{"product_id":"pennentertainment-business-model-canvas","title":"PENN Entertainment Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePENN Entertainment Business Model Canvas — Download the Playbook for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind PENN Entertainment’s business model—this concise Business Model Canvas maps value propositions, customer segments, revenue streams, and key partnerships that drive growth across gaming, sports betting, and media; ideal for investors, strategists, and operators seeking actionable insights. Download the complete Word and Excel files to benchmark, adapt, and deploy PENN’s proven playbook in your own plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance with ESPN\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-term ESPN alliance is PENN Entertainment’s primary customer-acquisition engine for ESPN BET, tapping ESPN’s ~90 million monthly U.S. viewers and driving a 2024-reported 40% of new sportsbook signups via on-air and digital promotions. Exclusive ESPN content integrations and promo segments boost brand visibility and funnel high-intent traffic to PENN’s digital sportsbook and iCasino platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Gaming Commissions and Regulators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaintaining operational licenses requires close partnerships with state gaming commissions across PENN Entertainment’s 18 US jurisdictions and Canada, ensuring compliance with evolving laws and responsible-gaming mandates that helped keep 2024 regulatory-related expenses near $120M. Ongoing dialogue with regulators enables market entry as 2024 saw PENN expand sports betting\/iGaming footprints, contributing to its $6.1B FY2024 revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sports Leagues and Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePENN partners with the NFL, NHL and MLB for official data feeds and marketing rights, enabling authentic ESPN BET placements in stadiums and broadcasts; as of 2024 these league deals helped drive a 2024- Q3 US digital handle increase, contributing to PENN’s $1.7B domestic online revenue in 2024. These alliances enable specialized markets (player props, in-play) and exclusive fan experiences like stadium-integrated odds and team-branded promotions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGaming Equipment and Tech Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePENN combines in-house platforms with third-party hardware and software for land casinos, sourcing ~60–70% of new slot cabinets and table-game tech from vendors to refresh floors; these partnerships supported ~56% of gaming revenue at Q4 2025 across physical properties. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVendors supply latest slot cabinets and RNG systems\u003c\/li\u003e\n\u003cli\u003eTable-tech and electronic table games improve yield\u003c\/li\u003e\n\u003cli\u003eSecurity\/ID suppliers reduce fraud and compliance costs\u003c\/li\u003e\n\u003cli\u003eRegular refreshes keep properties competitive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Community and Horse Racing Associations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePENN Entertainment partners with local municipalities and racing associations to operate 19 racetracks and regional casinos, keeping venues tied to local economies and supporting a horse-racing ecosystem that generated about $1.4B in statewide wagering handle at key properties in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e19 racetracks\/casinos operated\u003c\/li\u003e\n\u003cli\u003e$1.4B wagering handle (selected properties, 2024)\u003c\/li\u003e\n\u003cli\u003eJoint marketing for events and development projects\u003c\/li\u003e\n\u003cli\u003eLocal tax and employment integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePENN’s Partnerships Power $1.7B Online Revenue — ESPN, Leagues, Regulators \u0026amp; Racetracks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePENN’s key partnerships — ESPN alliance (40% of 2024 sportsbook signups; ~90M monthly ESPN viewers), leagues (NFL\/NHL\/MLB data\/rights boosting digital handle to support $1.7B online revenue in 2024), regulators (18 US jurisdictions + Canada; ~$120M 2024 regulatory costs), vendors (60–70% of new slot buys; casino floors ~56% gaming revenue Q4 2025), racetracks (19 venues; $1.4B wagering handle 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eESPN\u003c\/td\u003e\n\u003ctd\u003e% new signups \/ reach\u003c\/td\u003e\n\u003ctd\u003e40% \/ ~90M monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeagues\u003c\/td\u003e\n\u003ctd\u003eDigital revenue support\u003c\/td\u003e\n\u003ctd\u003e$1.7B online revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003eCompliance cost\u003c\/td\u003e\n\u003ctd\u003e~$120M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003eSlot sourcing \/ floor rev\u003c\/td\u003e\n\u003ctd\u003e60–70% new slots \/ 56% gaming rev Q4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRacetracks\u003c\/td\u003e\n\u003ctd\u003eVenues \/ wagering\u003c\/td\u003e\n\u003ctd\u003e19 venues \/ $1.4B handle (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for PENN Entertainment outlining customer segments (casino patrons, online bettors, advertisers), value propositions (integrated land-based and digital gaming, loyalty programs), channels (casinos, mobile apps, online platforms), revenue streams (gaming, sports betting, F\u0026amp;B, advertising), key partners, activities, resources, cost structure, and competitive advantages, designed for investor presentations and strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level snapshot of PENN Entertainment’s integrated gaming and hospitality model with editable cells to streamline strategy reviews and stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManagement of Land-Based Casino Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cppenn entertainment operates daily at land-based casinos and racetracks across north america managing gaming floors hotels f to drive guest spend retention. in operations generated about billion of adjusted property ebitda funding digital investments supporting the company online expansion plans.\u003e\n\u003c\/ppenn\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Product Development and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePENN invests heavily in its proprietary tech for ESPN BET and Hollywood Casino, spending an estimated $150–200 million on digital product development and IT in 2024 to fund software engineering, UI design, and new betting features that drove a 28% YoY digital revenue increase in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Customer Acquisition Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePENN runs aggressive marketing across retail and digital channels, spending about $1.2B on promotions and player reinvestment in 2024 to grow users via TV, outdoor ads, social, and in-casino cross-promo with ESPN BET; analytics-driven targeting lifted VIP acquisition ROI by ~25% and reduced CPA on digital sign-ups 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Odds Setting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePENN’s sportsbook hedges exposure from shifting lines and big tickets using real-time models and liability limits; in 2024 PENN reported $1.6B sports-betting handle and targeted hold margins near 8–10% to protect EBITDA.\u003c\/p\u003e\n\u003cp\u003ePENN runs live-monitoring, third-party analytics, and automated layoff bets to keep payout volatility low; effective risk controls preserved a positive sportsbook contribution margin in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 handle $1.6B\u003c\/li\u003e\n\u003cli\u003eTarget hold 8–10%\u003c\/li\u003e\n\u003cli\u003eLive monitoring + automated layoffs\u003c\/li\u003e\n\u003cli\u003eLiability limits per event\/ticket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Responsible Gaming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePENN enforces company-wide regulatory compliance, running KYC and anti-money-laundering systems across retail casinos and Barstool Sportsbook; compliance costs were about $240 million in 2024 and recurring monitoring covers HR, ops, IT, and finance.\u003c\/p\u003e\n\u003cp\u003eIt invests in responsible-gaming programs—self-exclusion, age verification, spend limits—reporting 2024 outreach to 1.2 million customers and funding $18 million to treatment and prevention to protect users and preserve its license.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCompany-wide KYC\/AML: continuous across channels\u003c\/li\u003e\n\u003cli\u003e2024 compliance spend: ~$240 million\u003c\/li\u003e\n\u003cli\u003eResponsible-gaming reach: 1.2M customers in 2024\u003c\/li\u003e\n\u003cli\u003eResponsible-gaming funding: $18M in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePENN: $3.9B EBITDA, $1.6B Handle; $150–200M Digital Capex, 8–10% Sportsbook Hold\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePENN runs ~60 casinos\/racetracks and ESPN BET operations, generating ~$3.9B adjusted property EBITDA in 2024 and $1.6B sports-handle; digital capex was ~$150–200M and marketing\/promotions ~$1.2B. Compliance and responsible-gaming cost ~$258M combined (compliance $240M; RG $18M), while sportsbook targets 8–10% hold with live monitoring and automated layoffs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjusted property EBITDA\u003c\/td\u003e\n\u003ctd\u003e$3.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports handle\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital capex\u003c\/td\u003e\n\u003ctd\u003e$150–200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\/promotions\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003e$240M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponsible gaming\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget sportsbook hold\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual PENN Entertainment Business Model Canvas—not a mockup or sample—and it matches exactly the file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll download this same professional, ready-to-edit document in its full form, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or missing pages: what you see is what you'll own, ready to present, share, and adapt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748702204281,"sku":"pennentertainment-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pennentertainment-business-model-canvas.png?v=1772210762","url":"https:\/\/growthsharematrix.com\/products\/pennentertainment-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}