{"product_id":"qantas-marketing-mix","title":"Qantas Airways Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eQantas Airways mixes premium product offerings, tiered pricing, extensive domestic and international networks, and targeted promotions to maintain market leadership; our full 4P’s Marketing Mix Analysis reveals how these elements interlock to drive revenue and loyalty. Unlock the complete, editable report to see data-backed recommendations, channel maps, and tactical examples—perfect for consultants, strategists, or students needing a ready-to-use presentation. Purchase now to save research time and apply proven strategies immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-brand Airline Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Qantas Group runs a dual-brand strategy: premium Qantas and low-cost Jetstar, letting it serve price-sensitive leisure flyers and high-yield corporate execs simultaneously.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Qantas Group held ~62% domestic capacity share and Jetstar ~18%, helping defend against budget entrants and protecting yield on major routes.\u003c\/p\u003e\n\u003cp\u003eThis multi-brand setup supported group 2024-25 underlying EBIT recovery to AUD 1.2bn, letting cross-brand network optimisation and fare segmentation drive profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject Sunrise Ultra-Long-Haul Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProject Sunrise is Qantas’s flagship product innovation, launching non-stop A350-1000 services from Sydney\/Melbourne to London and New York, cutting typical travel time by 3–6 hours versus one-stop routes.\u003c\/p\u003e\n\u003cp\u003eAircraft are cabin‑optimized with higher pressure and 17–20% higher humidity to reduce jet lag on ~20‑hour sectors; Qantas projects ~30–40% stronger premium cabin demand.\u003c\/p\u003e\n\u003cp\u003eThis ultra-long-haul service creates a strong competitive moat by removing layovers, supporting Qantas’s FY2025 revenue uplift targets linked to premium yield increases of ~8–12% on these routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas Loyalty and Ecosystem Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQantas Loyalty has grown into a financial and lifestyle ecosystem offering health insurance, co-branded credit cards, wine and more, letting members earn points on everyday spend; as of FY2024 the division generated A$1.2bn EBITDA, about 30% of group EBITDA, showing higher margins than core airline ops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Cabin and Lounge Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQantas sustains its full-service lead by investing in First, Business and Premium Economy cabin hardware, renewing over 100 long-haul seats in 2024 and committing A$1.2bn to cabin upgrades through 2026.\u003c\/p\u003e\n\u003cp\u003eThe product is backed by 70+ global Qantas and partner lounges offering premium dining, workspaces and showers, targeting corporate travelers who drive ~45% of international yield.\u003c\/p\u003e\n\u003cp\u003eThese physical touchpoints justify higher fares and boost loyalty: Premium cabin passengers account for roughly 25% of revenue but under 5% of passengers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ long-haul seats renewed in 2024\u003c\/li\u003e\n\u003cli\u003eA$1.2bn committed to upgrades through 2026\u003c\/li\u003e\n\u003cli\u003e70+ global lounges in network\u003c\/li\u003e\n\u003cli\u003eCorporate travelers ≈45% of international yield\u003c\/li\u003e\n\u003cli\u003ePremium cabins: ~25% revenue, \u0026lt;5% passenger share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Freight and Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQantas Freight uses dedicated freighters plus passenger-belly capacity to serve global supply chains, e-commerce and medical logistics, moving about 700,000 tonnes of cargo in FY2024 and contributing roughly A$1.1bn to group revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThis diversification cushions revenue during passenger downturns—cargo revenue rose 18% in 2023–24 when international passengers were still 40% below 2019 levels.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e700,000 tonnes cargo FY2024\u003c\/li\u003e\n\u003cli\u003eA$1.1bn revenue 2024\u003c\/li\u003e\n\u003cli\u003e+18% cargo revenue 2023–24\u003c\/li\u003e\n\u003cli\u003eSupports e-commerce, medical, global trade\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas: Dual‑brand strength fuels A$1.2bn EBIT, loyalty \u0026amp; cargo power growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQantas offers a dual-brand product: premium Qantas and low-cost Jetstar, with ~62% domestic capacity (Qantas) and ~18% (Jetstar) by end-2025; FY2025 underlying EBIT ~A$1.2bn. Project Sunrise A350 non-stops boost premium yield ~8–12%. Qantas Loyalty EBITDA A$1.2bn (FY2024). Cargo moved ~700,000 tonnes, revenue A$1.1bn (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic capacity share\u003c\/td\u003e\n\u003ctd\u003eQantas 62% \/ Jetstar 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 underlying EBIT\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty EBITDA FY2024\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCargo FY2024\u003c\/td\u003e\n\u003ctd\u003e700,000 t \/ A$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Qantas Airways’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete, real-data grounded breakdown of the airline’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Qantas Airways' 4P insights into a concise, presentation-ready snapshot that clarifies product offerings, pricing strategy, distribution channels and promotional tactics to speed leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQantas' primary distribution is its proprietary digital platform—qantas.com and the Qantas app—which handled 62% of direct retail sales in FY2024, cutting third-party commission costs and lifting ancillaries per passenger by AU$8.50. \u003c\/p\u003e\n\u003cp\u003eThese direct channels collect granular behavioral and loyalty data to enable personalized offers; by late 2025 the app functions as a full-trip hub—booking, mobile check-in, and real-time baggage tracking—supporting 18m monthly active users. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Oneworld Alliance Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a founding member of the Oneworld alliance, Qantas extends its reach to over 900 destinations across 170+ countries via codeshare and interline ties, enabling global coverage without operating all routes itself.\u003c\/p\u003e\n\u003cp\u003eThis placement lets customers book multi-leg international itineraries through Qantas ticketing and earn\/ redeem points reciprocally; in FY2024 Qantas reported alliance-driven passenger feed contributed roughly 18% of international revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Domestic Hub Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQantas runs a hub-and-spoke network from Sydney, Melbourne, Brisbane and Perth, moving ~70% of domestic passengers through these gateways in FY2024; hubs link 60+ QantasLink regional routes to high-capacity international services, cutting connection times by ~25% vs point-to-point. Dedicated terminals—Sydney T3\/T8, Melbourne T2, Brisbane domestic precinct, Perth domestic—support faster turnaround, premium lounges and drove a 3.4% FY2024 unit-cost improvement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Agency and GDS Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQantas keeps strong listings in major Global Distribution Systems (Amadeus, Sabre, Travelport), securing corporate and government bookings that made up ~28% of FY2024 revenue (A$6.2bn of A$22.1bn). \u003c\/p\u003e\n\u003cp\u003eUsing New Distribution Capability (NDC), Qantas supplies richer fares, ancillaries, and tailored itineraries to travel management companies, improving conversion and upsell rates by an estimated 12–15% in 2024 trials.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGDS presence: Amadeus\/Sabre\/Travelport\u003c\/li\u003e\n\u003cli\u003eCorporate\/government ≈28% FY2024 revenue (A$6.2bn)\u003c\/li\u003e\n\u003cli\u003eNDC upsell lift: ~12–15% in 2024 trials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional and Remote Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough QantasLink, Qantas serves over 60 regional destinations across Australia, many unreachable by larger carriers, securing monopoly or duopoly routes especially in mining hubs and remote towns.\u003c\/p\u003e\n\u003cp\u003eThis network drove an estimated A$420m regional revenue in FY2024 and strengthens Qantas’s national-carrier position by delivering essential connectivity and freight services.\u003c\/p\u003e\n\u003cp\u003eStrong regional presence builds brand equity: 68% of surveyed rural passengers in 2024 rated QantasLink as their preferred carrier for reliability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ regional destinations served\u003c\/li\u003e\n\u003cli\u003eA$420m regional revenue FY2024\u003c\/li\u003e\n\u003cli\u003eMonopoly\/duopoly in many resource areas\u003c\/li\u003e\n\u003cli\u003e68% rural passenger preference 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas: 62% Direct Sales, 18m MAU, A$6.2bn GDS \u0026amp; A$420m QantasLink — Hub efficiencies driving growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQantas uses direct channels (qantas.com\/app: 62% direct sales FY2024; 18m MAU by late‑2025), Oneworld codeshares (18% international revenue FY2024), hubs (70% domestic via SYD\/MEL\/BNE\/PER; 3.4% unit‑cost improvement FY2024), GDS\/corporate (28% revenue, A$6.2bn), NDC upsell +12–15% trials, QantasLink (60+ regional routes; A$420m regional revenue FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e62% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e18m (late‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOneworld feed\u003c\/td\u003e\n\u003ctd\u003e18% Intl rev FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\/GDS\u003c\/td\u003e\n\u003ctd\u003e28%; A$6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQantasLink revenue\u003c\/td\u003e\n\u003ctd\u003eA$420m FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eQantas Airways 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this Qantas Airways 4P's Marketing Mix analysis is the exact, fully complete file ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751062647161,"sku":"qantas-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/qantas-marketing-mix.png?v=1772227370","url":"https:\/\/growthsharematrix.com\/products\/qantas-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}