{"product_id":"norcros-marketing-mix","title":"Norcros Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Norcros aligns product range, pricing tiers, distribution channels, and promotion to grow market share and customer loyalty—this snapshot teases key tactics and competitive strengths. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights directly to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Bathroom and Kitchen Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorcros offers a broad product portfolio via Triton, Merlyn and Vado, and by end-2025 it sells showers, taps, enclosures and designer bathroom furniture across the UK and South Africa.\u003c\/p\u003e\n\u003cp\u003eThe mix targets value and premium segments: Triton drives volume in electric showers, Merlyn leads enclosures, Vado supplies designer taps; combined 2024 revenue was £252.8m, guiding 2025 product-led growth.\u003c\/p\u003e\n\u003cp\u003eThis range lets Norcros meet diverse tastes and functions, supporting channel reach across builders merchants, retailers and trade installers, reducing single-category risk and improving cross-sell. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Water-Saving Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorcros directs over 18% of R\u0026amp;D to sustainability, adding low-flow aerators and thermostatic controls across shower and tap ranges to cut water use by up to 40% per product versus 2018 models.\u003c\/p\u003e\n\u003cp\u003eThese features meet UK Part G and upcoming 2025 EU potable-water limits, lowering household bills by ~£120\/year and supporting Norcros’s position in the £46bn global green building fittings market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Adhesives and Tiling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorcros brands Norcros Adhesives and Johnson Tiles supply high-performance adhesives and tiles for residential and commercial projects, supporting contractors and DIY users; adhesives grew 6.2% in FY 2024 to £72.4m revenue within Norcros Group. \u003c\/p\u003e\n\u003cp\u003eProducts focus on durability and easy install, covering cement, epoxy and polymer substrates; third-party tests show \u0026gt;25-year lifespan under typical use and ISO-compliant slip ratings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Design and Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Norcros ramped recycled-content use across manufacturing, launching eco tile ranges and reduced-plastic packaging; recycled input now represents ~18% of material spend, cutting Scope 3 waste by an estimated 12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese product changes target eco-conscious consumers and B2B buyers, supporting a 6% uplift in green-segment sales in FY2024–25 and improved margin resilience via lower packaging costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecycled materials ~18% of spend\u003c\/li\u003e\n\u003cli\u003eScope 3 waste −12% YoY\u003c\/li\u003e\n\u003cli\u003eGreen sales +6% FY24–25\u003c\/li\u003e\n\u003cli\u003eLower packaging cost improves margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomization for Specification Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNorcros offers bespoke product solutions for large commercial and social housing projects, with specification teams designing to safety, accessibility and aesthetic standards—helping secure contracts worth £120m+ in UK frameworks in 2024.\u003c\/p\u003e\n\u003cp\u003eThis service-led product strategy keeps Norcros a preferred partner for complex infrastructure and housing builds, reducing client churn and supporting a 2024 gross margin of ~34% across specification-led lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored specifications for architects and developers\u003c\/li\u003e\n\u003cli\u003eFocused on safety, accessibility, aesthetics\u003c\/li\u003e\n\u003cli\u003eSupported £120m+ framework contracts in 2024\u003c\/li\u003e\n\u003cli\u003eContributed to ~34% gross margin in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorcros: £252.8m revenue, £120m+ specs, adhesives £72.4m, green sales +6%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorcros’s product mix—Triton, Merlyn, Vado, Norcros Adhesives, Johnson Tiles—generated £252.8m in 2024, with adhesives at £72.4m; recycled inputs ~18% of spend; Scope 3 waste −12% YoY; green sales +6% FY24–25; specification contracts £120m+ in 2024; gross margin ~34% on specification lines; water-saving tech cuts use up to 40% vs 2018.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e£252.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdhesives 2024\u003c\/td\u003e\n\u003ctd\u003e£72.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled spend\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 waste\u003c\/td\u003e\n\u003ctd\u003e−12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen sales uplift\u003c\/td\u003e\n\u003ctd\u003e+6% FY24–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpec contracts 2024\u003c\/td\u003e\n\u003ctd\u003e£120m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpec gross margin\u003c\/td\u003e\n\u003ctd\u003e~34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Norcros’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the firm's marketing positioning, grounded in real brand practices and competitive context, with a clean layout ready for reports, presentations, or benchmarking exercises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Norcros’s 4P marketing strategy into a concise, at-a-glance summary that’s ideal for leadership presentations or quick team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail and DIY Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorcros sells via major UK and Ireland DIY chains—B\u0026amp;Q, Wickes, Screwfix and local merchants—keeping Triton showers and Multipanel wall systems widely available; retail accounted for about 62% of group revenue in FY2024 (year to Jun 2024).\u003c\/p\u003e\n\u003cp\u003ePlacement in high-traffic stores boosts visibility and spontaneous buys: Norcros reports a 14% uplift in POS sales year‑on‑year to H1 FY2025 (to Jun 2025) from increased shelf space and promos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant South African Market Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorcros holds dominant South African market infrastructure via Tile Africa and TAL, operating ~220 retail outlets and 6 manufacturing sites as of FY2024, which delivered ~ZAR 1.1bn revenue from South Africa (~48% of group sales) in the year to Sept 2024. This vertical model—manufacture plus retail—keeps gross margins healthier and controls customer experience, giving steady cashflow and a scalable platform for planned African expansion into Nigeria and Kenya.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Trade and Wholesaler Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA critical part of Norcros plc’s distribution is deep partnerships with plumbing and building wholesalers, supplying 85% of its UK trade sales and supporting £125m of FY2024 revenue; these channels give installers immediate access to parts for daily contracts. Norcros keeps high stock levels at professional hubs—trade fill rates reported at 97% in 2024—bolstering reliability and reputation within the trade community.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and Digital Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNorcros has expanded digital channels so that by end-2025 online sales account for ~28% of group revenue, with D2C stores for Bristan and Heritage and partnerships with Amazon UK and Screwfix improving reach.\u003c\/p\u003e\n\u003cp\u003eThese storefronts include rich product specs, how-to videos, and live chat, cutting average online return rates to 6.2% and improving conversion by ~14% year-on-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales ~28% of revenue (2025 est.)\u003c\/li\u003e\n\u003cli\u003eD2C for Bristan, Heritage\u003c\/li\u003e\n\u003cli\u003eKey partners: Amazon UK, Screwfix\u003c\/li\u003e\n\u003cli\u003eReturn rate 6.2%, conv. +14% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpnorcros uses regional logistics hubs uk centres as of fy2024 cut lead times by and trim transport spend supporting on-time delivery rates above faster response to local demand spikes.\u003e\u003cpthese sophisticated warehouses handle peak volumes to seasonal surges while keeping inventory turnover near annually preserving service levels and cost advantage.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e13 UK hubs (FY2024)\u003c\/li\u003e\n\u003cli\u003e96%+ on-time delivery\u003c\/li\u003e\n\u003cli\u003e22% lower lead times vs national model\u003c\/li\u003e\n\u003cli\u003eInventory turnover ~6.5x\u003c\/li\u003e\n\u003cli\u003eSupports 40% seasonal volume spikes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pnorcros\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorcros: Strong retail \u0026amp; trade footprint, SA ZAR1.1bn, online growth to ~28% by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorcros mixes wide retail and trade coverage with growing D2C\/digital reach: FY2024 retail ~62% of revenue, South Africa ~ZAR1.1bn (~48% group sales, FY2024), trade 85% of UK trade sales supporting £125m FY2024, 13 UK hubs, on-time delivery 96%+, inventory turnover ~6.5x; online ~28% revenue (2025 est.), returns 6.2%, online conv +14% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share FY2024\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSA revenue FY2024\u003c\/td\u003e\n\u003ctd\u003eZAR 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade support\u003c\/td\u003e\n\u003ctd\u003e£125m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK hubs\u003c\/td\u003e\n\u003ctd\u003e13\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time\u003c\/td\u003e\n\u003ctd\u003e96%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline 2025 est.\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eNorcros 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Norcros 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749885555065,"sku":"norcros-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/norcros-marketing-mix.png?v=1772219809","url":"https:\/\/growthsharematrix.com\/products\/norcros-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}