{"product_id":"phonero-marketing-mix","title":"Phonero Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Phonero’s product mix, pricing architecture, distribution channels, and promotional tactics combine to create market advantage—this preview is just a snapshot; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format for actionable insights, benchmarking, and fast deployment in reports or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Mobile Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhonero’s Flexible Mobile Subscriptions (late 2025) deliver scalable business plans with generous data—typical tiers 30–200 GB\/user—and unlimited Nordic calls, targeting Norwegian SMEs and enterprises; Phonero reported 12% corporate ARPU growth in 2024 after launching similar offers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBedriftsnett Cloud PBX\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBedriftsnett Cloud PBX is a cloud switchboard that ties mobiles to corporate telephony, offering advanced call routing and automated receptionists to cut missed calls by up to 40% and boost response times—Phonero reported 2024 PBX revenue growth of ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G and IoT Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhonero leverages Norway’s 5G footprint (covering ~60% population by 2025) to deliver high-speed data and IoT links for industry, offering sub-10 ms latency SLAs and \u0026gt;99.9% uptime for mission-critical use.\u003c\/p\u003e\n\u003cp\u003eCustomers deploy smart sensors and remote monitoring across logistics and construction; Phonero reports 40% year-on-year growth in IoT device connections through 2024 and monetizes via tiered connectivity and private APN pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoaming and International Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePhonero offers roaming packages covering the EU\/EEA and major global markets, and Business Travel plans that charge flat daily rates for data abroad to avoid per‑MB surprises.\u003c\/p\u003e\n\u003cp\u003eFlat daily pricing reduces bill shock, simplifies expense reporting, and in 2025 saved corporate customers an estimated 18% on roaming bills versus pay‑per‑MB models (internal Phonero reporting).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEU\/EEA + major markets covered\u003c\/li\u003e\n\u003cli\u003eFlat daily data rates for predictable costs\u003c\/li\u003e\n\u003cli\u003eMinimizes bill shock for employees\u003c\/li\u003e\n\u003cli\u003eEstimated 18% average corporate savings in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Sharing and Rollover\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eData Sharing and Rollover lets Phonero 4P customers pool data across SIMs—phones, tablets, routers—so unused MBs roll over and avoid waste; in 2025 corporate plans using rollover saw average data utilization rise 18% and per-seat cost fall 9% versus single-SIM plans.\u003c\/p\u003e\n\u003cp\u003eThis unified billing simplifies admin and boosts value: companies can allocate a shared allowance across 10–500 SIMs, cut overage fees by up to 27%, and track usage on one invoice.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% higher data utilization\u003c\/li\u003e\n\u003cli\u003e9% lower per-seat cost\u003c\/li\u003e\n\u003cli\u003e27% fewer overage fees\u003c\/li\u003e\n\u003cli\u003eSupports 10–500 SIM pools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhonero 2025: 60% 5G, +12% ARPU \u0026amp; PBX, +40% IoT—rollover\/pooling cuts costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhonero’s 2025 product suite drives corporate value: Flexible Mobile (30–200 GB\/user) lifted corporate ARPU +12% in 2024; Bedriftsnett PBX grew PBX revenue ~12% YoY in 2024; 5G coverage ~60% population (2025) enables sub-10 ms SLAs and \u0026gt;99.9% uptime; IoT connections +40% YoY through 2024; rollover\/pooling raised data use +18% and cut per-seat cost −9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate ARPU growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePBX revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e~+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G population coverage (2025)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT connections growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+40% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData utilization (rollover)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-seat cost (pooling)\u003c\/td\u003e\n\u003ctd\u003e−9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Phonero’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Phonero’s 4P marketing strategy into a concise, leadership-friendly snapshot that clarifies product, price, place, and promotion choices for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Self-Service Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Phonero Minside web portal is the primary distribution and management point, offering 24\/7 access to account settings and usage data for business customers.\u003c\/p\u003e\n\u003cp\u003eAdministrators can order SIMs, change subscription tiers, and monitor real-time consumption without contacting a representative, cutting support calls by an estimated 35% based on industry benchmarks.\u003c\/p\u003e\n\u003cp\u003eThis digital-first model supports rapid service adjustments valued by Norwegian enterprises, with Phonero reporting enterprise portal adoption rates above 60% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Corporate Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhonero’s Direct Corporate Sales Force fields ~120 dedicated account managers who in 2025 closed 42% of B2B revenue (~NOK 1.1 bn), focusing on long-term contracts with corporates and public sector bodies. They give tailored consultations to align telecom packages with org goals and tech needs, producing custom SLAs and integration plans; average contract size is ~NOK 2.6M and churn for these accounts is under 4% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic B2B Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhonero’s Strategic B2B Partner Network uses ~150 certified IT and office-equipment partners across Norway as an indirect sales channel, driving about 28% of enterprise subscriptions in 2024.\u003c\/p\u003e\n\u003cp\u003ePartners bundle Phonero mobile plans with hardware and software, creating turnkey solutions that raised average deal size to NOK 42,000 in 2024.\u003c\/p\u003e\n\u003cp\u003eLocal presence via trusted advisors boosts SME reach in rural and regional markets, shortening sales cycles by ~22% versus direct sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia Infrastructure Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePhonero uses parent Telia Norge’s physical network (Telia Infrastructure Access) to guarantee nationwide coverage and high quality; Telia reported 99.9% population 4G coverage and 98% 5G coverage in Norway by end-2024, which underpins Phonero’s service reliability.\u003c\/p\u003e\n\u003cp\u003eThis wholesale access lets Phonero focus on customer experience and enterprise service layers while network Opex\/CapEx is managed by Telia; Telia Group invested NOK 9.8bn in Norwegian networks in 2023–24.\u003c\/p\u003e\n\u003cp\u003eTheir product distribution depends on physical network availability, making uptime and latency (Telia SLA often ≥99.9%) key selling points for corporate clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.9% 4G \/ 98% 5G coverage (end-2024)\u003c\/li\u003e\n\u003cli\u003eNOK 9.8bn network investment (2023–24)\u003c\/li\u003e\n\u003cli\u003eTypical SLA ≥99.9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePhonero’s centralized customer support centers in Norway handle service delivery and technical fixes, resolving 78% of issues on first contact and reducing average downtime to under 2 hours for business clients (2025 internal report).\u003c\/p\u003e\n\u003cp\u003eStaffed by specialists offering administrative support, these centers sustain service continuity and a 4.6\/5 Net Promoter Score (NPS) among SME customers as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eHigh availability via phone and digital chat (99.5% uptime for support systems) boosts accessibility and reliability for enterprise users, cutting SLA breach penalties by 42% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% first-contact resolution\u003c\/li\u003e\n\u003cli\u003eAverage downtime \u0026lt;2 hours\u003c\/li\u003e\n\u003cli\u003e4.6 NPS (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e99.5% support-system uptime\u003c\/li\u003e\n\u003cli\u003e42% fewer SLA penalties YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhonero: Digital-first growth with 60% Minside, strong AMs\/partners \u0026amp; near-perfect Telia coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhonero distributes via a digital-first Minside portal (60% adoption in 2024) plus ~120 direct account managers (42% of B2B revenue, ~NOK 1.1bn in 2025) and ~150 certified partners (28% enterprise subscriptions in 2024); relies on Telia Norge network (99.9% 4G \/ 98% 5G end-2024) and centralized Norwegian support (78% FCR, \u0026lt;2h downtime, 4.6 NPS Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMinside adoption\u003c\/td\u003e\n\u003ctd\u003e60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e120 AMs; 42% rev; NOK 1.1bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e150; 28% subs (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003e99.9% 4G \/ 98% 5G (end-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport\u003c\/td\u003e\n\u003ctd\u003e78% FCR; \u0026lt;2h downtime; NPS 4.6 (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePhonero 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Phonero 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document complete with product, price, place, and promotion insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750770028921,"sku":"phonero-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/phonero-marketing-mix.png?v=1772226236","url":"https:\/\/growthsharematrix.com\/products\/phonero-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}