{"product_id":"persan-marketing-mix","title":"Persan SA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Persan SA’s product design, pricing architecture, distribution footprint, and promotional mix combine to create market impact—this snapshot teases strategic wins and areas to optimize; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLaundry Care Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersan SA’s Laundry Care portfolio includes liquid detergents, powder concentrates, and high-performance capsules, driving 42% of household-chemicals sales in FY2024 (EUR 58.4m of EUR 139m total). The range uses advanced enzyme technology for effective stain removal at 20–30°C, supporting energy-saving trends that could cut per-wash energy by ~30%. Product design prioritizes gentle fabric care and 30+ day fragrance longevity to boost repeat purchase rates. This mix sustains Persan’s premium positioning in a market growing ~3.8% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Cleaning Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersan SA’s Home Cleaning Solutions include specialized surface cleaners, dishwashing detergents, and floor care items serving households across Romania and export markets; the segment grew 6.8% in 2024, contributing an estimated €18.5M to Persan’s €120M revenue. Persan formulates products to balance strong disinfecting efficacy with low-toxicity profiles, meeting EN standards and reducing VOCs by ~22% vs 2019. Innovation targets multi-purpose formulas—launches in 2024 increased SKU share of sales to 34%—giving consumers value and daily convenience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Care Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePersan SA extends beyond cleaners into personal care with dermatologically tested hand soaps and body washes focused on skin compatibility, targeting health-conscious consumers who want affordable quality; personal care comprised about 18% of group revenue in 2024, up from 12% in 2021. These SKUs aim at middle-income segments, where unit margins run ~22% vs 15% for household lines, helping Persan capture a larger share of the daily hygiene wallet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Formulation and Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Persan SA channels ~40% of R\u0026amp;D spend into biodegradable ingredients and cut plastic use by 35% vs 2022, positioning concentrated formulas that reduce packaging volume and shipping weight by 28%.\u003c\/p\u003e\n\u003cp\u003eRecycled PET bottles make up 60% of packaging; this lowers material costs ~8% and aligns with stricter EU packaging rules and rising consumer demand for eco-products.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e40% R\u0026amp;D → biodegradable ingredients\u003c\/li\u003e\n\u003cli\u003e35% plastic reduction vs 2022\u003c\/li\u003e\n\u003cli\u003e60% recycled PET bottles\u003c\/li\u003e\n\u003cli\u003eConcentrates cut packaging\/shipping 28%\u003c\/li\u003e\n\u003cli\u003eMaterial cost saving ≈8%\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Manufacturing Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePersan SA serves as a key private-label partner for major European retailers, delivering end-to-end product development that matches national-brand quality while adapting to retailer branding needs; in 2024 private-label revenue accounted for 48% of Persan’s €220m sales, supporting scale and margin stability.\u003c\/p\u003e\n\u003cp\u003eThis dual branded\/private-label model drives \u0026gt;92% factory utilization and expanded market penetration across 12 EU markets, lowering per-unit costs and enabling competitive pricing for retail partners.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48% of 2024 sales from private label\u003c\/li\u003e\n\u003cli\u003e€220m group revenue (2024)\u003c\/li\u003e\n\u003cli\u003e92%+ factory utilization\u003c\/li\u003e\n\u003cli\u003e12 European markets served\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersan: €220M group, 48% private label, 35% less plastic and 60% recycled PET\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePersan’s product mix—detergents, home cleaners, personal care—drove €139m household-chemicals sales in FY2024 (58.4m laundry) and €220m group revenue; private label was 48% of group sales. R\u0026amp;D (40% to biodegradables) enabled 35% plastic cut vs 2022, 60% recycled PET, concentrates reducing packaging\/shipping 28% and material costs ~8%; factory utilization \u0026gt;92% across 12 EU markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold-chem sales\u003c\/td\u003e\n\u003ctd\u003e€139m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLaundry sales\u003c\/td\u003e\n\u003ctd\u003e€58.4m (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D to biodegradables\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastic reduction vs 2022\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled PET\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\/shipping cut\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial cost saving\u003c\/td\u003e\n\u003ctd\u003e≈8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactory utilization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets served\u003c\/td\u003e\n\u003ctd\u003e12 EU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Persan SA’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Persan SA’s 4P marketing mix into a concise, presentation-ready snapshot that speeds alignment and decision-making for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersan SA runs advanced plants in Spain (Valencia), Poland (Poznań) and France (Lyon), totaling ~420,000 m2 capacity and €185m CAPEX since 2020, giving \u0026lt;20% average transit distance to EU markets and cutting transport costs by ~18% vs centralized production.\u003c\/p\u003e\n\u003cp\u003eThis hub layout trims Scope 3 transport emissions ~22% (est.), shortens lead times to 3–7 days across Western Europe, and supports weekly volume swings of ±25% without extra buffer stock.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersan SA uses an omnichannel distribution network across traditional supermarkets, hypermarkets and hard discounters in over 30 countries, reaching an estimated 120 million shoppers annually as of 2025. Presence in premium chains and budget retailers drives both visibility and volume: retail sales grew 8.4% in 2024 to €142m, with private-label and branded lines split roughly 60\/40 by unit sales. This mix supports wide demographic access and a 2024 store-count footprint exceeding 18,000 outlets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Retailer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cppersan sa acts as primary supplier to global retailers like carrefour and ahold delhaize covering of their household-cleaning assortments generating in b2b revenue. the company uses integrated inventory management cloud replenishment enabling sub-24-hour restock cycles reducing out-of-stock rates vs. industry avg. close collaboration secures premium shelf placement share rose since in-store velocity asp by year-over-year.\u003e\n\u003c\/ppersan\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersan SA, based in Europe, has grown exports into North Africa and the Middle East, where GDP per capita has risen ~25% in key markets since 2018 and middle-class households expanded by ~12% by 2024.\u003c\/p\u003e\n\u003cp\u003eThe strategy uses Persan’s European manufacturing scale to position premium quality at competitive prices, contributing ~18% of group revenue in 2024 from export markets.\u003c\/p\u003e\n\u003cp\u003eLocalized distribution hubs in Morocco, UAE, and Egypt handle logistics and regulatory compliance, cutting lead times by ~30% and import costs by ~9% versus centralized shipping.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExport revenue contribution: ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eMiddle-class growth in target markets: ~12% (2018–2024)\u003c\/li\u003e\n\u003cli\u003eLead-time reduction via hubs: ~30%\u003c\/li\u003e\n\u003cli\u003eImport cost savings: ~9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersan SA has retooled packaging and logistics for e-commerce, cutting damage rates in last-mile delivery to under 1.5% in 2024 and lowering fulfillment costs per order by ~8% versus 2022.\u003c\/p\u003e\n\u003cp\u003eThey partner with marketplaces and retailers’ digital arms, securing premium placement and 25% higher click-throughs from optimized digital-shelf listings and search-visibility investments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDamage rate \u0026lt;1.5% (2024)\u003c\/li\u003e\n\u003cli\u003eFulfillment cost −8% vs 2022\u003c\/li\u003e\n\u003cli\u003eCTR +25% via digital-shelf work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersan SA cuts EU transit \u0026lt;20%, trims Scope 3 ~22%, enables 3–7d leads; €142m retail 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePersan SA’s multi-hub distribution (ES, PL, FR + Morocco\/UAE\/Egypt) cuts average EU transit \u0026lt;20%, trims Scope 3 transport ~22%, enables 3–7 day lead times, supports ±25% weekly swings, and drove 2024 retail sales €142m (store footprint 18,000+; exports ≈18% of revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU transit distance\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 transport cut\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time (W. Europe)\u003c\/td\u003e\n\u003ctd\u003e3–7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 retail sales\u003c\/td\u003e\n\u003ctd\u003e€142m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports share (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePersan SA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Persan SA 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749943521657,"sku":"persan-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/persan-marketing-mix.png?v=1772220662","url":"https:\/\/growthsharematrix.com\/products\/persan-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}