{"product_id":"petvalu-marketing-mix","title":"Pet Valu Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Pet Valu’s product assortment, tiered pricing, omnichannel distribution, and targeted promotions combine to drive customer loyalty and category growth—this preview only scratches the surface.\u003c\/p\u003e\n\u003cp\u003eUnlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, real-world examples, and strategic recommendations you can use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium and Holistic Food Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePet Valu curates premium and super-premium pet foods—grain-free, holistic, and therapeutic formulas—positioning itself as a specialized pet-health retailer; in 2024 private-label and premium lines drove a 6.8% same-store sales lift and represented ~42% of category revenue, reflecting rising demand for higher-margin nutrition options. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePet Valu’s proprietary private labels, including Performatrin and Lovett, drive higher gross margins—private label sales reached ~28% of merchandise revenue in fiscal 2024—boosting SKU-level margins by 4–7 percentage points versus national brands.\u003c\/p\u003e\n\u003cp\u003eExclusive brands let Pet Valu control sourcing, quality, and pricing, cutting COGS volatility and enabling 12% faster inventory turns in 2024 versus prior years.\u003c\/p\u003e\n\u003cp\u003eThis vertical control creates a stronger competitive moat: exclusive SKUs increase repeat purchase rates and lift basket spend by ~6%, offering customers reliable, high-performance choices not available at rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Pet Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePet Valu offers self-serve dog washes and professional grooming at many locations, services that boosted in-store visits by an estimated 12% in 2024 and raised average transaction value by about CAD 8 per visit. These services add convenience online sellers lack, driving recurring foot traffic and higher basket sizes while converting grooming clients into repeat buyers. Integrating services turns stores into community pet-care hubs that support loyalty and local marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Accessory and Supply Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePet Valu’s product mix includes a wide range of non-food items—specialized toys, orthopedic beds, and seasonal apparel—targeting lifestyle-focused owners; in 2024 accessory and supply categories drove ~28% of Canadian same-store sales, often with margins 5–12 percentage points above core pet food.\u003c\/p\u003e\n\u003cp\u003eThe breadth makes stores a one-stop shop, boosts basket size (average ticket up ~7% vs. food-only shoppers in 2024), and attracts repeat visits tied to seasonal launches and premium pet-care trends.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccessories ≈28% of same-store sales (2024)\u003c\/li\u003e\n\u003cli\u003eAccessory margins +5–12 pp vs. food\u003c\/li\u003e\n\u003cli\u003eAverage ticket +7% for accessory buyers (2024)\u003c\/li\u003e\n\u003cli\u003eHigh-repeat category: seasonal churn drives visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePet Valu’s Health and Wellness Solutions include supplements, dental care, and therapeutic treatments targeting aging and chronic conditions; wellness category sales grew ~9% in 2024, reflecting pet humanization and premiumization trends.\u003c\/p\u003e\n\u003cp\u003eTrained staff and in-store advisors guide product selection, improving attach rates and driving average transaction value; wellness SKUs now represent ~18% of inventory turnover at top stores.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eRange: supplements, dental, therapeutic\u003c\/li\u003e\n\u003cli\u003e2024 wellness sales growth: ~9%\u003c\/li\u003e\n\u003cli\u003eInventory turnover share: ~18% at top stores\u003c\/li\u003e\n\u003cli\u003eStaff guidance increases attach rate and ATV\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet Valu 2024: Private‑label \u0026amp; services drive 6.8% SSS lift, 28% private‑label share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePet Valu’s curated premium\/private-label mix drove 6.8% same-store sales lift in 2024, with private-label ≈28% of merchandise revenue and ~42% of category revenue; accessory and supply sales ≈28% of Canadian SSS, wellness grew ~9%, and services lifted store visits ~12% and ATV by CAD 8.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e≈28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory revenue from premium\/private\u003c\/td\u003e\n\u003ctd\u003e≈42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales lift\u003c\/td\u003e\n\u003ctd\u003e6.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessory SSS\u003c\/td\u003e\n\u003ctd\u003e≈28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness growth\u003c\/td\u003e\n\u003ctd\u003e≈9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore visits from services\u003c\/td\u003e\n\u003ctd\u003e≈12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATV lift (grooming)\u003c\/td\u003e\n\u003ctd\u003eCAD 8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Pet Valu’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Pet Valu's 4P insights into a concise, at-a-glance summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansive Neighborhood Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePet Valu operates about 620 stores across Canada (2024), focused in neighborhood shopping centers so customers can grab pet essentials during commutes and errands; average store size ~1,200 sq ft supports quick trips. This dense, small-format footprint drives higher trip frequency and basket share versus big-box rivals—company reported same-store sales growth of 5.8% in FY2024, highlighting the format’s advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Omnichannel Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePet Valu has invested over CAD 50M since 2021 in an integrated omnichannel platform that links 600+ Canadian stores with its e-commerce marketplace, boosting digital sales to ~28% of revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eCustomers can choose home delivery, buy-online-pick-up-in-store (BOPIS), or ship-to-store; BOPIS orders now account for ~18% of online transactions, reducing fulfilment costs by an estimated 12% per order.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model helped same-store sales grow 6.5% in 2024, keeping Pet Valu competitive as online pet product penetration rises past 34% nationally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise and Corporate Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePet Valu operates a hybrid model with roughly 150 corporate stores and about 500 franchised locations across Canada as of year-end 2025, balancing franchising for local ownership and community engagement with corporate sites for tighter operational control; franchised units contributed an estimated 65% of system-wide revenue in FY2024, enabling faster expansion while corporate stores pilot store formats and margin-improving initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePet Valu operates a network of modernized distribution centers that cut average lead times to stores to under 48 hours and support same-day local delivery for top SKUs, improving in-stock rates to about 98% as of FY2024.\u003c\/p\u003e\n\u003cp\u003eThese centers use warehouse management systems, automated picking, and cold-chain tech to handle perishable and non-perishable goods, lowering inventory carrying costs by an estimated 6% year-over-year.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~98% national in-stock rate\u003c\/li\u003e\n\u003cli\u003eavg lead time \u0026lt;48 hours to stores\u003c\/li\u003e\n\u003cli\u003esame-day local delivery for top SKUs\u003c\/li\u003e\n\u003cli\u003eWMS, automation, cold-chain tech\u003c\/li\u003e\n\u003cli\u003e~6% reduction in carrying costs YoY\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Saturation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePet Valu maintains heavy footprint across Canada with ~700 stores as of Dec 31, 2024, targeting urban and suburban catchments to boost walk-in frequency and same-day convenience.\u003c\/p\u003e\n\u003cp\u003eMarket saturation shortens travel time—median store radius under 10 km in Ontario and Alberta—lifting average transaction count per store by ~6% vs. non-saturated markets in 2024.\u003c\/p\u003e\n\u003cp\u003eThis dense network raises fixed-cost advantages and local brand loyalty, creating a meaningful barrier to entry for new entrants in core provinces.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~700 stores nationwide (Dec 31, 2024)\u003c\/li\u003e\n\u003cli\u003eMedian store radius \u0026lt;10 km in key provinces\u003c\/li\u003e\n\u003cli\u003e+6% avg. transactions per store in saturated markets (2024)\u003c\/li\u003e\n\u003cli\u003eHigher local market share, stronger entrant barriers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet Valu: ~700 stores, 98% in-stock, 28% digital, 5.8–6.5% SSS growth, 65% franchised\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePet Valu’s dense ~700-store Canadian network (Dec 31, 2024) plus ~98% in-stock, \u0026lt;48h replenishment and omnichannel (28% digital, 18% BOPIS) drives frequent trips, 5.8–6.5% same-store sales growth in 2024 and ~65% franchised revenue; distribution automation cut carrying costs ~6% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2024)\u003c\/td\u003e\n\u003ctd\u003e~700\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-stock rate\u003c\/td\u003e\n\u003ctd\u003e~98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital mix\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBOPIS mix\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales\u003c\/td\u003e\n\u003ctd\u003e5.8–6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised revenue\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrying cost cut\u003c\/td\u003e\n\u003ctd\u003e~6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePet Valu 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Pet Valu 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750031896953,"sku":"petvalu-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/petvalu-marketing-mix.png?v=1772221527","url":"https:\/\/growthsharematrix.com\/products\/petvalu-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}