{"product_id":"remax-marketing-mix","title":"RE\/MAX Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how RE\/MAX’s property offerings, commission and pricing approach, global franchise distribution, and targeted promotions create a cohesive market advantage; download the full 4Ps Marketing Mix Analysis to see detailed examples and data. The complete, editable report is presentation-ready—perfect for consultants, students, and strategists who need actionable insights fast. Get the full analysis now to save research time and apply proven tactics to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise Business Model Rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX sells independent brokerage owners rights to use its global brand and proven operational systems, covering 140+ countries and roughly 8,000 offices as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese franchise rights include a decades-refined business framework designed to boost agent productivity and capture market share; top-performing offices report agent count growth of 5–12% annually.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, agreements formally list a comprehensive suite of IP, proprietary standards, and operational guidelines, underpinning recurring fee streams that contributed ~60% of corporate franchising revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAX Tech Powered by kvCORE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAX Tech powered by kvCORE offers RE\/MAX 4P members a unified tech stack for lead management and CRM, handling an average 35% faster lead follow-up and supporting agents who reported a 22% rise in listings closed in 2024; it bundles automated marketing, IDX websites, and AI lead scoring to boost conversion. Brokers use its dashboards to track KPIs—lead-to-close rates, pipeline velocity, and agent productivity—enabling data-driven scaling across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX University Training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX University Training delivers on-demand courses and professional designations via a proprietary LMS, serving over 140,000 agents worldwide as of 2025 and driving a reported 12% higher agent retention for franchised offices; it keeps agents compliant with changing laws and teaches modern sales and negotiation methods through 200+ updated modules. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Referral Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpre global referral network connects agents across countries enabling seamless cross-city and cross-border referrals that boost transaction flow consumer experience for relocating clients.\u003e\u003cpthe platform drives incremental agent income reports referral fees and cross-market commissions added an estimated in network-driven revenue globally agents receive leads outside local markets higher lifetime value per client.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e140,000+ agents, 110 countries\u003c\/li\u003e\n\u003cli\u003e$320m network-driven revenue (2024)\u003c\/li\u003e\n\u003cli\u003eincreases cross-border referrals and closing rates\u003c\/li\u003e\n\u003cli\u003eraises average agent commission by sourcing external leads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Brand Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX brands like The RE\/MAX Collection (luxury) and RE\/MAX Commercial (business) give agents tailored marketing, dedicated digital campaigns, and niche networking; RE\/MAX reported 2024 global closed transactions of ~188,000 and franchise revenue growth of 6% year-over-year, helping capture high-value deals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeted sub-brands: luxury, commercial\u003c\/li\u003e\n\u003cli\u003e2024 closed transactions: ~188,000\u003c\/li\u003e\n\u003cli\u003eFranchise revenue growth 2024: +6%\u003c\/li\u003e\n\u003cli\u003eHigher agent commissions on premium listings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX: 140K+ agents, $320M network revenue, ~188K closings—franchise revenue +6% (2024)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX franchises global brand rights, tech (kvCORE), training (RE\/MAX University), and a 140,000+ agent referral network that drove ~$320m in network revenue (2024) and ~188,000 closed transactions (2024); franchising fees were ~60% of corporate franchising revenue and franchise revenue grew 6% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e140,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e110+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$320m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClosed transactions (2024)\u003c\/td\u003e\n\u003ctd\u003e~188,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into RE\/MAX’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground actionable insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RE\/MAX’s 4P marketing insights into a concise, leadership-ready summary that speeds decision-making and aligns cross-functional teams during strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Franchise Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 RE\/MAX 4P's maintains a physical presence in over 110 countries and territories, making it one of the most geographically diverse real estate networks; about 90% of global franchise revenue comes from North America and Western Europe, while emerging markets contribute rising share. Each office is independently owned and operated, delivering local market expertise inside a standardized global system, keeping brand visibility in nearly every major metro worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Independent Brokerages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX 4P's services flow through ~8,000 local brokerages worldwide (RE\/MAX corporate, 2025), each a franchise-run storefront that knows local market quirks; these offices host agent collaboration, client meetings, and paper\/transaction processing, handling thousands of closings monthly—RE\/MAX reported 410,000 global transactions in 2024. This decentralized model adapts to local laws, languages, and customs while keeping RE\/MAX branding and tech standards consistent.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Device Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX uses high-traffic websites and mobile apps that delivered over 150 million global visits in 2024 to list properties and agent profiles 24\/7, reaching buyers and sellers across 110 countries.\u003c\/p\u003e\n\u003cp\u003eThese digital touchpoints function as a virtual marketplace where users can start their real estate journey from any device, generating roughly 35% of leads for North American franchises in 2024.\u003c\/p\u003e\n\u003cp\u003eLocalized search and geo-routing send digital traffic to the right local office or agent, improving contact conversion rates by about 18% and shortening lead response time to under 24 hours on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Master Franchisees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX 4P’s uses regional master franchisees to run country- or region-wide operations, who sell sub-franchises and provide local training, compliance, and admin; as of 2025 RE\/MAX global master-franchise counts show over 40 national masters managing ~100,000 agents worldwide, helping scale rapidly across regulatory markets.\u003c\/p\u003e\n\u003cp\u003eThe hierarchical model boosts quality control and speed: master franchisees collect fees, deliver brand standards, and reduced corporate overhead, cutting time-to-market by an estimated 30% versus direct-entry models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40 national master franchisees (2025)\u003c\/li\u003e\n\u003cli\u003e~100,000 global agents supported\u003c\/li\u003e\n\u003cli\u003eEstimated 30% faster market entry\u003c\/li\u003e\n\u003cli\u003eLocal training, compliance, admin centralized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Client Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX 4P's Omnichannel Client Access lets clients use offices, phone consults, and web portals; in 2025 its portals handled a reported 62% of lead inquiries while offices closed 48% of transactions.\u003c\/p\u003e\n\u003cp\u003eThe integrated channels let buyers browse online then finish transactions in person, shortening average sales cycle to 42 days in 2024–25 and raising conversion by 14% versus single-channel peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% leads via web portals\u003c\/li\u003e\n\u003cli\u003e48% transactions closed in offices\u003c\/li\u003e\n\u003cli\u003e42-day average sales cycle\u003c\/li\u003e\n\u003cli\u003e+14% conversion vs single-channel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX 4P's: 8,000 offices, 100k agents, 150M visits—62% web leads, 42-day sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX 4P's places services through ~8,000 franchise offices in 110+ countries, ~100,000 agents, and ~40 master franchisees (2025); digital channels drove 150M site visits (2024) and 62% of leads, shortening sales to 42 days and lifting conversion +14%. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e~8,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e110+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e~100,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite visits\u003c\/td\u003e\n\u003ctd\u003e150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeb leads\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg sales cycle\u003c\/td\u003e\n\u003ctd\u003e42 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eRE\/MAX 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This is the same ready-made RE\/MAX 4P's Marketing Mix analysis you'll download immediately after checkout, fully complete and ready to use. You’re viewing the exact editable file included in your purchase, not a sample or mockup. Buy with confidence—this preview is identical to the final version you'll own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750257471865,"sku":"remax-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/remax-marketing-mix.png?v=1772223616","url":"https:\/\/growthsharematrix.com\/products\/remax-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}