{"product_id":"northrim-pestle-analysis","title":"Northrim Bank PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkip the Research. Get the Strategy.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAssess how regulatory shifts, Alaskan economic cycles, and fintech disruption shape Northrim Bank’s strategic position—our concise PESTLE highlights key external risks and opportunities to inform smarter decisions. Purchase the full PESTLE for the complete, expertly sourced analysis with actionable recommendations and ready-to-use slides and tables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Energy Policy and Land Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederal decisions on oil and gas leasing in the Arctic National Wildlife Refuge and other federal lands materially affect Alaska’s economy—energy sector accounted for about 15% of Alaska GDP and oil revenues generated roughly $3.4 billion for the state in FY2024—impacting Northrim Bank’s commercial loan demand. Northrim’s exposure rises as clients delay or accelerate capital expenditures based on leasing policy and permitting uncertainty. Shifts in administration priorities have historically caused quarter-to-quarter loan volatility and can weaken business confidence, influencing credit quality and deposit flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Fiscal Stability and Budgeting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bank’s performance is tied to Alaska’s fiscal health, which in FY2024 saw petroleum revenues fund roughly 40% of unrestricted receipts; volatility in oil prices (Brent averaging ~$85\/bbl in 2024) amplifies budget risk. Debates in Juneau over the Permanent Fund Dividend—$1,800 paid in 2024 versus proposals up to $3,200—affect household liquidity and consumer confidence. Northrim tracks legislation and budget projections to gauge impacts on deposit flows and credit quality across its 19-branch network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Importance of the Arctic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpincreased international interest in arctic shipping routes and strategic defense positioning places alaska at the center of geopolitical discussions with transits projected to cut some asia-europe by up increasing maritime traffic near coast.\u003e\u003cpfederal investment in military infrastructure and coast guard capabilities allocated about billion for arctic-related defense projects stable economic activity benefiting northrim local markets.\u003e\u003cpany changes in national defense spending or international treaties on arctic waters could materially affect regional employment government contracting and long-term loan demand alaska given defense-related job growth procurement flows tied to federal budgets.\u003e\n\u003c\/pany\u003e\u003c\/pfederal\u003e\u003c\/pincreased\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Infrastructure Investment Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Infrastructure Investment and Jobs Act has directed over $2.1 billion to Alaska projects through 2025, sustaining large-scale transportation and broadband builds that expand lending and treasury service opportunities for Northrim with contractors and suppliers.\u003c\/p\u003e\n\u003cp\u003eOngoing federal grants for rural connectivity and surface transportation—including $450m for Alaska broadband and $700m for road\/port upgrades—are key to preserving deposit growth and fee income in Northrim’s service areas.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u0026gt;$2.1B allocated to Alaska (IIJA) through 2025\u003c\/li\u003e\n\u003cli\u003e$450M targeted for rural broadband\u003c\/li\u003e\n\u003cli\u003e$700M for transportation\/port upgrades\u003c\/li\u003e\n\u003cli\u003eIncreased lending and fee opportunities for Northrim\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaxation and Corporate Regulatory Environment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpchanges in federal corporate tax rates and alaska state incentives for oil gas production credits reduced by up to materially affect northrim bank commercial borrowers energy mining altering credit quality cash flows.\u003e\u003cp\u003eThe bank must navigate tax policy used for economic development and environmental aims, noting Alaska's 2024 statute adjustments that shifted taxable production values by roughly 5–8%.\u003c\/p\u003e\u003cp\u003eUnderstanding these interactions lets Northrim advise clients and optimize its tax liabilities, with corporate tax rate sensitivity analyses influencing lending limits and capital planning.\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFederal corporate rate changes affect borrower cash flow and credit risk.\u003c\/li\u003e\n\u003cli\u003e2024 Alaska resource tax tweaks shifted taxable values ~5–8%.\u003c\/li\u003e\n\u003cli\u003eNorthrim uses tax sensitivity to set loan covenants and manage tax exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pchanges\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal oil, defense, IIJA fuel Alaska economy: $3.4B oil, $3.7B Arctic defense\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederal oil leasing, defense spending, and IIJA funding drive Alaska's GDP sensitivity and Northrim's loan\/deposit flows; oil revenues ~$3.4B in FY2024 (15% of state GDP) and Arctic defense allocations ~$3.7B (2024–25) underpin commercial activity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOil revenue to state\u003c\/td\u003e\n\u003ctd\u003e$3.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOil share of GDP\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArctic defense\/Coast Guard\u003c\/td\u003e\n\u003ctd\u003e$3.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIIJA to Alaska\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Northrim Bank across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-backed trends and region-specific examples to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondensed PESTLE insights for Northrim Bank, visually segmented for rapid review and easily droppable into presentations or planning sessions to streamline team alignment and risk discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Environment and Net Interest Margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025, Fed policy remains primary driver of Northrim’s profitability and asset pricing; after 2024 peak funds rate ~5.25–5.50%, market-implied odds in 2025 favor two cuts, which could ease funding costs.\u003c\/p\u003e\n\u003cp\u003eStabilized rates may boost lending, but Northrim must manage interest-bearing deposit costs to protect NIM, which was ~3.10% in 2024.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes a balanced balance sheet and liquidity buffers to withstand rate scenarios while serving Alaska credit needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Oil and Gas Price Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthrim's economics are tied to Brent and Alaska North Slope crude; Brent averaged about $85–95\/bbl in 2024 and ANS roughly tracked at a $4–8\/bbl discount, so spikes boost Alaska state revenues and corporate lending demand.\u003c\/p\u003e\n\u003cp\u003eProlonged price falls—as seen in 2020 or mid-2023 dips—can stress energy borrowers and CRE exposure, raising nonperforming loans and credit costs for the bank.\u003c\/p\u003e\n\u003cp\u003eNorthrim conducts scenario-based stress tests, ensuring CET1 and total capital ratios remain above regulatory buffers under severe oil price shocks per latest 2024 internal stress results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Real Estate Market Dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Alaskan housing market, with Anchorage median home price near $420,000 in 2024 (AK MLS), and commercial vacancy ~12% in Anchorage CBD, forms a core portion of Northrim’s collateral and loan growth strategy.\u003c\/p\u003e\n\u003cp\u003eRising construction costs—up ~6% YoY in 2023—tight housing inventory and a 2024 unemployment rate around 5.5% directly affect valuations and mortgage demand.\u003c\/p\u003e\n\u003cp\u003eNorthrim monitors these metrics to manage geographic concentration risk and maintain prudent underwriting tailored to Alaska’s seasonal, energy-linked economy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflation and Operational Cost Pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersistent inflation through 2025 pushed Alaska CPI to about 3.8% annualized, raising labor, technology and facility costs for Northrim Bank and pressuring net interest margin and operating expenses.\u003c\/p\u003e\n\u003cp\u003eNorthrim must balance competitive pay—Alaska average wage growth near 4% in 2024—with tight cost control to preserve efficiency and low overhead.\u003c\/p\u003e\n\u003cp\u003eRising input prices accelerate digital transformation investments to automate back-office processes, aiming to cut operating expense ratio below regional bank median (~62% in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAlaska CPI ~3.8% (2025 est)\u003c\/li\u003e\n\u003cli\u003eWage growth ~4% (2024)\u003c\/li\u003e\n\u003cli\u003eTarget OER \u0026lt;62% vs regional median ~62%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Trends and Workforce Participation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlaska's tight labor market and heavy reliance on seasonal\/resource and tourism workers—July 2025 unemployment ~4.6% vs U.S. 3.8%—constrains client growth and deposit activity, affecting Northrim's commercial lending and fee income.\u003c\/p\u003e\n\u003cp\u003eNorthrim's client performance and regional productivity hinge on talent retention; industries like oil, fishing, and tourism show high turnover and seasonal hiring spikes.\u003c\/p\u003e\n\u003cp\u003eThe bank competes for skilled financial and tech staff to drive digital services; regional wage growth (2024 average weekly wage up ~3.5%) pressures operating costs and hiring.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAlaska unemployment ~4.6% (Jul 2025)\u003c\/li\u003e\n\u003cli\u003e2024 wage growth ~3.5%\u003c\/li\u003e\n\u003cli\u003eSeasonal workforce concentration in resources\/tourism\u003c\/li\u003e\n\u003cli\u003eTalent competition for fintech and banking roles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFed cuts in 2025, oil at $90, steady NIM and housing; Alaska growth mixed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFed cuts in 2025 could lower funding costs and support loan growth; NIM ~3.10% (2024). Oil: Brent ~$90\/bbl (2024 avg), ANS discount $4–8, affecting state revenue and credit demand. Anchorage median home $420k (2024); CBD vacancy ~12%. Alaska unemployment ~4.6% (Jul 2025); CPI ~3.8% (2024\/25 est); wage growth ~3.5–4% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM (2024)\u003c\/td\u003e\n\u003ctd\u003e3.10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrent (2024)\u003c\/td\u003e\n\u003ctd\u003e$90\/bbl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnchorage median\u003c\/td\u003e\n\u003ctd\u003e$420,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnemployment (Jul 2025)\u003c\/td\u003e\n\u003ctd\u003e4.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlaska CPI\u003c\/td\u003e\n\u003ctd\u003e3.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eNorthrim Bank PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Northrim Bank PESTLE Analysis document you’ll receive after purchase—fully formatted and ready to use.\u003c\/p\u003e\n\u003cp\u003eThe layout, content, and structure visible in this preview are identical to the final file available for immediate download upon payment.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or teasers—this is the real, professionally structured report you’ll own after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751413002617,"sku":"northrim-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/northrim-pestle-analysis.png?v=1772231085","url":"https:\/\/growthsharematrix.com\/products\/northrim-pestle-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}