{"product_id":"oohmedia-five-forces-analysis","title":"oOh!media Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eoOh!media faces intense buyer scrutiny and evolving ad-tech substitutes, while supplier and new-entrant pressures remain moderate amid high location-specific value; regulatory and digital disruption heighten overall industry rivalry. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore oOh!media’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Key Site Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge site partners like Scentre Group (owner of Westfield centers) and major airports control premium placements that oOh!media cannot easily replace; Scentre reported A$1.9bn net assets at 30 Sep 2024 and Australian airports handled ~110 million pax in 2023, concentration that boosts supplier leverage.\u003c\/p\u003e\n\u003cp\u003eLandlords often push high rents or revenue-share deals—renewal negotiations in 2024 saw billboard landlords seek increases of 5–15%—so oOh!media must keep strong ties with a few dominant partners to preserve its national network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScarcity of Premium Digital Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal zoning and planning cap premium digital billboards, making high-traffic sites scarce; in Sydney and Melbourne prime street-front spots declined ~12% from 2018–2023 due to tighter permits, shrinking available inventory for oOh!media. Site owners—city councils and large landlords—thus set higher rents and tougher contract terms because few alternatives match weekly reach of 500k+ viewers, boosting supplier bargaining power and compressing margin flexibility for oOh!media.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Technology and Hardware Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs the industry shifts to high-resolution programmatic digital screens, oOh!media depends on a few global manufacturers (Samsung, LG, and Scala partners), concentrating supplier power as 60–70% of premium digital panels use these vendors’ hardware.\u003c\/p\u003e\n\u003cp\u003eHigh switching costs for custom hardware and integrated CMS software give suppliers moderate pricing leverage; replacing a network can cost tens of millions AUD and disrupt revenue streams.\u003c\/p\u003e\n\u003cp\u003eOngoing maintenance and quarterly software updates create long-term technical dependence, with annual support contracts often 8–12% of initial hardware spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Municipal Council Influence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal councils award long-term, tightly regulated tenders for street furniture and transit ads, giving them high supplier power over oOh!media; councils can change contract terms or environmental specs during bidding, altering project economics.\u003c\/p\u003e\n\u003cp\u003eLosing a major council contract can cut regional market share sharply—example: a single NSW council loss could remove ~8–12% of urban revenue; public-sector ad spend was A$1.1bn in 2024, so contract shifts matter to cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCouncils set terms, high bargaining power\u003c\/li\u003e\n\u003cli\u003eTender changes shift margins and costs\u003c\/li\u003e\n\u003cli\u003eOne major contract loss ≈ 8–12% regional revenue hit\u003c\/li\u003e\n\u003cli\u003ePublic ad spend A$1.1bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Connectivity Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eoOh!media runs a large digital OOH (out-of-home) network that needs heavy electricity and high-speed data to update content in real time; FY2024 energy spend for Australian digital publishers rose ~12% YoY, squeezing margins.\u003c\/p\u003e\n\u003cp\u003eMultiple utility and telco providers exist, but energy and bandwidth are essential inputs with limited price bargaining as national rates and global oil\/gas trends set baseline costs.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math and risks:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital sites: higher energy intensity — ~10–15% of site OpEx\u003c\/li\u003e\n\u003cli\u003eBandwidth: rising with 4K\/interactive ads — +20% data use\/year\u003c\/li\u003e\n\u003cli\u003ePrice exposure: linked to national tariffs and LNG\/gas prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Concentration Risks: 8–12% Revenue Hit, 60–70% Panel Share, Costs Rising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold high leverage: few landlords (Westfield, airports) and councils control premium sites—loss of one major contract can cut 8–12% regional revenue; hardware\/software vendors (Samsung, LG, Scala) supply 60–70% premium panels, and annual support equals 8–12% of capex; FY2024 energy up ~12% YoY; public ad spend A$1.1bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic ad spend (2024)\u003c\/td\u003e\n\u003ctd\u003eA$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel vendor share\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract loss impact\u003c\/td\u003e\n\u003ctd\u003e8–12% regional rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport cost\u003c\/td\u003e\n\u003ctd\u003e8–12% capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy change FY2024\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for oOh!media, this Porter's Five Forces analysis uncovers key drivers of competition, buyer and supplier power, entry barriers, substitutes, and disruptive threats shaping its market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for oOh!media—quickly assess competitive intensity and revenue risks at a glance to speed boardroom decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance of Media Buying Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA few global media-agency holding groups control roughly 60–70% of ad budgets for blue-chip advertisers, consolidating scale that secures volume discounts and net-60+ payment terms; this concentration raises buyer power against suppliers like oOh!media. oOh!media must compete on price, audience guarantees, and creative integrations to get onto agency preferred-partner lists during annual reviews. In 2024 oOh!media reported weaker CPMs where agency-led buys dominated, squeezing margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Advertisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrands can shift ad spend from Out of Home to digital channels like Meta and Google quickly; global digital ad spend rose to US$517bn in 2023 and marketers reallocated ~10–15% annually toward performance channels, reducing oOh!media’s bargaining power.\u003c\/p\u003e\n\u003cp\u003eMost OOH buys are campaign-based with no long-term lock-in; FY2024 oOh!media reported ~60% revenue from short-term campaigns, so buyers can exit after flights end.\u003c\/p\u003e\n\u003cp\u003eThis flexibility forces customers to demand tighter KPIs and lower CPMs; urban street-site CPMs fell ~5–8% in 2023 amid competitive pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Real-Time Data and Attribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvertisers now demand real-time attribution: 68% of global marketers in 2024 said ROI proof is a top buying criterion, so oOh!media risks clients shifting spend if it lags digital platforms' granularity. If oOh! cannot match impression-level targeting and conversion metrics, buyers gain leverage to push for price cuts or bonus inventory, squeezing oOh!'s gross margins. In Australia digital OOH programmatic growth of 24% in 2024 raises buyer options, increasing customer bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity in Economic Downturns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDuring high inflation and weak consumer confidence in 2024–25, Australian firms cut marketing first; IAB Australia reported digital ad spend growth slowed to 1.2% in H1 2025, pushing clients toward cheaper local options and raising price sensitivity.\u003c\/p\u003e\n\u003cp\u003eoOh!media must use discounts, short-term buys, and flexible CPMs to keep digital and classic billboard occupancy near its 2024 average of ~78% and protect revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketing cuts hit first — ad spend growth fell to 1.2% H1 2025\u003c\/li\u003e\n\u003cli\u003eClients shift to local, lower-cost channels\u003c\/li\u003e\n\u003cli\u003eoOh!media occupancy target ~78% (2024)\u003c\/li\u003e\n\u003cli\u003eIncentives and flexible CPMs used to retain demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Programmatic Buying\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of programmatic trading in Out of Home (OOH) lets advertisers buy oOh!media inventory automatically and with finer targeting, cutting the need for long-term upfront deals and increasing buyer control.\u003c\/p\u003e\n\u003cp\u003eProgrammatic increases price transparency and cross-network competition; industry data shows programmatic OOH spend grew ~45% YoY to US$1.1bn globally in 2024, pressuring CPMs and margins for legacy sellers like oOh!media.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBuyers gain timing\/location control\u003c\/li\u003e\n\u003cli\u003eProgrammatic reduces upfront commitments\u003c\/li\u003e\n\u003cli\u003eHigher price transparency raises competition\u003c\/li\u003e\n\u003cli\u003e2024 programmatic OOH spend ~US$1.1bn (+45% YoY)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgency power, programmatic surge: oOh! cuts CPMs to defend 78% occupancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers hold strong leverage: agency holding groups control ~60–70% of blue‑chip budgets and demand lower CPMs, real‑time attribution, and short campaigns (oOh! FY2024 ~60% campaign revenue), while programmatic OOH spend rose ~45% YoY to US$1.1bn in 2024, increasing price transparency and switching. oOh! uses discounts and flexible CPMs to keep occupancy near 78% (2024) amid slow ad growth (IAB Australia H1 2025 +1.2%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency share of blue‑chip budgets\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eoOh! campaign revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eoOh! occupancy (2024)\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic OOH spend (2024)\u003c\/td\u003e\n\u003ctd\u003eUS$1.1bn (+45% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia ad growth (H1 2025)\u003c\/td\u003e\n\u003ctd\u003e+1.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eoOh!media Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact oOh!media Porter’s Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders.\u003c\/p\u003e\n\u003cp\u003eThe document displayed is the same professionally written, fully formatted file you'll be able to download and use the moment you buy.\u003c\/p\u003e\n\u003cp\u003eNo mockups or samples—this is the final deliverable, ready for immediate use without customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747415961977,"sku":"oohmedia-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oohmedia-five-forces-analysis.png?v=1772198294","url":"https:\/\/growthsharematrix.com\/products\/oohmedia-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}