{"product_id":"pttplc-marketing-mix","title":"PTT Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how PTT’s product portfolio, pricing architecture, distribution network, and promotional mix combine to secure market leadership—this concise preview just scratches the surface; download the full, editable 4Ps Marketing Mix Analysis to get data-driven insights, presentation-ready slides, and practical recommendations for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Oil and Gas Value Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePTT controls the full oil and gas value chain from exploration to refining, securing ~40% of Thailand’s gas supply and refining 600 kbpd (thousand barrels per day) as of Q4 2025, strengthening national energy security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePetrochemicals and Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough subsidiaries such as PTT Global Chemical (PTTGC), PTT supplies polymers and specialty chemical blends, with petrochemicals revenue of THB 268 billion in 2024 supporting broad product lines for automotive, packaging, and electronics.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 PTT shifted toward high-value specialties and bio-based chemicals, targeting a 30% increase in specialty margin contribution and cutting scope 3 carbon intensity for chemicals by 15% vs 2020.\u003c\/p\u003e\n\u003cp\u003eThese products serve OEMs, packaging converters, and PCB makers across ASEAN, reinforcing PTT’s position as a regional chemical leader with \u0026gt;20% market share in several polymer segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Lifestyle Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT Oil and Retail Business (OR) runs PTT Stations with Café Amazon, convenience stores and F\u0026amp;B franchises, generating ~฿85 billion revenue in 2024 from retail and lifestyle channels, about 22% of OR’s sales.\u003c\/p\u003e\n\u003cp\u003eProduct mix now adds health-conscious and local items—fresh sandwiches, organic drinks—lifting same-store sales growth 6.1% in 2024 and raising average basket value to ~฿120.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower and Renewable Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePTT has expanded power generation toward solar and wind, owning ~3.2 GW of renewable capacity by Q4 2025 and adding 0.8 GW in 2025 to cut emissions and diversify revenue.\u003c\/p\u003e\n\u003cp\u003eBy 2025 PTT sells integrated energy management and battery storage to industry, offering up to 200 MWh utility-scale storage and grid services, boosting non-fossil EBITDA share to ~18%.\u003c\/p\u003e\n\u003cp\u003eThis product line aligns with Thailand’s 2030 low-carbon targets and reduces PTT’s exposure to oil\/gas price cycles while creating steady contracted cash flows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRenewable capacity ~3.2 GW (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e2025 additions: 0.8 GW solar\/wind\u003c\/li\u003e\n\u003cli\u003eBattery storage: up to 200 MWh commercial scale\u003c\/li\u003e\n\u003cli\u003eNon-fossil EBITDA ~18% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Ecosystem and Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePTT’s EV ecosystem covers 1,200+ charging points, a battery JV targeting 10 GWh\/year by 2026, and EV rental fleets across 20 provinces, linking energy, hardware, and services.\u003c\/p\u003e\n\u003cp\u003eIntegrated digital platforms track energy use, automate maintenance, and enabled a 15% reduction in fleet downtime in 2024, positioning PTT as a tech-driven mobility energy provider.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ chargers (2025)\u003c\/li\u003e\n\u003cli\u003eBattery capacity target 10 GWh by 2026\u003c\/li\u003e\n\u003cli\u003eEV rentals in 20 provinces\u003c\/li\u003e\n\u003cli\u003e15% fleet downtime cut in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTT: Integrated energy-to-chemicals leader — 600kbpd refining, 3.2GW renewables, 18% non‑fossil EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT offers integrated energy and chemical products: upstream-to-retail fuel (refining 600 kbpd, ~40% gas supply Q4 2025), petrochemicals (PTTGC revenue THB 268bn in 2024), renewables (3.2 GW capacity, +0.8 GW in 2025), battery\/storage (200 MWh), EV chargers 1,200+, non-fossil EBITDA ~18% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining\/gas\u003c\/td\u003e\n\u003ctd\u003e600 kbpd \/ ~40% gas\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePetrochemicals\u003c\/td\u003e\n\u003ctd\u003eTHB 268bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e3.2 GW (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery\/storage\u003c\/td\u003e\n\u003ctd\u003e200 MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-fossil EBITDA\u003c\/td\u003e\n\u003ctd\u003e~18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into PTT’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of PTT’s market positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PTT's 4P marketing strategy into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Domestic Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePTT runs Thailand’s largest service-station network with about 2,000+ outlets nationwide, giving \u0026gt;90% of motorists access within 10 km and heavy presence on all major highways and Bangkok corridors.\u003c\/p\u003e\n\u003cp\u003eStations sit in high-traffic urban centers and 1,300+ highway points to maximize visibility and convenience, driving retail fuel share and nonfuel sales.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, PTT converted ~600 sites into integrated lifestyle hubs—retail, F\u0026amp;B, banking services—lifting per-site nonfuel revenue by ~28% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion into ASEAN Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePTT has expanded retail and fuel outlets into Laos, Cambodia, the Philippines, and Vietnam, operating over 420 international stations by end-2024 to tap ASEAN demand.\u003c\/p\u003e\n\u003cp\u003eThis regional push leverages PTT brand recognition and lifted non-fuel revenue 14% YoY in 2024 across ASEAN sites, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eOutlets mix fuel, convenience retail, and LNG\/CNG services tailored to local needs, contributing about 6% of consolidated group sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Gas Pipeline Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT operates about 7,800 km of subsea and onshore gas pipelines serving power plants and industry across Thailand, forming a backbone of the national grid and supplying roughly 35% of industrial gas demand; recent capex of ~6.2 billion THB in 2024 targeted compressor upgrades and leak-reduction tech to lift throughput by ~8% and extend reach into two new industrial zones in Rayong and Laem Chabang.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and EEC Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePTT uses strategic logistics hubs in the Eastern Economic Corridor (EEC) to cut distribution lead times for petrochemicals and energy products, handling about 30% of its export volumes through EEC ports in 2024.\u003c\/p\u003e\n\u003cp\u003eHubs have advanced storage and automated handling, lowering logistics costs by an estimated 12% and improving turnaround times by roughly 20% versus 2020.\u003c\/p\u003e\n\u003cp\u003eThis placement supports domestic supply chains and international exports, enabling faster delivery to ASEAN and China markets and higher asset utilization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% of exports via EEC (2024)\u003c\/li\u003e\n\u003cli\u003e12% logistics cost reduction (estimate)\u003c\/li\u003e\n\u003cli\u003e20% faster turnaround vs 2020\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Omni-channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePTT integrates mobile apps and web platforms with 14,000+ service points so customers pay for fuel, order food, and manage rewards online and in-store.\u003c\/p\u003e\n\u003cp\u003eDigital touchpoints handled 28% of transactions in 2024, cutting queue times 20% and raising loyalty app users to 6.2 million by end-2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025, omni-channel availability ensures products reach consumers anytime, supporting e-payments, delivery, and real-time inventory across channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14,000+ service points\u003c\/li\u003e\n\u003cli\u003e28% digital transactions (2024)\u003c\/li\u003e\n\u003cli\u003e6.2 million loyalty users (2024)\u003c\/li\u003e\n\u003cli\u003e20% reduced queue times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTT: Network dominance—2,000+ stations, 420 ASEAN outlets, 600 lifestyle hubs, 28% digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT’s place strategy: 2,000+ domestic stations (90% motorists within 10 km), 420+ ASEAN outlets (end‑2024), 600 lifestyle hub conversions by 2025 (nonfuel +28% YoY), 7,800 km pipelines (supplying ~35% industrial gas demand), EEC hubs handle 30% exports (2024), 14,000+ service points with 28% digital transactions and 6.2M loyalty users (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic stations\u003c\/td\u003e\n\u003ctd\u003e2,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASEAN outlets\u003c\/td\u003e\n\u003ctd\u003e420+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifestyle conversions\u003c\/td\u003e\n\u003ctd\u003e600 (by 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline km\u003c\/td\u003e\n\u003ctd\u003e7,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports via EEC\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003ePTT 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full PTT 4P's Marketing Mix analysis you’ll receive instantly after purchase—no samples or placeholders.\u003c\/p\u003e\n\u003cp\u003eThis ready-made document is complete, editable, and production-ready, so you can use it immediately for presentations, planning, or decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750684832121,"sku":"pttplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pttplc-marketing-mix.png?v=1772225827","url":"https:\/\/growthsharematrix.com\/products\/pttplc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}