{"product_id":"oatly-business-model-canvas","title":"Oatly Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOatly's Business Model: A Deep Dive\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious about Oatly's revolutionary approach to plant-based dairy? This Business Model Canvas unpacks their unique value proposition, innovative customer relationships, and strategic partnerships that have fueled their rapid growth. \u003c\/p\u003e\n\u003cp\u003eDiscover how Oatly effectively reaches its target market, from health-conscious consumers to environmentally aware individuals, through their carefully crafted channels and customer segments. \u003c\/p\u003e\n\u003cp\u003eExplore the core activities and key resources that enable Oatly to deliver its compelling oat-based products, and understand their revenue streams and cost structure. \u003c\/p\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Oatly's business model. This in-depth Business Model Canvas reveals how the company drives value, captures market share, and stays ahead in a competitive landscape. Ideal for entrepreneurs, consultants, and investors looking for actionable insights. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Oat Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOatly deeply depends on strategic partnerships with farmers and agricultural suppliers to secure high-quality, sustainably grown oats. These relationships are vital, ensuring a stable supply chain critical for meeting global demand, which saw Oatly's net revenue reach $789.7 million in 2023. Agreements often include stringent cultivation standards, guaranteeing the oats meet Oatly's specific quality and sustainability criteria. This collaborative approach underpins the brand's promise of environmental responsibility and product integrity. Maintaining these strong supplier ties is essential for Oatly's continuous market expansion into 2024 and beyond.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail \u0026amp; Grocery Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOatly's collaborations with mass-market retailers like Target, Walmart, and Tesco are fundamental, allowing the brand to reach a vast consumer base globally. These partnerships are not just about securing shelf space, but also involve intricate negotiations for prominent product placement and joint promotional activities, essential for driving consumer awareness. Building robust relationships with these chains is critical for significant market penetration and boosting sales volumes; for instance, Oatly reported strong retail channel growth, contributing to its Q4 2023 revenue of $194.7 million. Effective supply chain logistics and ongoing collaborative marketing efforts ensure Oatly's continued visibility and accessibility to shoppers in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood Service \u0026amp; Coffee Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with major coffee chains such as Starbucks and various independent cafes are vital for Oatly's brand visibility and consumer trial. This B2B channel introduces Oatly to consumers in a ready-to-use context, effectively highlighting the performance of products like the Barista Edition. These partnerships act as a powerful marketing and customer acquisition tool, directly impacting reach. In Q1 2024, Oatly's foodservice channel net revenues increased 22.8% to $51.7 million, representing 32.7% of total net revenues. This strong performance underscores the strategic importance of these key partnerships for Oatly's growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-Manufacturing \u0026amp; Production Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOatly effectively manages its rapid global expansion and capital expenditure by leveraging co-manufacturing and external production partners. This strategic approach allows the company to meet growing demand in diverse regions without the significant upfront investment of building all facilities independently. By utilizing this hybrid manufacturing model, Oatly gains essential production capacity, ensuring greater flexibility and scalability to adapt quickly to market needs and optimize operational efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eOatly reported a gross profit margin of 21.6% in Q1 2024, partly supported by efficient production networks.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe company anticipates capital expenditures of approximately $35 million to $55 million in 2024, a figure mitigated by co-packer reliance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis model supports distribution across over 40 countries, showcasing its global reach.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOatly aims for improved profitability in 2024, with co-manufacturing contributing to lower fixed costs.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics \u0026amp; Distribution Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOatly partners with third-party logistics (3PL) providers to manage its complex global supply chain. These essential partners handle warehousing, transportation, and inventory management, ensuring products reach retailers and food service clients efficiently. An effective logistics network is crucial for maintaining product availability and freshness across markets. For example, in 2024, efficient distribution channels are vital as Oatly continues to expand its global footprint, aiming for broader market penetration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eOatly relies on 3PLs for global supply chain management.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThese partners oversee warehousing, transport, and inventory.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEfficiency ensures product availability and freshness for consumers.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCritical for 2024 expansion and market reach.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eR\u0026amp;D Investment Propels Product Innovation and Market Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOatly cultivates strategic partnerships with research and development institutions to drive innovation in oat-based products. These collaborations accelerate new product formulation and process improvements, crucial for maintaining a competitive edge. This focus on R\u0026amp;D supports Oatly's pipeline for future growth. In 2024, continued investment in innovation is key to expanding its market presence and product offerings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023\u003c\/th\u003e\n\u003cth\u003eQ1 2024\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet Revenue\u003c\/td\u003e\n\u003ctd\u003e$789.7M\u003c\/td\u003e\n\u003ctd\u003e$158.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross Profit Margin\u003c\/td\u003e\n\u003ctd\u003e19.7%\u003c\/td\u003e\n\u003ctd\u003e21.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D Expenses\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003e$5.0M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOatly's Business Model Canvas focuses on delivering a plant-based oat milk alternative to health-conscious and environmentally aware consumers through direct-to-consumer and retail channels, leveraging a strong brand identity and commitment to sustainability as key value propositions.\u003c\/p\u003e\n\u003cp\u003eThis canvas details Oatly's customer segments, channels, revenue streams, and key resources, reflecting its operational strategy to disrupt the dairy industry with a unique and ethically driven product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe Oatly Business Model Canvas offers a clear, structured approach to understanding how Oatly addresses the growing consumer demand for plant-based alternatives, effectively relieving the pain point of limited healthy, sustainable beverage options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Research \u0026amp; Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOatly's core commitment lies in continuous product research and development, focusing on creating innovative oat-based products and enhancing existing formulas. This involves extensive food science, rigorous taste testing, and advancing their proprietary oat base technology. R\u0026amp;D ensures Oatly remains competitive, expanding its portfolio with offerings like new oat milks and ice creams. This strategic investment is crucial for meeting evolving consumer demands for taste, nutrition, and sustainability. Their dedication to innovation, a key driver for growth in 2024, helps maintain their market position in plant-based alternatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Building \u0026amp; Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOatly heavily invests in cultivating its distinctive, rebellious, and mission-driven brand identity. This involves developing provocative advertising campaigns, such as their continued push for plant-based living in 2024, alongside engaging social media content. Public relations efforts further solidify their image, crucial for differentiating Oatly in a crowded market. This strategy is vital for building a loyal customer community and maintaining their premium positioning, evidenced by significant marketing allocations within their selling, general, and administrative expenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOatly's supply chain management spans the entire process, from sourcing sustainable oats globally to manufacturing and distributing its diverse range of products. Key activities include robust supplier relationship management, ensuring ethical and high-quality oat procurement, and precise production planning to meet growing demand across markets. Efficient inventory control is crucial, especially with 2024 net revenues for Oatly Group reaching approximately $783 million, highlighting the need to balance supply with sales. A resilient and streamlined supply chain is paramount for maintaining profitability and consistently fulfilling customer needs worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control \u0026amp; Food Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnsuring the highest standards of food safety and product quality is a non-negotiable activity for Oatly. This includes rigorous testing of raw materials, ensuring each batch meets strict specifications before processing. Production is meticulously monitored, leveraging their patented enzyme technology to maintain consistent product quality and safety across all facilities, which saw continued expansion in 2024. Adherence to international food safety regulations like FSSC 22000 is paramount, building consumer trust and safeguarding the brand’s reputation in the competitive plant-based market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eOatly operates under stringent food safety certifications, such as FSSC 22000.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTheir patented enzyme technology is crucial for consistent product quality and safety.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRigorous raw material testing is a primary step in their quality assurance process.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaintaining high standards protects brand reputation and consumer loyalty in 2024.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales \u0026amp; Channel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOatly actively manages its relationships across diverse sales channels, including retail, food service, and e-commerce, to ensure broad product availability. This involves strategic sales negotiations and targeted trade marketing efforts to maximize growth. Developing channel-specific strategies, like those driving a 2.1% net revenue increase in retail for Q1 2024, ensures effective market penetration and robust revenue generation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eOatly's Q1 2024 net revenue reached $199.3 million, driven by strong channel performance.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRetail channel net revenue increased by 2.1% in Q1 2024 compared to the prior year.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFood service net revenue saw significant growth, up 10.6% in Q1 2024 year-over-year.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStrategic channel management is crucial for achieving global market share and sustained profitability.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlant-Based Innovation Drives Global Growth and Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOatly's core activities center on continuous product innovation and research and development, constantly expanding its oat-based portfolio. They strategically build a distinctive brand identity through impactful marketing and manage a resilient global supply chain from sourcing to distribution. Rigorous food safety and quality assurance are paramount, ensuring consumer trust and product consistency. Active sales channel management across retail, food service, and e-commerce drives broad availability and revenue growth, with Q1 2024 net revenue reaching $199.3 million.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Oatly Business Model Canvas preview you are viewing is the exact document you will receive upon purchase. This comprehensive overview details Oatly's customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. You're not looking at a marketing example or dummy file—this is a live preview from the exact Business Model Canvas document that will be delivered to you. Upon purchasing, you’ll receive the same file with all content and pages included, ready for your strategic analysis and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55480455168377,"sku":"oatly-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oatly-business-model-canvas.png?v=1752753979","url":"https:\/\/growthsharematrix.com\/products\/oatly-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}