{"product_id":"pitneybowes-marketing-mix","title":"Pitney Bowes Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePitney Bowes blends niche product innovation in mailing and e-commerce solutions with value-driven pricing, extensive channel partnerships, and targeted B2B promotion to maintain market leadership—this snapshot shows the strategy, but the preview only scratches the surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSendTech Integrated Mailing and Shipping Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePitney Bowes sustains leadership via the SendPro family, combining postage meters with digital shipping; SendPro devices handled ~1.8 billion transactions in 2024, per company filings.\u003c\/p\u003e\n\u003cp\u003eSystems automate carrier rate calculations across USPS, FedEx, and UPS, cutting average mailroom processing time by ~35% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 SendTech hardware links to cloud analytics, enabling spend tracking and benchmarking that reduced postage spend 6–9% for mid-size customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePresort Services for High Volume Mailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePitney Bowes’ Presort Services aggregate mail across a network of 85+ processing centers to qualify clients for USPS and international discounts, cutting postage costs by up to 30% for high-volume senders in 2025.\u003c\/p\u003e\n\u003cp\u003eAs a 2025 core pillar, the service drives margins via mail density and operational excellence, processing ~6 billion pieces annually and improving unit margins by an estimated 8–12%.\u003c\/p\u003e\n\u003cp\u003eIt offers large enterprises a turnkey, compliance-first solution—automated sorting, address hygiene, and USPS IMb (intelligent mail barcode) standards—reducing delivery errors by ~25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePitneyShip Digital Shipping Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePitneyShip is a cloud SaaS by Pitney Bowes that lets SMBs and remote teams manage shipping without hardware, supporting multi-carrier rate shopping, label printing, and real-time tracking across carriers like FedEx, UPS, and USPS.\u003c\/p\u003e\n\u003cp\u003eDesigned for remote work and SMBs, PitneyShip aligns with the 2024 e-commerce trend: global parcel volumes hit ~130 billion parcels and SMBs drove ~35% of online transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services via Pitney Bowes Bank\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePitney Bowes Bank uses its industrial bank charter to offer working capital loans, equipment financing, and lines of credit tied to shipping and mailing needs, helping clients free cash for growth; by Q4 2025 these products are embedded in the digital checkout of Pitney Bowes’ SendPro and EngageOne platforms.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Pitney Bowes reported ~1.2B in financial services receivables; integrated financing boosted platform checkout conversion rates by ~6% in pilot tests.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIndustrial bank charter enables tailored credit\u003c\/li\u003e\n\u003cli\u003eProduct mix: working capital, equipment finance, credit lines\u003c\/li\u003e\n\u003cli\u003eEmbedded in SendPro\/EngageOne checkout by late 2025\u003c\/li\u003e\n\u003cli\u003e2024 receivables ~1.2 billion; +6% checkout conversion in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Locker and Parcel Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePitney Bowes offers automated smart lockers for last-mile and internal logistics, targeting corporate campuses, higher-education campuses, and multi-family residences to cut missed deliveries and theft.\u003c\/p\u003e\n\u003cp\u003eThe locker hardware pairs with tracking software that records chain-of-custody for each parcel; in 2024 PB reported growth in parcel solutions revenue of ~6% YoY, reflecting rising demand.\u003c\/p\u003e\n\u003cp\u003eThese systems reduce first-attempt failure rates (industry avg 15–20%) and can lower last-mile costs by up to 10% per delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: corporate, higher-ed, multi-family\u003c\/li\u003e\n\u003cli\u003eValue: secure retrieval, fewer missed deliveries\u003c\/li\u003e\n\u003cli\u003eTech: chain-of-custody tracking software\u003c\/li\u003e\n\u003cli\u003eImpact: ~10% last-mile cost reduction, 6% revenue growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePitney Bowes scales shipping with SendPro, Presort, PitneyShip, PB Bank \u0026amp; lockers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePitney Bowes’ product mix centers on SendPro devices, Presort Services, PitneyShip SaaS, embedded Pitney Bowes Bank financing, and smart lockers—driving scale: SendPro 1.8B transactions (2024), Presort ~6B pieces (2025), bank receivables $1.2B (2024), parcel growth +6% (2024), postage savings 6–30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSendPro\u003c\/td\u003e\n\u003ctd\u003e1.8B txns (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePresort Services\u003c\/td\u003e\n\u003ctd\u003e~6B pieces (2025); up to 30% savings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePitneyShip\u003c\/td\u003e\n\u003ctd\u003eSupports multi-carrier; aligns with 130B global parcels (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePB Bank\u003c\/td\u003e\n\u003ctd\u003e$1.2B receivables (2024); +6% checkout conv.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Lockers\u003c\/td\u003e\n\u003ctd\u003eParcel rev +6% (2024); ~10% last-mile cost cut\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Pitney Bowes’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Pitney Bowes’ 4P insights into a high-level, at-a-glance view to streamline leadership briefings and rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Network of Presort Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePitney Bowes runs dozens of presort mail processing centers across the US, giving wide geographic coverage and proximity to USPS hubs; in 2024 these centers handled and sorted over 2.1 billion mail pieces, supporting $1.95B revenue in Global Ecommerce \u0026amp; Mailing services. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company uses a direct sales force to target large enterprises and government accounts, with consultative selling that designs complex communication and distribution workflows; in 2024 Pitney Bowes reported 60% of enterprise revenue from managed services and large contracts totaling about $850m, reflecting the high-touch model. These reps customize solutions for volume and security needs, shortening sales cycles and raising average contract value by roughly 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Self-Service Web Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmall and mid-sized businesses mainly use Pitney Bowes’ online storefront and client portals to buy supplies, update software subscriptions, and self-manage accounts—reducing service calls by ~28% year-over-year and cutting average resolution time to 12 minutes in 2024. The 2025 digital strategy targets a seamless UX to speed SaaS onboarding to under 7 days and boost conversion rates by 15%, supporting recurring revenue that was 46% of total revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Strategic Partner Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePitney Bowes leverages a global network of authorized dealers and tech partners who embed Pitney Bowes APIs into their platforms, extending market reach without local offices; in 2024 partners drove roughly 28% of international software-as-a-service bookings, per company filings.\u003c\/p\u003e\n\u003cp\u003eThese alliances distribute shipping and mailing tech into niche industries and emerging markets, lowering capex and accelerating time-to-market for new geographies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% of 2024 international SaaS bookings via partners\u003c\/li\u003e\n\u003cli\u003eAPI integrations reduce local overhead and capex\u003c\/li\u003e\n\u003cli\u003eBroadens reach into niche industries and emerging markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Carrier Access Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePitney Bowes serves as a bridge between businesses and national postal services plus carriers like UPS and FedEx, handling roughly $1.2bn in shipping-related revenue in FY2024 and integrating into carrier workflows to reach millions of daily transactions.\u003c\/p\u003e\n\u003cp\u003eBy embedding its tech into carrier systems, Pitney Bowes becomes ubiquitous in the shipping ecosystem, making its tools the default for businesses accessing multi-carrier logistics and contributing to 18% year-over-year growth in cloud shipping volume in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eConnects businesses to USPS, UPS, FedEx\u003c\/li\u003e\n\u003cli\u003eFY2024 shipping revenue ~$1.2bn\u003c\/li\u003e\n\u003cli\u003eCloud shipping volume +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eMillions of daily carrier transactions\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePitney Bowes: $1.95B ecommerce, 2.1B presorts, $1.2B shipping — enterprise \u0026amp; partner-driven growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePitney Bowes combines 100+ US presort centers (2.1B mail pieces, supporting $1.95B Global Ecommerce \u0026amp; Mailing 2024) with direct enterprise sales (60% enterprise revenue; ~$850M large contracts) and self-serve SMB portals (46% recurring revenue; 28% fewer service calls) plus partners driving ~28% of 2024 international SaaS bookings and ~$1.2B shipping revenue in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePresort mail pieces\u003c\/td\u003e\n\u003ctd\u003e2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal Ecommerce \u0026amp; Mailing rev\u003c\/td\u003e\n\u003ctd\u003e$1.95B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise large contracts\u003c\/td\u003e\n\u003ctd\u003e~$850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring rev\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner intl. SaaS bookings\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping-related rev\u003c\/td\u003e\n\u003ctd\u003e~$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePitney Bowes 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Pitney Bowes 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, and ready-to-use document covering Product, Price, Place, and Promotion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750329201017,"sku":"pitneybowes-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pitneybowes-marketing-mix.png?v=1772224293","url":"https:\/\/growthsharematrix.com\/products\/pitneybowes-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}