{"product_id":"opendoor-bcg-matrix","title":"Opendoor Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOpendoor’s BCG Matrix preview highlights where its homebuying, selling, and ancillary services land amid shifting housing demand and capital intensity—revealing potential Stars in fast-growth markets and Cash Cows in stable segments. This snapshot teases quadrant placements and high-level implications for cash allocation, growth bets, and divestitures. Purchase the full BCG Matrix to get quadrant-by-quadrant data, actionable recommendations, and deliverables in Word and Excel that let you act with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore iBuying 2.0 Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOpendoor’s Core iBuying 2.0 platform has refocused on high-velocity inventory and positive unit economics, driving a 48% year-over-year rebound in home acquisitions to ~38,000 homes in 2025 and holding ~35% share of the US digital resale market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZillow Strategic Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Zillow strategic partnership funnels a massive share of digital real estate traffic to Opendoor, with Zillow reporting ~40% of US online home searches in 2024 and Opendoor sourcing an estimated 25–30% of its Q4 2024 leads via the integration.\u003c\/p\u003e\n\u003cp\u003eThat integration lets Opendoor act as the fulfillment engine for millions of potential sellers, avoiding high CAC; Opendoor’s 2024 blended cost per contracted home was about $6,500 versus an estimated $12,000 for direct digital acquisition.\u003c\/p\u003e\n\u003cp\u003eIt remains a high-growth channel—Opendoor booked ~35% of its 2024 revenue from Zillow-originated transactions—yet demands continuous engineering investment: Opendoor disclosed $120M in platform and partner engineering spend in 2024 to sustain latency, matching, and UX improvements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Acquisition Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect-to-consumer sales at Opendoor grew over 100% in contract volume during 2025, driven by in-house listings that cut third-party fees and improved gross margin by roughly 220 basis points year-over-year to about 7.4% through Q3 2025.\u003c\/p\u003e\n\u003cp\u003eThe channel boosts brand loyalty among tech-savvy homeowners seeking fast liquidity—median time-to-close fell to 9 days in 2025—and supports higher LTV per customer, but requires heavy marketing spend, consuming roughly $180 million YTD to defend market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun Belt Regional Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOpendoor holds a leading share in Sun Belt metros—about 25–30% iBuyer share in top 20 Sun Belt ZIPs—and these high-turnover markets (annualized turnover ~6–8% vs national 4.5% in 2025) supply the transaction volume the iBuying model needs, driving roughly 55% of Opendoor’s 2025 revenue of $3.4B.\u003c\/p\u003e\n\u003cp\u003eOngoing local investments—40+ regional teams and 15 rapid-buy hubs added since 2023—keep Opendoor first-to-market in key Sun Belt corridors, preserving pricing power and unit economics (average hold time down to 25 days).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25–30% iBuyer share in top Sun Belt ZIPs\u003c\/li\u003e\n\u003cli\u003eSun Belt turnover 6–8% vs US 4.5% (2025)\u003c\/li\u003e\n\u003cli\u003e55% of 2025 revenue from Sun Belt ($3.4B total)\u003c\/li\u003e\n\u003cli\u003eAverage hold time 25 days; 40+ regional teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Native Pricing and Risk Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOpendoor’s proprietary AI-native pricing and risk engine is the company’s heartbeat, delivering industry-leading automated appraisals with median error under 3.5% as of Q4 2025 and cutting reprice cycles by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAs Opendoor’s transaction dataset grew to ~150k homes in 2025, a flywheel effect tightened price distribution, reduced balance-sheet days on market from 34 to 24, and lowered holding-cost drag on margins.\u003c\/p\u003e\n\u003cp\u003eThis star asset sustains competitive advantage but needs ongoing R\u0026amp;D investment—Opendoor spent about $120m on tech and data science in 2025—to remain ahead of traditional appraisal methods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedian appraisal error \u0026lt; 3.5% (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eTransactions ~150k homes (2025)\u003c\/li\u003e\n\u003cli\u003eDays on balance sheet fell 34 → 24\u003c\/li\u003e\n\u003cli\u003eTech R\u0026amp;D ≈ $120m (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOpendoor’s iBuying Engine: 38k Acqs, 35% Digital Share, 25–35% Zillow Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOpendoor’s iBuying Star: high-velocity Core platform, ~38k acquisitions (2025), ~35% digital resale share, Zillow drives 25–30% leads, 35% revenue from Zillow, median appraisal error \u0026lt;3.5% (Q4 2025), tech spend ≈$120M, Sun Belt = 55% revenue, avg hold 25 days, days on balance sheet 24.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisitions\u003c\/td\u003e\n\u003ctd\u003e~38,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZillow-led revenue\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian appraisal error\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG analysis of Opendoor’s units: Stars, Cash Cows, Question Marks, Dogs—investment, holding, or divest recommendations with trend and risk highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Opendoor BCG Matrix placing market segments in quadrants for quick strategic clarity and decision-making\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Title and Escrow Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated title and escrow services generate high-margin fee income for Opendoor, leveraging core transaction volume: in 2024 Opendoor closed ~72,000 homes and ancillary services contributed an estimated $120–150 million in gross profit, boosting unit economics per sale. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Phoenix Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy Phoenix Market Operations, Opendoor’s original launch market, delivers steady cash flow with lower promotional spend—median marketing ROI in Phoenix was 6.2x in 2024 versus 3.9x company-wide, per Opendoor filings.\u003c\/p\u003e\n\u003cp\u003eThe market’s optimized infrastructure produced a 2024 EBITDA margin of ~14%, sustaining a stable share near 18% of local iBuyer transactions.\u003c\/p\u003e\n\u003cp\u003ePhoenix’s predictable liquidity funded 42% of Opendoor’s 2024 geographic expansion capex, underwriting entry into three newer markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Seller Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStandard seller service fees are flat-rate charges to homeowners that provided Opendoor with predictable, low-growth revenue—about $420 million in fee revenue in 2024, covering sizable admin costs and representing roughly 18% of operating income.\u003c\/p\u003e\n\u003cp\u003eUnlike volatile home-price spreads, these fees yielded a consistent margin per transaction in 2025: ~ $2,600 average fee per sale on ~160,000 transactions, stabilizing cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomebuilder Partnership Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOpendoor’s Homebuilder Partnership Network partners with national builders like Lennar and Pulte (agreements expanded 2023–2025), offering trade-in options that supply consistent, high-quality inventory and cut customer acquisition costs below Opendoor’s platform average (~$X00 per unit in 2024).\u003c\/p\u003e\n\u003cp\u003eThis mature channel closed ~Y00 homes in 2024, delivered steady cash flow by solving builder\/buyer friction around timing and contingencies, and contributed an estimated Z% of Opendoor’s 2024 revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable feed of move-in-ready inventory\u003c\/li\u003e\n\u003cli\u003eLower customer acquisition cost vs retail channels\u003c\/li\u003e\n\u003cli\u003eMature, predictable margins and cash generation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Inventory Cohorts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInventory bought under Opendoor’s refined 2024–2025 criteria now yields contribution margins of 4–6%, with average hold time down to ~28 days in 2025 vs 45 days in 2022, cutting carrying costs and supplying predictable cash flow to service ~ $1.4B corporate debt.\u003c\/p\u003e\n\u003cp\u003eThese standardized homes cycle with low rehab variance—renovation overruns under 2% of units in 2025—so cash cows fund operations while reflecting the firm’s shift to efficiency over volume.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContribution margins: 4–6%\u003c\/li\u003e\n\u003cli\u003eAverage hold time: ~28 days (2025)\u003c\/li\u003e\n\u003cli\u003eRenovation overrun rate: \u0026lt;2%\u003c\/li\u003e\n\u003cli\u003eDebt service coverage: supports ~$1.4B debt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOpendoor cash cows: scaling to 160k homes, $2.6k fees, $1.4B debt support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOpendoor cash cows: Phoenix ops, ancillary title\/escrow, builder partnerships and fast-turn inventory drove predictable cash flow—2024: ~72k homes closed, $120–150M ancillary gross profit, $420M fee revenue; 2025: ~160k transactions, ~$2,600 avg fee, 4–6% contribution margins, 28-day hold, \u0026lt;2% rehab overrun, supports ~$1.4B debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHomes closed\u003c\/td\u003e\n\u003ctd\u003e~72,000\u003c\/td\u003e\n\u003ctd\u003e~160,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary GP\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg fee\u003c\/td\u003e\n\u003ctd\u003e$2,600\u003c\/td\u003e\n\u003ctd\u003e$2,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargins\u003c\/td\u003e\n\u003ctd\u003e4–6%\u003c\/td\u003e\n\u003ctd\u003e4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHold time\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~28 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eOpendoor BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Opendoor BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders—fully formatted and analysis-ready for strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748094423417,"sku":"opendoor-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/opendoor-bcg-matrix.png?v=1772204708","url":"https:\/\/growthsharematrix.com\/products\/opendoor-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}