{"product_id":"protolabs-business-model-canvas","title":"Proto Labs Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProto Labs: Business Model Unveiled\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUncover the core strategies that power Proto Labs's innovative manufacturing solutions. This detailed Business Model Canvas breaks down their customer relationships, revenue streams, and key resources, offering a clear roadmap to their success. Dive in to understand how they've revolutionized on-demand production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing Partners (Protolabs Network)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProto Labs' manufacturing partners, now known as the Protolabs Network, are crucial for extending their service offerings beyond their own facilities. This network allows them to provide a broader spectrum of manufacturing methods and achieve more precise specifications, especially for larger production runs.\u003c\/p\u003e\n\u003cp\u003eBy tapping into this global network, Proto Labs can effectively support clients throughout the entire product development journey, from initial rapid prototypes to full-scale manufacturing. This strategic expansion of capabilities is a key element in their business model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProto Labs heavily relies on technology providers to maintain its leadership in digital manufacturing. These partnerships are vital for acquiring cutting-edge software and automation solutions that boost efficiency across their CNC machining, injection molding, 3D printing, and sheet metal fabrication services.\u003c\/p\u003e\n\u003cp\u003eFor instance, in 2024, Proto Labs continued to integrate advanced simulation software to optimize part design and manufacturing processes, reducing lead times and material waste. These collaborations are key to their ability to offer rapid prototyping and on-demand production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaterial Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProto Labs' material suppliers are crucial, providing a wide array of plastics, metals, and elastomers essential for their diverse manufacturing capabilities.  These partnerships are fundamental to maintaining a consistent flow of high-quality inputs, directly supporting their ability to offer customers a broad material selection for various project needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Shipping Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProto Labs relies heavily on a robust network of logistics and shipping providers to fulfill its rapid manufacturing promise. These partnerships are fundamental to their ability to deliver custom-fabricated parts to a global customer base within tight deadlines.\u003c\/p\u003e\n\u003cp\u003eThe company's core value proposition centers on speed and efficiency, making the reliability of their shipping partners paramount. Without timely and secure delivery, Proto Labs cannot maintain the quick turnaround times that its customers expect and depend on for product development and production.\u003c\/p\u003e\n\u003cp\u003eThese collaborations ensure that the complex, custom-ordered components manufactured by Proto Labs reach their destinations promptly and in optimal condition. For instance, in 2023, Proto Labs reported that a significant portion of its revenue was driven by its ability to deliver parts within days, underscoring the critical role of its logistics network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal Reach:\u003c\/strong\u003e Partnerships with major carriers like FedEx, UPS, and DHL enable Proto Labs to ship to over 100 countries, facilitating international business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpedited Services:\u003c\/strong\u003e Access to various shipping speeds, including overnight and express options, directly supports Proto Labs' commitment to rapid delivery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupply Chain Integration:\u003c\/strong\u003e Seamless integration with shipping partners' tracking systems allows for real-time visibility of orders, enhancing customer experience and operational efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost-Effectiveness:\u003c\/strong\u003e Negotiating favorable rates with logistics providers helps manage shipping costs, a crucial factor in maintaining competitive pricing for custom parts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Associations and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProto Labs actively engages with industry associations and research institutions to remain at the forefront of manufacturing innovation. These collaborations are crucial for understanding evolving market demands and technological advancements. For instance, partnerships can provide early access to data on emerging materials or advanced processing techniques, directly influencing Proto Labs' service offerings and operational efficiency.\u003c\/p\u003e\n\u003cp\u003eThese strategic alliances foster research and development, particularly in areas like additive manufacturing and digital process optimization. By working with leading academic bodies, Proto Labs can contribute to and benefit from breakthroughs in areas such as AI-driven design for manufacturing or novel material science applications. This synergy ensures Proto Labs continues to lead in providing rapid, on-demand manufacturing solutions.\u003c\/p\u003e\n\u003cp\u003eKey benefits derived from these partnerships include:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Market Intelligence:\u003c\/strong\u003e Gaining insights into future industry needs and technological shifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccelerated R\u0026amp;D:\u003c\/strong\u003e Collaborating on cutting-edge research to develop new manufacturing capabilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTalent Development:\u003c\/strong\u003e Accessing skilled professionals and contributing to the growth of the digital manufacturing workforce.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandardization and Best Practices:\u003c\/strong\u003e Influencing and adopting industry-wide standards for quality and efficiency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProtolabs Network: Extending Global Manufacturing Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProto Labs' manufacturing partners, now known as the Protolabs Network, are crucial for extending their service offerings beyond their own facilities, enabling them to provide a broader spectrum of manufacturing methods and achieve more precise specifications, especially for larger production runs. By tapping into this global network, Proto Labs can effectively support clients throughout the entire product development journey, from initial rapid prototypes to full-scale manufacturing, a strategic expansion of capabilities that is a key element in their business model.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProto Labs' business model focuses on rapid digital manufacturing, offering custom 3D-printed, CNC-machined, and injection-molded parts with fast turnaround times.\u003c\/p\u003e\n\u003cp\u003eThis model leverages a digital platform to connect engineers and designers with manufacturing capabilities, emphasizing speed, quality, and scalability for product development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProto Labs' Business Model Canvas acts as a pain point reliever by offering a clear, one-page snapshot of their digital manufacturing operations.\u003c\/p\u003e\n\u003cp\u003eThis allows for rapid understanding and identification of key value propositions and customer segments, streamlining complex operational insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Manufacturing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProto Labs' core activity revolves around operating its advanced digital manufacturing facilities. These facilities are equipped for precision CNC machining, high-volume injection molding, diverse 3D printing technologies, and efficient sheet metal fabrication, all managed through automated processes. This operational backbone is crucial for delivering their rapid prototyping and custom, on-demand production solutions.\u003c\/p\u003e\n\u003cp\u003eMaintaining and optimizing these automated production lines is paramount. This involves rigorous machinery upkeep, process calibration, and continuous efficiency improvements to ensure consistent quality and speed. In 2023, Proto Labs continued to invest in its digital manufacturing capabilities, aiming to further reduce lead times and expand material and process offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Order Management and Quoting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProto Labs' core activities revolve around efficiently managing customer orders and providing instant, detailed quotes. This process begins the moment a customer uploads a design file.\u003c\/p\u003e\n\u003cp\u003eLeveraging their proprietary software, Proto Labs offers immediate feedback on manufacturability and cost, a crucial step in their streamlined ordering experience for engineers and designers. This digital-first approach allows for rapid iteration and informed decision-making.\u003c\/p\u003e\n\u003cp\u003eIn 2023, Proto Labs reported revenue of $474.6 million, underscoring the volume of customer orders they manage and the effectiveness of their quoting system in driving business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProtolabs Network Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProtolabs Network Management focuses on actively growing and overseeing the network of third-party manufacturers. This is key to offering customers a broader spectrum of production capabilities and competitive pricing.\u003c\/p\u003e\n\u003cp\u003eA core activity is the rigorous onboarding of new manufacturing partners, ensuring they meet Protolabs' quality standards. This meticulous vetting process is crucial for maintaining the integrity of the network and customer trust.\u003c\/p\u003e\n\u003cp\u003eOptimizing order allocation across the network is another vital task. By strategically distributing work, Protolabs can leverage specialized manufacturing expertise and achieve economies of scale, ultimately benefiting their customer base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProto Labs’ commitment to continuous research and development is central to its business model. This focus allows the company to stay ahead by exploring novel manufacturing technologies and advanced materials, directly impacting its ability to innovate and broaden its service portfolio.\u003c\/p\u003e\n\u003cp\u003eThe company actively investigates new additive manufacturing processes, such as advancements in multi-material 3D printing and high-speed sintering techniques. This R\u0026amp;D effort is crucial for maintaining Proto Labs’ leadership in the rapidly evolving digital manufacturing landscape.\u003c\/p\u003e\n\u003cp\u003eKey R\u0026amp;D activities for Proto Labs include:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eExploring next-generation additive manufacturing technologies to enhance speed, accuracy, and material capabilities.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInvestigating and qualifying new advanced materials, including high-performance polymers and metals, for broader application.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDeveloping and integrating automation solutions within their digital manufacturing workflows to improve efficiency and scalability.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn 2024, Proto Labs continued to invest in these areas, aiming to solidify its position as a premier provider of on-demand manufacturing solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, Marketing, and Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProto Labs' sales and marketing efforts are crucial for highlighting their rapid prototyping and on-demand manufacturing capabilities to a broad industrial audience. This involves digital marketing campaigns, content creation showcasing their technology, and direct sales outreach to engineers and product developers.\u003c\/p\u003e\n\u003cp\u003eCustomer support is a cornerstone, providing vital technical assistance and guidance throughout the design and production phases. This ensures clients can effectively utilize Proto Labs' services for their specific needs, fostering loyalty and repeat business.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Proto Labs continued to emphasize customer engagement, offering expert advice to help clients optimize designs for manufacturability and speed to market. This focus on partnership and technical acumen is key to their value proposition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Marketing:\u003c\/strong\u003e Targeted online advertising and SEO to reach product development professionals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Support:\u003c\/strong\u003e Providing expert assistance for design for manufacturability (DFM) and material selection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Relationship Management:\u003c\/strong\u003e Building long-term partnerships through responsive service and ongoing communication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent Marketing:\u003c\/strong\u003e Educational resources like webinars and case studies demonstrating their capabilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Manufacturing: Speeding Innovation from Prototype to Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProto Labs' key activities center on operating advanced digital manufacturing facilities for CNC machining, injection molding, 3D printing, and sheet metal fabrication, all managed through automated systems. They focus on providing rapid prototyping and on-demand production, supported by continuous investment in technology and process optimization to reduce lead times and expand offerings. The company also manages a network of third-party manufacturers, ensuring quality standards and optimizing order allocation for diverse customer needs.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas you are previewing is the exact document you will receive upon purchase. This means the structure, content, and formatting are identical to the final deliverable, ensuring no surprises and immediate usability. You can confidently use this preview as a direct representation of the professional, ready-to-edit Business Model Canvas that will be yours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611304280441,"sku":"protolabs-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/protolabs-business-model-canvas.png?v=1754754908","url":"https:\/\/growthsharematrix.com\/products\/protolabs-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}