{"product_id":"riocan-marketing-mix","title":"RioCan Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore RioCan’s strategic blend of property offerings, pricing model, prime locations, and targeted promotions—this preview highlights key themes but the full 4Ps Marketing Mix Analysis delivers granular tactics, data-backed insights, and editable slides to plug directly into your presentation or plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMixed-Use Residential Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRioCan Living shifts RioCan's portfolio toward residential diversification, targeting completion of 15 mixed-use projects by end-2025 to add ~5,200 rental units and capture stable NOI; these developments pair high-quality rentals with 120+ retail tenants to form self-sustaining urban ecosystems in dense markets. This evolution helps address Canada’s ~2.2M housing shortfall (CMHC 2024) and diversifies revenue, lowering same-asset volatility and raising portfolio resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNecessity-Based Retail Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe portfolio centers on grocery, pharmacy and liquor tenants that generated about 62% of RioCan’s annual base rent in 2024, delivering stable cash flow during downturns; grocery and pharmacy sales rose 3.8% YoY in Canada in 2024, and these tenants show minimal e-commerce displacement, keeping foot traffic high. Institutional buyers favor these defensive assets for predictable NOI and low vacancy—RioCan reported stabilized occupancy of 97.1% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Intensification Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRioCan targets underutilized land for vertical intensification, converting surface parking into mixed-use towers with retail podiums to raise density and NOI; since 2023 the trust reported over 1.2 million buildable residential units across its urban land bank, implying potential GDV (gross development value) exceeding CAD 40 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Property Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProfessional Property Management delivers end-to-end services that drove RioCan Realty Trust to a national tenant retention rate of ~93% in 2024, via proactive maintenance and strict operational KPIs.\u003c\/p\u003e\n\u003cp\u003eRioCan uses scale—over 50 million sq ft across 200+ centres—to provide cost-efficient security, cleaning, and admin support, cutting per-centre operating costs vs small landlords by an estimated 15%.\u003c\/p\u003e\n\u003cp\u003eThis service focus bolsters RioCan’s brand with national retail chains and residential tenants, supporting stable NPI and predictable cash flows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~93% tenant retention (2024)\u003c\/li\u003e\n\u003cli\u003e50M+ sq ft, 200+ centres\u003c\/li\u003e\n\u003cli\u003e~15% lower operating cost vs small landlords\u003c\/li\u003e\n\u003cli\u003eImproves NPI stability and leasing appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Building Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late riocan reit has retrofitted major sites with leed certifications upgraded to energy-efficient hvac cutting heating energy use by and installed ev chargers across its portfolio meet tenant esg demands lower operating costs.\u003e\n\u003cpthese upgrades support higher rents from corporate tenants focused on carbon reduction reduce long-term opex by an estimated annually and improve asset valuation via lower cap-ex stronger occupancy.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLEED-certified sites: expanded portfolio coverage by 2025\u003c\/li\u003e\n\u003cli\u003eEnergy savings: ~15–25% HVAC reduction\u003c\/li\u003e\n\u003cli\u003eEV chargers installed: 1,200+ units\u003c\/li\u003e\n\u003cli\u003eEstimated OPEX reduction: 3–5% annually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRioCan: 15 mixed‑use projects, 5.2K new rentals, 97.1% occupancy, CAD40B GDV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRioCan’s product mix centers on 15 mixed-use projects (15 sites) adding ~5,200 rental units by end-2025, 50M+ sq ft across 200+ centres, 97.1% stabilized occupancy (FY2024), ~62% base rent from grocery\/pharmacy\/liquor, ~93% tenant retention (2024), 1.2M buildable residential units (~CAD 40B GDV), 1,200+ EV chargers, HVAC savings 15–25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixed-use projects\u003c\/td\u003e\n\u003ctd\u003e15 (by end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew rental units\u003c\/td\u003e\n\u003ctd\u003e~5,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (FY2024)\u003c\/td\u003e\n\u003ctd\u003e97.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBase rent concentration\u003c\/td\u003e\n\u003ctd\u003e~62% grocery\/pharmacy\/liquor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTenant retention (2024)\u003c\/td\u003e\n\u003ctd\u003e~93%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuildable units\u003c\/td\u003e\n\u003ctd\u003e1.2M (~CAD 40B GDV)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHVAC energy reduction\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into RioCan’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a grounded marketing positioning analysis using real practices, competitive context, and strategic implications for benchmarking and stakeholder-ready reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RioCan's 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSix Major Canadian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRioCan concentrates assets in Canada’s six largest metros—Toronto, Montreal, Vancouver, Calgary, Ottawa, and Edmonton—with 55%+ of portfolio value in the Greater Toronto Area as of Q4 2025, tapping metros that saw 2021–2024 average annual population growth of ~1.4% and GDP-per-capita above national average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit-Oriented Development Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of RioCan’s development pipeline sits along major subway and LRT corridors, with ~60% of 2025 projects within 400m of rapid transit, boosting footfall and tenant demand.\u003c\/p\u003e\n\u003cp\u003eThese transit-adjacent sites deliver higher occupancy—RioCan reports average retail occupancy 95% vs 88% off-transit—and support premium rents, often 10–25% above non-transit locations.\u003c\/p\u003e\n\u003cp\u003eProximity to transit is a core strategy to seize urban migration and densification: Toronto CMA transit ridership rose 12% from 2019–2024, underpinning RioCan’s yield-accretion targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Density Urban Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRioCan’s high-density urban corridors sit in zones averaging 8,000–12,000 residents per km² within a 500m radius, delivering daily pedestrian counts often \u0026gt;15,000 and boosting tenant sales per sq ft by ~18% versus suburban malls (2024 industry data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Leasing and Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRioCan uses digital leasing and management platforms to handle national leasing inquiries and tenant relations, cutting average vacancy time—reported at 2.8 months in 2024—by enabling faster tenant placement and automated communication.\u003c\/p\u003e\n\u003cp\u003eThe platforms deliver real-time dashboards with occupancy, rent collection (over 98% on-time rate in 2024 for managed assets), and footfall proxies, producing data that guides pricing and merchandising decisions across the portfolio.\u003c\/p\u003e\n\u003cp\u003eThe virtual systems integrate e-signing, maintenance tracking, and CRM workflows, reducing leasing admin costs and improving tenant satisfaction scores, with digital leads conversion reportedly up ~15% year-over-year through 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.8 months average vacancy (2024)\u003c\/li\u003e\n\u003cli\u003e98%+ on-time rent collection (2024)\u003c\/li\u003e\n\u003cli\u003e15% YoY digital lead conversion lift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Land Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRioCan holds about 1,900 acres of development land across Canada, underpinning a 10+ year pipeline of mixed-use projects and reducing acquisition spend—land value appreciation in Toronto and Vancouver markets rose ~18% YoY in 2024, boosting embedded NAV.\u003c\/p\u003e\n\u003cp\u003eOwning land in supply-constrained urban nodes lets RioCan pace projects to market demand, cut land-bid competition, and preserve margins; this creates a durable moat versus developers reliant on buy-and-build strategies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,900 acres land bank (Canada)\u003c\/li\u003e\n\u003cli\u003e10+ year mixed-use pipeline\u003c\/li\u003e\n\u003cli\u003e2024 Toronto\/Vancouver land value +18% YoY\u003c\/li\u003e\n\u003cli\u003eLower acquisition spend, stronger margin control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRioCan: Transit‑focused, GTA‑centric portfolio—95% occupancy, 98%+ on‑time rents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRioCan targets Canada’s six largest metros—55%+ value in Greater Toronto Area (Q4 2025)—with ~60% of 2025 development within 400m of rapid transit, 95% transit-site occupancy vs 88% off-transit, 2.8 months avg vacancy (2024), 98%+ on-time rent collection (2024), ~1,900 acres land bank supporting a 10+ year pipeline.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTA share (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e55%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjects \u0026lt;400m transit (2025)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit-site occupancy\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg vacancy (2024)\u003c\/td\u003e\n\u003ctd\u003e2.8 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time rent collection (2024)\u003c\/td\u003e\n\u003ctd\u003e98%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand bank\u003c\/td\u003e\n\u003ctd\u003e~1,900 acres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eRioCan 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual RioCan 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact final version of the marketing mix included in your purchase; buy with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750257668473,"sku":"riocan-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/riocan-marketing-mix.png?v=1772223625","url":"https:\/\/growthsharematrix.com\/products\/riocan-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}