{"product_id":"phreesia-marketing-mix","title":"Phreesia Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePhreesia's marketing mix is a masterclass in healthcare technology, seamlessly blending innovative product features with strategic pricing and widespread accessibility. Their promotional efforts effectively communicate value to both providers and patients, solidifying their market leadership.\u003c\/p\u003e\n\u003cp\u003eDiscover the intricate details of Phreesia's Product, Price, Place, and Promotion strategies. Get instant access to a comprehensive, editable report that breaks down their success, perfect for anyone seeking to understand or replicate their market impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Patient Intake and Engagement Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhreesia's Digital Patient Intake and Engagement Platform, a key component of its marketing mix, focuses on Product and Place.  This software streamlines patient registration, appointment scheduling, and payment collection, directly addressing provider efficiency and patient experience.  By offering a digital-first approach, Phreesia places its solutions where patients increasingly expect them – online and on their devices.\u003c\/p\u003e\n\u003cp\u003eThe platform's Product strategy centers on its comprehensive nature, covering intake, outreach, and education. This patient-driven design aims to simplify healthcare interactions and improve outcomes. For instance, Phreesia reported a significant increase in digital check-ins, with over 70% of patient appointments utilizing their platform in early 2024, demonstrating strong product adoption and market penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Solutions for Administrative Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhreesia's Core Solutions for Administrative Efficiency digitize and streamline crucial front-end patient interactions. This includes simplifying the collection of patient data, managing medical history, securing consent forms, and verifying insurance, all of which significantly reduce manual paperwork and the potential for errors.\u003c\/p\u003e\n\u003cp\u003eBy automating these administrative burdens, healthcare staff can redirect their valuable time and energy towards direct patient care. Phreesia's platform is specifically designed to enhance patient access and optimize front-end revenue cycle management processes, contributing to a smoother overall patient experience.\u003c\/p\u003e\n\u003cp\u003eIn 2024, healthcare providers utilizing Phreesia reported an average reduction of 30% in administrative task completion time. Furthermore, a study by the Healthcare Financial Management Association (HFMA) in late 2024 highlighted that platforms like Phreesia can improve patient satisfaction scores by up to 25% due to enhanced front-end efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePatient Payment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhreesia's Patient Payment Solutions are central to its value proposition, focusing on streamlining healthcare provider revenue cycles. These solutions enable providers to accurately calculate and collect patient financial responsibilities, including co-pays and outstanding balances, across various points in the patient journey.\u003c\/p\u003e\n\u003cp\u003eThe platform supports payments before a visit, at the time of service, and through automated post-visit follow-ups, significantly enhancing collection efficiency. For instance, Phreesia reported that its clients saw an average increase in self-pay collections by 15% in 2024, directly attributable to these payment solutions.\u003c\/p\u003e\n\u003cp\u003eBy reducing the administrative burden and improving the patient experience, Phreesia's payment tools aim to boost collection rates and minimize bad debt for healthcare organizations. This focus on financial management is crucial for provider sustainability in the evolving healthcare landscape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinical Support and Patient Activation Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePhreesia's platform extends beyond basic check-in, offering robust clinical support and patient activation tools. These features are designed to integrate seamlessly into clinical workflows, promoting patient engagement and self-management. For instance, in 2024, Phreesia reported that its platform facilitated over 100 million patient interactions, with a significant portion dedicated to educational content and care pathway guidance.\u003c\/p\u003e\n\u003cp\u003eThese tools empower patients by delivering personalized health information and resources precisely when they are most receptive, such as before an appointment or after a diagnosis. This proactive approach fosters greater patient participation in their healthcare journey. By the end of 2025, Phreesia aims to have its patient activation tools utilized in over 75% of its client base, anticipating a measurable uplift in patient adherence to recommended screenings and treatments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinical Support:\u003c\/strong\u003e Tools that streamline provider workflows and offer evidence-based guidance at the point of care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatient Activation:\u003c\/strong\u003e Features designed to educate and engage patients, encouraging active participation in their health management.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWellness Management:\u003c\/strong\u003e Resources and tracking capabilities to support patients in achieving their health and wellness goals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare Pathways:\u003c\/strong\u003e Guided journeys for patients managing specific conditions, ensuring they receive timely and appropriate interventions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration and Customization Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePhreesia's software excels in integration, utilizing open standards like HL7 and FHIR to connect smoothly with existing Electronic Health Record (EHR) systems. This ensures broad compatibility across diverse healthcare environments, a crucial factor for efficient patient data management. For instance, a significant majority of US hospitals utilize EHR systems, making seamless integration a key differentiator for patient engagement platforms.\u003c\/p\u003e\n\u003cp\u003eThe platform's customization capabilities allow medical practices and health systems to tailor its features to their specific workflows and operational needs. Whether it's a small solo practice or a large enterprise health system, Phreesia can adapt its patient intake and engagement tools. This flexibility is vital, as the healthcare landscape is characterized by varied practice sizes and specialties, each with unique requirements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless EHR Integration:\u003c\/strong\u003e Supports HL7 and FHIR standards for broad compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Workflows:\u003c\/strong\u003e Adaptable to practices of all sizes, from solo practitioners to large health systems.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Patient Data Management:\u003c\/strong\u003e Facilitates efficient data flow between Phreesia and EHRs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalable Solutions:\u003c\/strong\u003e Meets the evolving needs of diverse healthcare organizations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform: Streamline Patient Intake \u0026amp; Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhreesia's product offering is a comprehensive digital patient intake and engagement platform. It digitizes and streamlines administrative tasks, enhances patient payments, and provides clinical support and patient activation tools. The platform is designed for seamless integration with existing healthcare systems and offers customization to meet diverse practice needs.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis offers a comprehensive breakdown of Phreesia's marketing strategies across Product, Price, Place, and Promotion, grounded in real-world practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eStreamlines the complex Phreesia 4P's analysis into a clear, actionable framework, alleviating the pain of information overload for busy teams.\u003c\/p\u003e\n\u003cp\u003eProvides a concise, visual representation of Phreesia's marketing strategy, simplifying understanding and communication for all stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Healthcare Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhreesia's primary distribution channel is direct sales, reaching healthcare organizations from small solo practices to large health systems. This direct engagement allows for customized solutions and a deeper understanding of client needs.  In 2024, Phreesia reported a significant portion of its revenue derived from these direct client relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Software-as-a-Service (SaaS) Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhreesia's product is delivered via a cloud-based Software-as-a-Service (SaaS) model, offering healthcare providers unparalleled flexibility and accessibility. This means clients can access Phreesia's platform from any location with an internet connection, a critical feature for today's distributed healthcare environments.  This cloud-native approach also underpins Phreesia's operational efficiency, supporting its entirely remote workforce and ensuring seamless service delivery to a wide range of healthcare organizations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Integrations with EHR\/PM Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhreesia's strategic integration with over 3,600 EHR\/PM systems, leveraging open standards like HL7 and FHIR, is a cornerstone of its marketing mix. This extensive interoperability ensures a frictionless experience for healthcare providers, embedding Phreesia directly into their existing workflows.\u003c\/p\u003e\n\u003cp\u003eThese deep integrations not only enhance client efficiency but also significantly broaden Phreesia's footprint within the vast healthcare IT landscape. By seamlessly connecting with a majority of practices, Phreesia solidifies its position as an indispensable partner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Presence and Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePhreesia’s online presence is central to its marketing strategy, utilizing its corporate website and various digital platforms to highlight its patient intake and engagement solutions. This digital ecosystem serves as the primary touchpoint for potential clients, including healthcare providers and financial decision-makers, to learn about Phreesia's offerings and request personalized demonstrations.\u003c\/p\u003e\n\u003cp\u003eThe company’s digital channels are crucial for lead generation and customer education, providing valuable content such as case studies, white papers, and product information. For instance, Phreesia’s website likely features detailed explanations of its revenue cycle management and patient experience enhancements, directly addressing the needs of its target audience. In 2024, healthcare organizations continued to prioritize digital transformation, with many investing heavily in platforms that streamline patient interactions and administrative processes, making Phreesia’s online outreach particularly relevant.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWebsite as a Hub:\u003c\/strong\u003e Phreesia's corporate website acts as a comprehensive resource, detailing its platform capabilities and benefits for healthcare providers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Lead Generation:\u003c\/strong\u003e Online channels are optimized for capturing leads through contact forms, demo requests, and content downloads, facilitating direct engagement with prospective clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent Marketing:\u003c\/strong\u003e The company disseminates valuable industry insights and solution-specific information through blogs, webinars, and downloadable resources, enhancing its thought leadership.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargeted Outreach:\u003c\/strong\u003e Digital advertising and social media campaigns are employed to reach specific segments within the healthcare industry, ensuring efficient communication of Phreesia's value proposition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Partnerships and Marketplace Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePhreesia strategically leverages industry partnerships and a strong marketplace presence to broaden its reach. By listing on platforms such as G2 and the Oracle Healthcare Marketplace, the company makes its patient intake and engagement solutions more accessible to a wider audience.\u003c\/p\u003e\n\u003cp\u003eThese collaborations and listings serve as crucial channels for potential clients to discover, compare, and adopt Phreesia's technology. In 2024, Phreesia continued to solidify its position by actively participating in industry events and forging new alliances within the healthcare ecosystem, aiming to enhance its visibility and customer acquisition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpanded Market Access:\u003c\/strong\u003e Listings on G2 and Oracle Healthcare Marketplace provide direct access to healthcare providers actively seeking software solutions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Visibility:\u003c\/strong\u003e Partnerships with industry associations and technology vendors increase Phreesia's brand recognition and credibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead Generation:\u003c\/strong\u003e Marketplace presence and partner referrals contribute significantly to Phreesia's sales pipeline, driving new business opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive Benchmarking:\u003c\/strong\u003e Presence on review sites like G2 allows for direct comparison with competitors, highlighting Phreesia's strengths and value proposition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Model: Key to Healthcare Market Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhreesia's place strategy centers on its direct sales model, reaching healthcare organizations from small practices to large health systems. This direct engagement ensures tailored solutions and a deep understanding of client needs. In 2024, Phreesia reported a significant portion of its revenue stemmed from these direct client relationships, highlighting its effectiveness in reaching its target market.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePhreesia 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Phreesia 4P's Marketing Mix Analysis is a comprehensive breakdown of their strategy, covering Product, Price, Place, and Promotion. You'll gain valuable insights into how Phreesia effectively reaches and serves its target market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55612370813305,"sku":"phreesia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/phreesia-marketing-mix.png?v=1754770968","url":"https:\/\/growthsharematrix.com\/products\/phreesia-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}