{"product_id":"oreillyauto-five-forces-analysis","title":"O'Reilly Automotive Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eO'Reilly Automotive faces moderate rivalry with strong brand loyalty and extensive store networks that mitigate competitive threats, while supplier power remains limited due to diverse sourcing and scale advantages.\u003c\/p\u003e\n\u003cp\u003eBuyer power is moderate as DIY customers and professional repair shops value convenience and SKU breadth, and the threat of substitutes is contained by specialized parts and services.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore O'Reilly Automotive’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale and Purchasing Volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eO'Reilly Automotive's scale—over 6,600 stores and roughly $15.5 billion in 2024 sales, with projections to exceed $16.5 billion by end of 2025—gives it strong purchasing leverage, enabling negotiated supplier rebates and longer payment terms that smaller chains can't secure.\u003c\/p\u003e\n\u003cp\u003eSuppliers prioritize O'Reilly to protect volume: bulk orders and national distribution reduce supplier unit costs and channel risk, effectively locking preferential pricing and allocation to O'Reilly during tight supply cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Vendor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eO'Reilly sources parts from hundreds of suppliers—over 1,200 branded and private-label vendors as of FY2024—so no single supplier holds material sway, keeping supplier power low.\u003c\/p\u003e\n\u003cp\u003eThis diversification cuts disruption risk and lets O'Reilly reallocate purchases quickly; same-store inventory fill rates were ~98% in 2024, showing resilient sourcing.\u003c\/p\u003e\n\u003cp\u003eGlobal and domestic ties support coverage for 40+ vehicle years and thousands of SKUs, ensuring steady parts flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eO'Reilly has expanded private-label sales to roughly 18% of parts revenue in 2024, cutting reliance on national suppliers and lifting gross margins by about 120 basis points versus branded lines.\u003c\/p\u003e\n\u003cp\u003eOwning product design and pricing gives O'Reilly stronger control over promotions and inventory turns, so national suppliers face less leverage negotiating terms.\u003c\/p\u003e\n\u003cp\u003eAs customer-facing trust in O'Reilly-branded parts rose—measured by a 6% increase in private-label units sold YoY in 2024—suppliers' bargaining power weakened further.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sourcing Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eO'Reilly uses global procurement from low-cost hubs and direct-sourcing offices opened through 2025 to cut intermediaries, weakening traditional wholesale suppliers' bargaining power.\u003c\/p\u003e\n\u003cp\u003eAdvanced logistics reduced procurement costs; by FY2024 O'Reilly reported 3–4% lower cost of goods sold in parts categories served by direct imports, helping shield retail pricing during U.S. inflation spikes in 2022–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sourcing opened offices by 2025\u003c\/li\u003e\n\u003cli\u003e3–4% lower COGS in imported parts (FY2024)\u003c\/li\u003e\n\u003cli\u003eReduced reliance on wholesalers, lower supplier leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCriticality of Shelf Space\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOReilly’s 6,300 US stores (2025) make shelf space critical: manufacturers need those locations to reach DIY and pro buyers, so OReilly holds negotiating power over marketing allowances and placement.\u003c\/p\u003e\n\u003cp\u003eSuppliers often grant incentives or exclusives—estimates show vendor-funded promotions account for a material share of category margins, with top suppliers paying millions annually to secure prime displays.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e6,300 stores (2025) give gatekeeper power\u003c\/li\u003e\n\u003cli\u003eSuppliers concede marketing allowances and exclusives\u003c\/li\u003e\n\u003cli\u003eVendor-funded promos represent millions in annual spend\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eO'Reilly's Scale Crushes Suppliers: 6,300 Stores, $16.5B Sales, 18% Private Label\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eO'Reilly's scale (6,300 stores, ~$16.5B 2025 sales) and 1,200+ vendors force low supplier power: high purchasing leverage, ~18% private-label mix, ~98% fill rates, and 3–4% lower COGS on direct imports; suppliers pay millions in marketing allowances to secure shelf space.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e6,300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$16.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e~98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS benefit\u003c\/td\u003e\n\u003ctd\u003e3–4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for O'Reilly Automotive, this Porter's Five Forces analysis uncovers key drivers of competition, supplier and buyer power, threats from substitutes and new entrants, and highlights disruptive forces and strategic levers affecting its pricing, profitability, and market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for O'Reilly Automotive—clarifies supplier, buyer, entrant, substitute, and rivalry pressures for fast strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Transparency and Digital Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby the end of mobile apps and price-comparison sites let diy customers find lowest prices instantly with u.s. car-part buyers using price tools monthly. this transparency forces oreilly automotive to keep competitive pricing avoid losing price-sensitive shoppers online-only retailers like amazon local chains. loyalty matters had same-store sales growth real-time availability checks across platforms raise margin pressure by an estimated basis points.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Service Provider Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProfessional installers and repair shops drive roughly 40% of O'Reilly Automotive's $12.2B sales (FY2024) and hold moderate bargaining power from volume; losing a few accounts can dent local sales materially. They demand fast delivery (O'Reilly's same-day fill rate ~92% in 2024) and technical support, so O'Reilly must maintain supply reliability and training to retain them. These B2B buyers are less price-sensitive than DIY customers but will shift quickly if on-time delivery or parts availability falls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for DIY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndividual retail customers face near-zero switching costs, moving between OReilly, AutoZone, and Advance Auto Parts for convenience or promotions; industry-standard SKUs make comparison easy. In 2024, U.S. retail parts sales hit about $86B, and price-sensitive shoppers drove 12% same-store traffic swings during promo weeks. OReilly offsets this by investing in customer service and 5,000+ U.S. store locations to build local loyalty and reduce churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImportance of Part Availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomer bargaining power weakens when immediate part availability matters; getting a car back on the road often outweighs price negotiation.\u003c\/p\u003e\n\u003cp\u003eOReilly Automotive (NASDAQ: ORLY) leverages a hub-and-spoke network and reported a 2025 in-stock rate near 95%, keeping obscure parts available and reducing customers’ leverage.\u003c\/p\u003e\n\u003cp\u003eFor an alternator needed today, customers accept list prices or paid installation; price sensitivity drops versus convenience.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImmediate need lowers price leverage\u003c\/li\u003e\n\u003cli\u003e95% in-stock rate (2025) boosts OReilly’s position\u003c\/li\u003e\n\u003cli\u003eHub-and-spoke cuts lead time, raises urgency premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eO'Reilly uses analytics-driven loyalty rewards to boost retention and cut buyer power, with personalized offers by end-2025 driving repeat purchases and raising the perceived cost of switching.\u003c\/p\u003e\n\u003cp\u003eThese programs—linked to POS and mobile data—reduced churn in similar retailers by ~15% historically and help insulate O'Reilly from discount rivals' pricing pressure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePersonalized discounts by end-2025\u003c\/li\u003e\n\u003cli\u003eAnalytics tied to POS and mobile\u003c\/li\u003e\n\u003cli\u003eEstimated ~15% churn reduction\u003c\/li\u003e\n\u003cli\u003eBuffers against discount competitors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eO’Reilly: DIY price pressure vs pro loyalty — high availability, same‑day fills soften churn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold moderate bargaining power: DIY price transparency (68% monthly use, 2025) and low switching costs pressure margins, but professionals (40% of $12.2B FY2024 sales) value OReilly’s 95% in-stock rate (2025) and ~92% same-day fill (2024), reducing price leverage; loyalty programs cut churn ~15%, softening discount competition.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDIY price-tool use (2025)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro sales share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e40% of $12.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-stock rate (2025)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-day fill (2024)\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated churn cut\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eO'Reilly Automotive Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter’s Five Forces analysis of O'Reilly Automotive you'll receive immediately after purchase—no placeholders, no mockups.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the same professionally written, fully formatted file you’ll be able to download and use the moment you buy.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the final deliverable: a ready-to-use analysis covering supplier power, buyer power, threat of entrants, threat of substitutes, and competitive rivalry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746825941369,"sku":"oreillyauto-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oreillyauto-five-forces-analysis.png?v=1772192223","url":"https:\/\/growthsharematrix.com\/products\/oreillyauto-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}