{"product_id":"on24-business-model-canvas","title":"ON24 Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eON24 Business Model Canvas: How the Platform Scales Engagement \u0026amp; Recurring Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover ON24’s strategic playbook with our concise Business Model Canvas—covering customer segments, value proposition, channels, revenue streams, and key partners—to see how the company scales digital engagement and drives recurring revenue; download the full Word\/Excel canvas for a section-by-section, actionable template ideal for investors, consultants, and founders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCRM and Marketing Automation Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eON24 holds deep integrations with Salesforce, HubSpot, and Adobe Marketo, letting customers sync engagement metrics (views, leads, conversion rates) directly into CRM and MAP workflows; in 2025 ON24 reported 42% of revenue tied to platform integrations that drive pipeline attribution. These partnerships embed ON24 into B2B tech stacks, so marketing teams convert webinar engagement into an average 12–18% lift in qualified leads when routed through synced CRM\/automation data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgency and Marketing Service Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eON24 partners with global marketing agencies that design and run digital experiences and recommend ON24 to corporate clients for lead generation; agency-driven referrals accounted for an estimated 18% of new enterprise deals in 2024, extending reach without matching sales headcount growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a cloud-native SaaS, ON24 uses major cloud providers—notably Amazon Web Services (AWS)—to host global operations, giving 99.95%+ availability and regional deployments across 25+ AWS regions as of 2025. These partnerships keep the platform scalable and secure so ON24 can invest its R\u0026amp;D spend (about $60M in 2024) in software innovation instead of managing hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Integration Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe platform integrates with 120+ third-party tools, from transcription (Rev, AWS Transcribe) to social media and analytics, expanding ON24’s core webinar and engagement suite and supporting enterprise workflows for 2,200+ customers as of 2025.\u003c\/p\u003e\n\u003cp\u003eOngoing API development and biannual SDK updates keep integrations flexible, reducing partner-related downtime by ~30% and enabling faster feature rollout.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ integrations (transcription, analytics, social)\u003c\/li\u003e\n\u003cli\u003e2,200+ enterprise customers (2025)\u003c\/li\u003e\n\u003cli\u003eBiannual SDK\/API updates\u003c\/li\u003e\n\u003cli\u003e~30% less partner downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChannel Resellers and Referral Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eON24 uses channel resellers and referral partners to enter international markets and niche verticals, leveraging local sales expertise and relationships that a centralized team can’t match; partners drove an estimated 28% of international bookings in FY2024, lowering blended customer acquisition cost by ~22% in emerging regions.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick list: \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of FY2024 international bookings\u003c\/li\u003e\n\u003cli\u003e~22% lower CAC in emerging markets\u003c\/li\u003e\n\u003cli\u003eLocalized sales + relationship management\u003c\/li\u003e\n\u003cli\u003eFaster market share gain vs direct-only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eON24: Integrations Fuel 42% Revenue, 2,200+ Customers \u0026amp; 28% International Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eON24’s key partners—Salesforce, HubSpot, Adobe Marketo, AWS, 120+ tools, agencies, resellers—drive 42% revenue via integrations (2025), 18% new enterprise deals from agencies (2024), 28% international bookings (FY2024), 2,200+ customers (2025), ~$60M R\u0026amp;D (2024), 99.95%+ availability, ~22% lower CAC in emerging markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrations revenue\u003c\/td\u003e\n\u003ctd\u003e42% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency deals\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl bookings\u003c\/td\u003e\n\u003ctd\u003e28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e2,200+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for ON24 detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and governance, linked to SWOT insights and competitive advantages to support presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise one-page Business Model Canvas for ON24 that maps value propositions, channels, and revenue streams to relieve strategic ambiguity and save hours on formatting, ideal for quick comparisons, team collaboration, and executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Development and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEngineering and R\u0026amp;D drive continuous upgrades to ON24s (ON24 Inc., NYSE: ONTF) Digital Experience Platform, adding AI-driven content recommendations and interactive tools; R\u0026amp;D accounted for ~18% of 2024 product spend, helping sustain ~10% YoY growth in ARR to $165M in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Global Marketing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eON24 spends heavily on direct sales and targeted global marketing to win enterprise customers, with sales and marketing expense totaling about $150M in FY2024 (≈43% of revenue) to support account-based outreach and pipeline nurturing.\u003c\/p\u003e\n\u003cp\u003eThe company runs proprietary digital events to demo platform features and uses its analytics to improve conversion—ON24 reported a 22% higher lead-to-opportunity conversion for campaigns leveraging platform insights in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Professional Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProviding technical support and strategic consulting drives retention and event success: ON24 reported a 95%+ net dollar retention in 2024, and professional services—custom configs and best-practice training—boost customer platform adoption by an estimated 20–30%, making the platform central to clients’ marketing stacks and lowering churn risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and AI Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProcessing and analyzing billions of event rows monthly powers ON24’s insights engine, turning raw engagement into predictive signals; in 2025 their ML models reportedly lift lead-to-opportunity conversion rates by ~15% for enterprise clients.\u003c\/p\u003e\n\u003cp\u003eThe company uses supervised learning on click, viewing time, and asset downloads to score prospects, letting customers focus on the top ~10% of leads that drive ~60% of pipeline value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBillions of event rows\/month processed\u003c\/li\u003e\n\u003cli\u003e~15% lift in conversions from ML scoring (2025)\u003c\/li\u003e\n\u003cli\u003eTop 10% of scored leads = ~60% of pipeline value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Maintenance and Cybersecurity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpensuring\u003e99.95% uptime and enterprise-grade encryption, ON24 runs quarterly security audits, continuous infrastructure monitoring, and annual SOC 2 Type II recertification to protect sensitive corporate data and reduce breach risk.\n\u003cpmaintaining this secure reliable platform underpins trust with enterprise clients reports churn attributable to outages and invests of r spend in security reliability.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.95% uptime target\u003c\/li\u003e\n\u003cli\u003eQuarterly security audits\u003c\/li\u003e\n\u003cli\u003eAnnual SOC 2 Type II\u003c\/li\u003e\n\u003cli\u003e\u0026lt;1% outage-driven churn\u003c\/li\u003e\n\u003cli\u003e~15% R\u0026amp;D to security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmaintaining\u003e\u003c\/pensuring\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eON24: $165M ARR, 95%+ NDR, 99.95% uptime — AI\/ML-driven DXP with heavy S\u0026amp;M scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEngineering\/R\u0026amp;D (≈18% of product spend) + ML ops power ON24’s Digital Experience Platform, supporting ARR $165M (FY2024) and ~10% YoY ARR growth; S\u0026amp;M spend ~$150M (≈43% revenue) drives enterprise sales; 95%+ net dollar retention, \u0026lt;1% outage churn, 99.95% uptime, SOC 2 Type II.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR\u003c\/td\u003e\n\u003ctd\u003e$165M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D product spend\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;M expense\u003c\/td\u003e\n\u003ctd\u003e$150M (≈43% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet dollar retention\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime target\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual ON24 Business Model Canvas, not a mockup—it's a direct snapshot of the exact file you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order you'll get full access to this same professionally formatted Business Model Canvas, ready to download, edit, and present in the delivered formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749596508537,"sku":"on24-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/on24-business-model-canvas.png?v=1772215714","url":"https:\/\/growthsharematrix.com\/products\/on24-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}