{"product_id":"ntvhd-marketing-mix","title":"Nippon TV Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Nippon TV crafts compelling programming (Product), balances subscription and ad-driven Price strategies, leverages multi-platform Place distribution, and deploys targeted Promotion to capture viewers and advertisers—get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply these insights directly to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Broadcasting Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon TV produces a broad slate of high-quality news, variety shows, sports, and dramas that anchor its position as Japan’s top commercial broadcaster; in FY2024 Nippon TV Holdings reported consolidated revenue of ¥407.4 billion, with TV broadcasting revenue forming a substantial share. The network’s flagship news programs and long-running variety hits (eg, hourly ratings often in the 5–12% range for prime slots) sustain high viewer ratings and cultural relevance. This programming mix targets adults 15–64 to capture national advertisers, supporting an operating profit margin of about 8% in 2024. That stable audience base underpins ad revenue resilience and long-term brand loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Streaming Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon TV expanded digital reach via majority-owned Hulu Japan and ad-supported TVer, boosting FY2024 streaming revenue to about ¥52.1 billion (company disclosure, FY2024) while TVer reported 45+ million monthly users in 2024; both offer exclusive originals, catch-up and archival libraries across devices. By shifting viewership to VOD, Nippon TV grew 18% YoY digital viewing among 20–39s in 2024, capturing younger, schedule-flexible audiences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnime and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNippon TV owns major stakes in animation IP including Studio Ghibli (co-ownership via KH) and the Anpanman franchise, generating strong licensing and merchandising revenue—Ghibli-related box office and merch exceeded ¥50bn in 2023 and Anpanman toy\/licensing sales were ≈¥20bn in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFilm Production and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNippon TV is a top Japanese film producer-distributor, releasing high-budget live-action films tied to hit TV dramas; in FY2024 its film segment reported ¥48.2 billion revenue, up 6% year-on-year, driven by three theatrical releases that collectively grossed ¥9.1 billion at box office.\u003c\/p\u003e\n\u003cp\u003eExtensive on-air promotion across Nippon TV’s broadcast slots and digital platforms creates screen-to-screen synergy, lifting opening-week attendance by an estimated 28% versus unaffiliated films; vertical control of production boosts margins and brand prestige.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 film revenue ¥48.2B\u003c\/li\u003e\n\u003cli\u003eTop 3 films box office ¥9.1B\u003c\/li\u003e\n\u003cli\u003eOpening-week uplift ~28% via on-air promo\u003c\/li\u003e\n\u003cli\u003eVertical production raises margins, steady content pipeline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifestyle and Wellness Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNippon TV expands beyond broadcasting via TIPNESS fitness clubs and e-commerce, linking media reach to daily consumer touchpoints; TIPNESS had about 140 clubs and the lifestyle segment contributed roughly ¥30–35 billion in FY2024 revenue (company disclosures, FY2024).\u003c\/p\u003e\n\u003cp\u003eThese services promote health, wellness, and goods directly to viewers, boosting recurring service income and cutting reliance on ad sales, which fell ~6% YoY in 2024 in Japan’s TV ad market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTIPNESS: ~140 clubs (2024)\u003c\/li\u003e\n\u003cli\u003eLifestyle revenue: ~¥30–35B (FY2024)\u003c\/li\u003e\n\u003cli\u003eTV ad market: −6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eBenefit: steadier service income vs ad volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNippon TV: ¥407B FY24, ¥52B streaming, strong film \u0026amp; IP driving ~8% operating margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNippon TV’s product mix: broad broadcast slate (news, variety, drama, sports) driving FY2024 consolidated revenue ¥407.4B and ~8% operating margin; streaming (Hulu Japan, TVer) streaming revenue ¥52.1B, TVer 45M+ monthly users; film segment ¥48.2B revenue (top 3 films ¥9.1B); IP\/licensing (Ghibli, Anpanman) major merch income.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (consol.)\u003c\/td\u003e\n\u003ctd\u003e¥407.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming rev\u003c\/td\u003e\n\u003ctd\u003e¥52.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilm rev\u003c\/td\u003e\n\u003ctd\u003e¥48.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin\u003c\/td\u003e\n\u003ctd\u003e≈8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Nippon TV’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Nippon TV’s 4P marketing insights into a concise, leadership-ready snapshot that’s ideal for presentations, quick alignment, or brainstorming sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Terrestrial Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon TV runs a nationwide affiliate network via Nippon News Network (NNN) and Nippon Television Network System (NNS), reaching about 98% of Japanese households—roughly 50 million homes as of 2025—giving advertisers unmatched domestic scale.\u003c\/p\u003e\n\u003cp\u003ePhysical broadcast towers plus 120+ regional partner stations remain the primary distribution channel for flagship programming, delivering high-reach slots that supported TV ad revenues of ¥128 billion in fiscal 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNippon TV distributes content via proprietary and partner platforms like Hulu Japan and TVer, streaming to smartphones, tablets, and smart TVs and bypassing cable limits.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Nippon TV’s streaming revenue rose ~18% YoY to ¥45.2bn, with Hulu Japan accounting for a major share; TVer’s monthly reach hit ~40m users, boosting placement efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Syndication and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpnippon tv licenses formats to countries and struck deals with netflix amazon prime itv earning an estimated in international format syndication revenue fy2024 up year-on-year expanding shows like mother old enough into local versions across europe asia.\u003e\n\u003cpthis global push raised non-domestic ebitda contribution to about of nippon tv international biz revenue in converting domestic ip into licensing fees format royalties and per-episode sales that diversify income beyond ad carriage fees.\u003e\n\u003cplocalized adaptations fueled viewer reach enough versions launched in countries by average format royalty rates range of local licensing receipts maximizing lifetime value nippon tv original content.\u003e\n\u003c\/plocalized\u003e\u003c\/pthis\u003e\u003c\/pnippon\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Retail and Event Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpnippon tv keeps a physical footprint at its shiodome tokyo hq hosting retail shops and event spaces that drew an estimated onsite visitors in boosting merchandise sales by about million year.\u003e\n\u003cptipness fitness centers act as urban brand touchpoints in japanese cities with roughly locations and annual member visits extending fan engagement beyond broadcast channels.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShiodome HQ: ~120,000 visitors (2024), ¥420M merchandise revenue (2024)\u003c\/li\u003e\n\u003cli\u003eTIPNESS: ~220 locations, 580,000 member visits (2024)\u003c\/li\u003e\n\u003cli\u003eFunction: direct public interaction, community building, off-air brand visibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptipness\u003e\u003c\/pnippon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSatellite and Cable Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNippon TV uses BS (broadcast satellite) and CS (communications satellite) channels to deliver 4K\/8K feeds and niche sports and news, reaching premium viewers beyond terrestrial TV; in 2024 BS\/CS ad and subscription revenue contributed about ¥28.5 billion, ~14% of group broadcasting income.\u003c\/p\u003e\n\u003cp\u003eThis multi-layered approach targets dedicated audiences and fills gaps in the terrestrial schedule, boosting ARPU (average revenue per user) via premium tiers and live-sports rights; 4K households in Japan rose to ~9.2 million in 2024, expanding demand.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eBS\/CS deliver 4K\/8K and niche channels\u003c\/li\u003e\n\u003cli\u003e2024 BS\/CS revenue ≈ ¥28.5B (14% of broadcasting)\u003c\/li\u003e\n\u003cli\u003e4K households ~9.2M in 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNippon TV: 98% Japan reach, ¥128B TV ads, ¥45.2B streaming—Hulu \u0026amp; TVer power growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNippon TV reaches ~98% of Japanese households (~50M, 2025) via NNN\/NNS affiliates, plus 120+ regional stations; TV ad rev ¥128B (FY2024). Streaming revenue ¥45.2B (2024, +18% YoY) led by Hulu Japan; TVer monthly reach ~40M. Intl. format\/syndication rev ≈¥6.5B (FY2024); non-domestic EBITDA ~12% of international biz. BS\/CS revenue ≈¥28.5B (2024); 4K homes ~9.2M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach\u003c\/td\u003e\n\u003ctd\u003e~98% (50M, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV ad revenue\u003c\/td\u003e\n\u003ctd\u003e¥128B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming revenue\u003c\/td\u003e\n\u003ctd\u003e¥45.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTVer monthly reach\u003c\/td\u003e\n\u003ctd\u003e~40M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl. format revenue\u003c\/td\u003e\n\u003ctd\u003e¥6.5B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBS\/CS revenue\u003c\/td\u003e\n\u003ctd\u003e¥28.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4K households\u003c\/td\u003e\n\u003ctd\u003e~9.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNippon TV 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Nippon TV 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750111949177,"sku":"ntvhd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ntvhd-marketing-mix.png?v=1772222199","url":"https:\/\/growthsharematrix.com\/products\/ntvhd-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}