{"product_id":"odfl-bcg-matrix","title":"Old Dominion Freight Line Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOld Dominion Freight Line sits at an intriguing crossroads—strong regional growth and efficient operations hint at Cash Cow potential in mature LTL segments, while investments in tech and network expansion create Question Mark opportunities in higher-growth e-commerce freight lanes. This preview outlines key drivers, but the full BCG Matrix maps each business line to a quadrant with revenue\/share metrics and tactical moves. Purchase the complete report for quadrant-specific recommendations, editable Word + Excel deliverables, and a clear capital-allocation roadmap you can act on immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Expedited LTL Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, demand for rapid transit rose ~18% year-over-year from tighter manufacturing inventory cycles; Old Dominion Freight Line (ODFL) captured a leading share in Premium Expedited LTL by using its 245+ service centers to guarantee speed.\u003c\/p\u003e\n\u003cp\u003eThese expedited lanes required ~USD 180–220m in specialized equipment and priority-routing OPEX\/CAPEX in 2024–25, yet ODFL charges 25–40% price premium and saw expedited revenue grow ~32% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Real-Time Visibility Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe logistics sector is shifting to data transparency: global real-time shipment tracking market grew 18% in 2024 to $8.2B, so high-tech visibility is high-growth. Old Dominion Freight Line has invested over $120M since 2021 in proprietary software delivering minute-by-minute updates and predictive ETAs. This edge helped ODFL gain share vs legacy carriers; continued capex of roughly $30–40M\/yr is needed to fend off tech-first entrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Middle-Mile Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe e-commerce middle-mile market grew ~18% CAGR 2019–2024, driven by \u0026gt;30% rise in same‑day\/scheduled pickups; Old Dominion Freight Line (ODFL) leverages a 5,300+ terminal national network to link DCs and retail hubs, giving it top‑tier reliability and service density. This operation uses heavy cash flow to sustain high pickup frequency and equipment, pressuring free cash flow in the near term. If ODFL keeps or expands share, middle‑mile could become its main profit engine over 2026–2035, supporting margin expansion and stronger cash conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability-Focused Green Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy 2025 corporate carbon mandates made green shipping a top growth priority; Old Dominion Freight Line (ODFL) leads with a modern fleet and targeted investments in alternative-fuel urban delivery vehicles to win enterprise contracts.\u003c\/p\u003e\n\u003cp\u003eThese initiatives need high upfront capex—ODFL spent $280m on fleet and tech in FY2024—and elevated marketing to position as the premier eco-friendly LTL provider.\u003c\/p\u003e\n\u003cp\u003eODFL is prioritizing green solutions to secure long-term contracts with Fortune 500 clients; long-term revenue upside offsets early costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 priority: green shipping for enterprise clients\u003c\/li\u003e\n\u003cli\u003eODFL strengths: modern fleet, alternative-fuel investments\u003c\/li\u003e\n\u003cli\u003eCost: ~$280m fleet\/tech spend in FY2024\u003c\/li\u003e\n\u003cli\u003eGoal: long-term Fortune 500 contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Next-Day Delivery Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegional next-day shipping is a high-growth LTL niche as nearshoring and localized supply chains rose; Old Dominion Freight Line (ODFL) leverages 250+ service centers to lead key industrial corridors, driving ~6–8% annual segment volume growth versus flat long-haul in 2024.\u003c\/p\u003e\n\u003cp\u003eMaintaining the dense, fast network raises operating costs — higher labor and fuel per stop — but ODFL’s regional market-share gains offset margins: regional yields grew ~4% in 2024 while long-haul yields declined.\u003c\/p\u003e\n\u003cp\u003eThis unit is strategic for just-in-time manufacturing gains; capturing regional next-day demand supports revenue resilience and incremental EBITDA given rising e-commerce\/B2B expectations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e250+ service centers; 6–8% regional volume growth (2024)\u003c\/li\u003e\n\u003cli\u003eRegional yields +4% (2024); long-haul flat\/declining\u003c\/li\u003e\n\u003cli\u003eHigher OPEX per stop but stronger market-share\u003c\/li\u003e\n\u003cli\u003eCritical for just-in-time and nearshoring demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eODFL growth: Expedited \u0026amp; regional boom—32% expedited growth, premium pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eODFL’s Stars: expedited, regional next‑day, middle‑mile, and green shipping show 18–32% growth (2024–25); expedited margins supported by 25–40% price premium; FY2024 capex\/tech fleet ~$280m, expedited build ~USD180–220m (2024–25); visibility tech spend \u0026gt;$120m since 2021, $30–40m\/yr ongoing; regional volume +6–8% (2024), regional yields +4% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExpedited rev growth (2025)\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice premium\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 capex\u003c\/td\u003e\n\u003ctd\u003e$280m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVisibility tech spend (2021–25)\u003c\/td\u003e\n\u003ctd\u003e$120m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional vol growth (2024)\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix mapping ODFL’s services into Stars, Cash Cows, Question Marks, and Dogs with strategic invest\/hold\/divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing Old Dominion Freight Line units into quadrants for quick strategic decisions and executive briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore National LTL Freight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore National LTL Freight is Old Dominion Freight Line’s foundation, holding a dominant market share in the mature less-than-truckload (LTL) sector and delivering an industry-leading operating ratio of ~72% in 2025.\u003c\/p\u003e\n\u003cp\u003eThe fully optimized national network yields high profit margins and generates significant excess cash while requiring minimal incremental capital expenditure.\u003c\/p\u003e\n\u003cp\u003eIn 2025 this cash cow produced over $1.1 billion in free cash flow, funding investments into high-growth tech initiatives and network automation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInter-Regional Shipping Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Dominion’s inter-regional shipping is a cash cow: LTL network efficiency yields steady revenue—Q4 2025 inter-regional volume up 3.2% YOY with operating margin ~18.5%—competitors can’t match its hub density and on-time rates. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing Sector Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld Dominion Freight Line’s Manufacturing Sector Logistics is a cash cow: decades-long ties to North American manufacturers deliver high loyalty and circa 28% LTL (less-than-truckload) market share in key lanes, creating low-growth but predictable revenue; 2024 segment margins ran near 18% and provided roughly $420M free cash flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect-to-retail distribution is a mature cash cow for Old Dominion Freight Line, serving big-box retailers with a commanding market position and estimated low-single-digit annual revenue growth; ODFL reported 2024 LTL revenue of $7.9B, with retail lanes a core contributor to steady margins.\u003c\/p\u003e\n\u003cp\u003eHighly standardized delivery processes cut operating costs and preserve consistent operating margins (ODFL 2024 operating margin ~19%), while low churn—driven by reliability and 99% on-time metrics in key retail partners—keeps cash flow predictable.\u003c\/p\u003e\n\u003cp\u003eWith retail logistics stable but slow-growing, Old Dominion leverages this cash flow to fund expansion into higher-growth segments and tech investments, freeing management to pursue volatile markets without risking core profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMature, low-growth but high-margin segment\u003c\/li\u003e\n\u003cli\u003eStandardized ops → lower costs; 2024 operating margin ~19%\u003c\/li\u003e\n\u003cli\u003eVery low churn; retail on-time ~99%\u003c\/li\u003e\n\u003cli\u003eGenerates stable cash to fund growth\/tech bets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Contract Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGovernment Contract Logistics at Old Dominion Freight Line delivers steady, low-growth cash: federal and defense shipping made up an estimated 8–10% of revenue in 2024, offering predictable, non-cyclical cash flows during downturns.\u003c\/p\u003e\n\u003cp\u003eOld Dominion’s certified security, compliance wins, and long-term contracts reduce churn and need for marketing; capital expenditure for this segment is minimal versus linehaul growth projects.\u003c\/p\u003e\n\u003cp\u003eThe unit acts as a safe-haven for cash generation—stabilizing free cash flow when broader freight volumes fall, supporting dividend and buyback policies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue share ~8–10%\u003c\/li\u003e\n\u003cli\u003eLow capex, minimal marketing\u003c\/li\u003e\n\u003cli\u003eLong contract duration, high renewal rates\u003c\/li\u003e\n\u003cli\u003eBuffers FCF in downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld Dominion: High-margin LTL and manufacturing lanes drive $1.5B+ FCF, OR ~72%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld Dominion’s national LTL network and retail\/manufacturing lanes are cash cows—2025 operating ratio ~72%, core LTL operating margin ~18–19%, free cash flow \u0026gt;$1.1B in 2025; manufacturing lanes ~28% share in key corridors, ~$420M FCF (2024); government contracts ~8–10% revenue, low capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eOp Margin\u003c\/th\u003e\n\u003cth\u003eFCF\u003c\/th\u003e\n\u003cth\u003eRev% (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore LTL\u003c\/td\u003e\n\u003ctd\u003e~18–19%\u003c\/td\u003e\n\u003ctd\u003e$1.1B+\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003e~28% lanes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eOld Dominion Freight Line BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Old Dominion Freight Line BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just a fully formatted, analysis-ready document tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748593381753,"sku":"odfl-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/odfl-bcg-matrix.png?v=1772209687","url":"https:\/\/growthsharematrix.com\/products\/odfl-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}