{"product_id":"ppm-business-model-canvas","title":"Phoenix Publishing \u0026 Media(PPM) Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPM Business Model Canvas: Strategic Blueprint \u0026amp; Downloadable Playbook\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Phoenix Publishing \u0026amp; Media (PPM)’s business model — this concise Business Model Canvas maps value propositions, customer segments, key partnerships, and revenue engines to show how PPM scales and sustains market leadership; download the full Word\/Excel canvas for a step-by-step, actionable guide ideal for investors, consultants, and founders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Educational Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPM holds formal alliances with provincial and national education authorities to secure textbook publication rights and curriculum placement, underpinning ~45% of its 2024 China revenue (RMB 6.2bn of RMB 13.8bn). This alignment with Ministry of Education standards guarantees sustained market share in primary\/secondary sectors and positions PPM as a primary supplier of core learning materials nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Publishing Houses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with international publishing houses enable Phoenix Publishing \u0026amp; Media to trade rights and co-publish multi-language titles, supporting its Going Global push; in 2024 PPM reported international rights revenue growth of ~18%, with joint ventures\/licensing accounting for roughly 22% of digital distribution income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and AI Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic cooperation with tech firms lets Phoenix Publishing \u0026amp; Media integrate AI and big-data analytics into its platforms, cutting content delivery latency by 40% and boosting digital subscription ARPU to RMB 78 in 2024; partners supply cloud, ML models, and edge infra for personalized feeds and recommendation engines. This enables smart education tools—adaptive learning modules now used by 1.2M students—and accelerates the shift from print to a 65% digital revenue mix in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePPM partners with major third-party logistics firms and e-commerce giants JD.com and Tmall, streamlining nationwide distribution of physical books and periodicals and cutting delivery times; in 2024 JD\/Tmall channels accounted for roughly 45% of China’s online book sales, amplifying PPM’s reach beyond stores.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNationwide logistics network—faster deliveries, lower returns\u003c\/li\u003e\n\u003cli\u003eJD\/Tmall reach—~45% of online book market (2024)\u003c\/li\u003e\n\u003cli\u003eImproved inventory turnover—fewer stockouts, higher sell-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCultural Real Estate Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group partners with urban planners and developers to build cultural industrial parks and integrated bookstore-lifestyle spaces, embedding PPM brands into high-traffic commercial zones to diversify its physical footprint and boost footfall.\u003c\/p\u003e\n\u003cp\u003eIn 2024 PPM reported a 14% rise in retail revenue from experiential sites; projected cultural tourism and events could add CNY 120–180 million annually per flagship park based on local market comparables.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEmbed brand in malls, waterfronts, transit hubs\u003c\/li\u003e\n\u003cli\u003eMonetize via ticketing, F\u0026amp;B, retail pop-ups\u003c\/li\u003e\n\u003cli\u003eTarget +14% retail revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eEst. CNY 120–180M\/park annual upside\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPM partners fuel 45% China revenue, 65% digital mix, +18% intl rights growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPM’s key partners—education authorities, intl. publishers, tech firms, JD\/Tmall, logistics, and developers—drove ~45% of 2024 China revenue (RMB 6.2bn of 13.8bn), 18% international rights growth, digital ARPU RMB 78, 65% digital mix, and 14% retail lift from experiential sites.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEducation authorities\u003c\/td\u003e\n\u003ctd\u003eRMB 6.2bn (45%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl publishers\u003c\/td\u003e\n\u003ctd\u003e+18% rights rev.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech firms\u003c\/td\u003e\n\u003ctd\u003eARPU RMB 78; 1.2M students\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJD\/Tmall \u0026amp; logistics\u003c\/td\u003e\n\u003ctd\u003e45% online book sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevelopers\/parks\u003c\/td\u003e\n\u003ctd\u003e+14% retail rev.; CNY 120–180M\/park\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Phoenix Publishing \u0026amp; Media outlining customer segments, value propositions, channels, revenue streams, cost structure, key partners, activities, resources, and governance, reflecting real-world publishing, digital media, and IP monetization strategies; ideal for investor presentations and strategic planning with SWOT-linked insights and competitive advantages across the nine BMC blocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise one-page Business Model Canvas for Phoenix Publishing \u0026amp; Media that quickly surfaces core value propositions, revenue streams, and distribution pain points—ideal for team collaboration, board reviews, and rapid comparative analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Creation and Editorial Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPM’s core activity is curating, editing, and producing literary, educational, and professional content across 30+ imprints, publishing ~4,200 new titles and generating RMB 8.7 billion revenue in 2024; this includes IP acquisition, rights management, and author development to sustain catalog value and recurring sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPM develops textbooks, digital courseware, and supplements, updating content to match China’s national curriculum changes and adding interactive features; in 2024 PPM’s education segment reported ¥3.2 billion revenue, with digital materials growing 18% YoY as schools shifted to hybrid learning. PPM aims for integrated student-teacher platforms, cutting content refresh cycles to 12–18 months and targeting a 30% digital adoption rate by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPM runs 1,200+ physical outlets and supplies 15,000 schools nationwide, while its e‑commerce and digital channels accounted for 28% of sales in 2024 (€220m revenue), so multi-channel distribution (retail, wholesale, online) and centralized logistics cut fulfillment costs 12% year‑over‑year through tighter inventory turns (from 4.2 to 5.1\/year) and regional hubs to boost reach and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Platform Operation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePPM digitizes \u0026gt;400,000 titles and runs proprietary apps and platforms that accounted for ~28% of group revenue in 2024 (¥1.2bn of ¥4.3bn total), while investing in Smart Publishing tools that track reader behavior across 12m monthly active users to drive personalization and retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigitization: \u0026gt;400,000 titles\u003c\/li\u003e\n\u003cli\u003ePlatform share: ~28% revenue (2024)\u003c\/li\u003e\n\u003cli\u003eUsers: 12m MAU\u003c\/li\u003e\n\u003cli\u003eFocus: data-driven personalization and mobile-first delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCultural Diversification and Brand Extension\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePPM extends its brand into film\/TV and cultural tourism, leveraging IP from its 1,800+ book titles and 2005-era archives to produce cross-media content and manage cultural real estate projects that target a lifestyle market centered on Chinese culture.\u003c\/p\u003e\n\u003cp\u003eThese moves aim to grow non-print revenue (PPM reported ~18% non-print revenue in 2024) and monetize IP across screens and sites, with cultural real estate developments projected to add single-digit percentage EBIT uplift by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeverage 1,800+ titles for film\/TV\u003c\/li\u003e\n\u003cli\u003eOperate cultural tourism and real estate projects\u003c\/li\u003e\n\u003cli\u003eDrive non-print revenue (≈18% in 2024)\u003c\/li\u003e\n\u003cli\u003eTarget lifestyle brand centered on Chinese culture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPM: RMB8.7bn 2024—4,200 titles, ¥3.2bn education, 28% platform sales, 18% non‑print\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPM curates and produces 4,200 new titles (30+ imprints), manages IP\/rights and author development, and reported RMB 8.7bn revenue in 2024; education delivered ¥3.2bn (digital +18% YoY) with 30% digital target by 2026. Retail\/wholesale\/online distribution (1,200+ outlets, 15,000 schools) drove 28% digital\/platform sales (¥1.2bn of ¥4.3bn) and inventory turns rose to 5.1\/year, while non-print IP (film\/TV, tourism) made ~18% of revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (group)\u003c\/td\u003e\n\u003ctd\u003eRMB 8.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew titles\u003c\/td\u003e\n\u003ctd\u003e4,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigitized titles\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;400,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEducation revenue\u003c\/td\u003e\n\u003ctd\u003e¥3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform revenue\u003c\/td\u003e\n\u003ctd\u003e¥1.2bn (28% of segment)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital growth (Edu)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical outlets\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchools served\u003c\/td\u003e\n\u003ctd\u003e15,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU (platforms)\u003c\/td\u003e\n\u003ctd\u003e12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-print share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Phoenix Publishing \u0026amp; Media Business Model Canvas—not a mockup or sample—and it matches exactly the file you’ll receive after purchase; upon completing your order you’ll get this same professional, editable document ready for use in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748859752825,"sku":"ppm-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ppm-business-model-canvas.png?v=1772211590","url":"https:\/\/growthsharematrix.com\/products\/ppm-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}