{"product_id":"rbi-marketing-mix","title":"Restaurant Brands International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Restaurant Brands International’s product innovation, tiered pricing, global franchised distribution, and targeted promotional mix combine to drive scale and margin—this summary previews strategic highlights and competitive levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Portfolio Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRestaurant Brands International (RBI) maintains a diverse product mix across four global brands—Tim Hortons, Burger King, Popeyes, and Firehouse Subs—covering morning coffee\/breakfast, flame-grilled burgers, fried chicken, and specialty sandwiches.\u003c\/p\u003e\n\u003cp\u003eThis multi-brand approach let RBI report 2024 system-wide sales of about US$37.5 billion and same-store-sales gains driven by Popeyes' 17% growth in key markets.\u003c\/p\u003e\n\u003cp\u003eBy spreading exposure across categories, RBI reduces reliance on any single trend and limits revenue volatility; franchise fees and royalties provided roughly US$1.9 billion in 2024 operating cash flow, cushioning shifts in consumer taste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMenu Innovation and Premiumization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRBI (Restaurant Brands International) drives premiumization by adding gourmet burgers, specialty chicken sandwiches, and seasonal beverages to lift average check; in 2024 RBI reported global AUV (average unit volume) gains of ~4.5% across key brands, with limited-time premium items boosting ticket by 6–10% in Q3 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Product Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025, Restaurant Brands International (QSR owner of Tim Hortons, Burger King, Popeyes) expanded digital-only items and app early-access drops, lifting mobile sales to ~28% of systemwide sales and raising app-active users to ~48 million globally.\u003c\/p\u003e\n\u003cp\u003eThese offers use behavioral data to personalize menus, increasing repeat purchase rates by ~12% year-over-year and boosting average order value by about 6%.\u003c\/p\u003e\n\u003cp\u003eThe program also feeds product R\u0026amp;D: digital test items cut time-to-market by ~20% and produced a 15% higher success rate in nationwide rollouts versus traditional pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlant-Based and Health-Conscious Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprestaurant brands international has expanded plant-based proteins and lower-calorie meals across burger king tim hortons popeyes to capture flexitarians health-conscious diners driving a same-store sales lift of in targeted markets. rbi reports skus reached tested-menu pilots reducing menu calories by per promoted combo. these items support sustainability goals broaden customer reach.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets flexitarians + health-conscious diners\u003c\/li\u003e\n\u003cli\u003e4Q2024 same-store sales +2.1% in test markets\u003c\/li\u003e\n\u003cli\u003ePlant-based SKUs = 12% of tested-menu sales (2024)\u003c\/li\u003e\n\u003cli\u003ePromoted combos ~18% fewer calories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/prestaurant\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Menu Adaptations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRBI lets KFC, Pizza Hut, and Tim Hortons tweak core menus for local tastes—adding items like KFC China’s spicy mala chicken and Pizza Hut India’s paneer pizzas—helping drive international sales, which were 54% of 2024 system-wide sales (approx $18.6B global system sales in 2024).\u003c\/p\u003e\n\u003cp\u003eLocalization keeps brand identity while meeting halal, vegetarian, and spice preferences vital for growth in Asia and the Middle East, where RBI opened 1,200 net new units in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e54% of 2024 system-wide sales from international markets\u003c\/li\u003e\n\u003cli\u003e~$18.6B global system sales in 2024\u003c\/li\u003e\n\u003cli\u003e1,200 net new international units opened in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRBI’s $37.5B global mix: 54% intl, 28% digital, 48M app users, plant-based gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRBI’s product mix spans Tim Hortons, Burger King, Popeyes, Firehouse Subs; 2024 systemwide sales ~$37.5B, international ~54% (~$18.6B), digital ~28% of sales, app users ~48M; plant-based SKUs 12% of tested sales, 4Q24 test SSS +2.1%; premium\/limited items raised ticket 6–10% in Q3 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSystemwide sales\u003c\/td\u003e\n\u003ctd\u003e$37.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e$18.6B (54%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Restaurant Brands International’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for managers, consultants, and marketers seeking actionable positioning insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RBI’s 4P insights into a concise, at-a-glance summary that’s ideal for leadership briefs or fast alignment, helping teams quickly grasp product, price, place, and promotion strategies to accelerate decision-making and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAggressive Global Franchise Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRBI uses a master franchise model to operate in 100+ countries, letting local partners fund and run expansion; as of Q4 2025 RBI reported over 30,000 global restaurants across Burger King, Tim Hortons, and Popeyes, with franchisees owning ~95% of units.\u003c\/p\u003e\n\u003cp\u003eThis capital-light approach cut corporate capex per net new unit, supporting 2024–25 unit growth of ~6% CAGR in target markets and enabling faster entry into high-growth APAC and LATAM regions.\u003c\/p\u003e\n\u003cp\u003eThrough end-2025 RBI prioritizes density in underpenetrated urban and suburban markets, targeting 5–8% comp store penetration increases in selected metros and focusing development pipelines of several thousand planned units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution and Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRestaurant Brands International (RBI) configures 27,000 global locations as omnichannel hubs—supporting dine-in, drive-thru, and third-party delivery—to boost convenience and same-store sales; Q4 2025 company reports showed delivery now accounts for ~22% of systemwide sales. \u003c\/p\u003e\n\u003cp\u003eRBI has invested heavily in ghost kitchens and delivery-only formats, adding an estimated 1,200 virtual units across Tim Hortons, Burger King, and Popeyes by end-2025, cutting average unit opening cost vs. storefronts by ~40%. \u003c\/p\u003e\n\u003cp\u003eThis multi-format flexibility raises market reach in dense urban corridors and suburban nodes, lowering delivery lead times (median 18–24 minutes) and improving access where consumers prefer to order. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Drive-Thru Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRBI has rolled out dual-lane drive-thrus and digital menu boards with predictive tech at roughly 60% of North American locations by end-2025, boosting peak-hour throughput by about 18% and cutting average wait times from 6.8 to 4.9 minutes in pilot markets. License plate recognition plus AI ordering, deployed in select Canadian and U.S. sites, raised order accuracy by ~12% and average ticket size 3.5%. These physical upgrades support faster service and higher throughput—key quick-service metrics tied to same-store sales growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Traditional Venue Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRestaurant Brands International places brands in airports, transit hubs, universities, and military bases to capture high-volume, captive foot traffic and boost frequency; in 2024 RBI reported about 18% of new openings in non-traditional sites, lifting system-wide sales in select markets by ~6% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese sites offer constant visibility and quick service for travelers and students, diversify revenue away from standalone retail, and reduce real-estate volatility—non-traditional channels contributed an estimated 4–7% of consolidated revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 2024 new openings in non-traditional sites\u003c\/li\u003e\n\u003cli\u003e~6% lift in system-wide sales in targeted markets\u003c\/li\u003e\n\u003cli\u003eNon-traditional channels ≈4–7% of 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate and Site Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRBI uses advanced data analytics—customer demographics, traffic counts, and competitor mapping—to target sites; in 2024 RBI reported average unit volumes (AUV) of roughly US$1.6M for top-performing Tim Hortons locations, showing location-driven revenue uplift.\u003c\/p\u003e\n\u003cp\u003eBy leasing prime spots in growing commercial zones, RBI boosts long-term visibility and accessibility, supporting franchisee margins; franchise operating income margins for Burger King rose ~2.1 percentage points in 2023 in key urban clusters.\u003c\/p\u003e\n\u003cp\u003eThis rigorous site selection sustains high AUVs and profitability by reducing cannibalization risk and improving footfall; RBI’s site-win rate in targeted markets exceeded 65% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData inputs: demographics, traffic, competitors\u003c\/li\u003e\n\u003cli\u003e2024 AUV example: Tim Hortons ~US$1.6M\u003c\/li\u003e\n\u003cli\u003eFranchise margin lift: Burger King +2.1 pp (2023)\u003c\/li\u003e\n\u003cli\u003eSite-win rate \u0026gt;65% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRBI’s capital‑light franchise drive: 30.4k+ restaurants, 95% franchised, 22% delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRBI’s master-franchise, capital-light place strategy drove 30,400+ restaurants across 100+ countries by end-2025, ~95% franchised, ~22% delivery share, 1,200+ virtual units, 60% North America sites with dual-lane\/AI upgrades, and 18% of 2024 openings in non-traditional sites—supporting ~6% unit CAGR (2024–25) and higher AUVs (Tim Hortons ~US$1.6M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal restaurants (end-2025)\u003c\/td\u003e\n\u003ctd\u003e30,400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised share\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery share\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual units (end-2025)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA sites with upgrades\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-traditional 2024 openings\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTim Hortons AUV (2024)\u003c\/td\u003e\n\u003ctd\u003e~US$1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eRestaurant Brands International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Restaurant Brands International 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750179713401,"sku":"rbi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rbi-marketing-mix.png?v=1772222967","url":"https:\/\/growthsharematrix.com\/products\/rbi-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}