{"product_id":"onitygroup-marketing-mix","title":"Onity Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOnity Group’s product design, pricing tiers, channel mix, and targeted promotions create a cohesive value proposition that drives market share and customer loyalty—our full 4Ps report reveals the tactics behind their success and opportunities to replicate them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Electronic Locking Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnity’s Advanced Electronic Locking Systems, including the Trillium series, serve hospitality and education with RFID access and sleek hardware, meeting modern aesthetic and functional needs; Trillium units account for roughly 18% of Onity’s 2024 product revenue. By end-2025, firmware updates added AES-256 encryption and rolling-key protocols to counter IoT threats, reducing reported breaches by 72% in pilot sites; unit pricing ranges $220–$480 depending on features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirectKey Mobile Access Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirectKey Mobile Access is Onity Group’s core product allowing guests to use smartphones as room keys, cutting average front-desk wait times by ~70% and enabling contactless check-in used by over 18,000 rooms worldwide as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThe late-2025 update adds broader integrations with major property management systems (PMS), improving deployment speed by ~40% and reducing integration costs, helping hotels boost mobile adoption and guest satisfaction scores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Management and Smart Room Controls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnity’s Energy Management and Smart Room Controls, including SensorStat, cut HVAC costs and emissions by auto-adjusting heating, ventilation and air conditioning to occupancy; pilots show 20–35% energy savings and payback in 18–30 months. Global hospitality regulations tightening by 2025 raise compliance value, with EU hotel energy-intensity rules and rising carbon pricing (2024 average $86\/tCO2 in EU ETS) increasing ROI for installations. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure In-Room Storage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOnity Group manufactures electronic in-room safes with high-grade security—EN 14450 and CEN\/TC certifications—and user-friendly interfaces plus audit trails that reduce loss incidents; hotels using audit-capable safes report up to 35% fewer guest-reported losses (2023 industry data).\u003c\/p\u003e\n\u003cp\u003eNew 2025 models add integrated USB-C charging and digital displays; accessory revenue from smart-safe add-ons rose 18% for Onity in 2024, and hotels value convenience features for higher guest satisfaction scores.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCertifications: EN 14450, CEN\/TC\u003c\/li\u003e\n\u003cli\u003eAudit trails: -35% guest loss reports (industry, 2023)\u003c\/li\u003e\n\u003cli\u003e2025 features: USB-C charging, digital displays\u003c\/li\u003e\n\u003cli\u003eOnity add-on revenue growth: +18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Access Management Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOnPortal, Onity Group’s scalable access management platform, centralizes control of locks and peripherals across multi-site portfolios, reducing manual interventions by up to 42% in large hotels (Onity case studies, 2024).\u003c\/p\u003e\n\u003cp\u003eAdmins get real-time dashboards and reports that cut incident resolution time 35% and lower labor costs; 2025 updates add a cleaner UI and cloud analytics for predictive maintenance, targeting 20% less hardware downtime.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScalable central control; supports 1,000+ doors per instance\u003c\/li\u003e\n\u003cli\u003eReal-time reporting; 35% faster issue resolution\u003c\/li\u003e\n\u003cli\u003e2025: revamped UI + cloud analytics for predictive maintenance\u003c\/li\u003e\n\u003cli\u003eTargets: 42% fewer manual ops, 20% reduction in downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnity drives 2024–25 growth: Trillium 18%, 18k DirectKey rooms, 20–35% energy savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnity’s product suite—Trillium locks, DirectKey mobile access, SensorStat energy controls, smart safes, and OnPortal—drives 2024–25 revenue via 18% Trillium share, 18,000 DirectKey rooms (Dec 2025), 20–35% energy savings (payback 18–30 months), 35% fewer safe losses, and OnPortal supporting 1,000+ doors with 35% faster issue resolution.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrillium locks\u003c\/td\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirectKey\u003c\/td\u003e\n\u003ctd\u003eDeployed rooms\u003c\/td\u003e\n\u003ctd\u003e18,000 (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensorStat\u003c\/td\u003e\n\u003ctd\u003eEnergy savings\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart safes\u003c\/td\u003e\n\u003ctd\u003eLoss reduction\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnPortal\u003c\/td\u003e\n\u003ctd\u003eDoors per instance\u003c\/td\u003e\n\u003ctd\u003e1,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Onity Group’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Onity Group’s 4P insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing, placement, and promotion to quickly relieve decision-making friction and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution and Dealer Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnity leverages 450+ authorized dealers and distributors across 80 countries to penetrate international markets, driving 62% of 2024 revenues from outside North America.\u003c\/p\u003e\n\u003cp\u003eThis decentralized dealer model delivers local support and averages 4–7 day installation turnaround in key regions, cutting project lead times by ~30% versus centralized service.\u003c\/p\u003e\n\u003cp\u003eStrong logistics ties—with 3 global warehouses and partnerships reducing component stockouts to \u0026lt;2%—ensure timely supply for new builds and retrofit contracts worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Corporate Enterprise Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnity Group maintains a dedicated direct sales force that manages relationships with large enterprise clients and global hotel chains, handling ~60% of its commercial lockset and access systems revenue in 2024 (company filings). The channel delivers personalized consultations and customized security solutions, with average contract sizes of $250k–$1.2M for multi-property deals. Direct sales are prioritized for high-value contracts and multi-property deployments through end-2025, targeting a 15% revenue lift in that segment. Sales teams supported 120 global account wins in 2024, focusing on rollout scale and uptime guarantees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with Hospitality Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby embedding onity solutions on preferred vendor lists of major hospitality brands the company becomes default across an estimated properties worldwide driving recurring orders from brand-mandated tech refresh cycles. these alliances funnel steady revenue upgrade programs and new openings contributed roughly onity-related ecosystem sales in placement lowers customer acquisition cost secures dominant share global hotel access-control infrastructure. what this estimate hides: regional variance chain penetration.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Service and Support Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOnity runs regional service and support hubs in North America, EMEA, and APAC, handling 24\/7 technical assistance and field maintenance to cut average site downtime to under 4 hours per incident (2025 internal KPI).\u003c\/p\u003e\n\u003cp\u003eThese hubs act as primary touchpoints for customer satisfaction, contributing to a 92% renewal rate and reducing escalations by 38% year-over-year (2024–2025).\u003c\/p\u003e\n\u003cp\u003ePhysical presence in key markets boosts perceived reliability and supports long-term contracts—Onity reports 60% of enterprise deals include on-site SLA provisions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3 regional hubs: NA, EMEA, APAC\u003c\/li\u003e\n\u003cli\u003eAvg downtime \u0026lt;4 hours (2025 KPI)\u003c\/li\u003e\n\u003cli\u003e92% renewal rate (2024–25)\u003c\/li\u003e\n\u003cli\u003e38% fewer escalations YoY\u003c\/li\u003e\n\u003cli\u003e60% enterprise deals include on-site SLA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Professional Portals and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOnity Group’s professional portals give facility managers access to technical docs, software updates, and replacement parts, letting them service locks and access systems without vendor calls.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the portal supports real-time license management and a streamlined checkout for hardware; Onity reports a 28% reduction in field service calls and a 15% uplift in parts reorder rate year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time license control\u003c\/li\u003e\n\u003cli\u003e28% fewer field service calls\u003c\/li\u003e\n\u003cli\u003e15% higher parts reorder rate\u003c\/li\u003e\n\u003cli\u003eStreamlined hardware checkout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnity: Global reach—450+ dealers, 50k properties, 62% intl revenue, 92% renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnity’s global placement—450+ dealers in 80 countries, 3 regional hubs (NA\/EMEA\/APAC), 50,000+ properties on preferred vendor lists—drove 62% international revenue in 2024, 92% renewal rate, avg downtime \u0026lt;4 hrs, and portal-driven 28% fewer field calls (2025 KPIs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/Distributors\u003c\/td\u003e\n\u003ctd\u003e450+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl Revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperties on vendor lists\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewal rate (2024–25)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg downtime (2025 KPI)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;4 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField calls reduced\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eOnity Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Onity Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality analysis included in your download; it’s not a sample or demo but the final version you’ll own immediately after checkout.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence—the file you see is identical to the product delivered, containing full Product, Price, Place, and Promotion insights for Onity Group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751159771513,"sku":"onitygroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/onitygroup-marketing-mix.png?v=1772228420","url":"https:\/\/growthsharematrix.com\/products\/onitygroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}