{"product_id":"norwegian-marketing-mix","title":"Norwegian Air Shuttle Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNorwegian Air Shuttle blends low-cost product offerings with tiered pricing, efficient digital distribution, and targeted promotions to capture leisure and value-conscious business travelers; the preview highlights strategy, but the full 4P’s report reveals tactics, data, and editable slides for immediate use—download it to save research time and apply proven marketing frameworks to your next plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Short-Haul European Flight Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorwegian Air Shuttle’s Core Short-Haul European Flight Services delivers high-frequency point-to-point routes across the Nordics and major European cities, operating ~220 routes and serving ~35 million passengers annually by end-2025. The product targets both budget leisure travelers with competitively low base fares and business commuters with reliable schedules, offering average block times under 1.5 hours on key sectors. Efficiency is central: 2025 on-time performance reached ~82%, above many LCC peers, supporting a strong punctuality reputation. Ancillary revenues per passenger averaged NOK 420 in 2025, boosting unit revenue without raising base fares.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern and Fuel-Efficient Fleet Composition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorwegian operates a standardized fleet mainly of Boeing 737 MAX aircraft, cutting fuel burn ~14%–20% vs older 737 NG models and lowering CO2 per seat by roughly 16% (IATA\/BOEING averages, 2024).\u003c\/p\u003e\n\u003cp\u003eThe modern fleet is a product differentiator: quieter cabins, refreshed interiors, and 9–12% higher seat-mile efficiency, improving passenger comfort and yield management.\u003c\/p\u003e\n\u003cp\u003eAverage fleet age under 4 years (2025 target) reduces maintenance costs and AOG downtime, supporting consistent service across routes and higher on-time performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Service Offerings and Add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorwegian Air Shuttle offers seat reservation, checked baggage, and onboard catering as paid add-ons, letting customers tailor trips to need and budget; in 2024 ancillaries made up about 21% of total revenue (NOK 5.3bn of NOK 25.2bn) according to the airline’s annual report. By unbundling, Norwegian keeps low base fares while capturing extra margin from passengers who pay for comfort or convenience. This strategy raised ancillary revenue per passenger to roughly NOK 420 in 2024, helping unit revenue recovery post-pandemic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorwegian Reward Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Norwegian Reward loyalty program is a core product feature that lets members earn CashPoints on flights and partner spends; by 2025 it accounted for roughly 18% of booked revenues via member redemptions. Members redeem points for tickets, extra baggage, and seat assignments, which raises repeat purchase rates and boosts ancillary revenue per passenger by about NOK 45 on average in 2024. Integration with Nordic retailers and service providers expanded partner transactions by ~32% year-over-year through 2025, increasing point utility and retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of booked revenue via redemptions (2025 est.)\u003c\/li\u003e\n\u003cli\u003eNOK 45 extra ancillaries per passenger (2024 avg.)\u003c\/li\u003e\n\u003cli\u003e32% YoY growth in partner transactions (2025)\u003c\/li\u003e\n\u003cli\u003eCashPoints usable for tickets, baggage, seats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Flight Connectivity and Digital Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNorwegian offers high-speed WiFi and onboard streaming on most aircraft, letting passengers work or watch via a mobile-first platform; in 2024 Norwegian reported WiFi availability on ~85% of long-haul fleet and a 12% ancillaries revenue boost linked to digital services.\u003c\/p\u003e\n\u003cp\u003eThe mobile app integrates check-in, boarding passes, and in-flight purchases, cutting boarding times by an estimated 18% and improving NPS (net promoter score) among digital users by 6 points in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWiFi on ~85% long-haul fleet (2024)\u003c\/li\u003e\n\u003cli\u003e12% ancillaries revenue uplift from digital services\u003c\/li\u003e\n\u003cli\u003e18% faster boarding with app use\u003c\/li\u003e\n\u003cli\u003eNPS +6 for digital users (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorwegian short-haul: 220 routes, ~35M pax (2025), \u0026lt;4yr fleet, 82% on-time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorwegian’s short-haul product: ~220 routes, ~35M pax (2025 est.), on-time ~82% (2025), ancillaries NOK 420\/pax (2024), fleet avg age \u0026lt;4 yrs (2025), 737 MAX fuel burn -14%–20% vs NG, Reward = ~18% booked revenue (2025 est.), WiFi on ~85% long-haul (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoutes\u003c\/td\u003e\n\u003ctd\u003e~220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassengers\u003c\/td\u003e\n\u003ctd\u003e~35M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time\u003c\/td\u003e\n\u003ctd\u003e~82% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary\/pax\u003c\/td\u003e\n\u003ctd\u003eNOK 420 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet age\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;4 yrs (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Norwegian Air Shuttle’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Norwegian Air Shuttle’s 4P marketing insights into a concise, leadership-ready summary that clarifies pricing, product, place, and promotion strategies to guide quick decisions and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Nordic and European Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorwegian Air Shuttle keeps dominant hubs in Oslo Gardermoen, Stockholm Arlanda, and Copenhagen Kastrup, handling about 45% of its total seat capacity in 2024 (≈12.8 million seats) to anchor intra‑Nordic flows. These airports act as primary gateways, linking dense short‑haul demand to 150+ European routes and supporting 60% of network revenue in 2024. Optimizing frequencies and slot use at these major airports raises visibility and accessibility for core leisure and price‑sensitive business travelers. This hub focus cut average sector load variance by 8% in 2024, improving yield management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 70%–75% of Norwegian Air Shuttle bookings are processed via the official norwegian.com website and mobile app, making these channels the primary distribution points as of 2024 and cutting intermediary fees by an estimated €60–€80 million annually versus heavy OTA reliance.\u003c\/p\u003e\n\u003cp\u003eThis direct-to-consumer strategy preserves customer data and loyalty; the platforms are A\/B tested and optimized for conversion, showing checkout completion rates near 45% and global page load times under 2.5s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Wideroe Regional Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegration with Wideroe has extended Norwegian Air Shuttle’s domestic reach to over 50 regional airports, enabling single-platform booking and baggage through-checks that cut connection times by ~20% on average; Wideroe contributed ~NOK 1.2bn revenue in 2024 after partnership deals solidified in late 2023. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Systems for Corporate Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNorwegian sells chiefly direct but lists flights in Global Distribution Systems (Sabre, Amadeus, Travelport) to reach corporate travel desks and agencies, securing business bookings that prefer centralized tools for expense control.\u003c\/p\u003e\n\u003cp\u003eBusiness travel made ~15% of European airline revenue in 2024; presence in GDS helped Norwegian keep corporate yield higher on average and support negotiated corporate fares and invoicing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGDS partners: Amadeus, Sabre, Travelport\u003c\/li\u003e\n\u003cli\u003eTarget: corporate segment ≈15% of revenue (Europe, 2024)\u003c\/li\u003e\n\u003cli\u003eBenefits: negotiated fares, invoicing, expense integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecondary Airport Bases across Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNorwegian stations aircraft and crew at secondary bases across Mediterranean and European city-break spots (eg. Alicante, Málaga, Barcelona), cutting repositioning costs and enabling early-morning departures that boost load factors; in 2024 these leisure routes drove ~46% of seat capacity on summer schedules.\u003c\/p\u003e\n\u003cp\u003eThe distributed model raises weekly frequencies to high-demand resorts—often 4–7 weekly—supporting yield management and minimizing AOG risks; short-haul unit costs fall when bases reduce daily ferry legs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~46% of summer 2024 seat capacity on leisure routes\u003c\/li\u003e\n\u003cli\u003eTypical base frequencies: 4–7 weekly\u003c\/li\u003e\n\u003cli\u003eLower repositioning costs and improved on-time early departures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorwegian: Hubs drive 60% revenue, 45% capacity; direct bookings save €60–80m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorwegian anchors 45% of 2024 capacity (≈12.8m seats) at Oslo, Stockholm, Copenhagen, driving ~60% of network revenue; direct channels (70–75% bookings) save €60–€80m\/yr; Wideroe partnership added NOK 1.2bn revenue in 2024 and +50 regional airports; leisure summer routes = ~46% seat capacity; GDS presence supports ~15% corporate revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub capacity share\u003c\/td\u003e\n\u003ctd\u003e45% (≈12.8m seats)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork revenue from hubs\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect booking share\u003c\/td\u003e\n\u003ctd\u003e70–75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA fee savings\u003c\/td\u003e\n\u003ctd\u003e€60–€80m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWideroe revenue\u003c\/td\u003e\n\u003ctd\u003eNOK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeisure summer seat share\u003c\/td\u003e\n\u003ctd\u003e≈46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate revenue via GDS\u003c\/td\u003e\n\u003ctd\u003e≈15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNorwegian Air Shuttle 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Norwegian Air Shuttle 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751187919225,"sku":"norwegian-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/norwegian-marketing-mix.png?v=1772228660","url":"https:\/\/growthsharematrix.com\/products\/norwegian-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}