{"product_id":"nexity-bcg-matrix","title":"Nexity Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNexity’s BCG Matrix preview highlights how its business lines map across growth and market share—revealing potential Stars in urban development, Cash Cows in residential services, and areas that may be Dogs or Question Marks amid shifting real estate trends. This snapshot identifies strategic priorities but only scratches the surface of resource allocation and portfolio optimization. Purchase the full BCG Matrix for quadrant-by-quadrant placements, data-driven recommendations, and a ready-to-use Word + Excel package to guide investment and operational decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Carbon Residential Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNexity leads sustainable housing in France, meeting RE2020 rules that cut building emissions and improve insulation; low-carbon projects held about 28% of Nexity’s development volume in 2024 and drove 32% of recurring EBIT in H1 2025.\u003c\/p\u003e\n\u003cp\u003eDemand from eco-aware buyers and institutional investors pushed market share up; energy-efficient homes saw a 22% price premium in 2024 and institutional off-take rose 40% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy end‑2025 these projects are Nexity’s main growth engine despite high capex: timber and low‑carbon materials raised construction costs ~15–18%, extending payback to 6–8 years on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Student and Senior Residences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDemand for managed student and senior residences in major French cities outstrips supply—vacancy under 2% in Paris and Lyon in 2024—giving Nexity a dominant position and classified as a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eThese high-growth assets saw institutional investment flows above €1.2bn into French coliving\/serviced housing in 2024, letting Nexity scale rapidly and keep top-tier developer status.\u003c\/p\u003e\n\u003cp\u003eOngoing investment is essential to defend share from niche entrants and to capture demographic tailwinds: France had 2.9m students and 9.4m over-65s in 2024, both rising.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Urban Regeneration Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNexity leads large-scale urban regeneration, delivering mixed-use city-center projects that blend 60–70% residential with retail and public space; its 2024 pipeline included €2.1bn in brownfield deals, reflecting strength as French municipalities shift to densification policies.\u003c\/p\u003e\n\u003cp\u003eThese transformations need heavy upfront capital—projects often require €200–600m each—but yield higher margins and long-term recurring cash flows; sustainable urbanism demand grew 18% in France 2023–24, boosting Nexity’s brand premium and local-government win rate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Build to Rent Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNexity has shifted to selling whole residential blocks to institutions as mortgage access stays tight through 2025, closing €1.2bn of build-to-rent (BTR) deals in H1 2025 and capturing ~18% of France’s professional rental market.\u003c\/p\u003e\n\u003cp\u003eThese institutional sales yield large-volume disposals, improve cash flow, and secure strategic scale despite complex negotiations and required asset management capacity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.2bn BTR deals closed H1 2025\u003c\/li\u003e\n\u003cli\u003e~18% market share in France professional rental\u003c\/li\u003e\n\u003cli\u003eHigher liquidity vs retail sales; longer-term management obligations\u003c\/li\u003e\n\u003cli\u003eRequires scale and negotiation; accelerates market leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable City Consulting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNexity’s Sustainable City Consulting Services is a high-growth Star as municipalities rush to hit 2030 climate targets; the unit grew revenue ~42% in 2024 and won 18 major city contracts covering 12m residents across France and EU markets.\u003c\/p\u003e\n\u003cp\u003eUsing GIS, building-decarb models, and carbon accounting, Nexity captures a leading municipal consulting share (~22% by contract value) and feeds early-stage project pipelines for its development and construction businesses.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue growth ~42%\u003c\/li\u003e\n\u003cli\u003e18 major city contracts, 12m residents covered\u003c\/li\u003e\n\u003cli\u003e~22% municipal consulting market share\u003c\/li\u003e\n\u003cli\u003ePositions Nexity at start of real-estate value chain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNexity surges: low‑carbon homes, €1.2bn BTR \u0026amp; 32% recurring EBIT—price premium 22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNexity’s Stars: sustainable housing, BTR and municipal consulting drove growth—low‑carbon projects 28% of volume (2024), 32% recurring EBIT H1 2025; €1.2bn BTR deals H1 2025 (~18% pro-rental share); municipal consulting +42% rev 2024, 18 city contracts. Continued high capex (15–18% cost premium) but strong demand, pricing premium ~22% and low vacancy (\u0026lt;2%) in Paris\/Lyon.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring EBIT H1 2025\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBTR deals H1 2025\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro‑rental share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsulting rev growth\u003c\/td\u003e\n\u003ctd\u003e+42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice premium\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Nexity: identifies Stars, Cash Cows, Question Marks, and Dogs with strategic invest\/hold\/divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Nexity BCG Matrix mapping units by growth\/share for fast strategic clarity and executive-ready sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Property Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment delivers steady recurring revenue—Nexity’s residential property management reported €760m in fees and recurring income in 2024, driven by rental management for ~320,000 units. As a mature market leader, it yields high margins and low incremental costs, needing minimal marketing to retain clients. Cash from this segment funds Nexity’s 2024–25 push into green tech and digital platforms, supporting €200m+ capex plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCondominium Management and Syndic Activities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNexity remains one of France’s largest syndic operators, managing about 180,000 co-owned units and reporting a retention rate above 85% in 2024, which secures recurring fees.\u003c\/p\u003e\n\u003cp\u003eThe condominium management unit operates in a mature, low-growth market but generates strong cash flow—estimated operating margin ~18% in 2024—thanks to scale and the mandatory nature of syndic services.\u003c\/p\u003e\n\u003cp\u003eIts steady cash inflows provided roughly €150–200 million annually for group liquidity in 2023–24, funding debt service and dividends during development-cycle swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Individual Home Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sale of new apartments to individual buyers under VEFA (sale in future state of completion) is Nexity’s long-standing cash cow, with group market share around 10% in France and recurring annual sales of ~€1.6bn in 2024; growth slowed as mortgage rates stabilized and entry prices rose, but volumes still generate strong free cash flow.\u003c\/p\u003e\n\u003cp\u003eNexity keeps milking this segment by cutting construction costs (targeting ~5% unit cost savings in 2024), using its high-brand recognition to convert reservations quickly, and avoiding large capital outlays—delivering steady liquidity for group reinvestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNexity’s internal real estate distribution networks operate as a high-efficiency sales engine across France, driving ~€3.2bn in transaction value in 2024 and securing market-leading share in multiple regions.\u003c\/p\u003e\n\u003cp\u003eThey handle large volumes for Nexity projects and third-party developers, generating steady commission revenue (about €120m in agency fees in 2024) and strong cash conversion.\u003c\/p\u003e\n\u003cp\u003eWith mature infrastructure, management prioritizes throughput and automation to boost processing power and feed growth in services and development units.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 transaction value ~€3.2bn\u003c\/li\u003e\n\u003cli\u003eAgency\/commission revenue ~€120m (2024)\u003c\/li\u003e\n\u003cli\u003eDominant regional market share; mature platform\u003c\/li\u003e\n\u003cli\u003eFocus: efficiency, automation, scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Real Estate Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstitutional Real Estate Advisory delivers high-margin asset management and strategic advice to large property owners, leveraging Nexity’s market expertise; in 2024 similar advisory margins in Europe averaged 22–28%, boosting group profitability. \u003c\/p\u003e\n\u003cp\u003eThe unit needs minimal capex and serves stable clients—banks and sovereign wealth funds—many tied by multi-year contracts, with recurring fees that stabilized cash flow for Nexity in 2023–24. \u003c\/p\u003e\n\u003cp\u003eThose steady fees fund exploration of Question Marks, lowering group volatility and supporting riskier investments without straining balance-sheet liquidity. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margins ~22–28%\u003c\/li\u003e\n\u003cli\u003eMinimal capex\u003c\/li\u003e\n\u003cli\u003eStable clients: banks, SWFs\u003c\/li\u003e\n\u003cli\u003eRecurring multi-year fees\u003c\/li\u003e\n\u003cli\u003eFunds Question Marks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNexity cash engines: €760m recurring fees, €1.6bn VEFA, €150–200m liquidity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCash Cows: Nexity’s syndic, VEFA sales, agency and advisory units generated steady cash: fees\/recurring income €760m (2024); VEFA sales ~€1.6bn (2024); transaction value €3.2bn and agency revenue €120m (2024); advisory margins ~22–28%, supplying €150–200m annual liquidity (2023–24) for capex and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring fees\u003c\/td\u003e\n\u003ctd\u003e€760m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVEFA sales\u003c\/td\u003e\n\u003ctd\u003e€1.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransaction value\u003c\/td\u003e\n\u003ctd\u003e€3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency revenue\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory margin\u003c\/td\u003e\n\u003ctd\u003e22–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity contribution\u003c\/td\u003e\n\u003ctd\u003e€150–200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eNexity BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Nexity BCG Matrix report you’ll receive after purchase—fully formatted, analysis-ready, and free of watermarks or demo content. This preview matches the downloadable document verbatim, crafted for strategic clarity with market-backed inputs and professional design. After buying, the full file is immediately available for editing, printing, or presenting to stakeholders—no surprises, no revisions required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748516901241,"sku":"nexity-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nexity-bcg-matrix.png?v=1772209071","url":"https:\/\/growthsharematrix.com\/products\/nexity-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}