{"product_id":"publicstorage-pestle-analysis","title":"Public Storage PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock strategic clarity with our PESTLE Analysis of Public Storage—spot regulatory risks, economic headwinds, and tech opportunities shaping its growth. This concise, expert report is built for investors and strategists who need actionable intelligence fast. Purchase the full version to access detailed insights, editable charts, and immediate download for confident decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Zoning and Land Use Regulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMunicipal zoning often limits self-storage development to protect residential or high-density commercial projects, and in 2024 roughly 28% of U.S. jurisdictions reported restrictive land-use policies affecting storage construction, constraining supply growth for Public Storage (PSA: market cap ~$60B as of 2025). Navigating complex approval processes can delay projects by 12–24 months, raising development costs and slowing entry into high-demand submarkets. These political constraints reduce new unit supply, tightening local competitive dynamics and supporting prevailing operators’ pricing power. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Tax Policy Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChanges in state and local property tax policies can materially increase operating expenses for Public Storage, which held 2.9k facilities and reported $4.8B revenue in 2024; higher assessments in high-growth urban corridors could raise effective tax rates by 100–300 bps. As governments seek revenue at end of 2025, localized assessment revaluations may compress NOI and AFFO per share unless offset by rent growth or cost cuts. Public Storage must proactively contest valuations, optimize portfolio mix, and adjust pricing to protect margins and its ~3.7% dividend yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Trade and Material Tariffs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInternational trade agreements and tariffs directly affect costs of construction materials—US steel tariffs raised domestic prices by ~25% in 2023, elevating build costs for Public Storage expansions where construction capex per new facility averages $6–10M.\u003c\/p\u003e\n\u003cp\u003eTariffs on electronic components can add 5–15% to security system bills; 2024 chip shortages pushed sensor prices up ~12%, risking budget overruns for retrofits.\u003c\/p\u003e\n\u003cp\u003ePolitical tensions (e.g., US-China trade frictions) and 2024 tariff adjustments require supply‑chain hedging—forward contracts and diversified suppliers—to limit margin erosion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Housing and Urban Planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfederal and state initiatives to add affordable housing goal of million new homes by california sb upzoning living space lifting urban self-storage demand public storage saw same-store revenue growth in reflecting this trend.\u003e\n\u003cppolitical emphasis on densification drives demand from transitioning residents and downsizers public storage strategically acquires sites near high-density projects aligning with acquisitions of in properties.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eAffordable housing targets: 2M new homes by 2025 (federal goal)\u003c\/li\u003e\n\u003cli\u003ePublic Storage 2024 same-store revenue +5.2%\u003c\/li\u003e\n\u003cli\u003e2024 acquisitions ≈ $1.1B near high-density zones\u003c\/li\u003e\n\n\u003c\/ppolitical\u003e\u003c\/pfederal\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Stability in European Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePublic Storage holds roughly $1.8 billion in European equity investments (2025 filings), exposing it to regional political instability that can affect asset valuations and leasing demand.\u003c\/p\u003e\n\u003cp\u003eEU regulatory changes or leadership shifts—e.g., post-2024 policy moves on cross-border capital rules—could alter tax treatment and investment flows, influencing returns.\u003c\/p\u003e\n\u003cp\u003eOngoing political monitoring across key markets (UK, Germany, France, Spain) is required to manage operational standards and contingency planning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.8B European equity exposure (2025)\u003c\/li\u003e\n\u003cli\u003eRegulatory risk from EU policy shifts post-2024\u003c\/li\u003e\n\u003cli\u003eHigh monitoring need across UK, DE, FR, ES\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZoning delays, higher taxes \u0026amp; capex lift PSA pricing power despite margin pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMunicipal zoning and permitting delays (12–24 months) restrict supply; 2024 data show ~28% of U.S. jurisdictions had restrictive policies, supporting PSA pricing power. Property tax reassessments could raise effective rates by 100–300 bps, pressuring NOI unless offset by rent growth (PSA 2024 same-store revenue +5.2%). Trade tariffs raised steel prices ~25% in 2023, lifting new-build capex ($6–10M\/facility). PSA holds €1.8B Europe exposure (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestrictive jurisdictions\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermitting delay\u003c\/td\u003e\n\u003ctd\u003e12–24 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePSA same-store rev (2024)\u003c\/td\u003e\n\u003ctd\u003e+5.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-build capex\u003c\/td\u003e\n\u003ctd\u003e$6–10M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteel price change (2023)\u003c\/td\u003e\n\u003ctd\u003e+~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope exposure (2025)\u003c\/td\u003e\n\u003ctd\u003e€1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors uniquely affect Public Storage across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-backed trends and forward-looking insights to identify threats and opportunities for executives, investors, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondensed PESTLE insights for Public Storage, neatly categorized for quick reference during meetings or slides, helping teams rapidly assess external risks and strategic positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Environment for REITs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a REIT, Public Storage is highly sensitive to interest rate moves that directly affect borrowing costs and cap rates; after the Fed paused rate hikes in late 2024, the 10-year U.S. Treasury fell from ~4.5% mid-2023 to ~3.8% by end-2025, easing financing. Stabilized rates through 2025 enabled more predictable capital for acquisitions and $1.2B+ facility upgrades. Nonetheless, a 25–50bp unexpected Fed shift would raise borrowing costs and compress valuation multiples, limiting leverage-driven growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressure on Operating Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersistent inflation raised U.S. CPI to 3.4% in 2024, increasing labor, maintenance and utility costs across Public Storage’s ~2,800 facilities; scale lets the REIT secure volume discounts, but input inflation pushed same-store operating expenses up ~2–3% in 2023–24. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Disposable Income and Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConsumer disposable income drives demand for Public Storage: US real disposable personal income rose 1.6% in 2024 after a 2023 pullback, supporting purchases that increase need for off-site storage; higher retail spending—US consumer spending grew ~2.8% YoY in 2024—correlates with more unit rentals. During downturns occupancy and revenue show resilience as customers downsize or relocate; Public Storage reported 2024 same-store occupancy around 92%, cushioning revenue volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrbanization and Real Estate Market Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEconomic cycles in real estate heavily influence demand for storage; 2024 US self-storage revenue reached about $12.5 billion, up ~4% YoY, reflecting resilience amid slowing CRE markets.\u003c\/p\u003e\n\u003cp\u003eRising urbanization—US urban population ~82% in 2024—creates space scarcity, increasing third-party storage demand and supporting higher occupancy.\u003c\/p\u003e\n\u003cp\u003ePublic Storage must target high-growth metros (Sun Belt population gains ~1.0–1.5% annually 2020–2024) to secure premium rents and maximize NOI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 US self-storage revenue: ~$12.5B\u003c\/li\u003e\n\u003cli\u003eUS urbanization rate ~82% (2024)\u003c\/li\u003e\n\u003cli\u003eSun Belt annual growth ~1.0–1.5% (2020–2024)\u003c\/li\u003e\n\u003cli\u003eFocus: metro alignment to boost occupancy\/NOI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Market Liquidity for Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePublic Storage relies on deep equity and debt markets to fund acquisitions; in 2024 its $6.8 billion market cap and access to mortgage\/CMBS markets—with REIT borrowing costs averaging ~4.2% in 2024—enabled continued buying.\u003c\/p\u003e\n\u003cp\u003eEconomic stability boosts investor demand for REITs as defensive assets; US REIT total return was ~14% in 2024, supporting confidence and capital inflows.\u003c\/p\u003e\n\u003cp\u003eLiquid capital lets Public Storage pursue consolidation: since 2020 it completed acquisitions totaling over $2.5 billion, targeting smaller operators to gain scale and pricing power.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket cap ~$6.8B (2024)\u003c\/li\u003e\n\u003cli\u003eREIT avg borrowing ~4.2% (2024)\u003c\/li\u003e\n\u003cli\u003eUS REIT total return ~14% (2024)\u003c\/li\u003e\n\u003cli\u003eAcquisitions \u0026gt;$2.5B since 2020\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong NOI, tight occupancy and low rates fuel self-storage M\u0026amp;A and upgrades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInterest-rate sensitivity: REIT borrowing costs (~4.2% avg 2024) and 10-yr Treasury (~3.8% end-2025) drive cap rates and acquisition economics; financing access (market cap ~$6.8B) enabled $1.2B+ upgrades and \u0026gt;$2.5B acquisitions since 2020. Inflation raised operating costs (Opex +2–3% 2023–24) while resilient demand (2024 revenue ~$12.5B; same-store occupancy ~92%) and urbanization (~82% urban) support NOI.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-storage revenue\u003c\/td\u003e\n\u003ctd\u003e$12.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg REIT borrowing\u003c\/td\u003e\n\u003ctd\u003e~4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store occupancy\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrbanization\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket cap\u003c\/td\u003e\n\u003ctd\u003e~$6.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003ePublic Storage PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Public Storage PESTLE Analysis you’ll receive after purchase—fully formatted, professionally structured, and ready to use for strategic or investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751460254073,"sku":"publicstorage-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/publicstorage-pestle-analysis.png?v=1772231687","url":"https:\/\/growthsharematrix.com\/products\/publicstorage-pestle-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}