{"product_id":"rallis-marketing-mix","title":"Rallis India Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Rallis India’s product range, pricing tiers, distribution network, and promotional mix combine to serve farmers and agribusiness—this concise preview highlights strengths and opportunities across the 4Ps; get the full, editable Marketing Mix report for data-driven insights, ready-to-use slides, and actionable recommendations to save research time and sharpen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Crop Protection Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRallis India’s comprehensive crop protection portfolio covers insecticides, fungicides and herbicides for major Indian crops, supporting yields across 20+ agro-climatic zones; product sales contributed ~35% of FY2024 revenue (₹1,220 crore of ₹3,490 crore in FY2024 domestic chemicals). By late 2025 the firm prioritises greener chemistries with lower-toxicity molecules to meet tightened regulations and reduce environmental risk, helping safeguard food security and yield stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Hybrid Seed Varieties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRallis India’s advanced hybrid seed varieties for cotton, maize, paddy and vegetables drive yield gains: Rallis reported seed segment revenue of ₹1,120 crore in FY2024, up 9% YoY, with hybrid seeds showing germination rates \u0026gt;90% and documented yield uplifts of 15–25% in trials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Plant Growth Nutrients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRallis India markets bio-stimulants and micronutrients that complement its crop protection line, improving soil health and plant vigor; in FY2024 the specialty nutrients segment grew ~12% YoY and contributed ~8% to Rallis’ revenues (Rallis, Tata Chemicals Group report, Mar 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Synthesis and Manufacturing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of 2025, Rallis India has scaled Custom Synthesis and Manufacturing (CSM) to service global agrochemical innovators, producing active ingredients and intermediates under contract and contributing ~18% of Rallis’ FY2025 revenue (~INR 420 crore).\u003c\/p\u003e\n\u003cp\u003eThis B2B pillar leverages Rallis’ technical R\u0026amp;D, four GMP-certified plants, and export reach to 30+ countries, improving gross margins by ~3 percentage points versus commodity formulations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2025 revenue share: ~18% (~INR 420 crore)\u003c\/li\u003e\n\u003cli\u003eGMP plants: 4\u003c\/li\u003e\n\u003cli\u003eExport markets: 30+ countries\u003c\/li\u003e\n\u003cli\u003eMargin uplift: +3 ppt vs formulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Farming Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRallis India now bundles mobile digital advisory—real-time weather alerts and pest forecasts—into its product mix, reaching ~350,000 farmers through its apps and helplines as of FY2024-25.\u003c\/p\u003e\n\u003cp\u003eThese tech-enabled services guide timing and dosage of inputs, reducing pesticide use by up to 18% in pilot districts and improving yield by ~6% on average.\u003c\/p\u003e\n\u003cp\u003eBy linking data to seeds and crop protection, Rallis shifts from commodity seller to holistic solutions provider, increasing higher-margin services revenue and stickiness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e350,000 farmers reached (FY2024-25)\u003c\/li\u003e\n\u003cli\u003e18% avg pesticide reduction in pilots\u003c\/li\u003e\n\u003cli\u003e~6% avg yield increase in pilots\u003c\/li\u003e\n\u003cli\u003eHigher-margin services boost customer retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRallis: Balanced mix—Crop protection, seeds, CSM \u0026amp; digital reach 350k farmers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRallis’ product mix: crop protection (35% of domestic chemicals revenue, ₹1,220cr FY2024), seeds (₹1,120cr FY2024, +9% YoY, +15–25% trial yield), specialty nutrients (~8% revenue, +12% YoY), CSM (~18% revenue ~INR420cr FY2025; 4 GMP plants; exports 30+), digital advisory (350,000 farmers; pilots: −18% pesticide, +6% yield).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrop protection\u003c\/td\u003e\n\u003ctd\u003e₹1,220cr FY2024 (35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeeds\u003c\/td\u003e\n\u003ctd\u003e₹1,120cr FY2024 (+9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCSM\u003c\/td\u003e\n\u003ctd\u003e₹420cr FY2025 (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e350,000 farmers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Rallis India’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the firm’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Rallis India’s 4P insights into a concise, at-a-glance summary that clarifies product, price, place and promotion strategies, easing leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-India Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRallis India operates over 4,000 dealers and 60,000 retailers nationwide, securing reach into remote rural markets where agriculture is primary; this footprint contributed roughly 45% of FY2024 revenue (Rallis consolidated, FY2024 ended Mar 31, 2024).\u003c\/p\u003e\n\u003cp\u003eThe company uses dealer-management systems (real-time stock telemetry and sales dashboards) to cut stockouts to under 5% during peak seasons—sales velocity rose ~12% in kharif 2024 versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing and Export Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRallis India runs state-of-the-art plants at Dahej (Gujarat), Lote (Maharashtra) and Ankleshwar (Gujarat) serving domestic and export markets; combined capacity rose ~28% by 2025 to support large global contracts. These hubs sit near ports and major highways, cutting inbound raw-material lead times by ~18% and logistics cost per tonne by ~12% versus 2020. Capital investments of ~Rs 320 crore (2023–25) funded expansion and tech upgrades, boosting annual formulation output to ~145 million litres by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRallis Samrudh Krishi Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRallis Samrudh Krishi Centers act as direct farmer touchpoints offering Rallis India’s crop protection, seeds, and micronutrients plus on-site technical advice; by FY2024 Rallis reported 12% revenue growth from direct-channel initiatives tied to 85+ such centers in key clusters.\u003c\/p\u003e\n\u003cp\u003eThese physical hubs reduce distributor layers, improving gross margins—Rallis noted a 150–300 bps margin uplift in pilot districts—and strengthen farmer relationships via loyalty programs and direct sales data.\u003c\/p\u003e\n\u003cp\u003eCenters serve as demo sites for new tech and sustainable practices; in 2024 trials across 40 centers showed average yield gains of 10–18% for participating farmers, supporting product adoption and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Footprint in International Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRallis India serves over 80 countries via partnerships and exports, with reported international sales contributing about 18% of consolidated revenue in FY2024 (Rallis Ltd annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThe company focuses on Southeast Asia, Latin America, and Africa to diversify income, targeting high-growth crop segments like rice, soybean, and cotton.\u003c\/p\u003e\n\u003cp\u003eA dedicated regulatory team ensures compliance with regional pesticide and seed standards (EU, US EPA-equivalents, and local registrations), reducing market-entry delays.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e80+ countries\u003c\/li\u003e\n\u003cli\u003e~18% revenue from international sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eKey regions: SE Asia, Latin America, Africa\u003c\/li\u003e\n\u003cli\u003eRegulatory team handling EU\/US\/local registrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigitally Integrated Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025, Rallis India implemented a fully digital end-to-end supply chain giving real-time visibility from factory to retail, cutting average lead times by ~22% and lowering stockouts during peak sowing by 35% vs 2022.\u003c\/p\u003e\n\u003cp\u003eThe system uses advanced analytics that improved forecast accuracy to ~88%, optimized inventory across 14 regional warehouses, and reduced working capital tied to inventory by ~9% in FY2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time visibility: factory→retail\u003c\/li\u003e\n\u003cli\u003eLead time cut: ~22%\u003c\/li\u003e\n\u003cli\u003eStockouts down: ~35% during peak\u003c\/li\u003e\n\u003cli\u003eForecast accuracy: ~88%\u003c\/li\u003e\n\u003cli\u003eWarehouses optimized: 14 regions\u003c\/li\u003e\n\u003cli\u003eWorking capital reduction: ~9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRallis’ omni-channel network boosts efficiency—22% faster, 35% fewer stockouts, 88% forecast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRallis’ place strategy blends 4,000+ dealers, 60,000 retailers, 85+ Samrudh Centers and 14 regional warehouses, driving 45% domestic revenue and ~18% exports (FY2024); digital SCM cut lead times ~22%, stockouts 35% and raised forecast accuracy to ~88% (2022–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/retailers\u003c\/td\u003e\n\u003ctd\u003e4,000\/60,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSamrudh Centers\u003c\/td\u003e\n\u003ctd\u003e85+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e14 regions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic rev share\u003c\/td\u003e\n\u003ctd\u003e~45% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport rev share\u003c\/td\u003e\n\u003ctd\u003e~18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts peak\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForecast accuracy\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eRallis India 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Rallis India 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750028390777,"sku":"rallis-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rallis-marketing-mix.png?v=1772221475","url":"https:\/\/growthsharematrix.com\/products\/rallis-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}