{"product_id":"otpbank-marketing-mix","title":"OTP Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how OTP Bank’s product offerings, tiered pricing, multichannel distribution, and targeted promotions combine to secure market leadership—this concise preview highlights key tactics and outcomes, but the full 4P’s Marketing Mix Analysis delivers the complete strategy with real data, editable slides, and practical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOTP Bank’s retail suite covers mortgage loans, overdrafts, and tiered savings accounts tailored to life stages; mortgages accounted for 28% of retail loan book in 2025 and deposits grew 9% YoY. By end-2025 AI-driven personalization (credit-scoring and goal-based nudges) raised cross-sell rates to 18% and cut default prediction error 12%. Products keep flexible repayment options and market-competitive rates—average mortgage rate ~3.9%—to sustain ~92% customer retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and SME Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOTP Bank’s Corporate and SME Services offer liquidity management, trade finance, and SME lending programs; in 2024 the bank reported EUR 3.1bn in corporate loan book growth, supporting regional SMEs with tailored credit lines and cash-pooling solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOTP Bank has invested heavily in its digital ecosystem, with 2024 figures showing over 6 million active mobile users and a 38% YoY rise in mobile transactions, supported by strong security protocols like biometrics and PSD2-compliant APIs.\u003c\/p\u003e\n\u003cp\u003eKey features include instant payment rails, a digital wallet used by 1.2 million customers, and robo-advisory automated wealth tools managing roughly EUR 450 million in assets as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThis digital-first product mix delivers 24\/7 banking, reducing branch visit demand by 27% and appealing to tech-savvy segments who prioritize convenience and real-time services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOTP Bank’s investment and asset management, via subsidiaries OTP Brokerage, OTP Asset Management, and OTP Private Banking, offers brokerage, mutual funds, and HNW advisory—managing over EUR 18.5 billion AUM as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eClients access diversified exposure across equities, bonds, and alternative assets in 20+ international markets; product mix boosts risk-adjusted returns through active allocation and hedging.\u003c\/p\u003e\n\u003cp\u003eThe bank stresses fee transparency and certified advisory: 24\/7 portfolio reporting, fiduciary-aligned advice, and a 12-month average client satisfaction score of 88% in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEUR 18.5bn AUM (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003e20+ international markets\u003c\/li\u003e\n\u003cli\u003eProducts: brokerage, mutual funds, private banking\u003c\/li\u003e\n\u003cli\u003e24\/7 reporting; 88% satisfaction (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Ancillary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOTP Bank expands beyond core banking with integrated insurance—life, health, and property—commonly bundled with mortgages and consumer loans, driving cross-sell rates; in 2024 insurance premiums mediated via OTP surpassed EUR 420 million, up 8% y\/y.\u003c\/p\u003e\n\u003cp\u003eLeasing for vehicles and equipment targets retail and SME clients, representing about 14% of OTP Group’s lending portfolio at end-2024 and supporting asset-based growth.\u003c\/p\u003e\n\u003cp\u003eThis one-stop-shop approach raises wallet share and retention: bundled customers show ~25% higher lifetime value than banking-only clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 insurance premiums mediated: EUR 420m\u003c\/li\u003e\n\u003cli\u003eLeasing share of lending: ~14%\u003c\/li\u003e\n\u003cli\u003eBundled-customer LTV uplift: ~25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOTP Bank scales: strong deposits, 6M mobile users, EUR18.5bn AUM, 92% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOTP Bank’s product mix drives scale: retail mortgages 28% of retail book (2025), deposits +9% YoY, digital users 6M (2024), mobile tx +38% YoY; AUM EUR 18.5bn (Dec 31, 2025); insurance premiums EUR 420m (2024); leasing ~14% of lending (2024); cross-sell 18% (2025); retention ~92%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail mortgages\u003c\/td\u003e\n\u003ctd\u003e28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits growth\u003c\/td\u003e\n\u003ctd\u003e+9% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive mobile users\u003c\/td\u003e\n\u003ctd\u003e6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eEUR 18.5bn (31‑Dec‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance premiums\u003c\/td\u003e\n\u003ctd\u003eEUR 420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeasing share\u003c\/td\u003e\n\u003ctd\u003e~14% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell rate\u003c\/td\u003e\n\u003ctd\u003e18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer retention\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into OTP Bank’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses OTP Bank’s 4P insights into a concise, leadership-ready snapshot that’s ideal for quick presentations and strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOTP Bank runs over 2,400 branches across 9 Central and Eastern European countries, covering both cities and rural towns; these hubs handle 60% of high-touch advisory cases and support 75% of SME relationships. The network drives long-term client retention and cross-sell: branches accounted for 42% of new mortgage originations in 2024. OTP is converting sites into digital-hybrid service centers, with 520 modernized outlets completed by Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOTP Bank’s omnichannel digital platforms deliver a seamless web and mobile experience, enabling 95% of routine transactions and 80% of complex services—like mortgage applications—to be completed remotely as of 2025, reducing branch visits by 42% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machine Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOTP Bank operates one of Central and Eastern Europe’s largest ATM networks with over 6,200 ATMs and 18,000 automated payment terminals across 9 countries as of 2025, ensuring widespread cash access and self-service; about 62% of machines support contactless NFC and 28% use cash-recycling to cut cash logistics costs by an estimated 12% annually. This lowers branch teller workload, shortens queues, and supports digital-first customer flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOTP Bank is a leading regional bank with strong footprints in Hungary, Bulgaria, Croatia, Serbia and Slovenia, serving over 16 million customers across Central and Eastern Europe as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis geographic mix lets OTP capture faster growth in emerging markets while cutting country-specific risk; subsidiaries contributed about 58% of 2024 consolidated net profit, so losses in one market weigh less on the group.\u003c\/p\u003e\n\u003cp\u003eCross-border services—SEPA transfers, multi-currency accounts, and regional corporate banking—differentiate OTP for traders, regional SMEs and travelers, supporting over 20% of group retail transactions across borders in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e16m customers (2025)\u003c\/li\u003e\n\u003cli\u003e58% of 2024 net profit from subsidiaries\u003c\/li\u003e\n\u003cli\u003eCountries: HU, BG, HR, RS, SI\u003c\/li\u003e\n\u003cli\u003e20%+ retail cross-border transactions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Third-Party Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOTP Bank uses retail partners and financial intermediaries to widen reach, with third-party channels handling roughly 22% of new retail loan origination in 2024.\u003c\/p\u003e\n\u003cp\u003eSince 2022 OTP has integrated payments and point-of-sale credit into e-commerce platforms and via partnerships with fintech startups, driving a 15% rise in digital card transactions year-over-year (2024).\u003c\/p\u003e\n\u003cp\u003eThese alliances raised OTP’s retail visibility and cut customer acquisition cost by about 12% vs direct channels in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% of retail loans via third parties (2024)\u003c\/li\u003e\n\u003cli\u003e15% YoY growth in digital card transactions (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower CAC through partnerships (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOTP: 16M customers, 2.4k branches, 95% digital routine tx, 58% profit from subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOTP’s 2,400+ branches and 6,200+ ATMs across 9 CEE countries serve 16m customers (2025); branches drive 42% of 2024 mortgage originations and 60% high-touch advisory, while digital channels handle 95% routine transactions; subsidiaries made 58% of 2024 net profit; third-party partners originated 22% of retail loans (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e2,400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e6,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2025)\u003c\/td\u003e\n\u003ctd\u003e16m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage share (2024)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital routine tx\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsidiary profit (2024)\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party loans (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eOTP Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for OTP Bank you’ll receive after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749932315001,"sku":"otpbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/otpbank-marketing-mix.png?v=1772220443","url":"https:\/\/growthsharematrix.com\/products\/otpbank-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}