{"product_id":"pfcindia-marketing-mix","title":"Power Finance Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Power Finance synchronizes product offerings, pricing architecture, distribution channels, and promotional tactics to secure market leadership; the full 4Ps Marketing Mix Analysis delivers data-driven insights, real-world examples, and an editable, presentation-ready report to save you hours and strengthen strategic decisions—get instant access to the complete template for benchmarking, client work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunded Project Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePFC provides long-term debt for large-scale power generation, transmission, and distribution projects across India, financing ₹1.2 trillion in project loans through FY2024 and committing over ₹180 billion to new projects in 2025. These loans are tailored to long gestation and cash-flow cycles, with average tenors of 12–18 years and moratoriums up to 5 years. By end-2025 PFC expanded into green hydrogen and pumped storage, allocating ~₹65 billion to those sectors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Energy Transition Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePFCs Green Energy Transition Loans provide dedicated credit lines for solar, wind, and hybrid projects, with concessional tenor and rates to support India’s target of 500 GW non-fossil capacity by 2030 and the Panchamrit goals; PFC committed about INR 75,000 crore to renewables financing in FY2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Fund Based Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePFC offers non-fund based services—performance guarantees, letters of comfort, and credit enhancement—to power utilities and private developers, boosting credit profiles and enabling lower-cost debt; in FY2024 PFC issued guarantees worth about INR 18,200 crore that supported ~12 GW of projects. These instruments raised bankability and liquidity, reducing borrowing spreads by an estimated 150–250 bps on large deals and unlocking syndicated loans and concessional financing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsultancy and Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough its specialized subsidiaries power finance corporation provides technical and financial advisory for project development policy roll-out advising on sector restructuring scheme implementation such as the revamped distribution where pfc helped prepare investment plans states covering over gw reforms by\u003e\n\u003cpthese services make pfc a strategic partner not just lender with advisory-led revenues forming part of its non-fund based income consultancy segment advised projects worth crore in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvised states on RDSS implementation covering 150+ GW reforms by 2024\u003c\/li\u003e\n\u003cli\u003eConsultancy revenue: ~INR 20,000 crore advisory value in 2024\u003c\/li\u003e\n\u003cli\u003ePositions PFC as strategic partner in sector reform beyond lending\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShort-Term Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppfc offers short-term loans and working-capital facilities to meet immediate liquidity for power utilities covering operational expenses fuel procurement discoms generating stations.\u003e\n\u003cpby q4 pfc reports digitalized appraisal and disbursement cutting average sanction-to-disbursement time to days from in improving cash flow resilience.\u003e\n\u003cpthese facilities constituted of pfc loan book in fy2024 supporting routine o and emergency fuel purchases reducing default stress during seasonal shortfalls.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage disbursement time ~7 days (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eShort-term lending ~18% of loan book (FY2024–25)\u003c\/li\u003e\n\u003cli\u003eTargets fuel and O\u0026amp;M for DISCOMs and generators\u003c\/li\u003e\n\u003cli\u003eDigital appraisal reduces paperwork and cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\u003c\/ppfc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePFC: ₹1.2T loans, ₹75Kcr renewables, ₹180B 2025 commits — fast ~7-day disbursals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePFC is a lender and advisor for large power projects: ₹1.2T loans to FY2024, ₹180B new in 2025, avg tenor 12–18 yrs; renewables ₹75,000 crore FY2024–25; guarantees ₹18,200 crore (FY2024) supporting ~12 GW; consultancy advised ~₹20,000 crore projects (2024); short-term lending ~18% of book; digital disbursements ~7 days (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal project loans (FY2024)\u003c\/td\u003e\n\u003ctd\u003e₹1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew commits (2025)\u003c\/td\u003e\n\u003ctd\u003e₹180B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables (FY24–25)\u003c\/td\u003e\n\u003ctd\u003e₹75,000cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuarantees (FY2024)\u003c\/td\u003e\n\u003ctd\u003e₹18,200cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsultancy (2024)\u003c\/td\u003e\n\u003ctd\u003e₹20,000cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShort-term share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisbursal time (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e~7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Power Finance’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Power Finance’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Headquarters in Delhi\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePower Finance Corporation (PFC) operates from its centralized headquarters in New Delhi, handling key policy and lending decisions and processing most large project appraisals and high-value loan approvals—PFC reported consolidated loans outstanding of Rs 1.8 lakh crore (2024), much of which is sanctioned from this office. Proximity to the Ministry of Power and regulators ensures alignment with national energy policy and quick coordination on schemes like PM-KUSUM and revamps of DISCOM financing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional and Zonal Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePower Finance Corporation (PFC) maintains 30+ regional and zonal offices across India to coordinate with state-owned utilities and private power producers; in FY2024 PFC’s regional disbursements totaled ₹112 billion, enabling direct engagement and on-site monitoring of projects with a loan portfolio of ~₹1.8 trillion. These offices serve as primary contacts for regional energy departments and over 450 local infrastructure developers, improving sanction-to-disbursement timelines by ~12% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Lending Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 PFC (Power Finance Corporation) upgraded digital lending so 85% of term-loan applications move fully online, cutting admin processing time from 18 to 6 days and lowering turnaround by 67%. The platform accepts e-documents, e-signatures, and instant KYC, supports real-time tracking of 1.2 million loan accounts and shows live repayment schedules and delinquencies on a dashboard updated every minute.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Capital Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePFC issues green bonds and medium-term notes on London and Singapore exchanges, raising about $1.2bn in 2024 to tap international liquidity and foreign institutional investors in the Indian energy sector.\u003c\/p\u003e\n\u003cp\u003eThis global reach diversified funding: foreign holdings rose to 18% of debt in 2024, helping PFC cut blended cost of funds by ~40bps versus domestic-only funding.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRaised $1.2bn via green bonds\/MTNs in 2024\u003c\/li\u003e\n\u003cli\u003eForeign investor share 18% of debt (2024)\u003c\/li\u003e\n\u003cli\u003eBlended cost of funds down ~40bps (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Government Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePower Finance Corporation (PFC) uses government-led forums and state energy departments to distribute loans and bond schemes, linking with central schemes like PM-KUSUM and Saubhagya to push funding to remote grid projects.\u003c\/p\u003e\n\u003cp\u003eThis institutional route helped PFC finance 1,100+ public sector power projects and sanction Rs 1.2 trillion in FY2024-25, making it the preferred financier for state utilities and central PSUs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: state energy departments, central forums\u003c\/li\u003e\n\u003cli\u003eIntegration: PM-KUSUM, Saubhagya\u003c\/li\u003e\n\u003cli\u003eScale: 1,100+ projects financed\u003c\/li\u003e\n\u003cli\u003eFunding: Rs 1.2 trillion sanctioned in FY2024-25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePFC scales ₹1.8T loans, digital lending slashes processing to 6 days; $1.2B global raise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePFC central HQ in New Delhi drives policy and big approvals; consolidated loans ~₹1.8 trillion (2024). 30+ regional offices handled ₹112 billion disbursements (FY2024) and improved sanction-to-disbursement by ~12%. Digital lending (by end-2025) moved 85% of term-loan apps online, cutting processing from 18 to 6 days. International funding raised $1.2bn (2024), foreign debt share 18%, cutting blended cost ~40bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsolidated loans\u003c\/td\u003e\n\u003ctd\u003e₹1.8 trillion (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional disbursements\u003c\/td\u003e\n\u003ctd\u003e₹112 billion (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital term-loan online\u003c\/td\u003e\n\u003ctd\u003e85% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing time\u003c\/td\u003e\n\u003ctd\u003e18 → 6 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational raise\u003c\/td\u003e\n\u003ctd\u003e$1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForeign debt share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost of funds impact\u003c\/td\u003e\n\u003ctd\u003e−40 bps (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePower Finance 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Power Finance 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact version of the report included in your order, high-quality and final.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751076376953,"sku":"pfcindia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pfcindia-marketing-mix.png?v=1772227468","url":"https:\/\/growthsharematrix.com\/products\/pfcindia-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}