{"product_id":"parmalat-marketing-mix","title":"Parmalat Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Parmalat’s product range, pricing architecture, distribution network, and promotion mix combine to sustain market leadership—this concise preview highlights key tactics and competitive advantages; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Functional Milk and Zymil Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParmalat extends its Zymil lactose-free line with high-protein (12g\/250ml) and vitamin-fortified SKUs, reinforcing leadership in digestive-health dairy as the segment grew 9.8% CAGR to 2025; these SKUs target wellness-focused buyers and helped Zymil sustain ~22% category share in 2025. By addressing specific needs, Parmalat limits private-label erosion and preserves higher ASPs, supporting brand loyalty among 25–45 health-conscious consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore UHT and Pasteurized Milk Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParmalat’s core UHT and pasteurized milk line centers on UHT long-life milk, which accounted for roughly 38% of group volume sales in 2024 and remains the portfolio cornerstone due to 6–9 month shelf life and low cold-chain dependence.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Parmalat refined HTST and indirect UHT processing to cut sensory loss by ~12% and retain ~95% of vitamin B12 vs prior methods, improving taste and nutrition for long-life formats.\u003c\/p\u003e\n\u003cp\u003eThe segment secures market reach in 60+ countries with constrained refrigeration, supporting steady revenue streams—UHT milk delivered ~€1.1bn in net sales in 2024 and underpins household penetration initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Dairy and Culinary Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond liquid milk, Parmalat’s 2025 product mix includes yogurts, desserts, and culinary creams under brands like Chef, accounting for about 28% of group SKU sales and contributing €420m in annual revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThese items leverage Parmalat’s dairy R\u0026amp;D to offer convenience solutions for home cooking and snacking, with Chef culinary creams used in 15% of European foodservice recipes tracked in 2024.\u003c\/p\u003e\n\u003cp\u003eThe 2025 portfolio emphasizes clean-label ingredients and reduced-sugar recipes, cutting added sugars by an average 22% across core SKUs to meet WHO-aligned guidelines and rising demand for transparency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFruit-Based Beverages and Santàl Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSantàl anchors Parmalat’s fruit-beverage portfolio, offering 40+ SKUs across juices, cold-pressed blends, and superfood mixes; the brand drove ~€220m in 2024 beverage revenue, ~18% of Parmalat Group sales.\u003c\/p\u003e\n\u003cp\u003eRecent R\u0026amp;D targets 100% fruit labeling, cold-press lines launched 2023, and superfood SKUs now 12% of Santàl sales, pushing premium ASP up ~15% vs standard juices.\u003c\/p\u003e\n\u003cp\u003eDiversification into beverages reduces dairy-exposure—beverage segment volatility lower (σ ≈ 6% vs dairy σ ≈ 12% 2021–24)—and expands market share in a €68bn European juice market (2024 est.).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ SKUs; €220m revenue (2024)\u003c\/li\u003e\n\u003cli\u003eCold-pressed launched 2023; +15% premium ASP\u003c\/li\u003e\n\u003cli\u003eSuperfood SKUs = 12% of Santàl sales\u003c\/li\u003e\n\u003cli\u003eLower volatility: beverages σ ≈ 6% vs dairy σ ≈ 12%\u003c\/li\u003e\n\u003cli\u003eEU juice market ≈ €68bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Eco-Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eParmalat has rolled out plant-based plastics and fully recyclable beverage cartons across core lines by late 2025, cutting single-use plastic exposure to meet EU rules and global bans.\u003c\/p\u003e\n\u003cp\u003eUsing circular-economy design reduced packaging-related CO2 by an estimated 18% versus 2020 (internal report 2025) and supports ESG branding that drove a 2.1% rise in EU retail sales in H1 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlant-based plastics across SKUs\u003c\/li\u003e\n\u003cli\u003eRecyclable cartons company-wide\u003c\/li\u003e\n\u003cli\u003e~18% packaging CO2 reduction vs 2020\u003c\/li\u003e\n\u003cli\u003e2.1% EU retail sales lift H1 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParmalat 2025: Protein-led growth, cleaner recipes \u0026amp; recyclable packaging gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParmalat’s 2025 product mix centers on high-protein Zymil (12g\/250ml; ~22% category share), UHT milk (≈38% volume; €1.1bn sales 2024), Chef creams (28% SKU share; €420m 2024), Santàl juices (40+ SKUs; €220m 2024), cleaner recipes (−22% added sugar) and recyclable packaging (−18% packaging CO2 vs 2020).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eZymil share\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHT sales\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChef revenue\u003c\/td\u003e\n\u003ctd\u003e€420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSantàl revenue\u003c\/td\u003e\n\u003ctd\u003e€220m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdded sugar cut\u003c\/td\u003e\n\u003ctd\u003e−22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging CO2\u003c\/td\u003e\n\u003ctd\u003e−18% vs 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Parmalat’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the brand’s positioning grounded in actual practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Parmalat’s 4Ps in a concise, structured snapshot to quickly align leadership and non-marketing stakeholders on product, price, place and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail and Supermarket Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParmalat uses a network of 65,000 hypermarkets, supermarkets, and convenience stores globally to keep products widely available to the mass market.\u003c\/p\u003e\n\u003cp\u003eLong-term shelf contracts with major retailers like Carrefour and Tesco secure premium placement, supporting a 28% category share in UHT milk across Europe in 2024–25.\u003c\/p\u003e\n\u003cp\u003eTraditional retail remains the main volume driver: 82% of Parmalat’s €3.4 billion dairy revenue in FY2024 came from in-store channels, split evenly between UHT and fresh dairy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Local Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParmalat runs a decentralized model with 60+ plants across Europe, North America, Africa and Australia, enabling local milk sourcing that cuts transport costs by an estimated 15–20% and supports same-day pasteurization for freshness.\u003c\/p\u003e\n\u003cp\u003eLocal sourcing helped Parmalat maintain gross margins near 24% in 2024 by lowering input logistics and spoilage; it also allows rapid reformulation to meet regional tastes and regulations, reducing product launch time to market by about 30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Rapid Delivery Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParmalat expanded listings on Amazon, Carrefour Online, and Glovo by 2025, growing e-commerce sales to about 18% of total revenue (EUR 420m of EUR 2.33bn), and cut digital order lead time to 2.1 days via dedicated DCs and API-integrated inventory. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood Service and HoReCa Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParmalat operates a dedicated HoReCa distribution arm supplying professional products—like high-performance frothing milk and culinary creams—through specialized wholesalers, embedding its dairy range into hotels, restaurants, and catering chains.\u003c\/p\u003e\n\u003cp\u003eThis channel drove an estimated 17% of Parmalat’s 2024 B2B revenue, supporting high-volume contracts and raising brand recognition in commercial foodservice.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated HoReCa arm\u003c\/li\u003e\n\u003cli\u003eFrothing milk, culinary creams\u003c\/li\u003e\n\u003cli\u003eDistributed via specialized wholesalers\u003c\/li\u003e\n\u003cli\u003e~17% of 2024 B2B revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParmalat uses Lactalis Group’s global logistics to cut distribution costs and reach 160+ countries; cross-border pooling reduced freight per tonne by ~12% in 2024.\u003c\/p\u003e\n\u003cp\u003eAdvanced warehouse management and real-time tracking keep inventory turnover high—fresh milk shelf-life losses fell 18% and UHT write-offs fell 25% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese efficiencies ensure steady supply of perishable fresh milk and shelf-stable UHT across global markets, supporting on-shelf availability above a 95% target.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 160+ countries\u003c\/li\u003e\n\u003cli\u003eFreight ↓ ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eFresh loss ↓ 18% (2024)\u003c\/li\u003e\n\u003cli\u003eUHT write-offs ↓ 25% (2024)\u003c\/li\u003e\n\u003cli\u003eOn-shelf availability ≥95%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParmalat: 65k outlets, 60+ plants, €420m e‑commerce, 160+ countries, ≥95% on‑shelf\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParmalat’s place strategy mixes 65,000 retail outlets, 60+ local plants, 18% e-commerce (EUR 420m in 2025), HoReCa ~17% of B2B, and Lactalis logistics to reach 160+ countries; on-shelf availability ≥95%, gross margin ~24%, freight\/tonne ↓12%, fresh loss ↓18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e65,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e18% (EUR 420m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoReCa\u003c\/td\u003e\n\u003ctd\u003e~17% B2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e160+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑shelf\u003c\/td\u003e\n\u003ctd\u003e≥95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eParmalat 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Parmalat 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751160394105,"sku":"parmalat-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/parmalat-marketing-mix.png?v=1772228434","url":"https:\/\/growthsharematrix.com\/products\/parmalat-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}