{"product_id":"rljlodgingtrust-marketing-mix","title":"RLJ Lodging Trust Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how RLJ Lodging Trust aligns product offerings, pricing tiers, distribution channels, and promotional tactics to capture business and leisure travelers—this concise preview highlights strategic strengths and opportunities. Upgrade to the full 4P’s Marketing Mix Analysis for editable slides, data-driven insights, and actionable recommendations you can deploy in presentations, client work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium-Branded Select-Service Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe portfolio centers on premium, select-service hotels franchised with Marriott, Hilton, and Hyatt, delivering high-margin rooms and ancillaries while avoiding full-service costs; as of Dec 31, 2025 RLJ Lodging Trust held roughly 65% of NOI in the premium select segment, with average daily rate (ADR) near $170 and 2025 RevPAR up ~18% year-over-year, targeting business travelers and upscale leisure guests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Guest Room Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRLJ Lodging Trust runs a $120M+ annual capital expenditure program to modernize rooms and lobbies; by Q4 2025 about 38% of rooms were renovated, adding smart-room features (IoT thermostats, mobile check-in) and flexible workspaces to boost ADR and RevPAR. These upgrades target consistent brand standards and helped sustain a corporate-wide Guest Satisfaction Index near 86 (2025 YTD), supporting occupancy in mixed urban\/suburban markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTargeted Business and Group Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cprlj lodging trusts select-service properties include small meeting rooms and business centers sized for people targeting local corporate groups events at lower cost than convention hotels.\u003e\n\u003cpfacilities emphasize high-speed wi mbps shared backbone and modern av supporting hybrid meetings in rlj reported corporate transient group demand driving a adr lift select-service assets.\u003e\n\u003c\/pfacilities\u003e\u003c\/prlj\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Loyalty Program Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRLJ Lodging Trust integrates with Marriott Bonvoy and Hilton Honors, delivering mobile check-in, eligible room upgrades, and points accrual that boost perceived stay value; in 2024 Marriott Bonvoy had 190 million members and Hilton Honors 147 million, widening RLJ’s appeal to frequent travelers.\u003c\/p\u003e\n\u003cp\u003eThis affiliation enforces consistent service levels and reliability, supporting higher occupancy and ADR (RLJ reported 2024 ADR up 8% year-over-year to about $88) that align with global-brand expectations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarriott Bonvoy 190M members (2024)\u003c\/li\u003e\n\u003cli\u003eHilton Honors 147M members (2024)\u003c\/li\u003e\n\u003cli\u003eStandard benefits: mobile check-in, upgrades, points\u003c\/li\u003e\n\u003cli\u003eRLJ 2024 ADR ≈ $88, ADR +8% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Focused-Service Amenities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRLJ Lodging Trust focuses on high-value amenities—upgraded fitness centers, premium breakfasts, and curated grab-and-go markets—to meet 2025 traveler demand for efficiency and health; these amenities drove a 4.2% RevPAR premium in 2024 vs. peers, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eBy replacing labor-heavy full-service restaurants with efficient dining solutions, RLJ lowers operating margins by ~120–180 bps and boosts F\u0026amp;B profit per occupied room, improving NOI yield.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e4.2% RevPAR premium (2024)\u003c\/li\u003e\n\u003cli\u003e120–180 bps lower F\u0026amp;B opex\u003c\/li\u003e\n\u003cli\u003eHigher NOI per room via grab-and-go\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRLJ’s premium select hotels drive 65% NOI—ADR $170, RevPAR +18%, GSI 86\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRLJ’s product mix centers on premium select-service hotels franchised with Marriott, Hilton, and Hyatt, driving 65% of 2025 NOI with ADR ≈ $170 and RevPAR +18% YoY; 38% rooms renovated by Q4 2025 with smart-room features and flexible workspaces, Guest Satisfaction Index ~86 (2025 YTD).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 NOI share (premium select)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADR (2025)\u003c\/td\u003e\n\u003ctd\u003e$170\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR change (2025 YoY)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRooms renovated (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuest Satisfaction Index (2025 YTD)\u003c\/td\u003e\n\u003ctd\u003e86\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into RLJ Lodging Trust’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground actionable strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RLJ Lodging Trust’s 4Ps into a concise, leadership-ready summary that simplifies pricing, positioning, promotions, and product mix for quick decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban and High-Growth Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRLJ Lodging Trust concentrates assets in major urban centers and high-growth Sunbelt\/Smi-log markets, where occupancy averaged 64% in 2024 versus 52% for the U.S. select-service set, driving RevPAR gains of 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eSites are selected near corporate HQs, hospitals, and universities—top-10 market exposure includes Atlanta, Dallas, Houston—delivering 70% of 2024 EBITDA from urban markets.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio is optimized to capture urban business-travel recovery—management targets RevPAR recovery to 2019 levels and expects 6–8% CAGR in Sunbelt ADR through 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Transit and Activity Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRLJ Lodging Trust places most assets within 5–15 miles of major airports and along primary transit corridors; 2024 investor data shows 68% of room-nights came from properties within 10 miles of an international airport, cutting traveler friction and pickup time.\u003c\/p\u003e\n\u003cp\u003eProximity boosts visibility to spontaneous bookers: in 2024 direct bookings rose 12% at airport-adjacent hotels versus portfolio average, and weekday occupancy improved by 4 percentage points.\u003c\/p\u003e\n\u003cp\u003eLocations near entertainment districts and sports venues captured weekend leisure: in FY 2024 weekend RevPAR (revenue per available room) at venueside assets exceeded portfolio RevPAR by 18%, driving higher ADR and ancillary spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRLJ Lodging Trust places inventory across Global Distribution Systems and top Online Travel Agencies, while brand-direct sites remain the primary digital storefront—RLJ.com accounted for ~24% of direct bookings in 2024 per company disclosures. The multi-channel mix includes mobile apps, corporate booking engines, and GDS feeds to corporations and travel agents, boosting channel reach to an estimated 92% of target demand segments and lowering OTA commission exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Diversification Across the US\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025 RLJ Lodging Trust operates hotels across roughly 30+ US states, reducing exposure to single-market downturns and helping stabilize same-store RevPAR (revenue per available room) swings.\u003c\/p\u003e\n\u003cp\u003eThe mix splits about 55% revenue from gateway\/primary metros and 45% from secondary markets, letting growth in fast-recovering Sun Belt and leisure destinations offset weakness in older urban cores.\u003c\/p\u003e\n\u003cp\u003ePortfolio strategy targets long-term ADR (average daily rate) and NOI gains by tilting toward secondary markets with higher projected population and job growth through 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30+ states footprint\u003c\/li\u003e\n\u003cli\u003e~55% revenue: gateway cities\u003c\/li\u003e\n\u003cli\u003e~45% revenue: secondary markets\u003c\/li\u003e\n\u003cli\u003eFocus: ADR, RevPAR, NOI growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Corporate and Group Sales Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect corporate and group sales placement means RLJ Lodging Trust appears in procurement systems of major firms and travel management companies, securing project and corporate rates that lift midweek occupancy—about 52–56% weekday mix in 2024 portfolio data.\u003c\/p\u003e\n\u003cp\u003eLocal property sales teams target nearby businesses and project lodging, keeping corporate room nights steady and supporting the REIT’s predictable cash flow; corporate accounts made roughly 18% of 2024 RevPAR.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMidweek occupancy: 52–56% (2024 portfolio)\u003c\/li\u003e\n\u003cli\u003eCorporate share of RevPAR: ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eLocal sales teams onsite at ~100% managed properties\u003c\/li\u003e\n\u003cli\u003eInclusion in major TMC\/procurement boosts contracted rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRLJ: 64% Occupancy, RevPAR +18% YoY, 68% Near Airports, 24% Direct Bookings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRLJ concentrates in 30+ states, 55% revenue from gateway metros, 45% from secondaries; 2024 occupancy 64% vs 52% select-service, RevPAR +18% YoY; 68% room-nights within 10 miles of international airports; RLJ.com 24% of direct bookings; corporate RevPAR ~18%; weekday mix 52–56% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR YoY\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirport ≤10mi\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect (RLJ.com)\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eRLJ Lodging Trust 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual RLJ Lodging Trust 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750298202489,"sku":"rljlodgingtrust-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rljlodgingtrust-marketing-mix.png?v=1772224134","url":"https:\/\/growthsharematrix.com\/products\/rljlodgingtrust-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}