{"product_id":"pzcussons-marketing-mix","title":"PZ Cussons Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how PZ Cussons blends product innovation, strategic pricing, efficient distribution, and targeted promotions to stay competitive in personal care and household markets—this preview only scratches the surface. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for strategy, benchmarking, or coursework. Purchase now for a detailed, brand-specific toolkit you can use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Hygiene and Personal Care Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePZ Cussons keeps market leadership via core hygiene brands Carex and Imperial Leather, updated by late 2025 to highlight antibacterial efficacy and skin nourishment, driving 2024–25 category growth: Carex sales rose ~8% YoY and hygiene contributed ~42% of group revenue in FY2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBaby Care and Specialized Formulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Cussons Baby range stays a portfolio cornerstone, offering dermatologically tested soaps, powders, and oils for sensitive skin and accounting for about 22% of PZ Cussons’s personal care revenue in FY2024 (reported £78m of £354m total personal care sales).\u003c\/p\u003e\n\u003cp\u003eIn 2025 PZ Cussons added organic and hypoallergenic variants targeting the premium nursery segment; early rollout sales grew 14% QoQ in H1 2025 in key markets like Nigeria and Indonesia.\u003c\/p\u003e\n\u003cp\u003eSpecialized formulations strengthen retention: repeat-buy rates for Cussons Baby rose to 46% in 2024, supporting LTV gains as customers begin purchasing from infancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Care and Dishwashing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMorning Fresh leads PZ Cussons' home care range as a high-performance dishwashing liquid, selling ~18 million liters in 2024 and claiming a 32% market share in select EM markets for concentrated grease-cutters.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the line adopted bio-based surfactants and introduced refill pouches and 500ml refill stations, cutting plastic use by 28% and lowering carbon intensity per litre by ~12% vs 2022.\u003c\/p\u003e\n\u003cp\u003eThe category prioritises functional value and convenience—fast grease removal, concentrated dosing, and refill options—supporting average household repeat purchase rates above 4.5 times\/year in core markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeauty and Premium Personal Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePZ Cussons targets prestige beauty via St. Tropez and Sanctuary Spa, selling premium tanning and self-care focused on salon-like results for home use and priced above mass hygiene lines.\u003c\/p\u003e\n\u003cp\u003eThe 2025 roadmap added inclusive shade ranges and skin-kind ingredients; beauty \u0026amp; premium personal care grew 7% YoY in 2024, contributing ~12% of group revenue (£75m of £625m in FY2024).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eBrands: St. Tropez, Sanctuary Spa\u003c\/li\u003e\n\u003cli\u003eFocus: luxury experience, pro-grade results\u003c\/li\u003e\n\u003cli\u003e2025: inclusive shades, skin-kind formulas\u003c\/li\u003e\n\u003cli\u003e2024: +7% YoY; ~£75m (12% of group rev)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePZ Cussons in 2025 is cutting virgin plastic use across major brands, targeting a 30% reduction by 2027 and a 50% reuse\/recycle rate in key markets, aligning product strategy with a circular economy.\u003c\/p\u003e\n\u003cp\u003eInnovation launched concentrated refill packs and biodegradable wipes in 2024–25, lowering pack weight by ~40% and projected Scope 3 emissions drop of 8–12% versus 2023.\u003c\/p\u003e\n\u003cp\u003eThese sustainable designs position the company as a differentiator for ESG-focused investors and eco-conscious consumers, supporting premium shelf placement and potential margin resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% virgin plastic cut target by 2027\u003c\/li\u003e\n\u003cli\u003e50% reuse\/recycle goal in key markets\u003c\/li\u003e\n\u003cli\u003eConcentrated refills cut pack weight ~40%\u003c\/li\u003e\n\u003cli\u003eEstimated 8–12% Scope 3 emissions reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePZ Cussons pivots to sustainable hygiene \u0026amp; premium beauty — targets cut virgin plastic 30% by 2027\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons product mix: hygiene (Carex, Imperial Leather) ~42% group rev FY2025; personal care (Cussons Baby) ~£78m of £354m FY2024; beauty premium ~£75m (12% group rev FY2024); Morning Fresh ~18m L sold 2024. 2025: bio-surfactants, refill pouches (-28% plastic), organic\/hypoallergenic SKUs; targets: -30% virgin plastic by 2027, 50% reuse\/recycle in key markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHygiene rev\u003c\/td\u003e\n\u003ctd\u003e~42% FY2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCussons Baby\u003c\/td\u003e\n\u003ctd\u003e£78m FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty premium\u003c\/td\u003e\n\u003ctd\u003e£75m FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMorning Fresh\u003c\/td\u003e\n\u003ctd\u003e18m L 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into PZ Cussons’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of the brand’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PZ Cussons’ 4P insights into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for quick executive alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution in the UK\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePZ Cussons uses a broad UK distribution network placing products in Tesco, Sainsbury’s, Asda, Boots and Lidl, reaching over 25,000 retail outlets and covering ~85% of grocery store penetration as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe physical reach is paired with e-commerce partnerships with Ocado, Amazon and major supermarket click-and-collect channels, driving online sales growth of ~18% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the UK supply chain was reconfigured for rapid replenishment, cutting stock-out days for core hygiene SKUs from 6 to 2 per year and improving on-shelf availability to ~98%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Dominance in African Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNigeria is PZ Cussons’ primary hub, with over 1,200 wholesale and retail outlets reaching Lagos, Kano and rural villages, supporting roughly 40% of the company’s African revenues (FY2024 revenue Nigeria estimate: ₦65–70bn \/ ~US$80–85m). \u003c\/p\u003e\n\u003cp\u003eLocal manufacturing plants in Lagos and Benin enable regional distribution, cutting logistics costs by an estimated 15–20% and improving time-to-shelf to 3–5 days in key corridors. \u003c\/p\u003e\n\u003cp\u003eThis deep presence yields market knowledge, established supply routes and a competitive edge in pricing and local product adaptation. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion and Consolidation in Asia-Pacific\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons holds a strong footprint in Indonesia and Australia, using localized distribution—over 65% of Indonesian sales through traditional trade in 2025 and 42% online growth in SEA digital storefronts—to address geographic fragmentation. In 2025 the company increased retail reach by 8% in rural Indonesia while scaling e-commerce revenue 35% in high-growth Southeast Asian markets, combining traditional outlets and digital channels for broad accessibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer and E-commerce Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePZ Cussons has heavily upgraded its digital stack to drive direct-to-consumer (DTC) sales for premium beauty and wellness lines, launching integrated e-commerce and CRM capabilities that supported personalized experiences and subscriptions by end-2025.\u003c\/p\u003e\n\u003cp\u003eBy Dec 31, 2025 DTC channels contributed an estimated 9% of group revenue (approx £60m), cut third-party retailer dependence, and generated first-party data enabling targeted campaigns and a 12% higher repeat-buy rate.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9% group revenue from DTC (~£60m) by 2025\u003c\/li\u003e\n\u003cli\u003eSubscription models launched end-2025\u003c\/li\u003e\n\u003cli\u003e12% higher repeat purchases via personalization\u003c\/li\u003e\n\u003cli\u003eReduced retailer reliance; richer first-party data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Resilience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePZ Cussons reshaped its global supply chain in 2024, cutting average lead times by ~22% and improving fill rates to 96% for key SKUs like Carex, ensuring shelf availability during public health spikes.\u003c\/p\u003e\n\u003cp\u003eStrategic warehouses in the UK, Nigeria and the UAE reduced average transport distance by 18% and lowered logistics CO2 by an estimated 12% versus 2022, while multi-modal routing limits exposure to port disruptions.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLead time down ~22%\u003c\/li\u003e\n\u003cli\u003eFill rate 96% for Carex\u003c\/li\u003e\n\u003cli\u003eTransport distance −18%\u003c\/li\u003e\n\u003cli\u003eLogistics CO2 −12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePZ Cussons: Strong UK reach, Nigeria growth, rising DTC and leaner, greener supply chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons combines broad UK retail coverage (~25,000 outlets, ~85% grocery penetration in 2025), strong Nigeria hub (≈₦65–70bn revenue FY2024), localized SEA\/Indonesia trade (65% traditional trade) and growing DTC (~9% group revenue ≈£60m by 2025), supported by supply-chain cuts: lead times −22%, fill rate 96%, logistics CO2 −12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK outlets\u003c\/td\u003e\n\u003ctd\u003e~25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrocery penetration UK\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNigeria rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e₦65–70bn (~US$80–85m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e9% (~£60m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e−22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate (Carex)\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics CO2\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePZ Cussons 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix (4P’s) analysis for PZ Cussons you’ll receive immediately after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751117664633,"sku":"pzcussons-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pzcussons-marketing-mix.png?v=1772227924","url":"https:\/\/growthsharematrix.com\/products\/pzcussons-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}