{"product_id":"prosus-marketing-mix","title":"Prosus Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eProsus leverages a diversified product portfolio, data-driven pricing, global digital distribution, and targeted promotion to scale tech investments and consumer platforms—this snapshot highlights strategic coherence and growth levers.\u003c\/p\u003e\n\u003cp\u003eReady-made, editable, presentation-ready: purchase the full 4Ps Marketing Mix Analysis to unpack product positioning, pricing architecture, channel strategy, and promotional tactics with real-world data and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Classifieds Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProsus operates a dominant portfolio of online classifieds led by OLX, facilitating peer-to-peer trade across 30+ high-growth markets and serving ~350 million monthly active users by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these platforms evolved to fully integrated transaction models—processing payments and logistics end-to-end—which drove a 28% year-on-year marketplace GMV rise to an estimated $16.4 billion in 2025.\u003c\/p\u003e\n\u003cp\u003eThe product focus stays on high-liquidity categories—automotive, real estate, and consumer goods—which account for roughly 65% of listings and sustain strong turnover and repeat usage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Grocery Delivery Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpprosus holds major stakes in ifood swiggy and delivery hero combined these platforms facilitated over gmv with reporting revenue of brl fy24 gross exceeding inr crore.\u003e\n\u003cpthey shifted beyond restaurant meals into quick-commerce and ultra-fast grocery delivery with hero q4 dark store orders up yoy ifood reporting deliveries in select cities.\u003e\n\u003cp\u003eAdvanced logistics software—real-time routing, inventory sync, and dynamic batching—reduced delivery times by ~20–35% and improved merchant take-rates; platforms now offer integrated POS, analytics, and fulfillment services across Latin America, India, Europe, and MENA.\u003c\/p\u003e\n\u003c\/pthey\u003e\u003c\/pprosus\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayments and Fintech Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProsus, via PayU and fintech stakes, offers payments, credit, digital wallets, and merchant services across 30+ emerging markets; PayU processed over $50bn GMV in 2024. \u003c\/p\u003e\n\u003cp\u003eProduct mix targets small merchants and consumers with BNPL and working-capital loans; PayU reported 18% annual loan book growth in 2024. \u003c\/p\u003e\n\u003cp\u003eBy 2025 AI powers personalization and fraud detection, cutting chargeback rates by up to 25% in pilot programs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional EdTech and Learning Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProsus’ Professional EdTech includes Stack Overflow and Skillsoft, serving millions of developers and corporate learners with technical content, certifications, and B2B training—Skillsoft reported $911m revenue in FY2024 and Stack Overflow reached 100m annual visitors in 2024.\u003c\/p\u003e\n\u003cp\u003eThese platforms target skills gaps with role-based curricula and LMS tools; generative AI features now offer real-time feedback, personalized paths, and automated code review, improving completion rates by up to 15% in pilot programs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSkillsoft revenue FY2024: $911m\u003c\/li\u003e\n\u003cli\u003eStack Overflow users 2024: 100m annual visitors\u003c\/li\u003e\n\u003cli\u003eAI-driven completion uplift: ~15% in pilots\u003c\/li\u003e\n\u003cli\u003eFocus: certifications, corporate LMS, technical content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Technology Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProsus’s strategic stakes—notably a 28.9% economic interest in Tencent as of Dec 31, 2024—give it indirect exposure to global social media, gaming, and cloud platforms, underpinning its product offering.\u003c\/p\u003e\n\u003cp\u003eThose holdings accounted for about 62% of Prosus’s FY2024 NAV, offering investors scalable access to top tech verticals and recurring digital revenue streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28.9% economic interest in Tencent (Dec 31, 2024)\u003c\/li\u003e\n\u003cli\u003e62% of FY2024 NAV from Tencent exposure\u003c\/li\u003e\n\u003cli\u003eAccess to gaming, social, cloud revenues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProsus: 350M OLX MAU, $40B+ food GMV, $50B PayU, $911M EdTech \u0026amp; 28.9% Tencent stake\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProsus products span classifieds (OLX ~350M MAU by Q4 2025), food \u0026amp; quick-commerce (iFood, Swiggy, Delivery Hero; combined GMV \u0026gt;$40bn in 2024), fintech (PayU processed ~$50bn GMV in 2024; 18% loan-book growth), and EdTech (Skillsoft revenue $911m FY2024; Stack Overflow 100M visitors 2024), plus 28.9% Tencent economic interest (Dec 31, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClassifieds (OLX)\u003c\/td\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e~350M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood \u0026amp; quick-commerce\u003c\/td\u003e\n\u003ctd\u003eCombined GMV\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$40bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech (PayU)\u003c\/td\u003e\n\u003ctd\u003eProcessed GMV\u003c\/td\u003e\n\u003ctd\u003e~$50bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdTech\u003c\/td\u003e\n\u003ctd\u003eSkillsoft rev \/ SO users\u003c\/td\u003e\n\u003ctd\u003e$911m FY2024 \/ 100M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTencent stake\u003c\/td\u003e\n\u003ctd\u003eEconomic interest\u003c\/td\u003e\n\u003ctd\u003e28.9% (Dec 31, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Prosus’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Prosus’s 4Ps in a concise, structured snapshot that eases leadership briefings and cross-functional alignment by highlighting product, price, place, and promotion insights for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProsus targets high-growth regions—India, Brazil, and Southeast Asia—where combined internet users exceeded ~2.3 billion in 2024 and smartphone penetration rose 6–10% year-on-year, fueling demand for classifieds, payments, and edtech. In India alone Prosus-backed businesses reported over $7.5 billion GMV in 2024, showing scale from localized investments. Deep local teams let Prosus manage complex regulation and tailor products to diverse consumer habits, improving retention and monetization versus global generalists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProsus centers distribution on mobile-first apps, reflecting that about 85% of internet users in its key emerging markets access online services via smartphones (GSMA, 2024); many products are mobile-only. The group spent EUR 1.2bn on product and tech in FY2024 to speed apps and reduce data use, and builds offline\/low-bandwidth features so services work across 2G–4G networks. This keeps engagement and conversions high where desktop use is rare.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Operational Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProsus runs hyper-local operational hubs—warehouses, delivery networks, and local support centers—that turn digital orders into physical deliveries; in 2024 its logistics footprint supported over 100m annual food and grocery orders across India, Brazil and Turkey. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Investment and Innovation Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProsus keeps strategic offices in Amsterdam, Johannesburg, and Silicon Valley, directing capital allocation, strategic planning, and deal sourcing across global tech markets.\u003c\/p\u003e\n\u003cp\u003eThese hubs let Prosus monitor trends and capital flows; by FY2024 Prosus reported EUR 30.3bn in total assets and held stakes in tech companies across 40+ countries, aiding rapid deployment into high-growth opportunities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices: Amsterdam, Johannesburg, Silicon Valley\u003c\/li\u003e\n\u003cli\u003eFY2024 assets: EUR 30.3bn\u003c\/li\u003e\n\u003cli\u003eInvestments span 40+ countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border Knowledge Sharing Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProsus uses its 89-country footprint to run cross-border knowledge networks, sharing tech and business-model wins across its portfolio so a feature proven in Brazil can be adapted in Poland or India within months.\u003c\/p\u003e\n\u003cp\u003eThis reuse helped scale 12 product rollouts group-wide in 2024, cutting time-to-market by ~40% and supporting 18% YoY revenue uplift in top-performing classifieds and fintech units.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 89 countries\u003c\/li\u003e\n\u003cli\u003eRollouts 2024: 12 cross-market deployments\u003c\/li\u003e\n\u003cli\u003eTime-to-market reduction: ~40%\u003c\/li\u003e\n\u003cli\u003eAssociated revenue lift: 18% YoY in key units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProsus: EUR30.3bn in EMs—89 countries, 12 rollouts, −40% TTM, +18% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProsus places assets in high-growth EMs (India, Brazil, SE Asia) via mobile-first apps, local ops and global hubs; FY2024: EUR 30.3bn assets, 89-country reach, 12 cross-market rollouts, ~40% faster time-to-market, 18% YoY revenue uplift in key units, 100m+ annual food\/grocery orders.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003eEUR 30.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e89\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRollouts\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-market\u003c\/td\u003e\n\u003ctd\u003e−40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue lift\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eProsus 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Prosus 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749941391737,"sku":"prosus-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/prosus-marketing-mix.png?v=1772220643","url":"https:\/\/growthsharematrix.com\/products\/prosus-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}