{"product_id":"onthebeachgroupplc-bcg-matrix","title":"On the Beach Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious about On the Beach Group's product portfolio performance? This BCG Matrix preview offers a glimpse into their market positioning, highlighting potential Stars, Cash Cows, Dogs, and Question Marks. To truly understand their strategic direction and unlock actionable insights for investment and resource allocation, dive into the full BCG Matrix report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant UK Online Beach Holidays (4* \u0026amp; 5*)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOn the Beach holds a commanding position in the UK's online beach holiday market, especially for its upscale 4-star and 5-star packages. This premium segment experienced robust growth, with bookings for 4-star and 5-star holidays increasing by 15% in 2024 compared to the previous year. The company’s established brand and advanced technology platform are key to attracting and retaining a substantial customer base, driving significant volume and revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with Ryanair\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe strategic partnership with Ryanair, inked in early 2024, marks a significant leap for On the Beach. This deal provides direct access to Ryanair's extensive seat inventory, streamlining the booking process and enabling more competitive pricing for package holidays.  This move is expected to boost On the Beach's market share in the accessible beach holiday segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecord Total Transaction Value (TTV) Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOn the Beach Group has demonstrated impressive performance with a record Total Transaction Value (TTV) growth, hitting £1.2 billion in FY24. This represents a substantial 15% increase from the previous year, marking the third consecutive year of record TTV.  This sustained upward trend highlights the company's success in meeting consumer demand within the online travel sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Customer Proposition and Brand Awareness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOn the Beach Group's strength lies in its customer-centric, asset-light approach, which offers significant value and flexibility to holidaymakers. This strategy has cultivated high brand awareness and consideration within the UK market, making them a go-to choice for beach holidays.\u003c\/p\u003e\n\u003cp\u003eContinuous investment in their proprietary technology platform and the enhancement of customer perks directly translate into a superior user experience. This focus on user satisfaction drives repeat bookings and strengthens customer loyalty, reinforcing their dominant position.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer-Centricity:\u003c\/strong\u003e The company prioritizes customer needs, offering tailored holiday experiences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsset-Light Model:\u003c\/strong\u003e This operational structure allows for agility and cost efficiency, benefiting customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Awareness:\u003c\/strong\u003e High recognition among UK consumers for beach holiday bookings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology Investment:\u003c\/strong\u003e Proprietary platform enhances user experience and booking efficiency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth in Higher-Margin Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOn the Beach Group is experiencing a significant uplift in its higher-margin offerings. This is a key indicator of strategic success in capturing more valuable customer segments. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eLong-haul travel bookings, a typically higher-margin product, surged by 61% in the first half of fiscal year 2024.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe premium five-star segment also saw robust growth, increasing by 30% during the same period.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis performance outpaces the broader market, signaling On the Beach's increasing strength in lucrative niches.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Holiday Growth Fuels Success\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOn the Beach Group's \"Stars\" are represented by their premium holiday offerings, particularly the 4-star and 5-star segments and long-haul travel. These categories are experiencing substantial growth and higher margins, indicating a successful strategy to capture more valuable customer segments. The company's investment in technology and customer experience further solidifies its position in these lucrative areas.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eProduct Segment\u003c\/th\u003e\n\u003cth\u003eFY24 Growth (vs. FY23)\u003c\/th\u003e\n\u003cth\u003eStrategic Significance\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e4-Star \u0026amp; 5-Star Holidays\u003c\/td\u003e\n\u003ctd\u003e15% increase in bookings\u003c\/td\u003e\n\u003ctd\u003eRepresents premium segment, driving revenue and customer value.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong-Haul Travel\u003c\/td\u003e\n\u003ctd\u003e61% surge in bookings (H1 FY24)\u003c\/td\u003e\n\u003ctd\u003eHigher margin product, indicating success in lucrative niches.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium Five-Star Segment\u003c\/td\u003e\n\u003ctd\u003e30% increase (H1 FY24)\u003c\/td\u003e\n\u003ctd\u003eFurther evidence of capturing higher-value customer demand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHighlights which On the Beach Group units to invest in, hold, or divest based on market share and growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear, visual roadmap for resource allocation, alleviating the pain of uncertain strategic direction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished UK Short-Haul Beach Holidays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOn the Beach's established UK short-haul beach holiday segment is a classic cash cow. This core business, where the company enjoys a substantial market share, reliably churns out significant profits. Its maturity means operational costs are well-managed, and the need for heavy marketing spend is reduced thanks to its strong brand recognition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Operating Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOn the Beach's intermediary model, which bypasses ownership of hotels and airlines, creates a lean operating structure with minimal fixed costs. This asset-light approach is a significant driver of its cash generation, allowing for efficient conversion of revenue into usable cash.\u003c\/p\u003e\n\u003cp\u003eThis robust cash flow is crucial for funding strategic growth initiatives and rewarding shareholders. For instance, in the fiscal year ending September 30, 2023, On the Beach reported a strong operating cash flow, underscoring the effectiveness of its model in generating liquidity.\u003c\/p\u003e\n\u003cp\u003eThe financial flexibility afforded by this asset-light strategy provides considerable resilience, enabling the company to navigate market fluctuations and pursue opportunities with greater agility. This structure positions On the Beach favorably for sustained profitability and strategic investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsistent Profitability and Cash Position\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOn the Beach Group's consistent profitability is a hallmark of its Cash Cow status.  In FY24, adjusted profit before tax saw a significant 25% increase, followed by another strong 23% rise in H1 2025. \u003c\/p\u003e\n\u003cp\u003eThis upward trend in earnings, coupled with a debt-free exit from FY24 and a healthy cash balance of around £95 million, underscores its ability to generate substantial surplus cash consistently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReturn of Shareholder Distributions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn the Beach Group's (OBG) return of shareholder distributions highlights its position as a cash cow. The company's confidence is evident in its dividend payouts and share buyback program.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterim Dividend:\u003c\/strong\u003e OBG paid an interim dividend of 0.9 pence per share in May 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFY24 Final Dividend:\u003c\/strong\u003e A final dividend for fiscal year 2024 of 2.1 pence per share was also announced.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShare Buyback:\u003c\/strong\u003e The company initiated a £25 million share buyback program.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinancial Strength:\u003c\/strong\u003e These actions underscore OBG's sustained cash generation and mature financial standing, enabling rewards to shareholders from ongoing profits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn the Beach Group's proprietary technology platform is a clear cash cow.  Its ongoing development and refinement have created a robust and efficient operational foundation. This platform significantly cuts down on the need for expensive third-party systems, directly improving the customer booking process and boosting profit margins.  For example, in their 2024 fiscal year, On the Beach reported a 15% increase in operational efficiency attributed to platform upgrades, leading to a 5% reduction in cost of sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalable Operations:\u003c\/strong\u003e The platform allows for seamless expansion of services without proportional increases in operational costs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Third-Party Dependence:\u003c\/strong\u003e Minimizes fees and integration challenges associated with external software providers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Customer Experience:\u003c\/strong\u003e A smoother booking journey translates to higher customer satisfaction and repeat business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved Margins:\u003c\/strong\u003e Operational leverage from the platform directly contributes to better profitability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOBG: Solid Profits \u0026amp; Returns for Shareholders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOn the Beach Group's (OBG) cash cow status is reinforced by its consistent financial performance and shareholder returns. The company's mature, asset-light model, particularly in its established UK short-haul beach holiday segment, generates significant and reliable profits. This strong cash generation is further evidenced by substantial increases in adjusted profit before tax, with a 25% rise in FY24 and a further 23% increase in H1 2025, alongside a healthy cash balance of approximately £95 million at the end of FY24.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetric\u003c\/td\u003e\n\u003ctd\u003eFY24\u003c\/td\u003e\n\u003ctd\u003eH1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjusted Profit Before Tax\u003c\/td\u003e\n\u003ctd\u003e+25%\u003c\/td\u003e\n\u003ctd\u003e+23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash Balance (End of FY24)\u003c\/td\u003e\n\u003ctd\u003e~£95 million\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShareholder Distributions\u003c\/td\u003e\n\u003ctd\u003eInterim Dividend (0.9p), Final Dividend (2.1p), £25m Share Buyback\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eOn the Beach Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe BCG Matrix preview you are currently viewing is the exact, fully formatted document you will receive immediately after your purchase. This means no watermarks, no demo content, and no surprises – just the complete, analysis-ready strategic tool for your business planning needs.\u003c\/p\u003e\n\u003cp\u003eRest assured, the BCG Matrix you see here is precisely the file that will be delivered to you upon completion of your purchase. It's a professionally designed, comprehensive report ready for immediate use, allowing you to gain clear strategic insights without any further editing or modification.\u003c\/p\u003e\n\u003cp\u003eWhat you are previewing is the actual, final BCG Matrix document that will be yours after purchase. This ensures you know exactly what you're getting – a high-quality, strategic analysis tool, instantly downloadable and ready to be integrated into your business operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55610843562361,"sku":"onthebeachgroupplc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/onthebeachgroupplc-bcg-matrix.png?v=1754747316","url":"https:\/\/growthsharematrix.com\/products\/onthebeachgroupplc-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}