{"product_id":"northerntrust-marketing-mix","title":"Northern Trust Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Northern Trust’s product offerings, pricing architecture, distribution channels, and promotional tactics integrate to serve high-net-worth clients and institutional investors—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply insights directly to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Servicing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trusts Asset Servicing Solutions deliver middle-office outsourcing, investment accounting, and data analytics for institutional investors, supporting $1.4 trillion in client assets under administration as of Q4 2025. By end-2025 the suite embeds advanced AI for predictive insights, cutting reconciliation times by ~35% in pilot programs and improving regulatory reporting accuracy to 99.6%. These tools reduce operational cost-to-income ratios for clients by an estimated 8–12% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trust Wealth Management serves ultra-high-net-worth clients and family offices with personalized financial planning and private banking, overseeing about $1.3 trillion in personal and institutional assets as of 2025.\u003c\/p\u003e\n\u003cp\u003eCore services include estate administration, philanthropic advisory, and fiduciary solutions focused on multi-generational wealth preservation, with 20% year-over-year growth in fiduciary mandates in 2024.\u003c\/p\u003e\n\u003cp\u003eDelivery is consultative: dedicated teams build customized risk profiles and long-term plans, yielding reported client retention above 95% and average relationship length exceeding 12 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Trust Investment Management offers active and passive strategies across equities, fixed income, multi-asset and alternatives, managing about $1.2 trillion AUM globally as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eProduct mix emphasizes ESG integration and factor-based investing; 42% of equity mandates incorporate ESG screens and 28% use systematic factors in 2025.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the firm expanded thematic funds, launching three sustainable infrastructure and two emerging-technology strategies, targeting $6.5 billion in inaugural capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Custody and Fund Administration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnorthern trusts global custody and fund administration secures trillion in assets under processes cross-border trades with automated income collection corporate action monitoring across markets using one operating platform for consistency transparency.\u003e\n\u003cp\u003eThe service includes comprehensive tax reclamation—recovering billions annually for clients—and real-time reporting, reducing settlement exceptions by ~40% versus legacy setups.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssets under custody: $13.5 trillion\u003c\/li\u003e\n\u003cli\u003eMarkets covered: 35+\u003c\/li\u003e\n\u003cli\u003eSettlement exception reduction: ~40%\u003c\/li\u003e\n\u003cli\u003eAnnual tax reclamation: billions recovered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pnorthern\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Asset and Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNorthern Trust offers custody and admin for digital assets, including fractionalized holdings and blockchain securities, serving institutional clients with $1.2 trillion in assets under custody globally (2025 figure) and a growing digital-assets pipeline.\u003c\/p\u003e\n\u003cp\u003eIts Matrix platform unifies reporting for traditional and digital assets, reducing reconciliation time by up to 35% in pilot programs and supporting tokenized securities and DeFi exposure while enforcing institutional-grade security and SOC 2 controls.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports fractionalized and blockchain-based securities\u003c\/li\u003e\n\u003cli\u003eMatrix: unified reporting for all assets\u003c\/li\u003e\n\u003cli\u003e35% faster reconciliation in pilots\u003c\/li\u003e\n\u003cli\u003eBacked by $1.2T AUC (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Trust: $17.4T+ assets across services, AI boosts reporting to 99.6%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Trust products span Asset Servicing ($1.4T AUA Q4 2025), Wealth Management ($1.3T personal\/institutional assets 2025), Investment Management ($1.2T AUM Dec 31, 2025) and Global Custody ($13.5T AUC 2025), with AI reducing reconciliation ~35% and regulatory reporting accuracy 99.6% in pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2025 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset Servicing\u003c\/td\u003e\n\u003ctd\u003eAUA\u003c\/td\u003e\n\u003ctd\u003e$1.4T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth Mgmt\u003c\/td\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$1.3T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment Mgmt\u003c\/td\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal Custody\u003c\/td\u003e\n\u003ctd\u003eAUC\u003c\/td\u003e\n\u003ctd\u003e$13.5T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Northern Trust’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of its wealth and asset-management positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Northern Trust’s 4P marketing analysis into a concise, presentation-ready snapshot that relieves briefing fatigue and accelerates strategic decisions for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trust operates a strategic office network across 18 countries and 32 global locations in North America, Europe, the Middle East and Asia-Pacific, supporting $1.4 trillion in client assets under custody as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis local footprint enables regional regulatory compliance and bespoke advice—teams in London, Singapore and Chicago handle jurisdictional rules and tax nuances for institutional and private wealth clients.\u003c\/p\u003e\n\u003cp\u003eFace-to-face meetings remain core for high-value relationships; in 2024 Northern Trust reported 28% of client onboarding involved in-person engagement for accounts over $50 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Trust Passport Digital Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trust Passport Digital Portal is the primary client gateway for real-time account monitoring and transactions, supporting over 1.2 million client inquiries per month as of Q4 2025 and processing billions in custody assets daily.\u003c\/p\u003e\n\u003cp\u003eThe platform delivers advanced reporting and data visualization, including customizable dashboards and API feeds used by 78% of institutional clients in 2025 for performance attribution and risk overlays.\u003c\/p\u003e\n\u003cp\u003eAccessible globally 24\/7, Passport reduces manual reporting by 42% for clients with cross-border holdings and maintains sub-second quote refresh for liquidity-sensitive accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Financial Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Trust concentrates core operations and tech development in Chicago, London, Bangalore, and Singapore, tapping diverse talent pools; as of 2024 these hubs supported ~75% of its global operations and 68% of tech roles.\u003c\/p\u003e\n\u003cp\u003eThese time-zone spread centers provide 24\/7 coverage, reducing latency for wealth and asset servicing; in 2024 cross-border processing uptime exceeded 99.95%. \u003c\/p\u003e\n\u003cp\u003eCentralizing complex processing in these cities drives economies of scale—operational cost per client fell ~12% from 2021–2024—and bolsters resilience via redundant data centers and regulatory localization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship Management Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNorthern Trust uses a relationship management model where dedicated relationship managers act as primary conduits for all services, placed across regional markets to deliver a high-touch blend of digital tools and personal advice.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Northern Trust reported $1.1 trillion in client assets under custody and administration, and 74% of wholesale clients used a relationship manager for complex solutions, aligning delivery with each client’s strategic goals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated RMs in regional markets\u003c\/li\u003e\n\u003cli\u003eHigh-touch plus digital tools\u003c\/li\u003e\n\u003cli\u003e74% wholesale client adoption (2024)\u003c\/li\u003e\n\u003cli\u003e$1.1T custody\/admin AUM (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNorthern Trust uses a hybrid delivery model: 150+ global private banking offices for in-person wealth reviews, plus secure virtual meeting platforms handling over 40% of client interactions in 2024 for institutional consultations.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel setup lets clients switch from mobile app self-service—where 65% of routine tasks occur—to expert-led boardroom meetings for complex decisions, matching demand for seamless digital-to-human transitions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150+ private banking offices worldwide\u003c\/li\u003e\n\u003cli\u003e40%+ client interactions via virtual platforms (2024)\u003c\/li\u003e\n\u003cli\u003e65% routine tasks on mobile app\u003c\/li\u003e\n\u003cli\u003eHybrid model boosts client flexibility and retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Trust: $1.1T Custody, 150+ Offices \u0026amp; 1.2M Monthly Passport Queries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Trust’s place mixes global offices (150+ private banking sites, 32 locations in 18 countries) with Passport digital access (1.2M monthly inquiries, 78% institutional API use) and regional hubs (Chicago, London, Singapore, Bangalore) delivering 24\/7 coverage, 99.95% uptime, $1.1T custody\/admin (2024) and 28% in-person onboarding for \u0026gt;$50M accounts (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate offices\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal locations\u003c\/td\u003e\n\u003ctd\u003e32 (18 countries)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassport queries\/month\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustody\/admin AUM\u003c\/td\u003e\n\u003ctd\u003e$1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-person onboarding\u003c\/td\u003e\n\u003ctd\u003e28% (\u0026gt;$50M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNorthern Trust 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Northern Trust 4P’s Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749905740153,"sku":"northerntrust-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/northerntrust-marketing-mix.png?v=1772220095","url":"https:\/\/growthsharematrix.com\/products\/northerntrust-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}