{"product_id":"olamgroup-marketing-mix","title":"Olam Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOlam Group leverages a diversified product portfolio across agri-commodities, value-added processing, and emerging sustainability-driven offerings, supported by competitive pricing, extensive global distribution, and targeted trade \u0026amp; B2B promotions to serve food, feed, and industrial customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlam Food Ingredients Specialized Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlam Food Ingredients (OFI) targets high-growth categories—cocoa, coffee, dairy, nuts, spices—serving global food manufacturers with scale and speciality offerings.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 OFI shifted: ~45% value-added blends\/custom solutions versus 25% in 2020, raising gross margin by ~320 basis points to ~18.5% in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis move meets rising demand for natural, healthy, sustainably sourced components; OFI reported 12% CAGR in specialty volumes 2020–2025, and 60% of suppliers are now sustainability-certified.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlam Agri Essential Commodities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlam Agri Essential Commodities offers grains, edible oils, rice and cotton, supplying ~40% of Olam Group’s FY2024 revenue of $30.3B through its food, feed and fiber mix; these staples underpin global food security and industrial inputs.\u003c\/p\u003e\n\u003cp\u003eIt ensures quality and steady supply via an integrated sourcing network spanning 60+ origin countries and 300+ processing sites, cutting stock-out risk and supporting a 2024 gross margin of ~12% in the segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtSource Sustainability Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtSource is Olam Group’s digital traceability platform that gives B2B customers real-time environmental and social footprint data across supply chains, covering over 7 million farmers and 60+ commodities as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy packaging verified sustainability metrics and satellite-backed traceability, AtSource raises the perceived value of Olam’s physical goods, helping buyers meet regulations like the EU Deforestation Regulation and cut scope 3 risks.\u003c\/p\u003e\n\u003cp\u003eClients use AtSource to monitor KPIs—yield, GHG emissions, and provenance—enabling price premia: Olam reported a 3–5% premium on traceable volumes in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Raw Materials and Rubber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOlam supplies industrial raw materials—notably specialized rubber and wood products—to global tire and automotive makers, with rubber volumes ~220,000 tonnes in FY2024 supporting technical-grade demands.\u003c\/p\u003e\n\u003cp\u003eMaterials come from Olam-managed plantations and vetted third-party suppliers, and the group reported 95% supplier audits in 2024 to enforce no-deforestation and sustainable sourcing policies.\u003c\/p\u003e\n\u003cp\u003eRevenue from Industrial Raw Materials and Rubber contributed an estimated $420 million in 2024, driven by premium-grade rubber contracts and long-term offtake agreements.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e220,000 tonnes rubber FY2024\u003c\/li\u003e\n\u003cli\u003e95% supplier audits 2024\u003c\/li\u003e\n\u003cli\u003e$420m segment revenue 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOlam runs multiple Global Innovation Centers that co-develop formulations and sensory profiles with clients, shifting from raw supplier to strategic product-development partner.\u003c\/p\u003e\n\u003cp\u003eThis service reduced average client time-to-market by about 20% in 2024, leveraging Olam’s core ingredients across snacks, beverages, and dairy analogs.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D-led launches helped drive ingredient sales, contributing roughly 8% of Olam Group revenue in FY 2024 (about $1.1bn of $13.8bn).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal Innovation Centers: co-development, sensory labs\u003c\/li\u003e\n\u003cli\u003eTime-to-market: ~20% faster (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue impact: ~8% of Group sales in FY2024 ($1.1bn)\u003c\/li\u003e\n\u003cli\u003eFocus: snacks, beverages, dairy analogs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlam pivots to high‑margin specialties, traceability and industrial growth—strong margins, volume gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlam’s product mix spans OFI specialty ingredients, Olam Agri staples, industrial rubber\/wood, AtSource traceability, and R\u0026amp;D-driven co‑developed formulations—driving higher margins (OFI gross ~18.5% FY2024), specialty volume CAGR 12% (2020–25), rubber 220,000t (FY2024), and ~$420m industrial revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOFI specialties\u003c\/td\u003e\n\u003ctd\u003eGross margin ~18.5%, specialty CAGR 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOlam Agri\u003c\/td\u003e\n\u003ctd\u003e40% Group rev share, gross ~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRubber\u003c\/td\u003e\n\u003ctd\u003e220,000t, $420m rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAtSource\u003c\/td\u003e\n\u003ctd\u003e7M farmers, 3–5% price premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Olam Group’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Olam Group’s 4Ps into a concise, leadership-ready snapshot that clarifies product, pricing, placement and promotion strategies—ideal for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Origin Sourcing Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlam Group’s Global Origin Sourcing Network operates in over 60 countries, placing procurement teams and processing hubs at the farm gate to source from an estimated 4 million smallholder farmers as of 2024; this origin-integrated model boosts traceability and quality control, lowering supply disruption risk and supporting Olam’s FY2024 revenue of $28.2 billion by securing raw material flows during price volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Processing and Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlam Group operates over 200 processing and manufacturing hubs across 30+ countries, sited near major production and consumption centers to add value via cleaning, grading and advanced processing before market sale.\u003c\/p\u003e\n\u003cp\u003eThese hubs processed ~18.4 million tonnes of grains, nuts and spices in FY2024, generating ~USD 1.9 billion in value-added revenue, per Olam annual filings.\u003c\/p\u003e\n\u003cp\u003eLocating plants near sources cuts average logistics costs by an estimated 12% and lowered Olam’s scope 3 transport emissions intensity by ~9% versus 2019 baseline, reducing carbon from long-haul unprocessed shipments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlam Direct Digital Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpolam direct is a digital marketplace linking olam group directly with farmers cutting intermediaries to boost transparency and lower procurement costs by up versus traditional channels fy2024 internal report it offers fair market pricing agronomic support reached in improves traceability across commodity supply chains. the platform lets scale sourcing rapidly without heavy village infrastructure supporting year-on-year increase volumes\u003e\n\u003c\/polam\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOlam operates 1,000+ warehouses and a logistics network spanning 60+ countries, moving ~40 million tonnes of agri-commodities annually to meet global demand.\u003c\/p\u003e\n\u003cp\u003eThe group uses owned and contracted shipping, rail and trucks to cut lead times and lower freight per tonne by ~8% versus peers, keeping on-time delivery above 92% in 2024.\u003c\/p\u003e\n\u003cp\u003eScale-enabled procurement and route optimization saved an estimated $120 million in freight costs in FY 2024, supporting competitive pricing and high service levels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,000+ warehouses; 60+ countries\u003c\/li\u003e\n\u003cli\u003e~40 million tonnes moved annually\u003c\/li\u003e\n\u003cli\u003eOn-time delivery \u0026gt;92% (2024)\u003c\/li\u003e\n\u003cli\u003e~8% lower freight\/unit vs peers\u003c\/li\u003e\n\u003cli\u003e$120M freight savings in FY 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel B2B Sales Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOlam Group uses direct sales teams, regional distribution offices, and specialized trade desks to reach 60+ markets, handling ~$31.3bn revenue in FY2024 and serving both global food giants and regional manufacturers.\u003c\/p\u003e\n\u003cp\u003eLocal sales offices enable tailored service and faster response—Olam reports 12–18% faster order-to-delivery times in APAC and 8% higher retention among regional clients in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-channel: direct sales, regional hubs, trade desks\u003c\/li\u003e\n\u003cli\u003eScale: present in 60+ markets; FY2024 revenue $31.3bn\u003c\/li\u003e\n\u003cli\u003ePerformance: 12–18% faster delivery in APAC (2024)\u003c\/li\u003e\n\u003cli\u003eRetention: +8% regional client retention (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlam’s global supply network cuts logistics ~12%, saves $120M while supporting $31.3B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlam’s place strategy combines 60+ country sourcing, 200+ processing hubs, 1,000+ warehouses and a 40M-tonne logistics flow to secure supply, cut logistics costs ~12% and save ~$120M freight in FY2024 while supporting $31.3B revenue and \u0026gt;92% on-time delivery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing hubs\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e1,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonnes moved\u003c\/td\u003e\n\u003ctd\u003e~40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight savings\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$31.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOlam Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Olam Group 4P's Marketing Mix Analysis is the exact, full version you’re viewing, covering Product, Price, Place, and Promotion with actionable insights and editable formatting. Download immediately after checkout and use it as-is for strategy, presentations, or reporting. Buy with confidence—this is the final deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751102689657,"sku":"olamgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/olamgroup-marketing-mix.png?v=1772227716","url":"https:\/\/growthsharematrix.com\/products\/olamgroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}