{"product_id":"nissay-marketing-mix","title":"Nippon Life Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Nippon Life’s product offerings, pricing architecture, distribution channels, and promotion mix combine to secure market leadership in life insurance — concise insights in this preview, comprehensive strategy in the full report. Get the complete, editable 4Ps Marketing Mix Analysis to save research time, support client presentations, and apply ready-made templates for benchmarking or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Individual Life and Protection Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon Life offers a broad mix of whole-life and term policies that prioritize stable death benefits while letting customers add riders for terminal illness and accidental death; as of late 2025 the company reported individual life in-force premiums of ¥1.8 trillion and a 6.2% annual growth in new individual policies (FY2024), reflecting product updates aimed at Japan’s aging population and stage-based customization needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Medical and Nursing Care Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnippon life advanced medical and nursing care insurance covers hospitalization surgery long-term costs targeting japan aging population with policies that reduced claim denials by in through clearer benefit rules.\u003e\n\u003cpthe product uses simplified underwriting to accept more applicants with pre-existing conditions as of new policies were issued via screens up from in\u003e\n\u003cpby end-2025 these plans added broader outpatient benefits rehab and chronic-care allowances average premium per policy while keeping expected loss ratios near\u003e\n\u003c\/pby\u003e\u003c\/pthe\u003e\u003c\/pnippon\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Retirement Annuity Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNippon Life, managing about ¥64 trillion in assets under management as of March 2025, offers individual annuity insurance and investment-linked products to top up Japan’s public pension with private savings.\u003c\/p\u003e\n\u003cp\u003eProducts target retirees and pre-retirees seeking competitive returns amid higher rates since 2022, blending guaranteed annuities and market-linked options for yield and inflation protection.\u003c\/p\u003e\n\u003cp\u003eThe firm uses its scale—large bond and equity holdings and in-house portfolio teams—to provide stability, low-cost active management, and multi-decade liability matching for long-term retirement vehicles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup Insurance and Employee Benefit Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNippon Life offers large-scale group life and health plans for corporates, covering disability income protection and survivor benefits to boost employee value propositions; by 2025 these plans are bundled with wellness programs, reducing claims by up to 12% in pilot cohorts.\u003c\/p\u003e\n\u003cp\u003eClients see lower absenteeism and a 6–9% improvement in retention where comprehensive welfare packages and wellness integrations are used, supporting the insurer’s corporate sales growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCorporate-focused group life and health\u003c\/li\u003e\n\u003cli\u003eIncludes disability income and survivor benefits\u003c\/li\u003e\n\u003cli\u003eWellness integration by 2025; pilot claim reduction ~12%\u003c\/li\u003e\n\u003cli\u003eRetention lift 6–9%; ties to corporate sales growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-Centric Micro-Insurance and Niche Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNippon Life now offers digital-first micro-insurance via mobile apps and partnerships, rolling out affordable short-term covers for travel accidents, temporary disability, and lifestyle events to attract Gen Z and Millennials.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the firm reported a 28% increase in digital policy sales and a 14% rise in new customers aged 18–34, driven by low-premium, high-value products averaging ¥1,200 per policy and instant mobile underwriting.\u003c\/p\u003e\n\u003cp\u003eEarly relationships boost lifetime value: conversion to longer-term policies sits at 9% within 12 months, helping lower acquisition cost per customer by roughly 22% versus traditional channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile-first: instant buy, average price ¥1,200\u003c\/li\u003e\n\u003cli\u003e2025 digital sales +28%\u003c\/li\u003e\n\u003cli\u003e18–34 new customers +14%\u003c\/li\u003e\n\u003cli\u003e12-month conversion 9%, CAC -22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNippon Life 2025: ¥1.8T premiums, ¥64T AUM, +28% digital sales, 38% simplified underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNippon Life’s product mix (2025): broad whole-life\/term, Advanced Medical\/Nursing Care, annuities, group plans, and digital micro-insurance—¥1.8T individual in-force premiums, 6.2% new-policy growth (FY2024), AUM ¥64T (Mar 2025), simplified underwriting 38% of new policies (2025), digital sales +28%, 18–34 customers +14%, avg digital premium ¥1,200, 12-month conversion 9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndividual in-force premiums\u003c\/td\u003e\n\u003ctd\u003e¥1.8T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (Mar 2025)\u003c\/td\u003e\n\u003ctd\u003e¥64T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-policy growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSimplified underwriting (2025)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Nippon Life’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Nippon Life’s 4P marketing strategy into a concise, at-a-glance summary that eases leadership briefings and cross-functional alignment by highlighting product offerings, pricing strategy, placement channels, and promotional tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Sales Representative Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon Life’s distribution hinges on ~45,000 professional sales reps, historically called Nissay Ladies, who deliver in-person financial consulting across Japan; this channel explains complex life products and secures long-term local relationships. By 2025 reps use tablets for real-time premium simulations and paperless applications, cutting application time by ~40% and boosting first-year persistency in pilot regions by ~6 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon Life leverages robust bancassurance partnerships with major regional and national banks, reaching over 40% of its new single-premium life and annuity sales in FY2024, per company disclosures. These tie-ups let affluent clients buy insurance alongside banking services, boosting average ticket size—single-premium policies averaged ¥12.4 million in 2024. Bancassurance also cut customer acquisition cost by ~18% versus agency channels in 2024, making it vital for investment-style products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpnippon life has poured billion into its online portal and mobile apps through fy2024 enabling direct sales self-service policy management without intermediaries.\u003e\n\u003cpcustomers can research plans run premium calculators and buy simplified term savings products end-to-end digital sales rose yoy to billion in\u003e\n\u003cpthe platform was retooled for with a api response target and app-store rating prioritizing ux fast service tech-savvy investors.\u003e\n\u003c\/pthe\u003e\u003c\/pcustomers\u003e\u003c\/pnippon\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNippon Life keeps dedicated corporate and institutional sales teams that manage large employer partnerships and workplace marketing, accessing over 4,000 corporate clients and roughly 3.5 million employees as of FY2024.\u003c\/p\u003e\n\u003cp\u003eThey deploy physical and digital service booths inside major offices, converting workplace trust into scale: workplace channels accounted for an estimated 18% of new individual premiums in 2024, reflecting high-volume distribution and brand strength among Japan’s top employers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated teams: corporate \u0026amp; institutional sales\u003c\/li\u003e\n\u003cli\u003eReach: ~4,000 corporate clients; ~3.5M employees (FY2024)\u003c\/li\u003e\n\u003cli\u003eContribution: ~18% of new individual premiums (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Subsidiary and Affiliate Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNippon Life expands via subsidiaries and joint ventures across the United States, Australia, and Southeast Asia, using these entities to export its asset-management and life-insurance know-how to local markets.\u003c\/p\u003e\n\u003cp\u003eThese global units—including a US asset manager and stakes in Southeast Asian insurers—help diversify revenue and by end-2025 account for roughly 18–22% of group AUM growth and market reach expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: US, Australia, Southeast Asia\u003c\/li\u003e\n\u003cli\u003eRole: asset management + life insurance distribution\u003c\/li\u003e\n\u003cli\u003eImpact by 2025: ~18–22% contribution to group growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNippon Life: Omni‑channel growth — 45k reps, ¥210bn digital sales, 18–22% intl AUM boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNippon Life combines ~45,000 field reps, bancassurance (40% of new single-premium sales FY2024), digital direct sales (¥210bn, +38% YoY 2024) and workplace channels (≈4,000 clients; 3.5M employees; ~18% of new individual premiums 2024) plus international subsidiaries (18–22% contribution to AUM growth by end-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eField reps\u003c\/td\u003e\n\u003ctd\u003eCount\u003c\/td\u003e\n\u003ctd\u003e~45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003eShare of new single-premium\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e¥210bn (+38% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkplace\u003c\/td\u003e\n\u003ctd\u003eClients \/ employees\u003c\/td\u003e\n\u003ctd\u003e~4,000 \/ 3.5M (≈18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl subsidiaries\u003c\/td\u003e\n\u003ctd\u003eContribution to AUM growth\u003c\/td\u003e\n\u003ctd\u003e18–22% (by end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNippon Life 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Nippon Life 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis ready for immediate use; this is not a sample or demo.\u003c\/p\u003e\n\u003cp\u003eThe file displayed is the real, high-quality marketing mix report included in your download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750089634169,"sku":"nissay-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nissay-marketing-mix.png?v=1772221928","url":"https:\/\/growthsharematrix.com\/products\/nissay-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}