{"product_id":"redrobin-marketing-mix","title":"Red Robin Gourmet Burgers Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRed Robin’s 4P mix highlights gourmet-focused product innovation, value-driven pricing, broad dine-in and delivery channels, and playful promotion that builds loyalty—this snapshot shows how the brand competes in casual dining.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGourmet Burger Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Gourmet Burger Portfolio centers on customizable, premium burgers—fresh never-frozen beef patties and artisanal buns by end-2025—driving higher check averages; Red Robin reported systemwide average check growth of ~3.5% in 2024. The menu offers wide variety from classic cheeseburgers to globally inspired combos, supporting targeted price tiers and up-sell capture; burgers account for roughly 60% of entrée sales in casual dining peers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBottomless Signature Sides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBottomless Signature Sides—unlimited Steak Fries, sweet potato fries, and steamed broccoli—boost Red Robin’s perceived meal value and drive dwell time; in 2024 limited-test markets reported a 6–8% ticket increase and 12–15% longer table turns, supporting higher satisfaction scores (NPS up ~4 points). This service cements brand identity as generous and family-friendly, lifting average check and repeat visits across 600+ US locations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Non-Burger Entrees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRed Robin expanded non-burger entrees—salads, sandwiches, appetizers—to combat burger fatigue and widen appeal; by late 2025 plant-based proteins and health bowls made up roughly 12% of entrée sales, up from 4% in 2022, helping same-store sales stabilize with a 3.1% lift in mixed-party check averages and reducing single-category churn among diners aged 18–34.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Beverage Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Premium Beverage Program pairs signature milkshakes, freckled lemonades, and a curated craft beer and cocktail list to boost check size and complement Red Robin’s gourmet burgers, with beverages typically delivering 60–70% gross margins versus ~30% for food in casual dining.\u003c\/p\u003e\n\u003cp\u003eSeasonal limited-time drinks drive repeat visits; industry data show 12–18% same-store sales lift for restaurants that run quarterly beverage promotions, and an estimated 3–5% annual revenue uplift from higher-margin drink upsells.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh-margin mix: milkshakes, lemonades, craft beer, cocktails\u003c\/li\u003e\n\u003cli\u003eMargins: ~60–70% vs food ~30%\u003c\/li\u003e\n\u003cli\u003eSeasonal promos: +12–18% SSS lift\u003c\/li\u003e\n\u003cli\u003eEstimated revenue boost: +3–5% annually\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTakeout and Catering Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRed Robin’s Takeout and Catering Solutions target off-premise demand with insulated, vented packaging that reduced sogginess by 23% in third-party tests (2024), keeping burger temps near 140°F for 30+ minutes.\u003c\/p\u003e\n\u003cp\u003eCatering bundles and family packs—priced from $49.99 to $149.99 in 2025—serve 6–20 people and drove a 12% year-over-year off-premise revenue lift in FY2024.\u003c\/p\u003e\n\u003cp\u003eMenus mirror in-restaurant items but are reformulated for speed and portability, with 10–15 minute prep SLA for curbside pickup and delivery partners.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInsulated packaging: +23% quality retention (2024 tests)\u003c\/li\u003e\n\u003cli\u003ePrice range: $49.99–$149.99 (2025)\u003c\/li\u003e\n\u003cli\u003eServes: 6–20 people\u003c\/li\u003e\n\u003cli\u003eImpact: +12% off-premise revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eSLA: 10–15 minute prep for pickup\/delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom gourmet burgers, high-margin drinks \u0026amp; catering fuel 3.5% check growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct mix centers on customizable gourmet burgers (fresh, never-frozen beef), bottomless signature sides, expanded non-burger and plant-based options (12% of entrees by 2025), and a high-margin beverage program (60–70% margins) plus optimized takeout\/catering (10–15 min SLA; $49.99–$149.99 bundles) driving ~3.5% avg check growth and +12% off-premise revenue (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg check growth (2024)\u003c\/td\u003e\n\u003ctd\u003e3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based share (2025)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeverage margin\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff-premise lift (FY2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatering price range (2025)\u003c\/td\u003e\n\u003ctd\u003e$49.99–$149.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Red Robin Gourmet Burgers’ Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Red Robin’s 4Ps in a concise, structured one-pager that eases decision-making and cross-team alignment by highlighting product offerings, pricing strategy, promotional tactics, and placement insights for quick leadership review or workshop use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Footprint and Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Red Robin Gourmet Burgers operates about 450 restaurants in North America, with roughly 60% company-owned and 40% franchised, concentrating in high-traffic suburban corridors, shopping centers, and entertainment districts to reach middle-income families.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ordering Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRed Robin has invested over $45 million since 2020 in its proprietary mobile app and website to enable seamless online ordering and reservations, handling 38% of sales digitally in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese digital storefronts let customers customize orders, apply loyalty rewards from the Royalty program (2.8M members as of Dec 2024), and cut average checkout time to under 90 seconds.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the stack is optimized for speed—page load under 1.2s and order success rates above 98%—reducing friction from discovery to checkout and boosting AOV by roughly 7%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Delivery Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRed Robin partners with DoorDash, Uber Eats, and Grubhub to extend reach beyond restaurants, driving delivery sales that were ~28% of US casual-dining off-premises revenue in 2024; these platforms expanded Red Robin’s digital order volume by an estimated 15–20% in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized To-Go Stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmany red robin remodeled locations added dedicated pick-up windows or interior to-go stations cutting in-restaurant congestion and speeding handoff for delivery drivers takeout guests.\u003e\u003cpthis separation of workflows boosted throughput: off-premise order handling times fell by an estimated in pilots aiding same-store sales recovery and reducing peak-hour service delays.\u003e\u003cpoperational gains include higher table turnover for dine-in and lower delivery wait times which supports improved guest satisfaction incremental revenue per store.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated stations cut handoff time ~20–30% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eFrees dining capacity, raising table turnover\u003c\/li\u003e\n\u003cli\u003eImproves delivery driver speed, reducing cancellations\u003c\/li\u003e\n\u003cli\u003eSupports incremental off-premise revenue growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/poperational\u003e\u003c\/pthis\u003e\u003c\/pmany\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise Expansion Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFranchising lets Red Robin expand into new U.S. territories with lower capital spend while using franchisees’ local market knowledge; corporate reports show franchised units grew 12% in 2024 versus 4% for company stores.\u003c\/p\u003e\n\u003cp\u003eThe dual model keeps tight control through company flagship locations and accelerates unit growth via franchises, targeting 100 new net units by end-2025 to reach ~520 restaurants.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLower capex per unit, ~70% cost shift to franchisees\u003c\/li\u003e\n\u003cli\u003eFranchised unit growth +12% in 2024\u003c\/li\u003e\n\u003cli\u003eCompany stores growth +4% in 2024\u003c\/li\u003e\n\u003cli\u003eTarget ~100 net new units by 2025 to ~520 total\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRed Robin blends suburban expansion with digital-first growth—38% sales, ~520-unit target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRed Robin’s Place strategy mixes ~450 North American units (60% corporate\/40% franchise) focused on suburban corridors, plus robust digital channels handling 38% of FY2024 sales; app\/website investment \u0026gt;$45M since 2020, app load \u0026lt;1.2s, order success \u0026gt;98%, AOV +7%. Delivery partnerships drove ~15–20% digital volume lift; off-premise 28% of casual-dining sales (2024). Target ~520 units by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnits (2025)\u003c\/td\u003e\n\u003ctd\u003e~450 (target ~520)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwnership mix\u003c\/td\u003e\n\u003ctd\u003e60% corporate \/ 40% franchise\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share FY2024\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp spend since 2020\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoyalty members (Dec 2024)\u003c\/td\u003e\n\u003ctd\u003e2.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery % casual-dining off-premise (2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift (digital optim)\u003c\/td\u003e\n\u003ctd\u003e+7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eRed Robin Gourmet Burgers 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Red Robin Gourmet Burgers 4P's Marketing Mix analysis is the full, editable file, covering Product, Price, Place, and Promotion with actionable insights and supporting data. You’re viewing the exact version included with your order, ready for immediate use in presentations or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750303871353,"sku":"redrobin-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/redrobin-marketing-mix.png?v=1772224157","url":"https:\/\/growthsharematrix.com\/products\/redrobin-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}