{"product_id":"ozk-marketing-mix","title":"Bank OZK Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank OZK’s product offerings, pricing structures, distribution channels, and promotional tactics combine to drive customer acquisition and retention—this preview highlights strategic strengths and gaps; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save time, apply real-world insights, and fast-track your reports or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Specialties Group (RESG) Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Real Estate Specialties Group (RESG) remains Bank OZK’s flagship product, funding $18.2 billion in construction and development loans year-to-date and driving 42% of the bank’s loan portfolio growth.\u003c\/p\u003e\n\u003cp\u003eRESG targets top-tier sponsors and developers, focusing on high-quality collateral in major metros like NYC, Atlanta, Dallas, and Miami, with average loan sizes near $45 million and LTVs typically 60–70%.\u003c\/p\u003e\n\u003cp\u003eThe line is the primary engine for asset growth and supports Bank OZK’s industry-leading net interest margin of 3.95% in Q3 2025, contributing roughly 55% of net interest income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank OZK’s retail suite includes checking, savings, and CDs aimed at liquidity management and a stable deposit base; as of Q4 2025 the bank reported $39.2 billion in total deposits, supporting core funding. \u003c\/p\u003e\n\u003cp\u003eProducts use competitive tiered rates—average retail deposit yield was ~0.85% in 2025—to attract long-term customers and reduce volatility. \u003c\/p\u003e\n\u003cp\u003eAccounts feature easy online enrollment, mobile deposit, and integrated budgeting tools, with 72% digital adoption among retail clients in 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial (C\u0026amp;I) Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank OZK’s Commercial and Industrial (C\u0026amp;I) lending offers equipment financing, lines of credit, and SBA loans to small and mid-size businesses, supporting $2.1B in commercial loans in 2025 within its core Arkansas, Texas, and Southeast footprint.\u003c\/p\u003e\n\u003cp\u003eThe product targets local economic growth with flexible terms and personalized underwriting, averaging loan sizes of $350k and median approval time of 12 days.\u003c\/p\u003e\n\u003cp\u003eDiversifying into C\u0026amp;I reduces concentration risk from its larger real estate book, which was 68% of loans in 2024, improving portfolio balance and credit resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust and Wealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptargeting high-net-worth individuals and institutional clients bank ozk trust wealth management offers investment estate planning fiduciary services aimed at long-term relationships fee-based non-interest income as of reported billion in assets under across private client services.\u003e\u003cpthe bank uses personalized plans to manage complex tax situations and multi-generational transfers leveraging experienced trust officers advisory fees that contributed roughly of non-interest income in\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClients: HNWIs, institutions\u003c\/li\u003e\n\u003cli\u003eServices: investment, estate, fiduciary\u003c\/li\u003e\n\u003cli\u003eAUM: $34.6B (2025)\u003c\/li\u003e\n\u003cli\u003eFees: ~18% of non-interest income (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/ptargeting\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Treasury Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank OZK has invested over $75 million since 2020 in digital infrastructure, offering 24\/7 online and mobile banking for retail and corporate clients and matching national peers on uptime and features.\u003c\/p\u003e\n\u003cp\u003eTreasury services include ACH, same-day and international wire transfers, and layered fraud protection; corporate clients processed $120 billion in payments in 2024 via these channels.\u003c\/p\u003e\n\u003cp\u003eThese capabilities reduce manual treasury costs by ~30% for mid-market clients and support real-time liquidity and reporting.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u0026gt;$75M invested since 2020\u003c\/li\u003e\n\u003cli\u003e$120B payments processed in 2024\u003c\/li\u003e\n\u003cli\u003e24\/7 digital access and high uptime\u003c\/li\u003e\n\u003cli\u003eACH, same-day\/international wires, fraud tools\u003c\/li\u003e\n\u003cli\u003e~30% treasury cost reduction for mid-market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank OZK: RESG-fueled 42% loan growth, $39B deposits, $34.6B AUM, 72% digital adoption\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank OZK’s product mix centers on RESG (YTD 2025 loans $18.2B, 42% loan growth), retail deposits $39.2B (2025), C\u0026amp;I loans $2.1B (2025), and Trust AUM $34.6B (2025); digital adoption 72% and $75M+ tech spend since 2020 support 24\/7 banking and $120B payments (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2025\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRESG\u003c\/td\u003e\n\u003ctd\u003e$18.2B\u003c\/td\u003e\n\u003ctd\u003e42% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e$39.2B deposits\u003c\/td\u003e\n\u003ctd\u003e0.85% yield\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003ctd\u003eavg loan $350k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$34.6B AUM\u003c\/td\u003e\n\u003ctd\u003e18% fees (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank OZK’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the bank’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bank OZK’s Product, Price, Place and Promotion in a concise, structured one-pager to speed leadership review and align cross-functional teams for tactical decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branch Network in High-Growth Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank OZK operates over 200 offices across Arkansas, Georgia, Florida, Texas, and North Carolina, with 2025 deposit totals of about $22.4 billion concentrated in those states.\u003c\/p\u003e\n\u003cp\u003eBranches are sited in high-growth corridors—Atlanta, Dallas–Fort Worth, Houston, Charlotte—driving retail deposit capture and supporting $8.1 billion in commercial loans in 2025.\u003c\/p\u003e\n\u003cp\u003eThe physical branch remains a key trust touchpoint for SMEs and high-net-worth clients, enabling complex transactions like CRE financing and treasury services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional RESG Loan Production Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank OZK runs specialized RESG loan production offices in New York, Los Angeles, and Dallas to support its national lending strategy; these centers handled roughly 38% of the bank’s commercial real estate originations in 2024, per its annual report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Mobile and Online Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank OZK’s integrated mobile and online banking platform acts as the primary distribution channel for remote customers, handling 48% of new retail account openings in 2024 and cutting branch traffic by 22% year-over-year. By 2025 the mobile app supports end-to-end account opening, remote deposit capture, and real-time loan monitoring, reducing onboarding time to under 8 minutes on average. This virtual place extends OZK’s reach beyond its 223-branch footprint, enabling national deposit competition and supporting a 14% rise in digital deposit balances to $12.3 billion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork of Automated Teller Machines (ATMs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank OZK extends physical accessibility via 650+ ATMs at branch sites and partner networks, giving retail clients surcharge-free cash and basic services even when distant from full-service branches.\u003c\/p\u003e\n\u003cp\u003eThe ATM network functions as a critical extension of the bank’s in-person footprint, lowering friction for deposits, withdrawals, and balance inquiries while reducing branch traffic.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Bank OZK reported over 18 million ATM transactions, supporting customer retention and cutting in-branch transaction load by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e650+ on-site ATMs\u003c\/li\u003e\n\u003cli\u003eSurcharge-free partner access\u003c\/li\u003e\n\u003cli\u003e18M+ ATM transactions in 2025\u003c\/li\u003e\n\u003cli\u003e12% reduction in branch transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Deposit Gathering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank OZK runs online-only deposit platforms to gather national liquidity without branch costs, supporting its $58.6 billion loan portfolio (2025 year-end) by scaling deposits quickly to meet funding needs.\u003c\/p\u003e\n\u003cp\u003eDigital targeting reaches tech-savvy savers with competitive yields; as of Q4 2025, digital deposits comprised about 22% of total deposits, lowering cost of funds and expanding geographic reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports $58.6B loans (2025)\u003c\/li\u003e\n\u003cli\u003eDigital deposits ~22% of total (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eLower fixed overhead vs branches\u003c\/li\u003e\n\u003cli\u003eTargets nationwide tech-savvy savers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank OZK: 223 Branches, 650+ ATMs and Digital Push Driving $22.4B Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank OZK’s place strategy blends 223 branches in 5 states, 650+ on-site ATMs, national RESG loan centers (NY, LA, Dallas), and a mobile\/online platform that drove 48% of new retail accounts in 2024 and 22% of deposits by Q4 2025, supporting a $58.6B loan book and $22.4B deposits in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e223\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e650+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal deposits\u003c\/td\u003e\n\u003ctd\u003e$22.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan portfolio\u003c\/td\u003e\n\u003ctd\u003e$58.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital deposits\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBank OZK 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank OZK 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750208188793,"sku":"ozk-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ozk-marketing-mix.png?v=1772223187","url":"https:\/\/growthsharematrix.com\/products\/ozk-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}