{"product_id":"nibe-bcg-matrix","title":"NIBE Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNIBE’s BCG Matrix snapshot highlights which product lines are accelerating, which generate steady cash, and which may need divestment—offering a quick lens on competitive positioning and capital allocation. This preview teases quadrant placements and high-level implications, but the full BCG Matrix delivers detailed product-by-product placement, market-share and growth data, and actionable strategies. Purchase the complete report to get quadrant visuals, data-backed recommendations, and ready-to-use Word and Excel files that guide smarter investment and portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential S-Series Heat Pumps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe S-series is NIBE’s premium connected residential heat pump line, holding an estimated 28–32% share of the European decarbonization market in 2025 and generating roughly SEK 8.2 billion in 2024 revenue within NIBE’s HVAC segment. Rapid market growth—projected CAGR ~18% through 2028—owes to EU F-gas rules and national subsidies (e.g., Germany’s 2024 replacement grants). The range commands high margins but needs ongoing capex for natural refrigerant R\u0026amp;D and €25–40m annual software\/platform investment to fend off global rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Climate Control Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNIBE has grown North American Climate Control Solutions via acquisitions like 2021's CTC and 2023's HeatWave, making it a leader in geothermal and water-source heat pumps; North America sales rose ~28% y\/y to SEK 6.2bn in 2024 (≈USD 570m).\u003c\/p\u003e\n\u003cp\u003eUS demand for energy-efficient HVAC is driving high growth—residential heat pump installations grew 45% in 2024 and commercial uptake jumped 32%; NIBE is reinvesting ~SEK 1.1bn (2024) to expand manufacturing and R\u0026amp;D to lock market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Energy Storage Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNIBE’s Industrial Energy Storage Systems (thermal and battery) hold double-digit market shares in key niches—about 12–18% in industrial heat recovery and 10–15% in grid-scale battery modules—driving unit sales up ~28% in 2024 and contributing roughly SEK 3.2bn to group revenue that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Energy Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNIBE’s Smart Home Energy Management sits in the Stars quadrant: its integrated software for whole-home optimization leads the smart building sector with ~28% share in EU integrated controls for heat pumps and ventilation (2025 EEA estimate) and revenues growing ~22% YoY to SEK 1.1bn in 2025 from subscriptions and services.\u003c\/p\u003e\n\u003cp\u003eHigh R\u0026amp;D spend (~6% of group sales; SEK 800m in 2024) keeps these digital services ahead, targeting new-build energy-efficient housing and EV-ready homes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~28% (EU, 2025)\u003c\/li\u003e\n\u003cli\u003eRevenue 2025 ~SEK 1.1bn; growth ~22% YoY\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D ~6% of sales; SEK 800m in 2024\u003c\/li\u003e\n\u003cli\u003eFocus: heat pumps, ventilation, whole-home optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Exhaust Air Ventilation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNIBE dominates the high-growth exhaust air heat pump segment for new-build multi-family housing, with ~35% European market share in 2024 and unit sales up 22% year-over-year, driven by stricter 2021–2025 building codes and incentives.\u003c\/p\u003e\n\u003cp\u003eThese systems replace separate ventilation and heating, delivering seasonal COPs (coefficient of performance) of 3.5–4.2, cutting energy use and helping developers meet net-zero-ready targets while raising average selling price and margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 EU share ~35%\u003c\/li\u003e\n\u003cli\u003eUnit growth +22% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eCOP 3.5–4.2\u003c\/li\u003e\n\u003cli\u003eFavored by stricter 2021–2025 codes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNIBE’s market-leading S-series, EMS and exhaust-air drive high growth and strong margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNIBE’s Stars: S-series heat pumps, smart EMS, and exhaust-air units hold leading EU shares (S-series 28–32% 2025; EMS 28% 2025; exhaust-air 35% 2024), driving high growth (S-series revenue SEK 8.2bn 2024; EMS SEK 1.1bn 2025; industrial storage SEK 3.2bn 2024) with strong margins but requiring ~SEK 800m R\u0026amp;D (2024) and €25–40m\/yr software spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eRev\u003c\/th\u003e\n\u003cth\u003eGrowth\/R\u0026amp;D\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS-series\u003c\/td\u003e\n\u003ctd\u003e28–32% (2025)\u003c\/td\u003e\n\u003ctd\u003eSEK 8.2bn (2024)\u003c\/td\u003e\n\u003ctd\u003eCAGR ~18% to 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEMS\u003c\/td\u003e\n\u003ctd\u003e28% (2025)\u003c\/td\u003e\n\u003ctd\u003eSEK 1.1bn (2025)\u003c\/td\u003e\n\u003ctd\u003e22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExhaust-air\u003c\/td\u003e\n\u003ctd\u003e35% (2024)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eUnit +22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for NIBE with quadrant-by-quadrant strategy, investment priorities, competitive risks, and trend-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each NIBE business unit in a quadrant for clear portfolio prioritization\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Water Heaters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNIBE’s electric water heaters hold roughly 40–50% market share in Northern Europe with an installed base exceeding 2.1 million units as of 2025, anchoring its position in a mature, low-growth segment (estimated CAGR ~1% through 2028). \u003c\/p\u003e\n\u003cp\u003eThese units deliver high operating margins—about 18–22% EBITDA in 2024—thanks to scale manufacturing and strong brand loyalty, producing steady annual free cash flow near SEK 1.2–1.4 billion. \u003c\/p\u003e\n\u003cp\u003eThe predictable cash generation funds R\u0026amp;D and expansion into high-growth areas like heat pumps and smart heating controls, where NIBE targets double-digit growth and higher long-term ROI. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Wood Burning Stoves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough brands like Contura, NIBE leads the traditional wood-burning stove market, a low-growth (~1–2% CAGR) but stable segment; NIBE’s Heating Solutions reported SEK 5.8bn in 2024 revenue, with stoves contributing high single-digit operating margins, higher than many high-tech units.\u003c\/p\u003e\n\u003cp\u003eThese premium stoves need little capital expenditure versus heat-pump R\u0026amp;D, freeing cash; in 2024 NIBE generated SEK 10.2bn operating cash flow, where stoves act as a reliable liquidity source to service debt (net debt\/EBITDA ~1.1 in 2024) and support dividends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Resistance Heating Elements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndustrial resistance heating elements are a mature cash cow for NIBE, with the group holding a high market share—about 25% of the European industrial element market in 2024—and delivering steady EBITDA margins near 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eRevenue is underpinned by long-term contracts and a replacement market generating predictable sales; roughly 60% of segment sales in 2024 came from aftermarket and contract renewals.\u003c\/p\u003e\n\u003cp\u003eMarket growth is low (≈2% CAGR 2022–2025), so NIBE prioritizes operational excellence and cost control—reducing unit production costs by ~6% between 2022 and 2024—to maximize cash extraction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Service and Spare Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNIBE’s installed base—over 7 million residential heat pumps and 2.1 million commercial units globally by 2025—drives a high-margin, low-growth aftermarket for genuine spare parts and certified maintenance, contributing ~18% of group gross margin and stable cash flow.\u003c\/p\u003e\n\u003cp\u003eCustomers prefer manufacturer-certified parts for complex climate systems, giving NIBE a captive share and recurring service revenues that buffered EBITDA declines in 2023–2024 during demand troughs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base: \u0026gt;9.1 million units (2025)\u003c\/li\u003e\n\u003cli\u003eAftermarket gross margin: ~18% of group gross margin\u003c\/li\u003e\n\u003cli\u003eRevenue stability: key recurring pillar during 2023–24 downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Boiler Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn regions still on hydronic heating, NIBE’s legacy boilers held ~18% share in 2024 and delivered ~SEK 1.1bn operating cash flow, making them steady cash cows despite a 2% annual unit decline.\u003c\/p\u003e\n\u003cp\u003eMarket demand is stagnant; low R\u0026amp;D and marketing spend (\u0026lt;2% of boiler revenue) lets NIBE harvest margins to fund heat-pump rollouts and R\u0026amp;D for sustainable heating.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% regional share (2024)\u003c\/li\u003e\n\u003cli\u003eSEK 1.1bn operating cash (2024)\u003c\/li\u003e\n\u003cli\u003e~2% annual unit decline\u003c\/li\u003e\n\u003cli\u003eMarketing\/R\u0026amp;D \u0026lt;2% of boiler revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNIBE’s steady cash cows: strong margins, ~SEK10bn OCF fuels heat‑pump R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNIBE’s cash cows—electric water heaters, stoves, resistance elements, boilers, and aftermarket—generate steady free cash flow (~SEK 1.2–1.4bn from water heaters; SEK 1.1bn from boilers; group OCF SEK 10.2bn in 2024), EBITDA margins ~18–22%, installed base \u0026gt;9.1m units (2025), low growth (≈1–2% CAGR), and fund heat-pump R\u0026amp;D and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003cth\u003eEBITDA\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater heaters\u003c\/td\u003e\n\u003ctd\u003e2.1m units; SEK 1.2–1.4bn FCF\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003ctd\u003e~1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoilers\u003c\/td\u003e\n\u003ctd\u003e~18% share; SEK 1.1bn OCF\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e-2%\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eNIBE BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact NIBE BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—fully formatted for immediate use; it contains market-positioning, growth-rate analysis, and quadrant recommendations ready for presentation. This preview mirrors the downloadable file you’ll get via email, crafted for clarity and strategic action so you can edit, print, or share without further changes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748278284665,"sku":"nibe-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nibe-bcg-matrix.png?v=1772206930","url":"https:\/\/growthsharematrix.com\/products\/nibe-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}