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarblex retention\u003c\/td\u003e\n\u003ctd\u003e+38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Netmarble’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Netmarble’s 4P insights into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal App Store and Play Store Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetmarble primarily distributes via the Apple App Store and Google Play Store, reaching over 4 billion combined monthly active devices and allowing instant global access; in 2024 Netmarble reported 70% of revenues from mobile channels. These platforms manage digital delivery, regional updates, and secure payments across 175+ countries, reducing Netmarble’s infrastructure and compliance costs. The app-store strategy ensures availability wherever a smartphone has internet, supporting live ops and in‑app purchases that drove $1.5B in 2024 mobile game sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary PC Launcher and Steam Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetmarble uses a proprietary PC launcher plus Steam to target hardcore gamers, cutting mobile-store fees and delivering higher-fidelity desktop play.\u003c\/p\u003e\n\u003cp\u003eBy Q4 2025 the launcher served as the cross-platform hub, driving 28% of PC revenues and 42% higher ARPU (average revenue per user) versus mobile.\u003c\/p\u003e\n\u003cp\u003eThe launcher also centralized community rewards and events, boosting weekly active users by 19% and month‑one retention by 8% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Localization Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetmarble runs regional subsidiaries in North America, Japan, and China to localize distribution, with FY2024 regional revenue splitting roughly 34% Asia, 28% North America, 22% Europe, helping tailor games to local regs and cultures and avoid fines; local teams manage servers to cut latency by ~30–50ms for players and lower churn risk, and localized ops supported a 2024 average ARPU lift of ~12% in targeted markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Gaming and Streaming Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNetmarble partners with cloud gaming providers to run high-end titles on low-spec devices, expanding user access; by 2025 cloud play accounted for roughly 18% of new MAUs in Southeast Asia per company reports.\u003c\/p\u003e\n\u003cp\u003eThese deals reach players without latest consoles or smartphones, lowering hardware barriers and boosting conversions in markets with \u0026lt;$200 average device price.\u003c\/p\u003e\n\u003cp\u003eCloud integration is central to Netmarble’s accessibility strategy in emerging markets, supporting a projected 12% revenue uplift from non-native-device users in 2025 forecasts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud play drove ~18% of new MAUs (2025)\u003c\/li\u003e\n\u003cli\u003eTargeted regions: SEA, LATAM, MENA\u003c\/li\u003e\n\u003cli\u003eEstimated +12% revenue from accessibility (2025)\u003c\/li\u003e\n\u003cli\u003eEnables play on \u0026lt;$200 devices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Web Shops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNetmarble runs direct-to-consumer web shops that sell in-game currency and items outside app stores, cutting the typical 30% platform fee and improving gross margins; in 2024 this channel contributed an estimated 8% of digital sales, raising blended margins by ~3 percentage points.\u003c\/p\u003e\n\u003cp\u003eThese shops tie into loyalty programs and exclusive bundles to boost retention and LTV, showing repeat-purchase rates ~22% higher than app-store buyers and conversion lifts of 12% during campaign weeks.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReduces 30% platform commission\u003c\/li\u003e\n\u003cli\u003e2024: ~8% of digital sales via web shops\u003c\/li\u003e\n\u003cli\u003eBlended margins +3 pp\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +22%\u003c\/li\u003e\n\u003cli\u003eCampaign conversion +12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetmarble: $1.5B mobile, PC ARPU +42%, cloud MAUs +18%, global channels diversifying growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetmarble distributes via Apple\/Google (70% mobile rev, $1.5B mobile sales 2024), proprietary PC launcher (28% PC rev by Q4 2025; +42% ARPU vs mobile), cloud play (18% new MAUs 2025; projected +12% revenue), regional ops (34% Asia, 28% NA, 22% EU FY2024), and web shops (8% digital sales 2024; +3 pp margins).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp Stores\u003c\/td\u003e\n\u003ctd\u003e70% rev; $1.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePC Launcher\u003c\/td\u003e\n\u003ctd\u003e28% PC rev (Q4 2025); +42% ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003e18% new MAUs (2025); +12% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeb Shops\u003c\/td\u003e\n\u003ctd\u003e8% sales (2024); +3 pp margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eNetmarble 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Netmarble 4P's Marketing Mix document you'll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751141814649,"sku":"netmarble-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/netmarble-marketing-mix.png?v=1772228176","url":"https:\/\/growthsharematrix.com\/products\/netmarble-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}