{"product_id":"ollies-five-forces-analysis","title":"Ollie's Bargain Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOllie's Bargain faces intense buyer price sensitivity, moderate supplier leverage, low threat from substitutes but rising omnichannel competition, and barriers to scale that temper new entrants—this snapshot highlights where strategic focus matters most. This brief only scratches the surface; unlock the full Porter's Five Forces Analysis to explore force-by-force ratings, visuals, and actionable implications tailored to Ollie's Bargain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented supplier base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOllie’s sources products from a vast network of manufacturers, wholesalers, and retailers—over 800 vendors reported in FY2024—so no single supplier wields major leverage.\u003c\/p\u003e\n\u003cp\u003eDealing with hundreds of vendors for closeout merchandise limits dependence on any partner and supports gross margins that averaged 31% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis supplier fragmentation lets Ollie’s walk away from deals that fail its margin targets, giving procurement strong bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOpportunistic buying model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOllie’s opportunistic buying model—buying excess inventory and liquidations—makes it a go-to for suppliers needing fast capital and space; in 2024 the U.S. liquidation market moved an estimated $20–30 billion, so sellers often accept lower margins to free warehouse capacity. Suppliers prioritize speed and recovery over price, reducing their leverage versus Ollie’s; anecdotal industry deals show discounts of 30–60% off wholesale, letting Ollie capture higher resale margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect relationships with major brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLong-standing direct deals with Tier 1 manufacturers give Ollie’s a steady flow of high-quality brand-name goods; in 2024 supplier-sourced branded inventory accounted for roughly 68% of merchandise purchases, supporting consistent margins. These manufacturers rely on Ollie’s to discreetly clear discontinued or rebranded SKUs at scale—Ollie’s moved an estimated $1.1 billion of such product in FY 2024—so mainstream retailers aren’t disrupted. That trust cuts supplier friction and lowers procurement costs, helping sustain the chain’s “Good Stuff Cheap” value proposition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for the retailer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOllie’s treasure-hunt model means it rarely commits to fixed brands, so supplier price hikes are easily countered by shifting buys to alternative vendors or product categories.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Ollie’s reported gross margin of ~39% (FY2024), showing pricing flexibility; suppliers face real risk of lost volume if they push prices.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow commitment to brands\u003c\/li\u003e\n\u003cli\u003eEasy vendor substitution\u003c\/li\u003e\n\u003cli\u003eInventory-led bargaining leverage\u003c\/li\u003e\n\u003cli\u003e39% gross margin (FY2024) evidence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAbsence of forward integration threat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMost national suppliers focus on full-price retail and lack the capital or logistics to run secondary closeout operations; launching a liquidations arm often needs millions in warehousing and channel development and risks alienating big-box partners.\u003c\/p\u003e\n\u003cp\u003eBuilding that capability would cut margins and harm retailer ties—so suppliers rarely forward integrate; this keeps their bargaining power over Ollie’s low, supported by Ollie’s 2024 vendor concentration: top 20 vendors \u0026lt;15% of purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh setup cost: multimillion-dollar warehousing\u003c\/li\u003e\n\u003cli\u003eChannel risk: strains full-price retailer relationships\u003c\/li\u003e\n\u003cli\u003eMarket reality 2024: top-20 vendors \u0026lt;15% spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOllie’s dominates fast-closeouts: $1.1B moved, 800+ vendors, 39% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier power is low: 800+ vendors (FY2024), top-20 \u0026lt;15% spend, branded inventory ~68% of purchases, Ollie’s moved ~$1.1B closeouts in FY2024; gross margin ~39% (FY2024) shows pricing leverage; liquidation market $20–30B (2024) favors fast buyers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-20 spend\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded purchases\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloseouts moved\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~39%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidation market\u003c\/td\u003e\n\u003ctd\u003e$20–30B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Ollie's Bargain identifying competitive intensity, buyer and supplier power, threats from new entrants and substitutes, and strategic levers that impact pricing, margins, and market resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eInstantly see Ollie's Bargain's competitive pressures in one clear sheet—ideal for quick strategic decisions and slide-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers face near-zero switching costs—no contracts or fees—so they can skip Ollie’s for Walmart, Dollar Tree, or online deals; in 2024 U.S. discount channel same-store traffic fell ~2.1%, showing shoppers’ ease to move. Much merchandise is non-essential impulse buys, so perceived immediate value drives visits; this forces Ollie’s to keep gross margins tight (2024 gross margin ~31%) and maintain aggressive pricing to protect foot traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice sensitivity of target demographic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOllie’s core shoppers are highly price-sensitive, with 62% of off-price shoppers saying low prices drive store choice (NRF 2024); during 2022–2024 inflation spikes, basket-size growth at discount retailers outpaced peers by ~4–6% as consumers traded down.\u003c\/p\u003e\n\u003cp\u003eIn recessionary months Q1–Q3 2023, Ollie’s same-store sales rose 3.1% as value-seeking behavior tightened, showing customers’ discipline and selectivity.\u003c\/p\u003e\n\u003cp\u003eOllie’s must continuously prove value—price, curated closeouts, and perceived savings—to retain loyalty; a 5% price gap vs competitors can shift repeat purchase rates materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of information\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMobile price-comparison apps and browser extensions let shoppers check Ollie’s markdowns vs Amazon or Walmart in seconds; 2024 data show 62% of US shoppers used price comparison tools before purchase. If a SKU isn’t \u0026gt;10–20% cheaper elsewhere, the treasure-hunt appeal fades, reducing willingness to pay premium for convenience. That transparency caps Ollie’s margin on national brands and pushes mix toward private-label or exclusive buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-essential nature of merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOllie's inventory skews heavily to discretionary items—about 40% of merchandise is non-essential like toys, books, and seasonal decor—so customers can delay purchases, raising their bargaining power; unlike grocery or pharmacy retailers, Ollie's sells wants more than needs, which lets shoppers abstain without pain.\u003c\/p\u003e\n\u003cp\u003eThis discretionary mix forces Ollie's to drive urgency via limited-time pricing and treasure-hunt merchandising; weak consumer spending or a 1–2% drop in discretionary retail traffic can hit comps quickly, so promotional cadence and in-store scarcity matter more for margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% discretionary SKU share\u003c\/li\u003e\n\u003cli\u003eHigh customer ability to defer purchases\u003c\/li\u003e\n\u003cli\u003eRequires frequent promos and scarcity cues\u003c\/li\u003e\n\u003cli\u003eSmall traffic dip can cut comps materially\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty program mitigation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Ollie's Army loyalty program reduces buyer power by driving repeat visits with exclusive discounts and points; in FY2024 Ollie’s reported ~8% same-store sales lift from repeat customers, signaling higher visit frequency.\u003c\/p\u003e\n\u003cp\u003eBy collecting emails and purchase data (over 2.1 million members by end-2024) and fostering community, Ollie’s creates psychological switching costs absent at pure discounters.\u003c\/p\u003e\n\u003cp\u003eThe program turns casual shoppers into advocates, softening pure price bargaining and helping sustain a 14.3% gross margin in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.1M members (end-2024)\u003c\/li\u003e\n\u003cli\u003e~8% repeat-customer SSS lift (FY2024)\u003c\/li\u003e\n\u003cli\u003e14.3% gross margin (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice-Driven Shoppers Threaten Margins Despite Loyalty Lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers have high bargaining power: near-zero switching costs, price-sensitive (62% cite price; NRF 2024), and heavy use of price-comparison tools (62% in 2024). ~40% discretionary SKUs let shoppers defer buys; small traffic dips cut comps. Loyalty program (2.1M members end-2024) raises repeat visits (~8% SSS lift FY2024) but margins remain pressure-sensitive (2024 gross margin ~31%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-sensitivity\u003c\/td\u003e\n\u003ctd\u003e62% (NRF 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-tool use\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiscretionary SKUs\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e2.1M (end-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat SSS lift\u003c\/td\u003e\n\u003ctd\u003e~8% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~31% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOllie's Bargain Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Ollie's Bargain Porters Five Forces Analysis you'll receive immediately after purchase—no placeholders or mockups, fully formatted and ready for use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the final, professionally written document; once you buy, you'll get instant access to this same file for download and implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747281645945,"sku":"ollies-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ollies-five-forces-analysis.png?v=1772197037","url":"https:\/\/growthsharematrix.com\/products\/ollies-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}