{"product_id":"northerntrust-swot-analysis","title":"Northern Trust SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNorthern Trust’s disciplined asset management, strong institutional relationships, and tech-driven custody services position it well amid rising demand for wealth and asset servicing.\u003c\/p\u003e\n\u003cp\u003eHowever, fee pressure, regulatory complexity, and interest-rate sensitivity present material risks that require strategic agility and operational efficiency.\u003c\/p\u003e\n\u003cp\u003eDiscover the full SWOT analysis—purchase the complete, editable report (Word + Excel) for research-backed insights, actionable strategies, and investor-ready deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Global Asset Servicing Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trust held about 13 trillion USD in assets under custody and administration by Q4 2025, securing a top-three global custody position and enabling efficient servicing of sovereign wealth funds and large pension plans.\u003c\/p\u003e\n\u003cp\u003eThe scale funds complex workflows and tech investments, lowering per-client costs and supporting cross-border settlement for institutional clients.\u003c\/p\u003e\n\u003cp\u003eHigh regulatory compliance and vast infrastructure create strong barriers to entry, protecting market share and margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremier Wealth Management Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trust is widely recognized as a top-tier provider for ultra-high-net-worth individuals and multi-generational families, managing $1.3 trillion in wealth management and asset servicing as of YE 2025, which signals deep client trust. Its white-glove service and specialist trust and estate teams drive high retention—custody and trust client retention exceeds 90% in recent years. That brand equity is a competitive moat, attracting affluent clients who value stability and personalized planning over low-cost digital alternatives, supporting fee margins above peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Front-to-Back Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Northern Trust’s Whole Office strategy integrates front, middle and back offices, letting clients process trades and reconcile positions end-to-end; client firms report up to 30% faster settlement workflows. The Matrix platform handled $11.2 trillion in assets on custody in 2024 and improved straight-through processing, cutting manual exceptions by ~45% for global investment managers. Real-time multi-asset data feeds drive faster decisions and lower operational risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable and Recurring Fee-Based Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnorthern trust earns about of revenue from recurring fee-based services servicing wealth management custody rather than trading commissions or large lending exposures which cut volatility and supported operating in fy\u003e\n\u003cpthis predictable fee mix sustained margins through market swings enabled in dividends and buybacks attracts long-term lower-volatility investors.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~70% recurring fees\u003c\/li\u003e\n\u003cli\u003e$4.8B operating revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e$2.1B returned to shareholders (2024)\u003c\/li\u003e\n\u003cli\u003eLower earnings volatility vs. peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pnorthern\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Capital Position and Risk Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnorthern trust holds a cet1 ratio of about and total capital near as ye staying comfortably above u.s. regulatory minima reflecting conservative balance-sheet management.\u003e\u003cpits global risk framework protects client assets across jurisdictions using stress tests and liquidity buffers to absorb market shocks limit counterparty exposure.\u003e\u003cpthis financial fortress profile supports long-term custodial mandates from pension funds and asset managers who need a stable counterparty.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eYE 2024 CET1 ~11.8%\u003c\/li\u003e\n\u003cli\u003eTotal capital ~14.5%\u003c\/li\u003e\n\u003cli\u003eOperations in 23 jurisdictions\u003c\/li\u003e\n\u003cli\u003eRegular stress tests, strong liquidity buffers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pits\u003e\u003c\/pnorthern\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Trust: $13T custody, $1.3T wealth — durable, tech-driven custodial moat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Trust’s scale—~$13T custody (Q4 2025) and $1.3T wealth AUM (YE 2025)—plus 70% recurring fees, $4.8B operating revenue (FY2024), CET1 ~11.8% (YE2024) and operations in 23 jurisdictions create a durable, low-volatility custodial moat with \u0026gt;90% client retention and tech-driven processing gains (Matrix: $11.2T custody handled in 2024; ~45% fewer manual exceptions).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets under custody\u003c\/td\u003e\n\u003ctd\u003e$13T (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$1.3T (YE 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring fees\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating revenue\u003c\/td\u003e\n\u003ctd\u003e$4.8B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1 ratio\u003c\/td\u003e\n\u003ctd\u003e~11.8% (YE2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework analyzing Northern Trust’s strengths, weaknesses, opportunities, and threats to map its competitive position, operational capabilities, and market risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Northern Trust SWOT matrix for rapid strategy alignment and stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersistent Operating Expense Pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Trust faces persistent operating-expense pressure: noninterest expenses were $3.6 billion in 2024, up 4% year-over-year, driven by legacy tech upkeep and modernization costs.\u003c\/p\u003e\n\u003cp\u003eCybersecurity and digital transformation spending kept the efficiency ratio near 68% in FY2024, above lean competitors in custody and asset-servicing.\u003c\/p\u003e\n\u003cp\u003eLeadership must balance needed innovation with margin preservation; if tech and security spend stay elevated, return on equity could stay below peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet Interest Margin Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite a fee-driven model, Northern Trust remains exposed to net interest margin swings—its 2024 net interest income fell 6% YoY to $1.1bn in Q3 2024 and volatility continued into 2025 as Fed policy shifts pushed short-term rates 125bp higher from Jan 2024–Dec 2025, complicating cash management and lending yields.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite a global footprint, Northern Trust (ticker: NTRS) generated about 78% of 2024 revenue and held roughly 80% of client assets in the United States, concentrating exposure to U.S. GDP swings and federal regulatory shifts.\u003c\/p\u003e\n\u003cp\u003eThis dependence raises sensitivity to U.S. rate cycles and regulatory changes like SEC custody or FSOC actions, while slower-than-expected Asian and European share gains kept international revenue under 22% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Complexity in Multi-Jurisdictional Custody\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpnorthern trust faces steep operational complexity from custody across jurisdictions each with different legal and tax rules raising compliance risk processing costs that added to expense in\u003e\n\u003cpany local reporting failure can trigger fines regional penalties in peers and reputational impact that cascades globally slowing client acquisitions.\u003e\n\u003cpthe admin burden of heterogeneous systems delayed global product rollouts by months on average reducing time-to-revenue.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ jurisdictions increases compliance burden\u003c\/li\u003e\n\u003cli\u003e5–8% lift in ops costs (2024 est.)\u003c\/li\u003e\n\u003cli\u003e6–12 month product rollout delays\u003c\/li\u003e\n\u003cli\u003ePotential regional fines €10–50m seen in industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pany\u003e\u003c\/pnorthern\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelative Scale Against Mega-Custodians\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRelative to BNY Mellon and State Street, Northern Trust's 2025 AUC (assets under custody and administration) near $1.2 trillion trails BNY's ~$41 trillion and State Street's ~$41 trillion, limiting its ability to win price-driven, large-scale RFPs.\u003c\/p\u003e\n\u003cp\u003eBig rivals exploit scale to cut fees on commoditized custody; Northern Trust must defend higher pricing by highlighting tailored services, technology, and niche expertise to retain mandates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 AUC: Northern Trust ~$1.2T; BNY \u0026amp; State Street each ~41T\u003c\/li\u003e\n\u003cli\u003eScale gap fuels price competition on commoditized custody\u003c\/li\u003e\n\u003cli\u003eRequires premium justification via specialization and tech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Trust: High costs, US concentration, scale gap vs $41T peers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Trust shows high operating costs (noninterest expenses $3.6B in 2024), efficiency ratio ~68% (FY2024), concentrated US revenue (~78% in 2024), AUC ~$1.2T (2025) vs BNY\/State ~$41T, and 25+ jurisdictional compliance complexity adding ~5–8% to ops costs and causing 6–12 month product delays.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNoninterest expenses (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEfficiency ratio (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUC (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScale peers AUC (2025)\u003c\/td\u003e\n\u003ctd\u003e~$41T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost lift (2024 est.)\u003c\/td\u003e\n\u003ctd\u003e5–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct rollout delay\u003c\/td\u003e\n\u003ctd\u003e6–12 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNorthern Trust SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get; purchase unlocks the entire in-depth, editable version. You’re viewing a live preview of the actual file, structured and ready to use immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752190783865,"sku":"northerntrust-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/northerntrust-swot-analysis.png?v=1772238206","url":"https:\/\/growthsharematrix.com\/products\/northerntrust-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}