{"product_id":"oohmedia-marketing-mix","title":"oOh!media Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eoOh!media leverages out-of-home innovation with targeted formats, dynamic pricing, wide distribution and integrated promotions to drive audience engagement and advertiser ROI—discover how each P aligns for market leadership. Unlock the full 4Ps Marketing Mix Analysis for editable slides, real-world data, and actionable recommendations to save research time and power client or internal strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Format Digital Billboards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eoOh!media’s large-format digital billboards sit in premium CBD and highway sites, delivering high-impact exposure—reach in key metros rose to 92% of target urban audiences by H2 2025, per company audience metrics. These sites support real-time updates and dynamic creatives, letting brands run high-frequency campaigns and dayparting with sub-15-minute refresh rates. The digital conversion of classic sites matured in 2025, with digital inventory representing ~78% of large-format stock and driving a 14% uplift in CPMs year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreet Furniture and Transit Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStreet Furniture and Transit Assets include bus shelters and transit hubs placed at eye level for commuters, driving longer dwell times and higher interaction rates; oOh!media reports transport formats deliver up to 35% greater recall versus roadside formats and 18% higher engagement in metro areas. Small-format digital screens enable hyper-local targeting and interactive ads, with digital OOH revenues rising 22% in FY2024, letting advertisers run dynamic, data-driven campaigns to reach nearby audiences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Shopping Centre Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpooh operates an extensive network of digital and classic displays in australian shopping centres influencing consumers at point purchase to boost immediate sales long brand awareness.\u003e\u003cp\u003eThese assets link brands with high‑intent shoppers; oOh!media reported retail inventory delivered a 12–18% uplift in in‑centre conversions in 2024 studies.\u003c\/p\u003e\u003cp\u003eAdvanced audience measurement tools within centres provide advertisers granular footfall and demographic data—oOh!’s retail analytics tracked 45 million annual visits across its centres in FY2024, enabling targeted campaign optimisation.\u003c\/p\u003e\n\u003c\/pooh\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport and Fly Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eoOh!media holds exclusive rights in major Australian airports, reaching ~110 million annual passengers pre-COVID and recovering to ~85% of 2019 traffic by 2024, targeting high-value business and leisure travelers.\u003c\/p\u003e\n\u003cp\u003ePremium displays in check-in, lounges, and arrival halls capture a captive, affluent audience with longer dwell times and higher spend—suitable for travel, finance, and luxury brands.\u003c\/p\u003e\n\u003cp\u003eThe Fly category offers prestige and global reach as international and domestic travel rebounds; airport campaigns drive higher CPMs and ROI for premium advertisers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive airport inventory across Australia\u003c\/li\u003e\n\u003cli\u003e~85% of 2019 passenger volumes in 2024\u003c\/li\u003e\n\u003cli\u003eHigh dwell-time, affluent audience—premium CPMs\u003c\/li\u003e\n\u003cli\u003eIdeal for luxury, corporate services, travel brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Insights and POLYGON Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eoOh!media’s POLYGON analytics turns location and transaction data into campaign-ready insights, letting advertisers target based on buyer behavior and movement patterns instead of just age or gender.\u003c\/p\u003e\n\u003cp\u003eBy 2025 POLYGON and similar tools are central to proving ROI: internal case studies show up to 18% lift in visit conversion and campaign CPM efficiency gains of 12–20% versus demographic-only buys.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData-led targeting: movement + transaction data\u003c\/li\u003e\n\u003cli\u003eROI proof: 18% average visit lift (client studies)\u003c\/li\u003e\n\u003cli\u003eCost efficiency: 12–20% CPM improvement\u003c\/li\u003e\n\u003cli\u003eUse: planning, measurement, and optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eoOh!media: Digital-led OOH drives higher CPMs, recall, engagement and retail conversion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eoOh!media’s product mix is dominated by large-format digital (≈78% of large-format inventory in 2025) driving a 14% CPM uplift, street furniture\/transit with +35% recall and +18% engagement, retail placements delivering 12–18% in‑centre conversion lifts, and airport premium inventory reaching ~85% of 2019 passenger volumes in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge-format digital\u003c\/td\u003e\n\u003ctd\u003eShare \/ CPM uplift\u003c\/td\u003e\n\u003ctd\u003e≈78% \/ +14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreet \u0026amp; transit\u003c\/td\u003e\n\u003ctd\u003eRecall \/ engagement\u003c\/td\u003e\n\u003ctd\u003e+35% \/ +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail centres\u003c\/td\u003e\n\u003ctd\u003eConversion lift \/ footfall\u003c\/td\u003e\n\u003ctd\u003e12–18% \/ 45M visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirports\u003c\/td\u003e\n\u003ctd\u003ePassenger recovery\u003c\/td\u003e\n\u003ctd\u003e≈85% of 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into oOh!media’s Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a clear breakdown of the company’s OOH offerings, pricing models, distribution channels, and campaign tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes oOh!media’s 4P marketing strategy into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Coverage across Australia and New Zealand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eoOh!media operates across all Australian states and territories and in New Zealand, with over 1,000 outdoor sites and 600+ digital screens in NZ as of FY2024, enabling single-provider national campaigns that cut logistics and reconciliations. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Traffic Metropolitan Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp ooh secures long-term concessions in sydney melbourne and brisbane transport hubs capturing roughly million daily commuters across these cities abs bureau of infrastructure concentrating inventory within prime sites near cbds major interchanges.\u003e\n\u003c\/p\u003e\n\u003cp this strategy targets peak footfall zones where cpms per mille run above suburban rates helping ooh report a fy24 outdoor revenue and maintain top market share in australian out-of-home media.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Airport Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic Airport Terminals place oOh!media assets across domestic and international terminals to tap high-net-worth travelers, who account for ~12% of international passengers but ~35% of luxury spend per trip (2024 IATA\/Euromonitor). \u003c\/p\u003e\n\u003cp\u003eAssets follow the passenger path from entrance to boarding gate—check-in, security, retail, lounges—so ads meet travelers during long dwell times (avg 90–120 minutes) with low distraction. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational and Corporate Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp ooh places digital screens and static formats across university campuses office towers targeting over million tertiary students workers in australia to reach career-focused audiences.\u003e\n\u003c\/p\u003e\n\u003cp these niche placements boost path-to-purchase by versus mall-only campaigns internal campaign analysis and increase message recall in professional settings.\u003e\n\u003c\/p\u003e\n\u003cp competitors cover fewer campus and office sites so ooh claims broader lifestyle coverage tighter demographic targeting.\u003e\n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: 3M students, 9M office workers (ABS 2024)\u003c\/li\u003e\n\u003cli higher path-to-purchase vs mall-only\u003e\n\u003c\/li\u003e\n\u003cli\u003eNiche placements = stronger career\/personal-growth messaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby ooh has placed digital screens to trigger mobile actions via qr codes and geo-fencing lifting location-based engagement rates by delivering a higher ad recall versus static boards.\u003e\n\u003cpthese placements link ooh to online journeys driving measurable clicks and store visits activations average a ctr qr scans convert at\u003e\n\u003cpthe physical billboard becomes the first touchpoint feeding crm and attribution models so campaigns tie to revenue cpi improvements.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% uptick in location engagement\u003c\/li\u003e\n\u003cli\u003e12% better ad recall vs static\u003c\/li\u003e\n\u003cli\u003e2.1% average geo-fence CTR\u003c\/li\u003e\n\u003cli\u003e~6% QR scan conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eoOh!media: 1,000+ sites, 2.4M daily commuters, A$512M FY24 revenue, 28% digital uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eoOh!media covers Australia and NZ with 1,000+ outdoor sites, 600+ NZ digital screens, 150+ CBD\/interchange prime sites, and transport hub reach of ~2.4M commuters daily, driving A$512M FY24 outdoor revenue; digital integrations (QR, geo-fence) lift location engagement ~28%, geo-fence CTR 2.1% and QR conversion ~6%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e1,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ screens\u003c\/td\u003e\n\u003ctd\u003e600+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime sites\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily commuters\u003c\/td\u003e\n\u003ctd\u003e2.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY24 revenue\u003c\/td\u003e\n\u003ctd\u003eA$512M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngagement uplift\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeo-fence CTR\u003c\/td\u003e\n\u003ctd\u003e2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQR conversion\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eoOh!media 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual oOh!media 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750981054841,"sku":"oohmedia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oohmedia-marketing-mix.png?v=1772226966","url":"https:\/\/growthsharematrix.com\/products\/oohmedia-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}